A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms? [1 ed.] 9783954895007, 9783954890002

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Anita Theis

A forecast on the development of the 3D TV market in the US

Copyright © 2013. Diplomica Verlag. All rights reserved.

Will 3D TVs become the next big thing in our living rooms?

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

Anita Theis A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? ISBN: 978-3-95489-500-7 Fabrication: Anchor Academic Publishing, an Imprint of Diplomica® Verlag GmbH, Hamburg, 2013

All rights reserved. This publication may not be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publishers.

Copyright © 2013. Diplomica Verlag. All rights reserved.

Dieses Werk ist urheberrechtlich geschützt. Die dadurch begründeten Rechte, insbesondere die der Übersetzung, des Nachdrucks, des Vortrags, der Entnahme von Abbildungen und Tabellen, der Funksendung, der Mikroverfilmung oder der Vervielfältigung auf anderen Wegen und der Speicherung in Datenverarbeitungsanlagen, bleiben, auch bei nur auszugsweiser Verwertung, vorbehalten. Eine Vervielfältigung dieses Werkes oder von Teilen dieses Werkes ist auch im Einzelfall nur in den Grenzen der gesetzlichen Bestimmungen des Urheberrechtsgesetzes der Bundesrepublik Deutschland in der jeweils geltenden Fassung zulässig. Sie ist grundsätzlich vergütungspflichtig. Zuwiderhandlungen unterliegen den Strafbestimmungen des Urheberrechtes. Die Wiedergabe von Gebrauchsnamen, Handelsnamen, Warenbezeichnungen usw. in diesem Werk berechtigt auch ohne besondere Kennzeichnung nicht zu der Annahme, dass solche Namen im Sinne der Warenzeichen- und Markenschutz-Gesetzgebung als frei zu betrachten wären und daher von jedermann benutzt werden dürften. Die Informationen in diesem Werk wurden mit Sorgfalt erarbeitet. Dennoch können Fehler nicht vollständig ausgeschlossen werden und der Verlag, die Autoren oder Übersetzer übernehmen keine juristische Verantwortung oder irgendeine Haftung für evtl. verbliebene fehlerhafte Angaben und deren Folgen. © Diplomica Verlag GmbH http://www.diplomica-verlag.de, Hamburg 2013

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,



  Š‹•”‡•‡ƒ”…Š•–—†›ƒ•™‡”•–Š‡“—‡•–‹‘‘ˆ™Š‡–Š‡”͵™‹ŽŽ„‡…‘‡ƒ‡™–”‡†‘” ‹ˆ‹–‹•ƒŠ›’‡–Šƒ–™‹ŽŽ‡˜‡–—ƒŽŽ›ˆƒ‹Ž–‘‡•–ƒ„Ž‹•Š‹–•‡ŽˆǤ Š‡’ƒ’‡”‹•†‹˜‹†‡†‹–‘ƒƒ”‡–”‡•‡ƒ”…Šƒ†ƒ–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…ŠǤ‘–Š†‡ƒŽ™‹–Š –Š‡•‹–—ƒ–‹‘™‹–Š‹–Š‡‹–‡†–ƒ–‡•ƒ•–Š‡Šƒ•‘‡‘ˆ–Š‡Š‹‰Š‡•–ƒ”‡–•Šƒ”‡•‹ ͵‰Ž‘„ƒŽŽ›Ǥ ͵  ™ƒ• ‹–”‘†—…‡† ‹ ʹͲͳͲ ƒ† ™‹–Š‹ –Šƒ– ›‡ƒ” –Š‡ ͵  •ƒŽ‡• ƒ†‡ ‘—– ͶΨ ȋ͵Ǥʹ‹‘Ȍ‘ˆƒŽŽ•ƒŽ‡•Ǥ‹–Š‹–Š‡ǡ͵Ψ‘ˆ–Š‡Š‘—•‡Š‘Ž†•’—”…Šƒ•‡†ƒ͵•‘ˆƒ”Ǥ ……‘”†‹‰–‘Ǥ‘‰‡”•ǯ„‘‘Dz‹ˆˆ—•‹‘‘ˆ ‘˜ƒ–‹‘dz™Š‘•‡–Š‡‘”›‹•—•‡†ƒ•ƒ‰—‹†‡Ǧ Ž‹‡ –Š”‘—‰Š‘—– –Š‡ ™Š‘Ž‡ ”‡•‡ƒ”…Š ’ƒ’‡”ǡ –Š‘•‡ ͵Ψ ƒ‡ ‘—– –Š‡ …ƒ–‡‰‘”› ‘ˆ ‹‘˜ƒǦ –‘”•Ǥ ‘”†‡”–‘”‡ƒ…Š‘—––‘‘–Š‡”…ƒ–‡‰‘”‹‡•‘ˆ–Š‡ƒ†‘’–‡”…ƒ–‡‰‘”‹œƒ–‹‘ƒ•™‡ŽŽǡ–Š‡͵ –‡…Š‘Ž‘‰› Šƒ• –‘ ˆƒ…‡ ‡…‘‘‹…ǡ •‘…‹‘Ž‘‰‹…ƒŽ ƒ† –‡…Š‘Ž‘‰‹…ƒŽ …ŠƒŽŽ‡‰‡•Ǥ Š‘•‡ …ŠƒŽŽ‡‰‡• ƒ• ™‡ŽŽ ƒ• –Š‡ –”‡†• ƒ† †‡˜‡Ž‘’‡–• ‹ˆŽ—‡…‡ –Š‡ ƒ†‘’–‹‘ ‘ˆ –Š‡ –‡…ŠǦ ‘Ž‘‰›Ǥ Š‘•‡ ‹ˆŽ—‡…‹‰ ƒ•’‡…–• …ƒ „‡ ‰”‘—’‡† ‹–‘ ˆ‹˜‡ …ƒ–‡‰‘”‹‡•ǣ ”‡Žƒ–‹˜‡ ƒ†Ǧ ˜ƒ–ƒ‰‡ǡ …‘’ƒ–‹„‹Ž‹–›ǡ …‘’Ž‡š‹„‹Ž‹–›ǡ ‘„•‡”˜ƒ„‹Ž‹–› ƒ† –”‹ƒŽƒ„‹Ž‹–›Ǥ Š‡ ”‡•‡ƒ”…Š †‡–‡”‹‡• Š‘™ –Š‡ †‹ˆˆ‡”‡– ƒ•’‡…–• …‘…‡”‹‰ –Š‡ ͵ –‡…Š‘Ž‘‰› ‹ˆŽ—‡…‡ –Š‡•‡ …ƒ–‡‰‘”‹‡•‹‘”†‡”–‘…‘‡—’™‹–Š’‘••‹„Ž‡ˆ‘”‡…ƒ•–‘ˆ͵Ǥ

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Š‡ ”‡Žƒ–‹˜‡ƒ†˜ƒ–ƒ‰‡ ‹•ƒ‹Ž›‹ˆŽ—‡…‡†„› –Š‡–ƒ”‰‡– ‰”‘—’ǯ•’‡”…‡’–‹‘‘ˆ͵Ǥ Š‹Ž‡͵ƒ‹•–‘ƒ††ƒ‡š’‡”‹‡…‡†‘ƒ‹–‘–Š‡–”ƒ†‹–‹‘ƒŽ‡š’‡”‹‡…‡‘ˆʹǡ –Š‹• ‹• ‘– ‡•’‡…‹ƒŽŽ› ˜ƒŽ—‡† ƒ‘‰ –Š‡ –ƒ”‰‡– ‰”‘—’Ǥ Š‡ ’”‹…‡ ‘ˆ ͵  •‡–• Š‘™‡˜‡” †‘‡•’Žƒ›ƒ•‹‰‹ˆ‹…ƒ–”‘Ž‡Ȃ ƒ›…‘•‹†‡”–Š‡’”‹…‡•‘ˆ͵ƒ•–‘‘Š‹‰ŠǤ‘™‡˜‡”–Š‡ ‡š’‡”‹‡…‡–‡ƒ…Š‡•–Šƒ––Š‡’”‹…‡•ƒ”‡Ž‹‡Ž›–‘†‡…”‡ƒ•‡†—‡–‘–Š‡’”‹…‡•‡––‹‰•–”ƒ–‡‰› …ƒŽŽ‡† Dz’”‹…‡Ǧ•‹‹‰dzǤ  Š‡ ‘•– ‹’‘”–ƒ– ˆƒ…–‘” …‘…‡”‹‰ …‘’ƒ–‹„‹Ž‹–› ‹• –Š‡ —ˆƒ˜‘”ƒ„Ž‡Žƒ—…ŠǦ†ƒ–‡‘ˆ͵•‹–Š‡Ǥ ʹͲͳͲ‘•–’‡‘’Ž‡Šƒ˜‡Œ—•–„‘—‰Š–ƒ ƒ†‘™ƒ”‡•ƒ–‹•ˆ‹‡†™‹–Š–Š‡–‡…Š‘Ž‘‰›–Š‡›Šƒ˜‡ƒ††‘‘–•‡‡ƒ›”‡ƒ•‘–‘ „—›ƒ‡™ƒ›–‹‡•‘‘Ǥ–Š‡”ˆƒ…–‘”•‹ˆŽ—‡…‹‰–Š‡…‘’ƒ–‹„‹Ž‹–›ƒ”‡–Š‡‡‡†–‘ ™‡ƒ”‰Žƒ••‡•ǡ™Š‹…Šƒ”‡‡š’‡•‹˜‡ƒ†—…‘ˆ‘”–ƒ„Ž‡ǤŽ•‘–Š‡†‹‰‹–ƒŽ”‡˜‘Ž—–‹‘’Žƒ›•ƒ ”‘Ž‡Ȃ•‹‰‡‡”ƒŽŽ‘•‡–Š‡‹”‹ˆŽ—‡…‡™Š‹Ž‡…‘’—–‡”•™‹–Š–Š‡Š‡Ž’‘ˆ‹–‡”‡–Šƒ˜‡ –Š‡ ”‘Ž‡ ‘ˆ ƒ —Ž–‹Ǧ‡†‹ƒ †‡˜‹…‡ –Šƒ– ƒ‡• • ”‡†—†ƒ–Ǥ  –Š‡ ’‘•‹–‹˜‡ •‹†‡ǡ –Š‡ ‹…”‡ƒ•‡†’”‘†—…–‹‘‘ˆ͵…‘–‡––Šƒ–ˆ‹–•–Š‡–ƒ”‰‡–‰”‘—’ǯ•’”‘ˆ‹Ž‡ƒ‡•͵’‡”ˆ‡…–Ǧ Ž›…‘’ƒ–‹„Ž‡™‹–Š–Š‡–ƒ”‰‡–‰”‘—’ǯ•˜ƒŽ—‡•Ǥ Š‘—‰Š ͵  ‹• ƒ ”ƒ–Š‡” …‘’Ž‡š –‡…Š‘Ž‘‰›ǡ ‡•’‡…‹ƒŽŽ› ƒ –Š‹• –‹‡ ‘™ –Šƒ– –Š‡”‡ ‹• ‡™–‡…Š‘Ž‘‰›†‡˜‡Ž‘’‡†ƒŽŽ–Š‡–‹‡ǡ…”‡ƒ–‹‰ƒ‹ˆ‘”ƒ–‹‘Œ—‰Ž‡Ȃ–Š‡–ƒ”‰‡–‰”‘—’ ”‡•‡ƒ”…Š•Š‘™•–Šƒ––Š‡–ƒ”‰‡–‰”‘—’‹••—”’”‹•‹‰Ž›™‡ŽŽ‡†—…ƒ–‡†ƒ„‘—––Š‡–‡…Š‘Ž‘‰› ƒ† –Šƒ– –Š‹• ‡†—…ƒ–‹‘ ’‘•‹–‹˜‡Ž› ‹ˆŽ—‡…‡• –Š‡ ’‡”…‡’–‹‘ –‘™ƒ”†• ͵ Ǥ ”‹ƒŽƒ„‹ŽǦ ‹–›Ȁ„•‡”˜ƒ„‹Ž‹–› Ȃ –Š‘•‡ –™‘ …ƒ–‡‰‘”‹‡• ƒ”‡ ‰”‘—’‡† –‘‰‡–Š‡” ™‹–Š‹ –Š‡ ”‡•‡ƒ”…ŠǤ —–•‹†‡‘ˆ –Š‡‘˜‹‡–Š‡ƒ–‡”•ǡ –Š‡–”‹ƒŽƒ„‹Ž‹–›Ȁ‘„•‡”˜ƒ„‹Ž‹–›‹•’”‡––›Ž‹‹–‡†Ǥ‘™‡˜‡” –Š‡”‡ ‹• ƒ ’‘•‹–‹˜‡ …‘””‡Žƒ–‹‘ „‡–™‡‡ –”‹ƒŽƒ„‹Ž‹–›Ȁ‘„•‡”˜ƒ„‹Ž‹–› ƒ† –Š‡ ’‡”…‡’–‹‘ –‘™ƒ”†• ͵Ǥ Šƒ– •Š‘™• –Šƒ– –Š‡ ’‡‘’Ž‡ –Šƒ– ƒ…–—ƒŽŽ› Šƒ˜‡ –Š‡ …Šƒ…‡ –‘ ™ƒ–…Š ͵ ƒ– •‘‡’Žƒ…‡†‘Ž‹‡‹–ƒ†Šƒ˜‡ƒ‹…”‡ƒ•‡†’”‘„ƒ„‹Ž‹–›–‘’—”…Šƒ•‡ƒ͵Ǥ –Š‡‡†ƒ†…‘’ƒ”‡†™‹–Š–Š‡–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Šǡ‹–•‡‡•ƒ•‹ˆ–Š‡͵–‡…ŠǦ ‘Ž‘‰›™‹ŽŽƒ…–—ƒŽŽ›ƒ‡‹–ƒ†„‡…‘‡ƒ‡™–”‡†Ǥ ͷ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 Š‹•”‡•‡ƒ”…Š•–—†›™‘—Ž†‘–Šƒ˜‡„‡‡’‘••‹„Ž‡™‹–Š‘—––Š‡Š‡Ž’ƒ†–Š‡‡†Ž‡•• •—’’‘”–‘ˆ›ˆ”‹‡†•ǡˆƒ‹Ž›ƒ†–Š‡–‡ƒ„‡Š‹†–‘”›‘—•‡”‘†—…–‹‘•‹ƒ•Š‹‰Ǧ –‘ǡǤ ‘†—…–‹‰ƒ‡š–‡•‹˜‡”‡•‡ƒ”…Š•–—†›•—…Šƒ•–Š‹•‘‡…ƒ‘–„‡†‘‡™‹–Š‘—–ƒ‰”‘—’ ‘ˆ’‡‘’Ž‡–Šƒ–‘ˆˆ‡”••—’’‘”–Ȃ‘–‘Ž›…‘…‡”‹‰–Š‡‡‡†‡†‘™Ž‡†‰‡ǡ„—–ƒŽ•‘ ‡–ƒŽŽ›ǤŠ‡”‡ˆ‘”‡ǡ–Š‹•’ƒ’‡”™‹ŽŽ‡˜‡”„‡ƒ™‘”–Šƒ–Šƒ•„‡‡†‘‡ƒŽŽ„››•‡Žˆǡ „—–™ƒ•‘Ž›’‘••‹„Ž‡™‹–Š–Š‡Š‡Ž’‘ˆƒŽ‘–‘ˆ’‡‘’Ž‡Ǥ ‹”•–‘ˆƒŽŽ ™ƒ––‘–Šƒ–Š‡–‡ƒ‘ˆ–‘”›‘—•‡”‘†—…–‹‘•‹ƒ•Š‹‰–‘ǡˆ‘” ‰‹˜‹‰‡–Š‡‰”‡ƒ–‘’’‘”–—‹–›–‘™‘”™‹–Šƒ†ˆ‘”–Š‡ǡƒ†ˆ‘”ƒŽŽ–Š‡‘™Ž‡†‰‡ ƒ†…‘’‡–‡…‡•–Šƒ– Šƒ˜‡‰ƒ‹‡†Ǥ ™ƒ––‘–Šƒƒ–Šƒ”‹ƒ•–‡”Š‘Ž–ˆ‘”‘–‘Ž›„‡‹‰ƒ‰”‡ƒ–ˆ”‹‡††—”‹‰Šƒ”†–‹‡•ǡ „—–ƒŽ•‘ˆ‘”•Šƒ”‹‰‘™Ž‡†‰‡ƒ†‹„‡‹‰ƒƒ™‡•‘‡‘–‹˜ƒ–‘”Ǥ

ƒ‡•Ǥƒƒ„‡Ȃ‘–‘Ž›ˆ‘”’”‘‘ˆǦ”‡ƒ†‹‰ǡ„—–ƒŽ•‘ˆ‘”›‘—”„‡Ž‹‡ˆ‹‡ƒ†›‘—” ‰”‡ƒ–ˆ”‹‡†•Š‹’Ǩ Š‡”‡™‡”‡ƒŽ‘–‘”‡’‡‘’Ž‡–Šƒ–Šƒ˜‡•—’’‘”–‡†‡‹†‹ˆˆ‡”‡–™ƒ›•ƒ†™‹–Š‘—– ™Š‘ ™‘—Ž†‘–„‡™Š‡”‡ ƒ”‹‰Š–‘™Ǥ ™ƒ––‘–Šƒ‡˜‡”›‘‡™Š‘„‡Ž‹‡˜‡†‹‡Ȃ‡˜‡ƒ––‹‡•™Š‡ †‹†‘–Ǥ   ‹–ƒŠ‡‹• 

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,



 EXECUTIVE SUMMARY .............................................................................................................................................. 5 PREAMBLE.............................................................................................................................................................. 6 CONTENT ............................................................................................................................................................... 7 LIST OF ABBREVIATIONS............................................................................................................................................. 9 INTRODUCTION ..................................................................................................................................................... 10 Problem Statement & Main question ........................................................................................................... 10 Research Questions ................................................................................................................................................... 11

METHODOLOGY .................................................................................................................................................... 13 Data used ..................................................................................................................................................... 13 Tertiary Information .................................................................................................................................................. 13 Secondary information .............................................................................................................................................. 13 Primary information .................................................................................................................................................. 13

Constraints and Limitations .......................................................................................................................... 13 Budget ....................................................................................................................................................................... 13 Constant changes in the sector.................................................................................................................................. 13

PART 1 –DESK-RESEARCH ............................................................................................................................. 15 RESULTS .............................................................................................................................................................. 16 What is 3D TV? ............................................................................................................................................. 16 How is the 3D effect created? ................................................................................................................................... 16 3D – from 1838 to 2010 ............................................................................................................................................. 16 3D Costs and Revenues .............................................................................................................................................. 17

The extra value of 3D ................................................................................................................................... 18 What is the market position of 3D TV in the US? ......................................................................................... 19 Consumer’s attitude towards 3D ............................................................................................................................... 19

The Challenges of 3D TV ............................................................................................................................... 20 Economic challenges .................................................................................................................................................. 21 Technological Challenges ........................................................................................................................................... 21 Sociological challenges .............................................................................................................................................. 23

Trends and Development of the 3D TV market ............................................................................................ 24 3D Content ................................................................................................................................................................. 24 3D TVs ........................................................................................................................................................................ 25 Prices ......................................................................................................................................................................... 26 3D Glasses .................................................................................................................................................................. 26 3D online streaming................................................................................................................................................... 27

How does The consumer-adoption-process work? ....................................................................................... 28 ANALYSIS ............................................................................................................................................................. 30 Relative Advantage ...................................................................................................................................... 30 Compatibility ................................................................................................................................................ 31 Complexibility ............................................................................................................................................... 32 TrialAbility/Observability .............................................................................................................................. 32 CONCLUSION ........................................................................................................................................................ 33

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PART 2 – TARGET GROUP RESEARCH............................................................................................................ 35 RESEARCH DESIGN & METHODOLOGY ....................................................................................................................... 36 Problem statement ....................................................................................................................................... 36 Target group................................................................................................................................................. 36 Sample Size ................................................................................................................................................... 37 Adjustment of the sample size .................................................................................................................................. 37

Topics............................................................................................................................................................ 38 Research Questions ...................................................................................................................................... 38 Decisions of making the questionnaire ...................................................................................................................... 38 Testing of the questionnaire ...................................................................................................................................... 40

Fieldwork ...................................................................................................................................................... 40 Online survey ............................................................................................................................................................. 40 Paper Version............................................................................................................................................................. 41

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

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Process of the fieldwork ............................................................................................................................... 41 Determining data ....................................................................................................................................................... 41 Control of the fieldwork............................................................................................................................................. 41 Control with the help of accessible data.................................................................................................................... 41 Bias ............................................................................................................................................................................ 42

RESULTS .............................................................................................................................................................. 44 Research Question 1 – How are the innovators of the 3D TV technology characterized?........................... 44 Research Question 2 – What’s the target group’s TV viewing behavior and How affiliated are they with new technology in the TV market? ............................................................................................................... 46 Research Question 3 - What is the target group’s Perception Towards 3D TV?.......................................... 48 Research Question 4 – How educated is the target group about 3DTV? .................................................... 51 Research Question 5 – What are the obstacles to adapt to 3D TV? ............................................................ 53 ANALYSIS ............................................................................................................................................................. 54 Analysis of the research questions ............................................................................................................... 54 How are the innovators of the 3D TV technology characterized? ............................................................................. 54 What is the target group’s TV viewing behavior and how affiliated are they with the technology in the TV market? ................................................................................................................................................................................... 55 What is the target group’s Perception towards 3D TV? ............................................................................................ 56 How educated is the target group about 3D TV?....................................................................................................... 57 What are the obstacles to adapt to 3D TV? ............................................................................................................... 57

How does the target group’s perception towards 3D TV influence the adoption rate of 3D TV? ................ 58 Relative Advantage .................................................................................................................................................... 58 Compatibility.............................................................................................................................................................. 58 Complexity ................................................................................................................................................................. 59 Trialability/Observability ........................................................................................................................................... 59

PART 3 - CONCLUSION & DISCUSSION .......................................................................................................... 60 EXPLANATORY NOTES ............................................................................................................................................. 62 SOURCES .............................................................................................................................................................. 63 APPENDIX ................................................................................................................................................................ I Appendix 1 – Graphics ......................................................................................................................................i Appendix 2 – Questionnaire ........................................................................................................................... xi

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,



      Ǧƒ„Ž‡Ƭ‡Ž‡…‘—‹…ƒ–‹‘•••‘…‹ƒ–‹‘ˆ‘”ƒ”‡–‹‰ Ȃ‹‰Š‡ˆ‹‹–‹‘‡Ž‡˜‹•‹‘ Ȃ‹“—‹†”›•–ƒŽ‹•’Žƒ› Ȃ‹‰Š–Ǧ‡‹––‹‰‹‘†‡ Ȃ‹†‡‘‘‡ƒ† 

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

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  Š‡͵–‡…Š‘Ž‘‰›‹•ƒŽ‘•–ƒ•‘Ž†ƒ•–Š‡‘˜‹‡–Š‡ƒ–‡”•ƒ†™ƒ•‹˜‡–‡†„›Šƒ”Ž‡• Š‡ƒ–•–‘‡‹ͳͺ͵ͺǤ‹•†‹•…‘˜‡”›™ƒ•ˆ‘ŽŽ‘™‡†„›–Š‡’”‘†—…–‹‘‘ˆ–Š‡˜‡”›ˆ‹”•–͵ ‘˜‹‡•‹ͳͻʹʹȋ‘‡ǡʹͲͲ͹ǡ’ͳȌǤ—–†‡•’‹–‡‘ˆ‹–•‡ƒ”Ž›‹˜‡–‹‘–Š‹•–‡…Š‘Ž‘‰›Šƒ†–‘ ‰‘ –Š”‘—‰Š ƒ Ž‘– ‘ˆ —’• ƒ† †‘™•ǡ …Šƒ‰‡• ƒ† ‹’”‘˜‡‡–• ˆ‘” ƒŽ‘•– ͻͲ ›‡ƒ”•ǡ „‡ˆ‘”‡ ‹– ƒ†‡ ‹–• †‡„—– –‘ ™Š‡”‡  ‡•–ƒ„Ž‹•Š‡† ‹–•‡Žˆ ‹ –Š‡ ͳͻʹͲ•ǣ –Š‡ …‘•—‡”•ǯ Ž‹˜‹‰”‘‘•Ǥ ʹͲͳͲ™ƒ•–Š‡›‡ƒ”‹™Š‹…Š –Š‡–Š‹”††‹‡•‹‘™ƒ•‹–”‘†—…‡†–‘’”‹˜ƒ–‡Š‘‡•ƒ† Šƒ•‘–„‡‡”‡•–”‹…–‡†–‘–Š‡‘˜‹‡–Š‡ƒ–‡”•ƒ›‘”‡ȋDz‹–”‘†—…–‹‘–‘͵‡Ž‡˜‹Ǧ •‹‘dzǡ ʹͲͳͲȌǤ ‘†ƒ›ǡ ‹ ʹͲͳͳǡ –Š‡ ͵ –‡…Š‘Ž‘‰› ‹• ‹’”‘˜‡† …‘–‹—‘—•Ž› ‹ ‘”†‡” –‘ •ƒ–‹•ˆ›–Š‡…‘•—‡”Ǥ—––Šƒ–†‘‡•‘–ƒ‡‹–‡ƒ•‹‡”–‘‹–”‘†—…‡‹––‘–Š‡–ƒ”‰‡–‰”‘—’ǣ ‘•–ƒ–…Šƒ‰‡•ƒ††‡˜‡Ž‘’‡–•…”‡ƒ–‡ƒ‹ˆ‘”ƒ–‹‘Œ—‰Ž‡ˆ‘”–Š‡…‘•—‡”™Š‘ –Š‡”‡ˆ‘”‡Žƒ…•–Š‡‘™Ž‡†‰‡–‘ƒ‡ƒ™‡ŽŽǦ‹ˆ‘”‡††‡…‹•‹‘ƒ„‘—–ƒ†‘’–‹‰–‘–Š‡ –‡…Š‘Ž‘‰›Ǥ‡…ƒ—•‡‘ˆ–Šƒ––Š‡†ƒ‰‡”‹•–Šƒ–͵™‹ŽŽˆƒ‹Ž–‘”‡ƒ…Š‘—––‘–Š‡„”‘ƒ† ƒ••Ǥ Ƭ   Š‡ƒŒ‘”ƒ—ˆƒ…–—”‡”••—…Šƒ•‘›ǡƒ•—‰ǡƒƒ•‘‹…‘”‘•Š‹„ƒ‹–”‘†—…‡† –Š‡‹”ˆ‹”•–͵•‡–•‹‡ƒ”Ž›ʹͲͳͲ”‡ƒ…Š‹‰‘—––‘ƒ‰Ž‘„ƒŽ–ƒ”‰‡–‰”‘—’Ǥ › –Š‡ ‡† ‘ˆ ʹͲͳͲǡ •–—†‹‡• …‘†—…–‡† „› –Š‡ ‹‡Ž•‡ ‘’ƒ› ƒ† ‡—„ ‡•‡ƒ”…Š •Š‘™‡†–Šƒ–‘Ž›ʹΨ‘ˆ–Š‡…‹–‹œ‡•Šƒ˜‡„‘—‰Š–ƒ͵Ȃ‰Ž‘„ƒŽŽ›ƒ–‘–ƒŽ‘ˆƒ’’”‘šǦ ‹ƒ–‡Ž›͵Ǥʹ‹ŽŽ‹‘͵•‡–•™‡”‡•‘Ž†ǡƒ‹‰‘—–ͶΨ‘ˆƒŽŽ•ƒŽ‡•‹ʹͲͳͲǤ Š‡ˆ‘”‡…ƒ•–•‘ˆ͵Šƒ˜‡„‡‡˜‡”›ƒ„‹˜ƒŽ‡––Š”‘—‰Š‘—–ǣŠ‹Ž‡•‘‡’”‡†‹…–‹‘• ‡š’‡…– ͵  –‘ „‡…‘‡ ƒ ƒŒ‘” •—……‡•• ˆ‘” –Š‡ ‡–‡”–ƒ‹‡– ‹†—•–”› ƒ† –Š‡ ‡™ •–ƒ†ƒ”† ‹ –Š‡ …‘•—‡”•ǯ Ž‹˜‹‰ ”‘‘• ™‹–Š‹ –Š‡ ‡š– –Š”‡‡ –‘ ˆ‹˜‡ ›‡ƒ”•ǡ ‘–Š‡” •–—†‹‡•Š‘™‡˜‡”…‘…Ž—†‡–Šƒ––Š‡‹–”‘†—…–‹‘‘ˆ͵Šƒ†„‡‡–‘‘‡ƒ”Ž›ƒ†…ƒŽŽ‹–ƒ Š›’‡–Šƒ–•‘‘™‹ŽŽ„‡ˆ‘”‰‘––‡Ǥ

Copyright © 2013. Diplomica Verlag. All rights reserved.

› –ƒ‹‰ –Š‡ –Š‡‘”› ƒ„‘—– †‹ˆˆ—•‹‘ ‘ˆ ‹‘˜ƒ–‹‘ ‹–‘ ƒ……‘—–ǡ ‹– •‡‡• –Š‡ ͵  –‡…Š‘Ž‘‰›Šƒ•‘Ž›„‡‡ƒ†ƒ’–‡†„›–Š‡…ƒ–‡‰‘”›‘ˆ‹‘˜ƒ–‘”••‘ˆƒ”Ȃ–Š‡ˆ‹”•–ʹǤͷΨ‘ˆ ’‡‘’Ž‡ –Šƒ– ƒ†ƒ’– –‘ ƒ ‡™ ’”‘†—…– ‘” –‡…Š‘Ž‘‰›Ǥ ‡˜‡”ƒŽ †‹ˆˆ‡”‡– ”‡ƒ•‘• …‘—Ž† ƒ……‘—– ˆ‘” –Š‡ •Ž‘™ ƒ†‘’–‹‘ ”ƒ–‡ǣ ˆ”‘ –Š‡ …‘•—‡”ǯ• ’‡”…‡’–‹‘ ‘ˆ ͵  –‘ –Š‡ …ŠƒŽŽ‡‰‡•–Šƒ––Š‹•‡™ƒ”‡–Šƒ•–‘ˆƒ…‡Ǥ ––Š‡•ƒ‡–‹‡Š‘™‡˜‡”ǡ–Š‡‹˜‡•–‡–‹–‘͵‹•Š‹‰Šˆ‘”„‘–Šƒ—ˆƒ…–—”‡”• ƒ• ™‡ŽŽ ƒ• ͵ …‘–‡– ’”‘˜‹†‡”•Ǥ Š‡‹” …ŠƒŽŽ‡‰‡ ‹• –‘ ‹…”‡ƒ•‡ –Š‡ ƒ†‘’–‹‘ ƒ† ”‡ƒ…Š ‘—––‘ƒ„”‘ƒ†‡”–ƒ”‰‡–‰”‘—’‹‘”†‡”–‘–—”͵‹–‘ƒ•—……‡••ˆ—Ž‡™‹…Š‡’”‘†—…– –Šƒ–Šƒ•–Š‡…Šƒ…‡–‘„‡…‘‡ƒ‡™–”‡†ƒ†ƒ‡™•–ƒ†ƒ”†Ǥ Š‡‡›–‘•—……‡••Ž‹‡•‹–Š‡…‘•—‡”Ȃ‘Ž›‹ˆ–Š‡›ƒ”‡…‘˜‹…‡†‘ˆ–Š‡‡™–‡…Š‘Ž‘Ǧ ‰›–Š‡›„‡–”‹‰‰‡”‡†–‘ƒ†ƒ’––‘‹–Ǥ

ͳͲ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 This research is therefore determined to find an answer to the question of whether or not 3D TV will be able to increase its adoption among the target group and therefore become successful within the next 3 to 5 years. Š‹•”‡•‡ƒ”…Š‹•„ƒ•‹…ƒŽŽ›†‹˜‹†‡†‹–‘–™‘’ƒ”–•ǣƒ”–ͳ…‘•‹•–•‘ˆƒ‹Ǧ†‡’–Šƒ”‡– ƒ††‡•”‡•‡ƒ”…Š‘ˆ͵ƒ†‹…Ž—†‡•–Š‡…ŠƒŽŽ‡‰‡•ǡ–”‡†•ƒ††‡˜‡Ž‘’‡–•‘ˆ–Š‹• –‡…Š‘Ž‘‰›Ǥƒ”–ʹ…‘•‹•–•‘ˆƒ–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Š–Šƒ–…ƒ””‹‡”–Š‡ƒ••—’–‹‘•ƒ† …‘…Ž—•‹‘• ‘ˆ –Š‡ ƒ”‡– ”‡•‡ƒ”…Š ’ƒ”– ˆ—”–Š‡” ƒ† –‡•–• –Š‘•‡ ‘ –Š‡ –ƒ”‰‡– ‰”‘—’ †‹”‡…–Ž›ǤŠ‡”‡•—Ž–•‘ˆ„‘–Š”‡•‡ƒ”…Š’ƒ”–•–Š‡–‘‰‡–Š‡”™‹ŽŽ„‡ƒ„Ž‡–‘ƒ•™‡”–Š‡ƒ‹ “—‡•–‹‘Ǥ   ‡˜‡”ƒŽ”‡•‡ƒ”…Š“—‡•–‹‘•™‡”‡•‡–—’‹‘”†‡”–‘ˆ‹†ƒƒ•™‡”–‘–Š‡ƒ‹“—‡•–‹‘ ‘ˆ–Š‹•”‡•‡ƒ”…ŠǤ Part 1: ͳǤ Šƒ–‹•͵ǫ ʹǤ Šƒ–‹•–Š‡‡š–”ƒ˜ƒŽ—‡‘ˆ͵ǫ ͵Ǥ Šƒ–‹•–Š‡ƒ”‡–’‘•‹–‹‘‘ˆ͵ƒ•‘ˆ‡ƒ”Ž›ʹͲͳͳ‹–Š‡‹–‡†–ƒ–‡•‘ˆ‡”‹Ǧ …ƒǫ ͶǤ Šƒ–ƒ”‡–Š‡…ŠƒŽŽ‡‰‡•‘ˆ͵ǫ ͷǤ Šƒ–ƒ”‡–Š‡–”‡†•ƒ††‡˜‡Ž‘’‡–•‘ˆ͵—’–‘–ͳʹͲͳͳ™‘”Ž†™‹†‡ƒ†™‹–Š ƒ•’‡…‹ƒŽˆ‘…—•‘–Š‡ǫ ͸Ǥ ‘™ †‘‡• –Š‡ ƒ†‘’–‹‘ ’”‘…‡•• ‘ˆ ƒ ‡™ –‡…Š‘Ž‘‰› —•—ƒŽŽ› ’”‘‰”‡•• ƒ† Š‘™ †‹† –Š‡ƒ†‘’–‹‘’”‘…‡••‘ˆ–Š‡͵–‡…Š‘Ž‘‰›’”‘‰”‡••‹–Š‡•‹…‡‹–•‹–”‘†—…Ǧ –‹‘‹ʹͲͳͲǫ  Part 2: ͹Ǥ ‘™†‘‡•–Š‡–ƒ”‰‡–‰”‘—’ǯ•’‡”…‡’–‹‘–‘™ƒ”†•͵‹ˆŽ—‡…‡–Š‡ƒ†‘’–‹‘”ƒ–‡ ‘ˆ͵ǫ 

Copyright © 2013. Diplomica Verlag. All rights reserved.

    Š‹•”‡•‡ƒ”…Š’”‘˜‹†‡•ƒ‹Ǧ†‡’–Š‹•‹‰Š–‹–‘–Š‡ƒ”‡–•‹–—ƒ–‹‘‘ˆ͵–‡Ž‡˜‹•‹‘ƒ† „‘–Š‹–•…ŠƒŽŽ‡‰‡•ƒ††‡˜‡Ž‘’‡–•ǤŠ‹•‹•…‘’Ž‡‡–‡†„›ƒ–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Š ƒ„‘—––Š‡…‘•—‡”ǯ•’‡”…‡’–‹‘‘ˆ͵ƒ†–Š‡’‘••‹„‹Ž‹–‹‡•‘ˆ‹…”‡ƒ•‹‰–Š‡ƒ†‘’Ǧ –‹‘ ‘ˆ –Š‹• ‹‘˜ƒ–‹‘Ǥ › ’”‘˜‹†‹‰ ‹•‹‰Š– ‹–‘ †‹ˆˆ‡”‡– •–—†‹‡• –Šƒ– Šƒ˜‡ „‡‡ …‘Ǧ †—…–‡†ƒ„‘—–͵ǡ–Š‹•”‡•‡ƒ”…Š’ƒ’‡”—”ƒ˜‡Ž•ƒŽŽ–Š‡ƒ˜ƒ‹Žƒ„Ž‡‹ˆ‘”ƒ–‹‘ƒ†’—–• –Š‡‹–‘ƒ‡™Ž‹‰Š––‘‰‹˜‡ƒ‹†‹…ƒ–‹‘™Š‡–Š‡”͵™‹ŽŽƒ‡‹–•™ƒ›–‘—„‹“—‹–› ‘”‘„Ž‹˜‹‘Ǥ ˜‡”‡––Ǥ‘‰‡”•ȋ‹ˆˆ—•‹‘‘ˆ ‘˜ƒ–‹‘ǡʹͲͲ͵ǡͷ–Š‡†ǤȌ†‡ˆ‹‡†ˆ‹˜‡…Šƒ”ƒ…–‡”‹•–‹…•–Šƒ– ‹ˆŽ—‡…‡–Š‡ƒ†‘’–‹‘”ƒ–‡‘ˆƒ‹‘˜ƒ–‹‘Ǥƒ•‡†‘Š‹•„‘‘ǡ–Š‹•†‹••‡”–ƒ–‹‘†‡–‡”Ǧ ‹‡•‹Š‘™ˆƒ”–Š‘•‡…Šƒ”ƒ…–‡”‹•–‹…•ˆƒ˜‘”‘”†‹•ˆƒ˜‘”–Š‡ƒ†‘’–‹‘’”‘…‡••‘ˆ͵ ƒ†Š‘™…—””‡––”‡†•ƒ††‡˜‡Ž‘’‡–•™‹–Š‹–Š‡͵•‡…–‘”‹‰Š–‹’”‘˜‡–Š‹• ’”‘…‡••Ǥ Š‡•‡ …‘…Ž—•‹‘•ƒ”‡ –Š‡—•‡† ‹ƒ –ƒ”‰‡– ‰”‘—’ ”‡•‡ƒ”…Š ‹‘”†‡” –‘ †‡–‡”Ǧ ‹‡™Š‡–Š‡”–Š‡›ƒ”‡ˆ‡ƒ•‹„Ž‡ƒ†™‹ŽŽŽ‡ƒ†–‘ƒŠ‹‰Š‡”ƒ†‘’–‹‘”ƒ–‡‘ˆ–Š‡–‡…Š‘Ž‘‰› ™‹–Š‹–Š‡‡š–͵–‘ͷ›‡ƒ”•Ǥ ͳͳ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

–Š‹•”‡‰ƒ”†ǡ–Š‹•”‡•‡ƒ”…Š’ƒ’‡”…ƒƒ…–ƒ•ƒ‰—‹†‡ˆ‘”„‘–Šƒ—ˆƒ…–—”‡”•ƒ† …‘–‡–’”‘†—…‡”•–Šƒ–‹˜‡•–‘”’Žƒ–‘‹˜‡•–‹–‘͵Ǥ ‘™‡˜‡”ǡ–Š‡ƒ‹’—”’‘•‡‘ˆ–Š‹•’ƒ’‡”‹•–‘„‡…‘‡–Š‡•–ƒ”–‹‰’‘‹–ˆ‘”ƒ”‡–‹‰ ƒƒ‰‡”• ‘ˆ –Š‘•‡ …‘’ƒ‹‡• –Šƒ– ƒŽ”‡ƒ†› Šƒ˜‡ –Š‡‹” •–ƒ‡• ‹ ͵ –‡…Š‘Ž‘‰›Ǣ –Š‹• ”‡•‡ƒ”…Š‰‹˜‡•‹•‹‰Š–‹–‘Š‘™–Š‡ƒ†‘’–‹‘’”‘…‡••…ƒ„‡‹’”‘˜‡†ƒ†–Š‡”‡ˆ‘”‡‹– …ƒ„‡—•‡†ƒ•ƒˆ‘—†ƒ–‹‘‘ˆƒ•—……‡••ˆ—Žƒ”‡–‹‰’ŽƒǤ

Copyright © 2013. Diplomica Verlag. All rights reserved.





ͳʹ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,



   Š‹•”‡•‡ƒ”…Š•–—†›‹•„ƒ•‡†‘’”‹ƒ”›ǡ•‡…‘†ƒ”›ƒ†–‡”–‹ƒ”›†ƒ–ƒǤ      ‡”–‹ƒ”› ‹ˆ‘”ƒ–‹‘ –Šƒ– ‹• ˆ‘” –Š‹• †‹••‡”–ƒ–‹‘ ƒ”‡ †ƒ–ƒ„ƒ•‡• •—…Š ƒ• ‡š‹•‡š‹• ƒ† •—ƒ”‹‡•‘ˆ’ƒ’‡”•‘”ƒ”‡–”‡•‡ƒ”…Š‡•ǡ™Š‡–Š‡ƒ……‡••–‘–Š‡ˆ—ŽŽ‹ˆ‘”ƒ–‹‘Šƒ† „‡‡Ž‹‹–‡†‘””‡•–”‹…–‡††—‡–‘–Š‡…‘•–•‘ˆ•—…Šƒƒ……‡••Ǥ     Š‡ˆ‹”•–”‡•‡ƒ”…Š’ƒ”–…‘•‹•–•‘ˆ–Š‘”‘—‰ŠŽ›”‡•‡ƒ”…Š‡†‹ˆ‘”ƒ–‹‘–Šƒ–™ƒ•ˆ‘—†‹ „‘–Š’”‹–‡†‹ƒƒ†‘Ž‹‡‡†‹ƒǡƒ……‡••‹„Ž‡ˆ‘”ƒŽ‘™‘”•ƒŽŽ„—†‰‡–ƒ†™Š‹…Š™ƒ• –Š‡ƒƒŽ›œ‡†‹–Š‡Ž‹‰Š–‘ˆ–Š‡’”‘„Ž‡•–ƒ–‡‡–ƒ†ƒ‹“—‡•–‹‘‘ˆ–Š‡’ƒ’‡”ǤŠ‹• ‹ˆ‘”ƒ–‹‘…‘•‹•–•‘ˆ—’Ǧ–‘Ǧ†ƒ–‡•‘—”…‡•ƒ„‘—–͵ƒ•™‡ŽŽƒ•–Š‡‘”›‘ˆƒ”‡–‹‰ǡ •–”ƒ–‡‰›ƒ†‡…‘‘›Ǥ††‹–‹‘ƒŽŽ›ǡ”‡•—Ž–•‘ˆ”‡•‡ƒ”…Š‡Ǥ‰Ǥƒ”‡–‡ƒ”…Šǡ‹•’Žƒ›‡ƒ”…Š ƒ†‹‡Ž•‡™‡”‡–ƒ‡‹–‘ƒ……‘—–ƒ••‡…‘†ƒ”›†ƒ–ƒǤ      ˆ–‡” –Š‡ ƒƒŽ›•‹• ‘ˆ –‡”–‹ƒ”› ƒ† •‡…‘†ƒ”› †ƒ–ƒǡ ’”‹ƒ”› ‹ˆ‘”ƒ–‹‘ ˆ‘” –Š‡ •‡…‘† ’ƒ”– ‘ˆ –Š‹• ’ƒ’‡” ™ƒ• ‰ƒ–Š‡”‡† „› …‘†—…–‹‰ ƒ •—”˜‡› ƒ‘‰ –Š‡ –ƒ”‰‡– ‰”‘—’Ǥ › ‰ƒ–Š‡”‹‰’”‹ƒ”›‹ˆ‘”ƒ–‹‘ǡ‹–„‡…ƒ‡’‘••‹„Ž‡–‘‰‡–”‡•—Ž–•–Šƒ–‡šƒ…–Ž›ƒ–…Š–Š‡ ’”‘„Ž‡•–ƒ–‡‡–‘ˆ–Š‡”‡•‡ƒ”…ŠǤ†‡–ƒ‹Ž‡†‡š’Žƒƒ–‹‘‘ˆ–Š‡‡–Š‘†‘Ž‘‰›—•‡†ˆ‘” –Š‡–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Š…ƒ„‡ˆ‘—†‹’ƒ”–ʹ‘ˆ–Š‹•”‡•‡ƒ”…Š’ƒ’‡”Ǥ      ‡˜‡”ƒŽ Ž‹‹–ƒ–‹‘• ƒ† …‘•–”ƒ‹–• •Š‘—Ž† „‡ –ƒ‡ ‹–‘ …‘•‹†‡”ƒ–‹‘ ™Š‡ ”‡ƒ†‹‰ –Š”‘—‰Š–Š‹•”‡•‡ƒ”…Š•–—†›Ǥ

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  Š‹• ‹• ƒ ˆ—ŽŽ› ‹†‡’‡†‡– ƒ† ‘Ǧˆ‹ƒ…‡† ”‡•‡ƒ”…ŠǤ Š‡”‡ Šƒ• „‡‡ ‘ „—†‰‡– ƒ˜ƒ‹Žƒ„Ž‡ ‹ ‘”†‡” –‘ …‘†—…– –Š‡ ”‡•‡ƒ”…ŠǤ ‘™‡˜‡”ǡ –Š‡ ƒ……‡•• –‘ ’—„Ž‹…Ž› ƒ˜ƒ‹Žƒ„Ž‡ ’ƒ’‡”• „› ƒ”‡– ”‡•‡ƒ”…Š …‘’ƒ‹‡• …‘•– „‡–™‡‡ ̈́ͳǡͷͲͲ ƒ† ̈́ͳͲǡͷͲͲǤ • ‹– Šƒ• –Š‡”‡ˆ‘”‡ „‡‡ ‹’‘••‹„Ž‡ –‘ ‰ƒ‹ ˆ—ŽŽ ƒ……‡•• –‘ –Š‘•‡ ’ƒ’‡”•ǡ –Š‹• ”‡•‡ƒ”…Š ”‡Ž‹‡• –‘ •‘‡‡š–‡–‘•—ƒ”‹‡•‘ˆ–Š‡ƒ„‘˜‡‡–‹‘‡†•–—†‹‡•‹•–‡ƒ†‘ˆ‘ˆˆ‹…‹ƒŽ†ƒ–ƒǤ    • ͵  ‹• ƒ ”‡Žƒ–‹˜‡Ž› ‡™ –‡…Š‘Ž‘‰› ™Š‹…Š ‹• ‰‘‹‰ –Š”‘—‰Š ƒ Ž‘– ‘ˆ †‡˜‡Ž‘’‡–• ƒ† …Šƒ‰‡•ǡ ‡™ ‹ˆ‘”ƒ–‹‘ ‹‰Š– Šƒ˜‡ „‡‡ ”‡Ž‡ƒ•‡† †—”‹‰ –Š‡ –‹‡ –Š‹• ”‡•‡ƒ”…Š ™ƒ• •‡– —’ǡ …‘†—…–‡† ƒ† ƒƒŽ›œ‡†Ǥ Š‘—‰Š –Š‹• ”‡•‡ƒ”…Š ’ƒ’‡” ƒ‹• –‘ ‰‹˜‡ ‹•‹‰Š–

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ͳ͵

‹–‘–Š‡Žƒ–‡•–†‡˜‡Ž‘’‡–•‘ˆ͵ǡ•‘‡‘ˆ–Š‡‹ˆ‘”ƒ–‹‘Žƒ‹†‘—–‹‰Š–‘–„‡—’Ǧ –‘Ǧ†ƒ–‡ƒ›‘”‡ƒ––Š‡–‹‡–Š‡’ƒ’‡”‹•’—„Ž‹•Š‡†ǤŽŽ‹ˆ‘”ƒ–‹‘Šƒ•„‡‡–ƒ‡‹–‘ ƒ……‘—–ƒ•‘ˆƒ”…ŠʹͲͳͳǤ

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ͳͶ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,



ͳȂǦ 

Copyright © 2013. Diplomica Verlag. All rights reserved.



A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ͳͷ

 Š‡ˆ‘ŽŽ‘™‹‰…Šƒ’–‡”™‹ŽŽƒ•™‡”–Š‡”‡•‡ƒ”…Š“—‡•–‹‘•‘ˆ’ƒ”–ͳ‘ˆ–Š‡”‡•‡ƒ”…ŠǤ  ͵ǫ  ͵ ǫ ͵ ”‡ˆ‡”• –‘ ƒ›–Š‹‰ –Šƒ– Šƒ• Š‡‹‰Š–ǡ ™‹†–Š ƒ† †‡’–ŠǤ Š‡ Š—ƒ ‡›‡ ‹–•‡Žˆ Š‘™‡˜‡” •‡‡•‘Ž›Š‡‹‰Š–ƒ†™‹†–ŠȂʹǤŠ‡”‡ƒ•‘–Šƒ–™‡‡š’‡”‹‡…‡–Š‡•—””‘—†‹‰™‘”Ž† ™‹–Šƒ͵‡ˆˆ‡…–‹•†—‡–‘‘—”„”ƒ‹ǤŠ‡Š—ƒǯ•‡›‡•ƒ”‡ƒ„‘—–ʹǤͷǯǯȋ͸Ǥͷ…Ȍƒ’ƒ”–ˆ”‘ ‡ƒ…Š‘–Š‡”ǡ•‘–Šƒ–‡ƒ…Š‘ˆ–Š‡–™‘‡›‡••‡‡•ƒ‘„Œ‡…–ˆ”‘ƒ•Ž‹‰Š–Ž›†‹ˆˆ‡”‡–ƒ‰Ž‡ƒ– ƒŽŽ–‹‡•ȋ‘‹Ž‹Œ‡Š‹Ž‹’•Ž‡…–”‘‹…•ǤǤȏŠ‹Ž‹’•ȐǡDzŠƒ–‹•͵ǫdzȌǤŠ‡„”ƒ‹–ƒ‡• –Š‘•‡–™‘‹ƒ‰‡•ƒ†’”‘…‡••‡•™Šƒ–™‡•‡‡‹–‘ƒ͵˜‹‡™ǣƒʹ™‘”Ž†™‹–Š†‡’–Šƒ• ƒƒ††‡††‹‡•‹‘Ǥ ‘†‡”͵–‡…Š‘Ž‘‰›–”‹‡•–‘ƒ…Š‹‡˜‡–Š‡•ƒ‡‡ˆˆ‡…–„›•Š‘™‹‰–™‘•‡’ƒ”ƒ–‡‹ƒ‰‡•ǡ ‘‡–‘‡ƒ…Š‡›‡ƒ–ƒ–‹‡Ǥ›…‘˜‡”–‹‰–Š‘•‡–™‘‹ƒ‰‡•–‘‰‡–Š‡”•—…Šƒ•‹Dz”‡ƒŽŽ‹ˆ‡dzǡ –Š‡ „”ƒ‹ …”‡ƒ–‡• –Š‡ ͵ ‡ˆˆ‡…– ˆ‘” —•Ǥ Š‹• ‹• …ƒŽŽ‡† •–‡”‡‘•…‘’‹… ͵ ȋ‡†‹ƒ ‘ŽŽ‡‰‡ǡ DzŠƒ–‹•͵ǫdzǤȌƒ†‹•‘ˆ–‡”‡ˆ‡””‡†–‘ƒ•–Š‡Dz”‡ƒŽ͵dzǡ„‡…ƒ—•‡–Š‡”‡ƒ”‡ƒŽ•‘†‹ˆˆ‡”‡– ™ƒ›•–‘…”‡ƒ–‡͵‡ˆˆ‡…–••›–Š‡–‹…ƒŽŽ›Ǥ ͵Ȃ ͳͺ͵ͺʹͲͳͲ ˆ–‡”–Š‡†‹•…‘˜‡”›‘ˆ͵„›Šƒ”Ž‡•Š‡ƒ–•–‘‡‹ͳͺ͵ͺǡ†‹ˆˆ‡”‡–ˆ‡ƒ–—”‡ˆ‹Ž•ˆ‘”͵ ™‡”‡ †‡˜‡Ž‘’‡† ™‹–Š ƒ ƒŒ‘” ‡’Šƒ•‹• ‘ –Š‡ ‰‹‹…• –Šƒ– –Š‹• ‡™ –‡…Š‘Ž‘‰› ‘ˆˆ‡”‡†ǡˆ‘”‡šƒ’Ž‡‘„Œ‡…–•–Šƒ–•‡‡–‘ˆŽ›–‘™ƒ”†•–Š‡ƒ—†‹‡…‡ȋ‘‡ǡʹͲͲͻǡ’ǤͳȌǤ—– –Š‡͵–‡…Š‘Ž‘‰›‡š’‡”‹‡…‡†‹–•ˆ‹”•–”‡ƒŽ„‘‘™Š‡‘”‡–ŠƒͷͲ͵‘˜‹‡•™‡”‡ ’”‘†—…‡†„‡–™‡‡ ͳͻͷʹ ƒ†ͳͻͷͷǤŠ‡•‡…‘† „‘‘‘ˆ͵ ‘……—””‡†‹ ʹͲͲͷ™‹–Š –Š‡ ”‡Ž‡ƒ•‡‘ˆ–Š‡ˆ‹”•–†‹‰‹–ƒŽ’”‘Œ‡…–‡†͵‘˜‹‡DzŠ‹…‡‹––Ž‡͵ǦdzǤ—–ƒ‡™‹Ž‡•–‘‡ ‹ –Š‡ Š‹•–‘”› ‘ˆ ͵ ‘˜‹‡• ƒ† ƒ „”‡ƒ–Š”‘—‰Š ‘ˆ –Š‹• –‡…Š‘Ž‘‰› ‘……—””‡† ™‹–Š –Š‡ Žƒ—…Š ‘ˆ ƒ‡• ƒ‡”‘ǯ• „Ž‘…„—•–‡” Dz˜ƒ–ƒ”dz ȋƒ†‡”ǡ ʹͲͲͻȌ Ȃ –Š‡ ‘•– •—……‡••ˆ—Ž ‘˜‹‡ ‹ Š‹•–‘”›Ǥ – ‡˜‡ •—”’ƒ••‡† ‹–ƒ‹… ™Š‹…Š Š‡Ž† –Š‹• ’‘•‹–‹‘ •‹…‡ ͳͻͻ͹ ȋ‘š ˆˆ‹…‡‘Œ‘ǡDzŽŽ‹‡‘šˆˆ‹…‡Ȃ‘”Ž†™‹†‡ ”‘••‡•dzȌǤ

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Š‡ „‘‘• ‘ˆ ͵ ‘˜‹‡• ‹ –Š‡ ͳͻͷͲ• ƒ† ƒ”‘—† ʹͲͲͲ Šƒ† ƒ •’‡…‹ˆ‹… ”‡ƒ•‘ǣ –Š‡ ‡˜‡”Žƒ•–‹‰…‘’‡–‹–‹‘„‡–™‡‡–Š‡‘˜‹‡–Š‡ƒ–‡”•ƒ†Š‘‡•ȋ‡†‹„—”—ǡʹͲͲͻȌǣ  –Š‡ ͳͻͷͲ• ƒ† ͳͻ͸Ͳ• ƒ ƒŒ‘” †‡˜‡Ž‘’‡– ˆ‘” • ™ƒ• ™Š‡ …‘Ž‘”  •‡–• ™‡”‡ ‹–”‘†—…‡† ‰Ž‘„ƒŽŽ›ǡ –—”‹‰  ‹–‘ –Š‡ ƒŒ‘” …‘’‡–‹–‘” ˆ‘” –Š‡ –”ƒ†‹–‹‘ƒŽ ‘˜‹‡ –Š‡ƒ–‡”•Ǥ ‡‘’Ž‡ •–ƒ”–‡† –‘ ˜ƒŽ—‡ ™ƒ–…Š‹‰  ƒ– Š‘‡ ‘”‡ –Šƒ ‰‘‹‰ –‘ ‡š’‡•‹˜‡ ‘˜‹‡–Š‡ƒ–‡”•Ǥ ‘”†‡”–‘‰ƒ‹„ƒ…–Š‡‹”ƒ”‡–•Šƒ”‡ǡ–Š‡–Š‡ƒ–‡”•–Š‡”‡ˆ‘”‡Šƒ†–‘ …‘‡—’™‹–Šƒ‡™…‘’‡–‹–‹˜‡ƒ†˜ƒ–ƒ‰‡ǣ–Š‡͵–‡…Š‘Ž‘‰›ȋ‡†‹„—”—ǡʹͲͲͻǡ’͸Ǧ͹ȌǤ ƒ…‹–Š‡ͷͲ•ƒ†͸Ͳ•ǡ–Š‡͵–‡…Š‘Ž‘‰›Šƒ•‘„˜‹‘—•Ž›‘–„‡‡ˆ—ŽŽ›†‡˜‡Ž‘’‡†›‡– ƒ† ͵ ™ƒ• •Š‘™ ‹ …‘Ž‘” ƒƒ‰Ž›’Šǡ ”‡“—‹”‹‰ –Š‡ ƒ—†‹‡…‡ –‘ ™‡ƒ” –Š‡ ™‡ŽŽǦ‘™ ”‡†Ȁ…›ƒ ‘” ”‡†Ȁ„Ž—‡ ’Žƒ•–‹… ‰Žƒ••‡•Ǥ ‡˜‡”–Š‡Ž‡•• Ǧ ‹– …”‡ƒ–‡† ‡™ ”‡˜‡—‡• ƒ† –Š‡ …‹‡ƒ•™‡”‡‘…‡ƒ‰ƒ‹ˆ‹ŽŽ‡†™‹–ŠƒŠ—‰‡ƒ—†‹‡…‡Ǥ—––Š‡ƒ’’‡ƒ”ƒ…‡‘ˆ–Š‡‹‰‹–ƒŽ ‡˜‘Ž—–‹‘ …Šƒ‰‡† –Š‡  •‡…–‘” ‘…‡ ƒ‰ƒ‹ǣ Š‘‡ ‡–‡”–ƒ‹‡–ǡ ˜‹†‡‘Ǧ‘Ǧ†‡ƒ† ͳ͸

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 ƒ† ˆ‹Ž‡ •Šƒ”‹‰ „‡…ƒ‡ ƒ‘–Š‡” •–”‘‡ ‹ –Š‡ …‘’‡–‹–‹‘ „‡–™‡‡ • ƒ† …‹‡ƒ•Ǥ Š‘•‡ †‡˜‡Ž‘’‡–• ‹ Š‘‡ ‡–‡”–ƒ‹‡– ‰ƒ˜‡ –Š‡ …‘•—‡” –Š‡ ˆ”‡‡†‘ –‘ ™ƒ–…Š ™Šƒ–‡˜‡”Š‡ Ž‹‡†™Š‡‡˜‡”Š‡™ƒ–‡† –‘Ǥ Š‹• ”‡•—Ž–‡† ‹ ƒ †‡…”‡ƒ•‡ ‘ˆ”‡˜‡—‡•ˆ‘” –Š‡…‹‡ƒ•‘…‡ƒ‰ƒ‹ƒ†„—‹Ž––Š‡„ƒ•‹•ˆ‘”–Š‡‡‡†‹˜‡•–‹–‘–Š‡’”‘†—…–‹‘‘ˆƒ ‡™‰‡‡”ƒ–‹‘‘ˆ͵™Š‹…Š‡˜‡–—ƒŽŽ›Ž‡ƒ†–‘–Š‡‡š–„‘‘‘ˆ͵ǤŽ‘–‘ˆ‘‡›™ƒ• ‹˜‡•–‡†ˆ‘”–Š‡’”‘†—…–‹‘‘ˆ‡™ƒ†„‡––‡”–‡…Š‘Ž‘‰›™‹–Š–Š‡ƒ‹–‘…”‡ƒ–‡ƒ„‡––‡” ‡š’‡”‹‡…‡ƒ†ƒƒ††‡†˜ƒŽ—‡ˆ‘”–Š‡…‘•—‡”•Ǥ ͵ ͵‹–Š‡…‹‡ƒ••–ƒ†•ˆ‘”Dz‘ŽŽƒ”•ǡ‘ŽŽƒ”•ǡ‘ŽŽƒ”•dzǣ—”‹‰‘’‡‹‰™‡‡‡†•ǡƒ͵ ‘˜‹‡ ƒ‡• –Š”‡‡ –‹‡• –Š‡ ”‡˜‡—‡ ‘ˆ ƒ ʹ ‘˜‹‡Ǥ —– ›‡–ǡ ƒŽŽ ͵ ‘˜‹‡• –Šƒ– ƒ”‡ ”‡Ž‡ƒ•‡†‡‡†ƒ•—’’Ž‡‡–ƒ”›ʹ˜‡”•‹‘‹‘”†‡”–‘’ƒ›ˆ‘”–Š‡…‘•–•Ǥ‘ˆƒ”–Š‡”‡ƒ”‡ ‘–‡‘—‰Š͵…ƒ’ƒ„Ž‡–Š‡ƒ–‡”•‹‘”†‡”–‘’ƒ›ˆ‘”ƒŽŽ–Š‡…‘•–•ȋ‡†‹„—”—ǡʹͲͲͻǡ’ͶȌǤ  

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ͳ͹

 ͵ ›‡™–‡…Š‘Ž‘‰›ǡ’”‘†—…–‘”•‡”˜‹…‡‘–Š‡ƒ”‡–•Š‘—Ž†Šƒ˜‡ƒ–Ž‡ƒ•–‘‡”‡Žƒ–‹˜‡ ƒ†˜ƒ–ƒ‰‡–‘‘–Š‡”•‹‹Žƒ”’”‘†—…–•Ȁ•‡”˜‹…‡•Ȁ–‡…Š‘Ž‘‰›‹‘”†‡”–‘ƒ––”ƒ…–…—•–‘‡”•Ǥ Š‡•ƒ‡‰‘‡•ƒŽ•‘ˆ‘”–Š‡͵–‡…Š‘Ž‘‰›ǤŠ‹•’ƒ”ƒ‰”ƒ’Š—”ƒ˜‡Ž•–Š‡—‹“—‡•‡ŽŽ‹‰ ’‘‹–ȋȌ‘ˆ–Š‡‡™͵•Ǥ ‘–‘Ž›†‘‡•͵ƒ†††‡’–Šƒ•ƒ–Š‹”††‹‡•‹‘–‘–Š‡‡š’‡”‹‡…‡Ȃ„—–„›‹‹–ƒ–‹‰ –Š‡ƒ–—”ƒŽ˜‹•‹‘‘ˆ–Š‡Š—ƒ‡›‡•ǡ͵‹…”‡ƒ•‡•–Š‡‹‡”•‹‘‘ˆ–Š‡ƒ—†‹‡…‡•ƒ† –Š‡”‡ˆ‘”‡’‘•‹–‹˜‡Ž›‹’”‘˜‡•–Š‡ƒˆˆ‡…–‘ˆ‹†‡–‹ˆ‹…ƒ–‹‘ƒ†’”‘Œ‡…–‹‘Ǥ›’”‘˜‹†‹‰͵ ‹ƒ‰‡•–‘–Š‡…‘•—‡”ǡŽ‡••„”ƒ‹ƒ…–‹˜‹–›‹•‡…‡••ƒ”›ǤŠ‹•”‡•—Ž–•‹ƒ‘”‡‹‡”‰‡† ƒ—†‹‡…‡–Šƒ–…ƒ‡Œ‘›‘”‡‘ˆ–Š‡™ƒ–…Š‹‰ƒ…–‹˜‹–›ȋ‡†‹„—”—ǡʹͲͲͻȌǤ Š‡”‡ƒ”‡ˆ‘—”‡š’‡”‹‡…‡†‘ƒ‹•†‡•…”‹„‡†„›‹‡ƒ† ‹Ž‘”‡ǡ†‹ˆˆ‡”‡–‹ƒ–‡†„›–™‘ ˜ƒ”‹ƒ„Ž‡•ǣ–Š‡†‡‰”‡‡‘ˆ’ƒ”–‹…‹’ƒ–‹‘ȋ’ƒ••‹˜‡‘”ƒ…–‹˜‡Ȍƒ†–Š‡…‘•—‡”ǯ•”‡Žƒ–‹‘–‘ –Š‡ ‡˜‹”‘‡– ȋƒ„•‘”’–‹‘ ‘” ‹‡”•‹‘ȌǤ  ‡š’‡”‹‡…‡ „‡Ž‘‰• –‘ ƒ– Ž‡ƒ•– ‘‡ ‘ˆ –Š‡•‡†‘ƒ‹•„—–‹•…‘•‹†‡”‡†–‘„‡•–”‘‰‡”ƒ†‘”‡˜ƒŽ—ƒ„Ž‡‹ˆ‹–…‘•‹•–•‘ˆ‘”‡ –ŠƒŒ—•–‘‡†‘ƒ‹ȋ‹Œ•Ƭ‡–‡”•ǡʹͲͲ͸ȌǤ Š‡ˆ‘—”†‘ƒ‹•ƒ”‡ǣ ͳǤ ʹǤ ͵Ǥ ͶǤ

–‡”–ƒ‹‡– †—…ƒ–‹‘ƒŽ •–Š‡–‹… •…ƒ’‹•–

ȋ‹‡Ƭ ‹Ž‘”‡Ǥͳͻͻͻǡ’͵ͲǦˆ‘”–Š‡‰”ƒ’Š‹…’Ž‡ƒ•‡”‡ˆ‡”–‘‰”ƒ’Š‹…ͷ‹ƒ’’‡†‹šͳȌ •—ƒŽŽ›ǡ™ƒ–…Š‹‰‹•ƒƒ…–‹˜‹–›‹™Š‹…Š–Š‡…‘•—‡”ƒ„•‘”„•–Š‡‘˜‹‡’ƒ••‹˜‡Ž›Ȃ ™Š‹…Š‹•™Š›™ƒ–…Š‹‰‹•…‘•‹†‡”‡†–‘„‡Ž‘‰–‘–Š‡†‘ƒ‹‘ˆ–‡”–ƒ‹‡–Ǥ‹–Š –Š‡ ‹–”‘†—…–‹‘ ‘ˆ ͵ Š‘™‡˜‡”ǡ –Š‡ •ƒ‡ ƒ…–‹˜‹–› „‡…‘‡• ‘”‡ ‹‡”‰‹‰ ƒ† ƒ††• •–Š‡–‹…˜ƒŽ—‡•–‘–Š‡‡š’‡”‹‡…‡Ǥ

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Š‡†‘ƒ‹‘ˆ‡•–Š‡–‹…‹•…Šƒ”ƒ…–‡”‹œ‡†„›•–›Ž‡ǡ„‡ƒ—–›ǡƒ”–ǡ‡–…Ǥƒ†ƒ’ƒ••‹˜‡…‘•—‡” ™Š‘…ƒ‘–‹–‡”ƒ…–™‹–Š™Šƒ–‹•‰‘‹‰‘ȋ‹Œ•Ƭ‡–‡”•ǡʹͲͲ͸ȌǤ”ƒ•‹‡ƒ† ‹Ž‘”‡ •—ƒ”‹œ‡ǣ DzWhile guests partaking of an educational experience may want to learn, of an escapist experience to do, of an entertainment experience want to—well, sense might be the best term—those partaking of an esthetic experience just want to be thereǤdz  ȋ‹‡ Ƭ ‹Ž‘”‡ǡ ͳͻͻͻǡ’͵ͷȌ ƒ–…Š‹‰ ͵  –Š‡”‡ˆ‘”‡ …”‡ƒ–‡• ƒ ‘”‡ ˜ƒŽ—ƒ„Ž‡ ƒ† ‡‘”ƒ„Ž‡ ‡š’‡”‹‡…‡ ˆ‘” –Š‡ ƒ—†‹‡…‡–Šƒ–”ƒ†‹–‹‘ƒŽʹ‘˜‹‡•ƒ†•Š‘™•Ǥ Š‡ ’‡”…‡’–‹‘ Š‘™‡˜‡” ƒ„‘—– ™Šƒ– ‹• ƒ ˜ƒŽ—ƒ„Ž‡ ‡š’‡”‹‡…‡ …ƒ‘– •‘Ž‡Ž› †‡’‡† ‘ –Š‡‘”‹‡•Ž‹‡–Šƒ–ƒŽ‘‡ǣ‹–†‡’‡†•ƒŽ™ƒ›•‘–Š‡…‘•—‡”ǯ•’‡”…‡’–‹‘ǤŠƒ–‹•™Š›–Š‡ –ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Š‹’ƒ”–ʹ•Š‘—Ž†‰‹˜‡ƒ‘”‡ƒ……—”ƒ–‡ƒ•™‡”–‘–Š‡“—‡•–‹‘‹ˆ͵ ‹•ƒ„Ž‡–‘…”‡ƒ–‡ƒ‘”‡˜ƒŽ—ƒ„Ž‡‡š’‡”‹‡…‡…‘’ƒ”‡†–‘ʹǤ  ͳͺ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

     ͵ ǫ ‡ƒ”Ž›ʹͲͳͲ–Š‡™‘”Ž†ǯ•„‹‰‰‡•–ƒ—ˆƒ…–—”‡”••—…Šƒ•ƒ•—‰ǡ‘›ǡ‘•Š‹„ƒƒ† ƒƒ•‘‹…Žƒ—…Š‡†–Š‡ˆ‹”•–͵Š‘‡•‹–Š‡‡™ƒ”‡–Ǥ  ƒ”‡– ”‡•‡ƒ”…Š …‘†—…–‡† „› ‡—„ ‡•‡ƒ”…Š …ƒŽŽ‡† Dz͵  ƒ”‡– ƒ† —–—”‡ ‘”‡…ƒ•– ‘”Ž†™‹†‡ ȋʹͲͳͲ Ȃ ʹͲͳͶȌdzǡ ’—„Ž‹•Š‡† ‘ ƒ—ƒ”› ͳͻǡ ʹͲͳͳ ƒ– ™™™Ǥƒ”‡–”‡•‡ƒ”…ŠǤ…‘‡š’‡…–‡†ƒ–‘–ƒŽ‘ˆ͵Ǥʹ‹ŽŽ‹‘͵•‡–•–‘„‡•‘Ž†‰Ž‘„ƒŽŽ› ‹ʹͲͳͲǡƒ—„‡”–Šƒ–ƒ‡•‘—–ͶΨ‘ˆƒŽŽ•‡–••‘Ž†‹–Š‡•ƒ‡›‡ƒ”Ǥ††‹–‹‘ƒŽŽ›ǡ –Š‡‹” ˆ‘”‡…ƒ•– ˆ‘” –Š‡ ͵  ƒ”‡– ‡š’‡…–• –Š‡ —‹– •ƒŽ‡• –‘ ‰”‘™ ™‹–Š ƒ …‘’‘—† ƒ—ƒŽ‰”‘™–Š”ƒ–‡‘ˆ͹ͻǤͳʹΨǡ’ƒ••‹‰–Š‡Žƒ†ƒ”ˆ‹‰—”‡‘ˆ̈́ͳͲͲ„‹ŽŽ‹‘™‘”Ž†™‹†‡„› ʹͲͳͶȋƒ”‡–‡•‡ƒ”…ŠǡʹͲͳͳȌǤ ”‡’‘”–’—„Ž‹•Š‡†„›‹•’Žƒ›‡ƒ”…Š…ƒŽŽ‡†Dz—ƒ”–‡”Ž›‡•‹‰ƒ† ‡ƒ–—”‡•‡’‘”–ǡ ͶʹͲͳͲdz‡š’‡…–•ͳͺ‹ŽŽ‹‘͵•‡–•–‘„‡•‘Ž†‹ʹͲͳͳƒ†ͻͲ‹ŽŽ‹‘„›ʹͲͳͶǤ‹–Šƒ …‘„‹‡†ƒ”‡–•Šƒ”‡‘ˆ͸͸Ǥͳ͹Ψǡ–Š‡ƒ†‘—–Š‘”‡ƒƒ”‡–Š‡ƒ‹’”‘–ƒ‰‘‹•–• ‘–Š‡͵ƒ”‡–ȋ‹•’Žƒ›‡ƒ”…ŠǡʹͲͳͳǢ ƒ‰‘ǡʹͲͲͻǢ”‹„„‡›ǡʹͲͲͻȌǤ Š‡ ‹–‡† –ƒ–‡• ƒ”‡ ƒ ’‘–‡–‹ƒŽŽ› „‹‰ ƒ”‡– ˆ‘” ͵ ǣ ͳͳͷ ‹ŽŽ‹‘ Š‘‡• ‘—– ‘ˆ ƒ –‘–ƒŽ ‘ˆ ͳ͵Ͳ‹ŽŽ‹‘ȋǤǤ ‡•—• —”‡ƒ—ǡ ʹͲͳͲȌŠƒ˜‡ ƒ– Ž‡ƒ•–‘‡ Ȃ ƒ–‘–ƒŽ‘ˆƒŽ‘•– ͺͺǤͷΨ‘ˆ–Š‡Š‘—•‡Š‘Ž†•ǤŠ‡ƒ˜‡”ƒ‰‡Š‘—•‡Š‘Ž†‹•‡“—‹’’‡†™‹–ŠʹǤͷ•‡–•™Š‹Ž‡ ƒŽ‘•– ƒ –Š‹”† ‘ˆ –Š‡ ȋ͵ͳΨȌ Šƒ˜‡ Ͷ • ‘” ‡˜‡ ‘”‡Ǥ ……‘”†‹‰ –‘ –Š‡ ‹‡Ž•‡ǯ• ƒ–‹‘ƒŽ ‡‘’Ž‡ ‡–‡” ȋȌ ˆ”‘ ‡’–‡„‡” ʹͲͳͲǡ –Š‡ Dzƒ˜‡”ƒ‰‡ ‡”‹…ƒdz •’‡†• ʹͷǤ͸Š‘—”•’‡”™‡‡™ƒ–…Š‹‰ȋŠ‡‹‡Ž•‡‘’ƒ›ǡʹͲͳͳǦ•‡‡ƒŽ•‘‰”ƒ’Š‹…͸ȌǤ Š‡•‡—„‡”••Š‘™…Ž‡ƒ”Ž›–Šƒ––Š‡Šƒ•ƒ‰”‡ƒ–’‘–‡–‹ƒŽƒ†ƒ™‹†‡ƒ††‹˜‡”•‡ –ƒ”‰‡– ‰”‘—’ –‘ ‹–”‘†—…‡ ͵ • –‘Ǥ ‹‡Ž•‡ǯ•  ƒ† ‹‡Ž•‡ǯ• Ž‘„ƒŽ —”˜‡› ˆ”‘ ‡’–‡„‡”ʹͲͳͲƒŽ•‘‹†‹…ƒ–‡ƒ’‡”…‡–ƒ‰‡‘ˆͶ͸Ψ‘ˆƒŽŽ‡”‹…ƒ•™Š‘‘™ƒ ‘ˆ ™Š‹…Š ͳͶΨ ƒ”‡ …‘‡…–ƒ„Ž‡ –‘ –Š‡ –‡”‡–Ǥ Š‡‹” †ƒ–ƒ ƒŽ•‘ •Š‘™ –Šƒ– ʹΨ ‘ˆ –Š‡ ‡”‹…ƒ• Šƒ˜‡ ƒŽ”‡ƒ†› ’—”…Šƒ•‡† ƒ ͵  ™‹–Š ƒ –‘–ƒŽ ‘ˆ ʹ‹ŽŽ‹‘ ͵ ”‡ƒ†› • „‡‹‰•‘Ž†‹‘”–Š‡”‹…ƒ‹ʹͲͳͲȋŠ‡‹‡Ž•‡‘’ƒ›ǡʹͲͳͳȌͳǤŠ‘•‡’‡”…‡–ƒ‰‡• ‹†‹…ƒ–‡ –Šƒ– –Š‡”‡ ‹• ‘– ‘Ž› ƒ „”‘ƒ† –ƒ”‰‡– ‰”‘—’ ˆ‘” ‡™ –‡…Š‘Ž‘‰‹‡•ǡ ƒ† –Šƒ– –Š‡ ‰”‘—’‘ˆ‹‘˜ƒ–‘”•™‹–Š‹–Š‡–ƒ–‡•ƒŽ”‡ƒ†›ƒ†ƒ’–‡†–‘–Š‹•‡™–‡…Š‘Ž‘‰›Ǥ

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ǯ ͵ ……‘”†‹‰ –‘ ƒ Žƒ”‰‡ •…ƒŽ‡ “—ƒ–‹–ƒ–‹˜‡ ”‡•‡ƒ”…Š ™‹–Š …‘•—‡”•ǡ …‘†—…–‡† „›  ‹•‹‘ –‘‰‡–Š‡” ™‹–Š ‹‡Ž•‡ ƒ† ǡ …‘•—‡”• ƒ”‡ ‰‡‡”ƒŽŽ› ’‘•‹–‹˜‡ –‘™ƒ”†• ͵ ǣ͹͸Ψ‘ˆ–Š‡•—”˜‡›‡†’‡‘’Ž‡•–ƒ–‡–Šƒ––Š‡›ƒ”‡ƒ–Ž‡ƒ•–Ž‹‡Ž›–‘„—›ƒ͵ǡͳ͹Ψ‘ˆ ™Š‹…Šƒ”‡‡˜‡Dz†‡ˆ‹‹–‡Ž›dzŽ‹‡Ž›Ǥ‘™‡˜‡”‘Ž›ͳͶΨ‹–‡†–‘„—›ƒ͵™‹–Š‹–Š‡ ‡š–ͳʹ‘–Š•ǡƒ‘–Š‡”ͶʹΨ™ƒ––‘™ƒ‹–ƒ–Ž‡ƒ•–ʹ›‡ƒ”•ƒ†͵ͶΨ™ƒ––‘™ƒ‹––Š”‡‡ –‘ ˆ‘—” ›‡ƒ”•Ǥ ‘ ‡˜‡ –Š‘—‰Š –Š‡ …‘•—‡”• ƒ”‡ ‰‡‡”ƒŽŽ› ’‘•‹–‹˜‡ –‘™ƒ”†• –Š‡ ‡™ –‡…Š‘Ž‘‰› –Š‡› ƒ”‡ ‘– ›‡– ”‡ƒ†› –‘ ƒ†ƒ’– –‘ ‹–Ǥ ͶͺΨ ˆ‹† ™ƒ–…Š‹‰ ͵ …‘–‡– ‘”‡ ‡‰ƒ‰‹‰–Šƒʹƒ†ͷ͹Ψ•ƒ›–Šƒ–‹–ƒ†‡–Š‡ˆ‡‡ŽŽ‹‡„‡‹‰’ƒ”–‘ˆ–Š‡ƒ…–‹‘ƒ†   1

Data from Nielsen’s Global Online Survey conducted 09/2010. Nielsen surveyed 26,644 online consumers ages 15+ in 53 countries. This numbers only include US and Canadian consumers.).

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ͳͻ

ƒ‘–Š‡” ͶͺΨ •–ƒ–‡ ‹– ƒ‡• –Š‡ ˆ‡‡Ž …Ž‘•‡” –‘ –Š‡ …Šƒ”ƒ…–‡”• ȋŠ‡ ‹‡Ž•‡ ‘’ƒ›ǡ ʹͲͳͲȌʹǤ   ͵ ͵ƒ•ƒ‡™’”‘†—…–‹–Š‡ƒ”‡–ˆƒ…‡•ƒ†‹˜‡”•‹–›‘ˆ…ŠƒŽŽ‡‰‡•Ǥ……‘”†‹‰–‘–Š‡  ‘†‡Žǡ …ŠƒŽŽ‡‰‡• …ƒ „‡ †‹˜‹†‡† ‹–‘ p‘Ž‹–‹…ƒŽǡ e…‘‘‹…ǡ s‘…‹ƒŽǡ t‡…Š‹…ƒŽǡ e˜‹”‘‡–ƒŽƒ†l‡‰ƒŽ…ŠƒŽŽ‡‰‡•ȋ ‘Š•‘ǡ‡–ƒŽǤǡʹͲͲͺȌǤ Š‡ ƒƒŽ›œ‹‰ –Š‡ ͵  –‡…Š‘Ž‘‰›ǡ –Š‡ ‘•– ‹’‘”–ƒ– …ŠƒŽŽ‡‰‡• …ƒ „‡ ‰”‘—’‡† ‹–‘ •‘…‹‘Ž‘‰‹…ƒŽǡ –‡…Š‘Ž‘‰‹…ƒŽ ƒ† ‡…‘‘‹… ˆƒ…–‘”•Ǥ Š‡ •‘…‹‘Ž‘‰‹…ƒŽ …ŠƒŽŽ‡‰‡• ’”‘„ƒ„Ž› Šƒ˜‡ –Š‡ ‰”‡ƒ–‡•– ‹ˆŽ—‡…‡ ‘ –Š‡ ƒ†‘’–‹‘ ‘ˆ ͵  ƒ• –Š‘•‡ †‡ƒŽ ™‹–Š –Š‡ ’‘–‡–‹ƒŽ …‘•—‡”•ǯ’‡”…‡’–‹‘•ƒ† …‘…‡”•ƒ† –Š‡ƒ”‡–‹‰ •–”ƒ–‡‰‹‡•‘ˆ –Š‡ ͵ ‹†—•–”›Ǥ–Š‡‘–Š‡”Šƒ†ǡ–‡…Š‘Ž‘‰‹…ƒŽ’”‘„Ž‡•ƒ†…ŠƒŽŽ‡‰‡•‡‡†–‘„‡ˆƒ…‡†‹ ‘”†‡”–‘ƒ‡͵‘”‡•—……‡••ˆ—ŽǤŠ‡ˆ‘ŽŽ‘™‹‰’ƒ”ƒ‰”ƒ’ŠƒƒŽ›œ‡•–Š‘•‡…ŠƒŽŽ‡‰Ǧ ‡• ‹ †‡–ƒ‹Ž ‹ ‘”†‡” –‘ …‘‡ –‘ ƒ …‘…Ž—•‹‘ ‹ Š‘™ ˆƒ” ™Š‹…Š ƒ•’‡…– ‡‡†• –‘ „‡ ‹Ǧ ’”‘˜‡†‹‘”†‡”–‘‹…”‡ƒ•‡–Š‡ƒ†‘’–‹‘‘ˆ͵Ǥ Š‡ƒŒ‘”…ŠƒŽŽ‡‰‡•‘–Š‡͵ƒ”‡––Šƒ–™‹ŽŽ„‡†‹•…—••‡†ƒ”‡ǣ • •

•

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…‘‘‹…ŠƒŽŽ‡‰‡• o ‘•–• o ƒ—…ŠǦƒ–‡ ‡…Š‘Ž‘‰‹…ƒŽŠƒŽŽ‡‰‡• o –ƒ†ƒ”†‹œƒ–‹‘‘ˆ–‡…Š‘Ž‘‰› o ͵‰Žƒ••‡• o ƒ…‘ˆ…‘–‡– ‘…‹‘Ž‘‰‹…ƒŽŠƒŽŽ‡‰‡• o ‘•—‡”ǯ•™ƒ‹–Ǧƒ†Ǧ•‡‡ƒ’’”‘ƒ…Š o †—…ƒ–‹‘‘ˆ…‘•—‡”• o ‹•–ƒ‹‰–Š‡͵‡ˆˆ‡…–„›͵’”‘†—…‡”•  

  2

Nielsen Wire – quantitative and qualitative research conducted in collaboration with CBS Vision and the Cable & Telecommunications Association for Marketers (CTAM) among 12 groups and families being exposed to 3D content for 30 minutes at Sony’s 3D Experience Lab in Las Vegas plus an additional 425 participants watching 3D content in a more theatrical surrounding. Results published on December 20th, 2010 at www.nielsen.com

ʹͲ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

     ‘–Š–Š‡’”‘†—…–‹‘‘ˆ͵…‘–‡–ƒ•™‡ŽŽƒ•–Š‡ƒ—ˆƒ…–—”‹‰‘ˆ͵†‹•’Žƒ›•‹•‘”‡ ‡š’‡•‹˜‡…‘’ƒ”‡†–‘–Š‡‹”ʹ…‘—–‡”’ƒ”–•ǤŠ‡…‘•–•‘ˆ͵‘˜‹‡’”‘†—…–‹‘•ƒ”‡—’ –‘ˆ‘—”–‹‡•–Š‡…‘•–•‘ˆ–Š‡•ƒ‡‘˜‹‡’”‘†—…‡†‹ʹȋ‡†‹„—”—ǡʹͲͲͺȌǤ†ƒ––Š‡ ‡† –Š‡ …‘•—‡”• Šƒ˜‡ –‘ ’ƒ› ˆ‘” –Š‡•‡ ‡š–”ƒ …‘•–•Ǥ ˜‡ –Š‘—‰Š –Š‡ ’”‹…‡• †”‘’’‡† †”ƒ•–‹…ƒŽŽ› •‹…‡ –Š‡ ‹–”‘†—…–‹‘ ‘ˆ ͵ • ‹ ʹͲͳͲǡ ͵ •‡–• ƒ”‡ •–‹ŽŽ ‘”‡ ‡š’‡•‹˜‡ –Šƒʹ•‡–•ǤŽ•‘ǡ‹‘”†‡”–‘™ƒ–…Š͵ƒ–Š‘‡Ȃ–‘„—›Œ—•––Š‡͵‹•‘–‡‘—‰ŠǤ Š‡…‘•—‡”‡‡†•–‘„—›ƒ™Š‘Ž‡•‡–ǡ…‘•‹•–‹‰‘ˆ–Š‡͵†‹•’Žƒ›ǡƒ͵Ž—ƒ›Žƒ›‡”ǡ ƒ –”ƒ•‹––‡” ƒ† ͵ ‰Žƒ••‡•Ǥ ŽŽ ‘ˆ –Šƒ– ƒ††‡† –‘‰‡–Š‡” ƒ‡• –Š‡ ͵ ‡š’‡”‹‡…‡ ƒ– Š‘‡ƒ”ƒ–Š‡”‡š’‡•‹˜‡‘‡Ǥ•’‡…‹ƒŽŽ›ˆ‘”Žƒ”‰‡Š‘—•‡Š‘Ž†•–Š‡͵‡š’‡”‹‡…‡…ƒ‰‡– ”‡ƒŽŽ›‡š’‡•‹˜‡„‡…ƒ—•‡–Š‡›‡‡†–‘’—”…Šƒ•‡—Ž–‹’Ž‡’ƒ‹”•‘ˆ͵‰Žƒ••‡•Ǥ†ƒ•Ž‘‰ ƒ•–Š‡ƒ…–‹˜‡•Š—––‡”‰Žƒ••‡•ȋƒ”‘—†̈́ͳʹͲ’‡”’ƒ‹”Ȍƒ”‡–Š‡‘•–™‹†‡Ž›—•‡†Ȃ–Š‹•…ƒ •——’–‘„‡…‘‡ƒŠ—‰‡‹˜‡•–‡–Œ—•–‹‘”†‡”–‘™ƒ–…Š͵ƒ–Š‘‡Ǥ  Ǧ Š‡‹–”‘†—…–‹‘‘ˆ͵•–‘–Š‡‘”–Š‡”‹…ƒƒ”‡–‘……—””‡†ƒˆ–‡”–Š‡ƒŒ‘”‹–›‘ˆ –Š‡ Š‘—•‡Š‘Ž† ƒ†ƒ’–‡† –‘ Ǥ ’’ƒ”‡–Ž› •‘‡ ʹͳΨ ‘ˆ ƒŽŽ  Š‘—•‡Š‘Ž†• „‘—‰Š– ƒ ‡™™‹–Š‹–Š‡Žƒ•–ͳʹ‘–Š•ƒ†…‘•‹†‡”–Š‡•‡Ž˜‡••‡–™‹–Š–Š‡‹”•ǤŽ›ͳͺΨ ‘ˆ–Š‡Š‘—•‡Š‘Ž†•’Žƒ–‘’—”…Šƒ•‡ƒ‡™™‹–Š‹–Š‡‡š–ͳʹ‘–Š•ȋ–‡”–ƒ‹‡– ƒ”‡–‹‰ ‡––‡”ǡ ʹͲͳͳȌǤ   Š‹• —ˆƒ˜‘”ƒ„Ž‡ Žƒ—…Š †ƒ–‡ ‘ˆ ͵  ‹‰Š– ‡š’Žƒ‹ ƒ Ž‘™ ƒ†‘’–‹‘‘ˆ–Š‡–‡…Š‘Ž‘‰›Ǥ   

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     Š‡”‡‹•‡‹–Š‡”ƒ†‡ˆ‹‡†•–ƒ†ƒ”†ˆ‘”͵’”‘†—…–‹‘”‹‰Š–‘™„—––Š‡”‡ƒ”‡ƒŽ•‘ƒ Ž‘–‘ˆ†‹ˆˆ‡”‡––‡…Š‘Ž‘‰‹‡•‘–Š‡ƒ”‡–ǤŠ‡…‘•—‡”Šƒ•–Š‡…Š‘‹…‡„‡–™‡‡ƒ…–‹˜‡ ‘” ’ƒ••‹˜‡ ͵ •ǡ ƒ›„‡ ƒ– •‘‡ ’‘‹– ‡˜‡ ƒ—–‘Ǧ•–‡”‡‘•…‘’‹… ͵ •Ǣ Š‡ Šƒ• –Š‡ …Š‘‹…‡„‡–™‡‡‘”Žƒ•ƒ†‹•’Žƒ›•ƒ†—…Š‘”‡†‹ˆˆ‡”‡–‘’–‹‘•Ǥ˜‡–Š‘—‰Š‹– •‡‡• –Šƒ– –Š‡”‡ •Š‘—Ž† „‡ –‡…Š‘Ž‘‰› –‘ ˆ‹– ƒŽŽ –Š‡ †‹ˆˆ‡”‡– –›’‡• ‘ˆ …‘•—‡”•ǡ –Š‹• Š—‰‡ …Š‘‹…‡ ƒ…–—ƒŽŽ› …”‡ƒ–‡• ƒ ‹ˆ‘”ƒ–‹‘ Œ—‰Ž‡ǡ …‘ˆ—•‹‰ –Š‡ …‘•—‡”Ǥ Š‡ —•—ƒŽ …‘•—‡”‹•Šƒ”†Ž›ƒ„Ž‡–‘‡‡’—’™‹–ŠƒŽŽ–Š‡Žƒ–‡•–†‡˜‡Ž‘’‡–•ƒ†…Šƒ‰‡•‘ˆ–Š‡ –‡…Š‘Ž‘‰› ƒ† –Š‡”‡ˆ‘”‡ „‡…‘‡• …‘ˆ—•‡†Ǥ Š‹• …‘ˆ—•‹‘ …ƒ Ž‡ƒ† –‘ •‘‡ •‘”– ‘ˆ ˆ”—•–”ƒ–‹‘ –Šƒ– Ž‡ƒ†• –‘ –Š‡ ˆƒ…– –Šƒ– –Š‡ …‘•—‡” †‡˜‡Ž‘’• ƒ ™ƒ‹–Ǧƒ†Ǧ•‡‡Ǧƒ’’”‘ƒ…Š ȋ•‡‡•‘…‹‘Ž‘‰‹…ƒŽ…ŠƒŽŽ‡‰‡•Ȃ…‘•—‡”ǯ•™ƒ‹–Ǧƒ†Ǧ•‡‡Ǧƒ’’”‘ƒ…ŠȌƒ†Š‡•‹–ƒ–‡•–‘ƒ†ƒ’– –‘–Š‡͵–‡…Š‘Ž‘‰›Ǥ ͵  ͵‰Žƒ••‡•ƒ”‡ƒ…ŠƒŽŽ‡‰‡ˆ‘”–Š‡͵–‡…Š‘Ž‘‰›‹†‹ˆˆ‡”‡–™ƒ›•Ǥ ……‘”†‹‰–‘•–—†‹‡•…‘†—…–‡†„›–Š‡‹‡Ž•‡‘’ƒ›–‘‰‡–Š‡”™‹–Šǡ–Š‡ƒ‹ ”‡ƒ•‘•–Š‡ –ƒ”‰‡–‰”‘—’ƒ‡†ƒ„‘—–™Š›–Š‡› †‘‘–„—›ƒ͵ƒ”‡ǣ…‘•–•ȋ͸ͺΨȌǡ ƒ†–Š‡‡‡†–‘™‡ƒ”͵‰Žƒ••‡•ȋͷ͹ΨȌȋ‘˜ƒ ƒœ‡––‡ǡʹͲͳͲȌǤ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ʹͳ

Š‡ ‘•– ™‹†‡Ž› —•‡† ͵  –‡…Š‘Ž‘‰› ‹• ƒ…–‹˜‡ ͵ –Šƒ– ”‡“—‹”‡• •‘Ǧ…ƒŽŽ‡† ƒ…–‹˜‡ •Š—––‡” ‰Žƒ••‡• ‹ ‘”†‡” –‘ •‡‡ –Š‡ ͵† ‡ˆˆ‡…–•Ǥ Š‘•‡ ‰Žƒ••‡• …‘•– Ȃ †‡’‡†‹‰ ‘ –Š‡ ƒ—ˆƒ…–—”‡”Ȃ„‡–™‡‡̈́ͳͲͲƒ†̈́ͳͷͲ’‡”’ƒ‹”Ǥ—––Š‘•‡‰Žƒ••‡•‘Ž›™‘”™‹–Šƒ͵ †‹•’Žƒ›ˆ”‘–Š‡•ƒ‡ƒ—ˆƒ…–—”‡”ƒ†ƒ”‡‘–…‘’ƒ–‹„Ž‡™‹–Šƒ͵ˆ”‘ƒ‘–Š‡” „”ƒ†ǤŠƒ– ‡ƒ• –Šƒ–ƒ …‘•—‡”™Š‘ †‡…‹†‡• –‘ ’—”…Šƒ•‡ƒ ͵  ˆ”‘‘‡„”ƒ† ƒ†ƒ–•‘‡’‘‹–‹‰Š–™ƒ––‘„—›ƒ‡™‘‡ˆ”‘ƒ‘–Š‡”„”ƒ†ǡ–Š‡‰Žƒ••‡•„‡…‘‡ —•‡Ž‡••Ǥ –ƒŽ•‘ƒ‡•‹–‹’‘••‹„Ž‡–‘DzŒ—•–„”‹‰›‘—”‘™’ƒ‹”‘ˆ͵‰Žƒ••‡•dz–‘•‘‡Ǧ ‘‡ ‡Ž•‡ǯ• ’Žƒ…‡ ƒ† ™ƒ–…Š ͵  –Š‡”‡ –‘‰‡–Š‡” ‹ˆ –Š‹• ’‡”•‘ †‘‡• ‘– Šƒ˜‡ ƒ ͵  ˆ”‘–Š‡•ƒ‡„”ƒ†Ǥ ……‘”†‹‰–‘–Š‡‹‡Ž•‡Ƭ”‡•‡ƒ”…Šǡ‹–‹•‘–‘Ž›ƒ„‘—––Š‡’”‹…‡‘ˆ–Š‘•‡‰Žƒ••‡• „—––Š‡…‘•—‡”ƒŽ•‘…‘•‹†‡”•–Š‡–‘„‡˜‡”›—…‘ˆ‘”–ƒ„Ž‡Ǥ   ͵ ˜‡–Š‘—‰Š–Š‡†‹ˆˆ‡”‡–ƒ—ˆƒ…–—”‡”•†‡˜‡Ž‘’‘”‡ƒ†‘”‡͵•‘ˆƒŽŽ•‹œ‡•ǡ–Š‡ ͵ …‘–‡– •–‹ŽŽ ’”‡––› —…Š Ž‹‹–‡† –‘ ͵ ‘˜‹‡• –Šƒ– ƒ”‡ ƒ˜ƒ‹Žƒ„Ž‡ ‘ Ǥ ‘” –Š‡ …‘•—‡” –Š‹• ‘„˜‹‘—•Ž› ‹• ƒ ƒŒ‘” ‹••—‡ –Šƒ– ƒ‡• –Š‡ Š‡•‹–ƒ–‡ –‘ „—› ƒ ͵  ȋŠ‡‹ǡ ʹͲͳͲȌǤ ……‘”†‹‰ –‘ Š‡ ‹‡Ž•‡ ”‡’‘”– ƒ„‘—– –Š‡ …‘•—‡”ǯ• ’‡”…‡’–‹‘ –‘Ǧ ™ƒ”†•͵–Š‡‘’͵‘ˆ…‘–‡––Š‡›™ƒ––‘™ƒ–…Š‹͵ƒ”‡’‘”–•ǡƒ–—”‡Ȁ‹ƒŽ ƒ†…–‹‘Ȁ†˜‡–—”‡•Š‘™•ȋŠ‡‹‡Ž•‡‘’ƒ›ǡʹͲͳͲǡ•‡‡‰”ƒ’Š‹…ͳͳȌǤ 

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

     ǯ ǦǦ —‡ –‘ ˆ‘”‡” ˆ‘”ƒ– „ƒ––Ž‡• •—…Š ƒ• –Š‡ „ƒ––Ž‡ „‡–™‡‡ Žƒ•ƒ ˜•Ǥ  †‹•’Žƒ›• ‘” Ž—ƒ›˜•ǤȂ…‘•—‡”•Ž‡ƒ”‡†–‘‘–ƒ†ƒ’––‘ƒ‡™–‡…Š‘Ž‘‰›–Šƒ–‹•ƒ˜ƒ‹Žƒ„Ž‡ ‘–Š‡ƒ”‡–”‹‰Š–ƒ™ƒ›ǤŠ‡›–‡†–‘™ƒ‹–—–‹Ž–Š‡”‡‹•‘‡Dz™‹‡”dzǢ‘‡…Ž‡ƒ”ˆ‘”ƒ– –Šƒ–‰‡–•‹’Ž‡‡–‡†ˆ‘”ƒ••’”‘†—…–‹‘–‘™Š‹…Š–Š‡…‘•—‡”–Š‡ƒ†ƒ’–•ǡ‹‘”†‡” –‘”ƒ•ŠŽ›ƒ†ƒ’––‘ƒ–‡…Š‘Ž‘‰›–Šƒ–‹‰Š–ˆƒ‹Ž‹–Š‡‡†ȋ–ƒ‰Ž‹ƒ‘“—‘–‡†‹–‡”–ƒ‹Ǧ ‡–ƒ”‡–‹‰‡––‡”ǡʹͲͳͳȌǤ ‡– ƒ‘–Š‡” ”‡ƒ•‘ –Šƒ– …‘–”‹„—–‡† –‘ –Š‡ …‘•—‡”•ǯ ™ƒ‹–Ǧƒ†Ǧ•‡‡ ƒ’’”‘ƒ…Š ™ƒ• ‘•Š‹„ƒǯ• ƒ‘—…‡‡– ‹ ʹͲͳͲ –‘ Žƒ—…Š ‹–• ˆ‹”•– ƒ—–‘Ǧ•–‡”‡‘•…‘’‹… ȋ‡ƒ•ǣ ‰Žƒ••‡•Ǧ ˆ”‡‡ǨȌ͵™‘”Ž†™‹†‡†—”‹‰–Š‡•‡…‘†ŠƒŽˆ‘ˆʹͲͳͳȋ‹ŽŽ›ǡʹͲͳͲȌǤ••‡‡‡ƒ”Ž‹‡”ǡ–Š‡ ͵‰Žƒ••‡•ƒ”‡‘ˆƒ‰”‡ƒ–†‹•ƒ†˜ƒ–ƒ‰‡ˆ‘”–Š‡͵‡š’‡”‹‡…‡Ȃ•‘–Š‡‹†‡ƒ‘ˆ‡˜‡–—ƒŽŽ› Šƒ˜‹‰ƒ͵•‘‘–Šƒ–†‘‡•‘–‡˜‡”‡“—‹”‡‰Žƒ••‡•ƒ–ƒŽŽƒ›‘”‡ǡŽ‡ƒ†•–‘ƒ…‘Ǧ •—‡”™Š‘‹•Šƒ’’‹Ž›™ƒ‹–‹‰ˆ‘”–Š‹•‹’”‘˜‡‡–‘ˆ–Š‡–‡…Š‘Ž‘‰›„‡ˆ‘”‡Š‡‰‘‡•ƒ† •‡––Ž‡•ˆ‘”ƒ͵–Šƒ–™‹ŽŽ‘–…‘’Ž‡–‡Ž›•ƒ–‹•ˆ›Š‹•‡‡†•ǡ™Š‹Ž‡ƒ‰Žƒ••‡•Ǧˆ”‡‡͵ ™‹ŽŽ„”‹‰ƒ‡••‡–‹ƒŽƒ†˜ƒ–ƒ‰‡Ǥ††‹–‹‘ƒŽŽ›ǡ–Š‡…‘•—‡”•ƒ”‡ƒ™ƒ”‡‘ˆ–Š‡ˆƒ…––Šƒ– ‹ˆ –Š‡› ™ƒ‹– —–‹Ž –Š‡ –‡…Š‘Ž‘‰› •‡––Ž‡•ǡ –Š‡ ’”‹…‡• ™‹ŽŽ †”‘’Ǥ  –Šƒ– …ƒ•‡ –Šƒ– ‡ƒ• ‹•–‡ƒ†‘ˆ’—”…Šƒ•‹‰ƒ͵‘™Ȃ‹ˆ–Š‡›™ƒ‹–•‘‡‘”‡–‹‡–Š‡›™‹ŽŽ‰‡–ƒ„‡––‡” ’”‘†—…– ˆ‘” ƒ …Š‡ƒ’‡” ’”‘†—…–Ǥ Š‹• ‹• …ƒŽŽ‡† †‡Žƒ› ‘ˆ ‰”ƒ–‹ˆ‹…ƒ–‹‘ ƒ† ‹…”‡ƒ•‡• –Š‡ …‘•—‡”ǯ•™ƒ‹–Ǧƒ†Ǧ•‡‡Ǧƒ’’”‘ƒ…ŠǤ ‘™Š‹Ž‡–Š‡…‘•—‡”‹‰Š–„‡‹–‡”‡•–‡†ƒ†‡š…‹–‡†ƒ„‘—––Š‹•‡™–‡…Š‘Ž‘‰›ȂŠ‡‹• ‘–›‡–”‡ƒ†›–‘„—›ȋŠ‡‹‡Ž•‡‘’ƒ›ǡʹͲͳͲȌǤ Š‹•‹•ƒŽ•‘–Š‡”‡ƒ•‘™Š›‘Ž›‹‘˜ƒ–‘”•ƒ†‡ƒ”Ž›ƒ†‘’–‡”•ƒ”‡Ž‹‡Ž›–‘ƒ†ƒ’––‘ƒ ‡™’”‘†—…–Ȁ–‡…Š‘Ž‘‰›†—”‹‰‹–•ˆ‹”•–’Šƒ•‡•‘ˆ–Š‡’”‘†—…–ǦŽ‹ˆ‡Ǧ…›…Ž‡ǡ™Š‹Ž‡–Š‡ƒ•• ™ƒ‹–•ƒ†‡‡†•–‘„‡’‡”•—ƒ†‡†‘ˆ‹–„›•–”ƒ–‡‰‹…ƒ”‡–‡”•Ǥ    

Copyright © 2013. Diplomica Verlag. All rights reserved.

‡’”‘„Ž‡‘ˆ–Š‡͵‹†—•–”›‹••–‹ŽŽ–Šƒ––Š‡’‘–‡–‹ƒŽ…‘•—‡”Œ—•–‘™•–‘‘Ž‹––Ž‡ ƒ„‘—––Š‡–‡…Š‘Ž‘‰›ƒ†–Š‡’‘••‹„‹Ž‹–›–Šƒ–‹–Š‘Ž†•ǤŽ‘–‘ˆ’‡‘’Ž‡•‡‡–‘„‡—ƒ™ƒ”‡ ‘ˆ–Š‡ˆƒ…––Šƒ–ƒ͵†‘‡•‘–‡ƒ–Šƒ–›‘—…ƒ‘Ž›™ƒ–…Š͵…‘–‡–‘‹–ǡ„—––Šƒ– ‹–™‘”•ƒ•ƒ˜‡”›‰‘‘†ʹȋ‘„‡”–•ǡʹͲͳͲȌǤŠ‡ƒ—ˆƒ…–—”‡”•–Š‡”‡ˆ‘”‡‡‡†–‘ …‘…‡–”ƒ–‡‘•‡ŽŽ‹‰–Š‡͵–‡…Š‘Ž‘‰›‘–‘Ž›ƒ•ƒ͵‹–•‡Žˆ„—–ƒ•ƒŠ‹‰ŠǦ“—ƒŽ‹–› ™‹–Š–Š‡ƒ„‹Ž‹–›–‘ƒŽ•‘•Š‘™͵…‘–‡–Ǥ      ͵ Š‹•…ŠƒŽŽ‡‰‡”‡ˆ‡”•ƒ‹Ž›–‘–Š‡͵…‘–‡–’”‘†—…‡”•Ǥ†ƒ‰‡”‘ˆ’”‘†—…‹‰͵‹•–‘ –Š‹–Šƒ–‡˜‡”›–Š‹‰–Šƒ–‹•ƒ†‡‹͵™‹ŽŽƒ––”ƒ…––Š‡…‘•—‡”•Ǥ‘™‡˜‡”ǡ’‡‘’Ž‡‰‘ ƒ†•‡‡‘˜‹‡•‘”•Š‘™•„‡…ƒ—•‡‘ˆ–Š‡…‘–‡–ǡ–Š‡•–‘”›ƒ†–Š‡…‘…‡’–Ȃ‘–„‡…ƒ—•‡ –Š‡›™ƒ––‘Dz•‡‡–‡…Š‘Ž‘‰›dzǤŠ‡͵–‡…Š‘Ž‘‰›ƒ††•ƒ‡™†‹‡•‹‘–‘–Š‡‡š’‡”‹Ǧ ‡…‡ ‘ˆ ™ƒ–…Š‹‰ ǡ „—– †‘‡• ‘– …”‡ƒ–‡ ƒ …‘’Ž‡–‡Ž› ‡™ ‡š’‡”‹‡…‡ ƒ• ‹– ‹• ‘– •–ƒ†‹‰‘‹–•‡Žˆ„—–ƒ…–•ƒ•ƒƒ††‹–‹‘–‘•‘‡–Š‹‰–Šƒ–ƒŽ”‡ƒ†›‡š‹•–•ǤŠ‡”‡ˆ‘”‡ˆ‘” ͵ –Š‡ •ƒ‡ ”—Ž‡• ƒ’’Ž› ƒ• –Š‡› †‘ ˆ‘” ʹ Ȃ ‹ ‘”†‡” –‘ ‰‡– ’‡‘’Ž‡ „‡Š‹† –Š‡ •…”‡‡

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ʹ͵

–Š‡”‡‡‡†•–‘„‡ƒ‰‘‘†…‘…‡’–ƒ†ƒ‰‘‘†•–‘”›ǡƒ†ƒ„ƒ†ʹ‘˜‹‡™‹ŽŽ‘–ƒ‡ƒ ‰‘‘† ͵ ‘˜‹‡ ‡‹–Š‡” Ȃ „—– ƒ ‰‘‘† ʹ† ‘˜‹‡ ‹‰Š– „‡…‘‡ ‘”‡ ƒ––”ƒ…–‹˜‡ ‹ ͵ ȋ‡†‹„—”—ǡʹͲͲͺȌǤ—ƒ••‡‡’‡”†‡ˆ‹‹–‹‘ˆ‘”†‹˜‡”•‹ˆ‹…ƒ–‹‘ȋ‹Œ•Ƭ‡–‡”•ǡʹͲͲ͸ȌǤ Š‡› ƒ”‡ ƒ––”ƒ…–‡† „› ͵ „‡…ƒ—•‡ ‹– ƒ††• ƒ –Š”‹ŽŽ –‘ –Š‡‹” ‡š’‡”‹‡…‡ ‹ˆ ‡Ǥ‰Ǥ ‘„Œ‡…–• ƒ”‡ ˆŽ›‹‰ –‘™ƒ”†• –Š‡Ǥ Š‡ …ŠƒŽŽ‡‰‡ ˆ‘” ͵ ’”‘†—…‡”• ‹• –‘ …‘„‹‡ –Š‡ ‡š’‡”‹‡…‡Ǧ †‘ƒ‹Ǧƒ††‹‰ ‰‹‹…• ™‹–Š –Š‡ ‡••‡–‹ƒŽ ’ƒ”– ‘ˆ ƒ ‰‘‘† •–‘”›Ǧ–‡ŽŽ‹‰ ȋ‡†‹„—”—ǡ ʹͲͲͻȌǤ  ͵ Š‡ˆ‘ŽŽ‘™‹‰’ƒ”ƒ‰”ƒ’Š†‡ƒŽ•™‹–Š–Š‡…—””‡––”‡†•ƒ††‡˜‡Ž‘’‡–•‘–Š‡͵ ƒ”‡–ƒ•‘ˆƒ”…ŠʹͲͳͳǣ • • • • •

‡™͵…‘–‡–‘–Š‡ƒ”‡– ‡™–‡…Š‘Ž‘‰› o ƒ••‹˜‡͵• o —–‘Ǧ•–‡”‡‘•…‘’‹…͵ ‹˜‡”•ƒŽ͵‰Žƒ••‡• ‡…”‡ƒ•‡†’”‹…‡• ͵Ž‹‡Ǧ–”‡ƒ‹‰‡”˜‹…‡•   ͵

Š‘—‰Š•‘ˆƒ”–Š‡”‡‹•‘Ž›ƒŽ‹‹–‡†ƒ‘—–‘ˆ͵…‘–‡–ǡ™‹–Š‹–Š‡‡š–ˆ‡™‘–Š• –Š‡”‡ ™‹ŽŽ „‡ ‘”‡ –Šƒ ͶͲ ‡™ ͵ ‘˜‹‡• ”‡Ž‡ƒ•‡† ƒ† ƒ††‹–‹‘ƒŽŽ›ǡ •‘‡  •Š‘™• •–ƒ”–‹‰ ‹ ʹͲͳͳ ™‹ŽŽ ƒŽ•‘ „‡ ƒ˜ƒ‹Žƒ„Ž‡ ‹ ͵Ǥ ‘„‹‡† ™‹–Š ƒ ‰”‡ƒ– —„‡” ‘ˆ •’‘”– ‡˜‡–•„”‘ƒ†…ƒ•–‡†‹͵ǡ„‘–Š‡–™‘”•ƒ†’”‘†—…–‹‘•–—†‹‘••’‡†ƒŠ—‰‡ƒ‘—– ‘ˆ ‘‡› ‹ ‘”†‡” –‘ ƒ‡ ‘”‡ ͵ …‘–‡– ƒ˜ƒ‹Žƒ„Ž‡ ˆ‘” –Š‡ …—•–‘‡” ȋ•Šƒ‡••›ǡ ʹͲͳͲȌǤ Ž•‘•‡˜‡”ƒŽ„”‘ƒ†…ƒ•–‹‰…Šƒ‡Ž•—˜‡‹Ž‡†–Š‡‹”’Žƒ•‘Žƒ—…Š‹‰͵„ƒ•‡†…Šƒ‡Ž• ‹ʹͲͳͳȂƒŽŽ‘ˆ™Š‹…Š–‘‰‡–Š‡”Š‡Ž’–‘„”‘ƒ†‡ƒ††‹˜‡”•‹ˆ›–Š‡ƒ˜ƒ‹Žƒ„Ž‡͵…‘–‡–ˆ‘” –Š‡…‘•—‡”Ǥ

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‘‡‡šƒ’Ž‡•ƒ”‡ǣ 3NetȂ‘ ‡„”—ƒ”›ͳ͵ǡʹͲͳͳǡ͵‡–™ƒ•Žƒ—…Š‡†ǡƒŒ‘‹–˜‡–—”‡‘ˆ‹•…‘˜‡”›ǡ‘›ƒ† ǡ‘ˆˆ‡”‹‰͵…‘–‡–ʹͶȀ͹ȋ™™™Ǥ͵‡–Ǥ…‘ȌǤ XFinity 3D Ȃ Žƒ—…Š‡† ‘ ‡„”—ƒ”› ͳͲǡ ʹͲͳͳ „› ‘…ƒ•–Ǥ  ʹͶȀ͹ ͵ …Šƒ‡Ž –Šƒ– „”‘ƒ†…ƒ•–•…‘…‡”–•ǡ•’‘”–‡˜‡–•ƒ†‘˜‹‡•ȋ •‹†‡ƒ–‡ŽŽ‹–‡ǡ ‡„”—ƒ”›ͳͺǡʹͲͳͳȌǤ ESPN 3D Ȃ Žƒ—…Š‡† „› ‘…ƒ•– ‹ —‡ ʹͲͳͲǤ Š‡› „”‘ƒ†…ƒ•–‡† •‘‡ ‘ˆ –Š‡ ʹͲͳͲ ‘”Ž†—’ƒ–…Š‡•Ž‹˜‡‹͵ƒ†‘™ƒ†ƒ›•„”‘ƒ†…ƒ•–†‹˜‡”•‡•’‘”–‡˜‡–•Ž‹˜‡•—…Šƒ• „‘š‹‰ǡ‰‘Žˆ‘”‰ƒ‡•ȋ™™™Ǥ‡•’Ǥ…‘ȌǤ  ʹͶ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 ͵ •͵•ƒ”‡•–‹ŽŽ‡™–‘–Š‡ƒ”‡–ǡƒŽ‘–‘ˆ‹’”‘˜‡‡–•ƒ†…Šƒ‰‡•ƒ”‡…‘•–ƒ–Ž› ƒ†‡–‘–Š‹•–‡…Š‘Ž‘‰›ǤŠ‡–™‘‘•–‹’‘”–ƒ–†‡˜‡Ž‘’‡–•‘ˆ͵–‡…Š‘Ž‘‰›ƒ”‡ †‹•…—••‡†Š‡”‡Ǥ   ͵ —–‘Ǧ•–‡”‡‘•…‘’‹…͵”‡ˆ‡”•–‘ƒ‡™–‡…Š‘Ž‘‰›‹–Š‡͵•‡…–‘”™Š‹…Š†‘‡•‘–”‡“—‹”‡ –Š‡ ‡‡† –‘ ™‡ƒ” ͵ ‰Žƒ••‡• ‹ ‘”†‡” –‘ •‡‡ –Š‡ ͵ ‡ˆˆ‡…–•Ǥ Š‹• –‡…Š‘Ž‘‰› ‹• ƒŽ”‡ƒ†› —•‡† ˆ‘” –Š‡ ‡™ ‹–‡†‘ …‘•‘Ž‡ǡ –Š‡ ͵ǡ ™Š‹…Š ™ƒ• Žƒ—…Š‡† ‹ ‘”–Š ‡”‹…ƒǡ —”‘’‡ ƒ† —•–”ƒŽ‹ƒ ‹ ‡ƒ”Ž› ʹͲͳͳ ˆ‘” ƒ ”‡–ƒ‹ŽǦ’”‹…‡ ‘ˆ ̈́ʹͶͻǡͻͻ ȋ™™™Ǥ‹–‡†‘Ǥ…‘ȌǤ Ž•‘ —•‡•–Š‹•–‡…Š‘Ž‘‰›™‹–Š–Š‡™‘”Ž†ǯ•ˆ‹”•–ƒ—–‘Ǧ•–‡”‡‘•…‘’‹…͵…‡ŽŽ’Š‘‡ǡ–Š‡ ’–‹—•͵ȋ™™™ǤŽ‰Ǥ…‘ȌǤ ˆ–‡” ‘•Š‹„ƒ ƒ‘—…‡† –Š‡‹” ’Žƒ• ‹ ʹͲͳͲ –‘ Žƒ—…Š –Š‡ ˆ‹”•– ƒ—–‘Ǧ•–‡”‡‘•…‘’‹… ͵ •™‘”Ž†™‹†‡‹Žƒ–‡ʹͲͳͳǡ–Š‡›•–ƒ”–‡†‹–”‘†—…‹‰–Š‡ˆ‹”•–͵•™‹–Š‘—–‰Žƒ••‡•‹

ƒ’ƒ‘‡…‡„‡”ʹʹǡʹͲͳͲǤ ‘”ƒ„‘—–̈́͵ǡͶͲͲ–Š‡…‘•—‡”•…ƒ„—›ƒͳʹdz‘”ƒʹͲdz͵ ˆ‘”™Š‹…Š–Š‡›†‘‘–”‡“—‹”‡͵‰Žƒ••‡•ȋ™™™Ǥ–‘•Š‹„ƒǤ…‘ȌǤ‡•’‹–‡–Š‡’”‡•‡–ƒǦ –‹‘ ‘ˆ Žƒ”‰‡” ƒ—–‘Ǧ•–‡”‡‘•…‘’‹… ͵ • ƒ– –Š‡  ‹ ƒ• ‡‰ƒ• ‹ ʹͲͳͳǡ –Š‡”‡ ‹• ‘ ‹†‹…ƒ–‹‘ –‘ „‡ ˆ‘—† ‘ Š‘™ —…Š ’”‘‰”‡•• –Š‡› ƒ†‡ ˆ‘” –Š‡‹” ’Žƒ‡† ‰Ž‘„ƒŽ ‹–”‘†—…–‹‘Ǥ ˜‡ „‡ˆ‘”‡ ‘•Š‹„ƒǯ• ƒ‘—…‡‡– ‘ˆ Žƒ—…Š‹‰ ‰Žƒ••‡•Ǧˆ”‡‡ ͵ •ǡ Š‹Ž‹’• Šƒ• ƒŽ”‡ƒ†›•–ƒ”–‡†’”‘†—…‹‰–Š‘•‡†‹•’Žƒ›•„—–†‹•…‘–‹—‡†–Š‡’”‘†—…–‹‘†—‡–‘ƒ•Ž‘™ ƒ†‘’–‹‘ ”ƒ–‡ǡ •–ƒ–‹‰ –Šƒ– –Š‡ ƒ”‡– ‹• ‘– ›‡– ”‡ƒ†› ˆ‘” –Š‹• –‡…Š‘Ž‘‰› ȋ™™™Ǥ’Š‹Ž‹’•Ǥ…‘ȌǤ   ͵ Š‡ ‘•– ™‹†‡Ž› —•‡† –›’‡ ‘ˆ ͵ • ƒ”‡ ƒ…–‹˜‡ †‹•’Žƒ›• –Šƒ– ”‡“—‹”‡ ƒ…–‹˜‡Ǧ•Š—––‡” ‰Žƒ••‡•™Š‹…Š—•‡ƒ–”ƒ•‹––‡”–‘„‡•›…Š”‘‹œ‡†™‹–Š–Š‡Ǥ

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‡••…‘‘Ȃ„‡…ƒ—•‡–Š‡›ƒ”‡‡™–‘–Š‡ƒ”‡–Ǧƒ”‡’ƒ••‹˜‡͵•–Šƒ–™‘”™‹–Š …Š‡ƒ’ ’‘Žƒ”‹œ‡† ’Žƒ•–‹… ‰Žƒ••‡• –Šƒ– ƒ”‡ ƒ˜ƒ‹Žƒ„Ž‡ ˆ‘” —…Š —†‡” ̈́ͷͲǤ ‡”‡„›ǡ –Š‡  ‹–•‡ŽˆŠƒ•ƒ–Š‹Žƒ›‡”‘˜‡”–Š‡•–ƒ†ƒ”††‹•’Žƒ›ǡƒ†‡—’‘ˆ‹…”‡†‹„Ž›–Š‹ƒ‰‹ˆ›‹‰ •–”‹’•–Šƒ–•Š‘™ƒ•Ž‹‰Š–Ž›†‹ˆˆ‡”‡–’‡”•’‡…–‹˜‡‘ˆ–Š‡•…”‡‡–‘‡ƒ…Š‡›‡ƒ†–Š‡”‡ˆ‘”‡ …”‡ƒ–‡–Š‡͵‡ˆˆ‡…–ȋ‹†‡”ƒǡʹͲͳͳȌǤ Š‡ ƒ†˜ƒ–ƒ‰‡‘ˆ’ƒ••‹˜‡͵†‹•’Žƒ›•‹•ƒŽ‡••†‹‡†‹ƒ‰‡Ǥ‡…ƒ—•‡–Š‹•–‡…Š‘Ž‘‰› —•‡• ’‘Žƒ”‹œ‡† ’Žƒ•–‹… ‰Žƒ••‡• ™‹–Š‘—– ƒ› •Š—––‡”ǡ –Š‡ ’‹…–—”‡ ƒ’’‡ƒ”• „”‹‰Š–‡” ™‹–Š ƒ †‡…”‡ƒ•‡†‰Š‘•–‹‰‡ˆˆ‡…–ǤŽ•‘–Š‡”‡‹•‘‡‡†ˆ‘”ƒ•›…Š”‘‹œ‹‰–”ƒ•‹––‡”•‘–Š‡”‡ ‹•‘’‘••‹„‹Ž‹–›–‘Šƒ˜‡ƒˆŽ‹…‡”‹‰ƒˆˆ‡…–™‹–Š’ƒ••‹˜‡•ȋ‡”‡”ǡʹͲͳͳȌǤ –Š‡†‘™•‹†‡ǡ’ƒ••‹˜‡†‹•’Žƒ›•Šƒ˜‡ƒ•ƒŽŽ‡””‡•‘Ž—–‹‘…‘’ƒ”‡†–‘ƒ…–‹˜‡͵•‡–• „‡…ƒ—•‡ ‡ƒ…Š ‡›‡ ‘Ž› •‡‡• ŠƒŽˆ ‘ˆ –Š‡ •…”‡‡ ƒ† –Š‡ ’‹…–—”‡ “—ƒŽ‹–› –Š‡”‡ˆ‘”‡ ‹• ‘– “—‹–‡ ƒ• ‰‘‘† …‘’ƒ”ƒ–‹˜‡Ž› •’‡ƒ‹‰Ǥ Š‹• Ž‘•• ‘ˆ “—ƒŽ‹–› Š‘™‡˜‡” ‹‰Š– ‘– ‡˜‡ „‡ ˜‹•‹„Ž‡ –‘ –Š‡ ”‡‰—Žƒ” ƒ—†‹‡…‡ ƒ† ‘Ž› „‡ ”‡…‘‰‹œ‡† „› ‘”‡ ‡š’‡”‹‡…‡† ƒ† …‘Ǧ ʹͷ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

…‡”‡†˜‹‡™‡”•ȋ‡”‡”ǡʹͲͳͳȌǤŠ‡”‡ˆ‘”‡ƒ’ƒ••‹˜‡͵‹‰Š–„‡ƒ‰‘‘†•‘Ž—–‹‘ˆ‘” ‡Ǥ‰Ǥ ˆƒ‹Ž‹‡• –Šƒ– †‡…‹†‡ –‘ •™‹–…Š –‘ ͵  ƒ• –Š‡› †‘ ‘– –Š‡ ˆƒ…‡ ‘ˆ „—›‹‰ ƒ Ž‘– ‘ˆ ‡š’‡•‹˜‡ƒ…–‹˜‡Ǧ•Š—––‡”‰Žƒ••‡•Ǥ     ‡™–‡…Š‘Ž‘‰›—•—ƒŽŽ›‰‡–•‹–”‘†—…‡†–‘–Š‡ƒ”‡–ƒ–ƒ”‡Žƒ–‹˜‡Ž›Š‹‰Š’”‹…‡†—”‹‰ –Š‡ˆ‹”•–•–ƒ‰‡‘ˆ‹–•Ž‹ˆ‡…›…Ž‡Ȃ–Š‡•‘Ǧ…ƒŽŽ‡†’”‹…‡•‹‹‰•–”ƒ–‡‰›Ȃ‹‘”†‡”–‘„‡ƒ„Ž‡ –‘†”‘’’”‹…‡•ƒ•–Š‡’”‘†—…–ƒ–—”‡••‘–Šƒ–‹–…ƒ”‡ƒ…Š‘—––‘ƒŽŽ‘ˆ–Š‡•‡‰‡–•‘ˆ –Š‡…‘•—‡”•ȋŒ‘Ž‘˜ǡʹͲͲ͸ȌǤŠ‹Ž‡–Š‡’”‹…‡†‹ˆˆ‡”‡…‡„‡–™‡‡ƒʹƒ†ƒ͵™ƒ• •‡˜‡”ƒŽ–Š‘—•ƒ††‘ŽŽƒ”•ƒ––Š‡„‡‰‹‹‰‘ˆʹͲͳͲǡ–Š‡’”‹…‡†‹ˆˆ‡”‡…‡†‡…”‡ƒ•‡†–‘‘Ž› ƒ…‘—’Ž‡‘ˆŠ—†”‡††‘ŽŽƒ”•–‘†ƒ›ȋ•Šƒ‡••›ǡʹͲͳͲȌ†—‡–‘–Š‡‹…”‡ƒ•‡†…‘’‡–‹–‹‘ ‹–Š‡͵ƒ”‡–ǤŠ‘—‰Š–Š‡”‡ƒ”‡‘„˜‹‘—•Ž›‘ƒš‹—Ž‹‹–•–‘™Šƒ–ƒ…‘•—Ǧ ‡” …‘—Ž† ’‘••‹„Ž› ’ƒ› ‹ ‘”†‡” –‘ „—› ƒ ͵ ǡ –Š‡”‡ ƒ”‡ ͵ †‹•’Žƒ›• ƒ˜ƒ‹Žƒ„Ž‡ ˆ‘” Ž‡•• –Šƒ̈́ͳǡͲͲͲǤ͵Ž—ƒ›Žƒ›‡”ǡ™Š‹…Š‹•‡‡†‡†–‘™ƒ–…Š͵…‘–‡–ǡ‹•ƒ˜ƒ‹Žƒ„Ž‡ˆ‘” —†‡”̈́ʹͲͲƒ†ƒ–”ƒ•‹––‡”–‘•›…Š”‘‹œ‡–Š‡ƒ…–‹˜‡•Š—––‡”‰Žƒ••‡•™‹–Š–Š‡†‹•’Žƒ› ™‹ŽŽ …‘•– ƒ”‘—† ̈́ͷͲǡ ƒŽ‘‰ ™‹–Š –Š‡ ‰Žƒ••‡• ‘ˆ ƒ”‘—† ̈́ͳͷͲ ’‡” ’ƒ‹” ͵ ȋ™™™Ǥ„‡•–„—›Ǥ…‘ȌǤ ‘ ƒ ˆ—ŽŽ ͵ •‡– ˆ‘” Š‘‡Ǧ—•ƒ‰‡ …ƒ „‡ ’—”…Šƒ•‡† ˆ‘” ƒ ”‡–ƒ‹Ž ’”‹…‡ ‘ˆ —†‡” ̈́ͳǡͷͲͲǤ ‘’ƒ”ƒ–‹˜‡Ž› •’‡ƒ‹‰ǡ ƒ– ‹–• ‹–”‘†—…–‹‘ ‹ ʹͲͳͲ –Š‡ ͵ •…”‡‡ ‹–•‡Žˆ …‘•– ƒ”‘—† ̈́͵ǡͷͲͲǤŠƒ–ƒ‡•–Š‡’—”…Šƒ•‡‘ˆ͵•‡–•–‘†ƒ›“—‹–‡ƒˆˆ‘”†ƒ„Ž‡ƒ†•‘‡‡š’‡”–• ‡˜‡•ƒ›–Šƒ––Š‡’”‹…‡•ƒ”‡ƒ•Ž‘™ƒ•–Š‡›™‹ŽŽ’”‘„ƒ„Ž›‡˜‡”‰‡–ȋ•Šƒ‡••›ǡʹͲͳͲȌǤ ͵ 

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Š‡ ͵ ‹†—•–”›Šƒ•–‘†‡ƒŽ™‹–Š™Šƒ–…ƒ—•‡•ƒŒ‘”…‘…‡”•ƒ‘‰ –Š‡…‘•—‡”•Ȃ –Š‡͵‰Žƒ••‡•Ǥ‘–‘Ž›–Šƒ––Š‡›ƒ”‡’‡”…‡‹˜‡†ƒ•„‡‹‰—…‘ˆ‘”–ƒ„Ž‡ƒ†‡š’‡•‹˜‡ǡ –Š‡›ƒ”‡ƒŽ•‘‘–…‘’ƒ–‹„Ž‡™‹–Š†‹•’Žƒ›•‘ˆƒ‘–Š‡”„”ƒ†Ǥ Š‡”‡ƒ”‡•‡˜‡”ƒŽ…‘’ƒ‹‡•‘–Š‡ƒ”‡––Šƒ–’—––Š‡‹”‡ˆˆ‘”–‹–‘†‡˜‡Ž‘’‹‰—‹˜‡”Ǧ •ƒŽ ͵ ‰Žƒ••‡• –Šƒ– ™‘” ™‹–Š ƒ ™‹†‡ ”ƒ‰‡ ‘ˆ „”ƒ†•Ǥ ‘‰ –Š‘•‡ ‹• ‡ƒŽǣ –Š‡› ”‡…‡–Ž›‹–”‘†—…‡†ƒ‡™ƒ†—‹˜‡”•ƒŽ͵‰Žƒ••‡•–‡…Š‘Ž‘‰›–Šƒ–ƒ……‡’–•‹’—–ˆ”‘ †‹ˆˆ‡”‡– ͵ • ˜‹ƒ †‹ˆˆ‡”‡– ‡ƒ• ‘ˆ …‘—‹…ƒ–‹‘Ǥ ‹–Š –Š‹• –‡…Š‘Ž‘‰›ǡ –Š‡ …‘•—‡” ™‘—Ž† ‘– „‡ †‡’‡†‡– ‘ ƒ •’‡…‹ˆ‹… „”ƒ† ‘ˆ ‰Žƒ••‡• ƒ›‘”‡Ǥ ‘™‡˜‡”ǡ ‡ƒŽ ƒŽ•‘ƒ‘—…‡†–Šƒ– –Š‡›™‹ŽŽ•–ƒ”– ’”‘†—…–‹‘•–ƒ”–‹‰“—ƒ”–‡” ʹ‹ ʹͲͳͳ ƒ†‹– ‹‰Š–•–‹ŽŽ„‡ƒŽ‘‰™ƒ›—–‹Ž–Š‹•‡™–‡…Š‘Ž‘‰›™‹ŽŽƒ‡‹–•™ƒ›–‘ƒ••’”‘†—…–‹‘ ƒ†…‘•—‡”•ƒŽ‡•ȋ ”‡‡™ƒŽ†ǡʹͲͳͳȌǤ    3

Prices as seen on www.bestbuy.com on March 10, 2011: Sony Bravia 32’’ 3D LED-LCD HDTV for $899,99; Sony 3D InternetConnectable Wi-Fi Ready Blu-ray Disc Player for $179,99; Sony Bravia Battery Operated 3D glasses for Sony 3D FlatPanel HDTVs for $149,99; and Sony 3D sync Transmitter for $49,99

ʹ͸

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 ͵    Š‡•–”‡ƒ‹‰•‡”˜‹…‡‘ˆˆ‡”‡†„›ƒŽǦƒ”–ǡ…ƒŽŽ‡†—†—ǡƒ‘—…‡†’Žƒ•‘‘ˆˆ‡”‹‰͵ •–”‡ƒ‹‰ •‡”˜‹…‡• †‹”‡…–Ž› –‘ ƒ ‹–‡”‡–Ǧ…‘‡…–ƒ„Ž‡ ͵ Ǥ ‘” ̈́ͶǤͻͻ –Š‡ …‘•—‡” …ƒ ™ƒ–…Š –Š‡ Žƒ–‡•– ͵ ‘˜‹‡• ˜‹ƒ ‘Ž‹‡ •–”‡ƒ‹‰ Ȃ •—…Š ƒ• –‡’ ’ ͵ǡ ‘•–‡” ‘—•‡͵ǡ‘Ž–͵ǡ‡‡––Š‡‘„‹•‘•͵‘”Š‹…‡‹––Ž‡͵ȋ™™™Ǥ˜—†—Ǥ…‘ȌǤ Š‡™‡ŽŽǦ‘™•–”‡ƒ‹‰ƒ††‡Ž‹˜‡”›•‡”˜‹…‡‡–ˆŽ‹šŠ‘™‡˜‡”†‘‡•‘–‘ˆˆ‡”͵ •–”‡ƒ‹‰ ’‘••‹„‹Ž‹–‹‡•ǡ „—– –Š‡› ƒ††‡† ͵ –‹–Ž‡• ‹–‘ –Š‡‹” …‘ŽŽ‡…–‹‘ ˆ‘” ”‡‰—Žƒ”  †‡Ž‹˜‡”›™Š‹…Š…ƒ„‡‘”†‡”‡†ˆ‘”‘ƒ††‹–‹‘ƒŽ…‘•–•ȋ™™™Ǥ‡–ˆŽ‹šǤ…‘ȌǤ 

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ʹ͹

Ǧ Ǧǫ Š‡ˆ‘ŽŽ‘™‹‰…Šƒ’–‡”™‹ŽŽ‡š’Žƒ‹–Š‡…‘•—‡”Ǧƒ†ƒ’–‹‘Ǧ’”‘…‡••‘ˆƒ‹‘˜ƒ–‹‘•—…Š ƒ• ƒ ‡™ ’”‘†—…– ‘” –‡…Š‘Ž‘‰› ƒ……‘”†‹‰ –‘ ˜‡”‡–– ‘‰‡”ǯ• …‘•—‡”Ǧƒ†‘’–‹‘Ǧ ’”‘…‡••‘†‡ŽŠ‡†‡˜‡Ž‘’‡†‹Š‹•„‘‘Dz‹ˆˆ—•‹‘‘ˆ ‘˜ƒ–‹‘•dzȋʹͲͲ͵ǡͷ–Š‡†‹–‹‘ȌǤ ͵‹•…‘•‹†‡”‡†–‘„‡ƒ‹‘˜ƒ–‹‘ǡ‡˜‡–Š‘—‰Š͵‹–•‡Žˆ‹•‘–ƒ‡™–‡…Š‘Ž‘‰›Ǥ —–‘‡–Š‡Ž‡••ǡ‘•–’‡‘’Ž‡Šƒ˜‡—•—ƒŽŽ›‘–›‡–†‡ƒŽ–™‹–Š–Š‡’‘••‹„‹Ž‹–›‘ˆ™ƒ–…Š‹‰ ‹͵ƒ†–Š‡”‡ˆ‘”‡–Š‹•‹•ƒ‡™–‡…Š‘Ž‘‰›ƒ†…‘•‹†‡”‡†–‘„‡ƒ‹‘˜ƒ–‹‘Ǥ ……‘”†‹‰ –‘ ‘‰‡”•ǡ –Š‡ ƒ†‘’–‹‘ ‘ˆ ƒ ‹‘˜ƒ–‹‘ ˆ‘ŽŽ‘™• –Š‡ ‹‘˜ƒ–‹‘Ǧ†‡…‹•‹‘ ’”‘…‡••ǣŠ‡’”‘…‡••‹™Š‹…Š–Š‡†‡…‹•‹‘‹•ƒ†‡‘ˆ™Š‡–Š‡”–‘ƒ†‘’–‘”–‘”‡Œ‡…–ƒ ‹‘˜ƒ–‹‘˜‹ƒˆ‹˜‡•–‡’•ǣ‘™Ž‡†‰‡‘ˆƒ‹‘˜ƒ–‹‘ǡ’‡”•—ƒ•‹‘ǡ†‡…‹•‹‘ǡ‹’Ž‡‡–ƒǦ –‹‘ ƒ† …‘ˆ‹”ƒ–‹‘Ǥ  ‹†‹˜‹†—ƒŽ ‰ƒ‹• ‘™Ž‡†‰‡ ‘ˆ ƒ ‹‘˜ƒ–‹‘ ƒˆ–‡” ™Š‹…Š Š‡ ˆ‘”•ƒƒ––‹–—†‡–‘™ƒ”†•‹–Ǥ –Š‡ˆ‘ŽŽ‘™‹‰Š‡‡‹–Š‡”ƒ‡•–Š‡†‡…‹•‹‘–‘”‡Œ‡…––Š‡ ‹‘˜ƒ–‹‘‘”ƒ†ƒ’––‘‹–ƒ†ƒ‡ˆ—ŽŽ—•‡‘ˆ‹–ȋ‘‰‡”•ǡʹͲͲ͵ȌǤŠ‹•’”‘…‡••‹•‹ŽŽ—•–”ƒ–Ǧ ‡†‹‰”ƒ’Š‹…ͺǡƒ’’‡†‹šͳǤ †‹˜‹†—ƒŽ•Š‘™‡˜‡” †‘‘–ƒ†ƒ’––‘ƒ‹‘˜ƒ–‹‘ƒŽŽƒ–‘…‡Ȃ–Š‡› †‹ˆˆ‡”‹–Š‡–‹‡ –Š‡› ‡‡† –‘ ’ƒ•• –Š”‘—‰Š –Š‡ ’”‘…‡•• ˆ”‘ ‘™Ž‡†‰‡ ’Šƒ•‡ –‘ ƒ†‘’–‹‘Ȁ”‡Œ‡…–‹‘Ǥ ‘‰‡”•”‡ˆ‡”•–Šƒ––‘ƒ‹†‹˜‹†—ƒŽ‹‘˜ƒ–‹‘Ǧ†‡…‹•‹‘’‡”‹‘†ǤŠ‡”ƒ–‡‘ˆƒ†‘’–‹‘‘ˆƒ ‹‘˜ƒ–‹‘ ‹• —•—ƒŽŽ› ‡ƒ•—”‡† „› –Š‡ Ž‡‰–Š ‘ˆ –‹‡ –Šƒ– ‹• ”‡“—‹”‡† ˆ‘” ƒ …‡”–ƒ‹ ’‡”…‡–ƒ‰‡‘ˆ–Š‡‡„‡”•‘ˆƒ•‘…‹ƒŽ•›•–‡–‘ƒ†ƒ’––‘ƒ‹‘˜ƒ–‹‘Ǥ‘‰‡”•†‡ˆ‹‡• ˆ‹˜‡‰”‘—’•–Šƒ–ƒ”‡†‹•–‹‰—‹•Š‡†„›–Š‡‹”Ž‡˜‡Ž‘ˆ‹‘˜ƒ–‹˜‡‡••ǣDz–Š‡†‡‰”‡‡–‘™Š‹…Š ƒ‹†‹˜‹†—ƒŽ‹•”‡Žƒ–‹˜‡Ž›‡ƒ”Ž‹‡”‹ƒ†‘’–‹‘–‘‡™‹‘˜ƒ–‹‘•…‘’ƒ”‡†–‘‘–Š‡”•‹ –Š‡•‘…‹ƒŽ•›•–‡Ǥdzȋ‘‰‡”•ǡʹͲͲ͵Ȍ ͳǤ ʹǤ ͵Ǥ ͶǤ ͷǤ

‘˜ƒ–‘”• ƒ”Ž›†‘’–‡”• ƒ”Ž›ƒŒ‘”‹–› ƒ–‡ƒŒ‘”‹–› ƒ‰‰ƒ”†•

‘”‘‰‡”•ǯƒ†‘’–‡”ǯ•‰”‘—’…ƒ–‡‰‘”‹œƒ–‹‘™‹–Š’‡”…‡–ƒ‰‡††‹•–”‹„—–‹‘’Ž‡ƒ•‡”‡ˆ‡”–‘ ‰”ƒ’Š‹…ͻ‹ƒ’’‡†‹šͳǤ

Copyright © 2013. Diplomica Verlag. All rights reserved.

Š‡”ƒ–‡‘ˆƒ†‘’–‹‘‹•ƒˆˆ‡…–‡†„›†‹ˆˆ‡”‡–…Šƒ”ƒ…–‡”‹•–‹…•™Š‹…Šƒ”‡Š‡Ž’ˆ—Ž‹’”‡†‹…–Ǧ ‹‰ ’‡‘’Ž‡ǯ• ”‡ƒ…–‹‘ –‘ ƒ ‹‘˜ƒ–‹‘Ǥ Š‘•‡ ˆ‹˜‡ …Šƒ”ƒ…–‡”‹•–‹…• ™‹ŽŽ „‡ –ƒ‡ ‹–‘ ƒ……‘—– ™Š‡ ƒƒŽ›œ‹‰ Š‘™ –Š‡ Žƒ–‡•– –”‡†• ƒ† †‡˜‡Ž‘’‡–• …ƒ ˆƒ…‡ –Š‡ …—””‡– …ŠƒŽŽ‡‰‡•‘ˆ͵‹‘”†‡”–‘‹…”‡ƒ•‡–Š‡ƒ†‘’–‹‘”ƒ–‡Ǥ Ǥ Ǥ Ǥ Ǥ

Relative advantageȂ–Š‡†‡‰”‡‡–‘™Š‹…Šƒ‹‘˜ƒ–‹‘‹•’‡”…‡‹˜‡†„‡––‡”–Šƒ –Š‡‹†‡ƒ‹–•—’‡”•‡†‡• Compatibility Ȃ –Š‡ †‡‰”‡‡ –‘ ™Š‹…Š ƒ ‹‘˜ƒ–‹‘ ‹• ’‡”…‡‹˜‡† ƒ• …‘•‹•–‡– ™‹–Š–Š‡‡š‹•–‹‰˜ƒŽ—‡•ǡ’ƒ•–‡š’‡”‹‡…‡•ƒ†‡‡†•‘ˆ’‘–‡–‹ƒŽƒ†‘’–‡”• ComplexityȂ–Š‡†‡‰”‡‡–‘™Š‹…Šƒ‹‘˜ƒ–‹‘‹•’‡”…‡‹˜‡†ƒ•”‡Žƒ–‹˜‡Ž›†‹ˆˆ‹Ǧ …—Ž––‘—†‡”•–ƒ†ƒ†—•‡ TrialabilityȂ–Š‡†‡‰”‡‡–‘™Š‹…Šƒ‹‘˜ƒ–‹‘ƒ›„‡‡š’‡”‹‡–‡†™‹–Š‘ƒ Ž‹‹–‡†„ƒ•‹•

ʹͺ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 Ǥ

Observability Ȃ –Š‡ †‡‰”‡‡ –‘ ™Š‹…Š –Š‡ ”‡•—Ž–• ‘ˆ ƒ ‹‘˜ƒ–‹‘ ƒ”‡ ˜‹•‹„Ž‡ –‘ ‘–Š‡”•

ȋ‘‰‡”•ǡʹͲͲ͵ǡ’ʹʹ͵ǦʹͷͺȌ



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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ʹͻ

  Š‹•ƒƒŽ›•‹•‹•†‡–‡”‹‡†–‘ˆ‹‰—”‡‘—–Š‘™–Š‡–”‡†•ƒ††‡˜‡Ž‘’‡–•‘ˆ͵…ƒ ‘˜‡”…‘‡ –Š‡ …ŠƒŽŽ‡‰‡• ‘ˆ –Š‡ ƒ”‡– ƒ† –Š‡”‡ˆ‘”‡ ’‘••‹„Ž› ‹’”‘˜‡ –Š‡ ƒ†‘’–‹‘ ƒ……‘”†‹‰–‘–Š‡ˆ‹˜‡…Šƒ”ƒ…–‡”‹•–‹…•–Šƒ–‹ˆŽ—‡…‡–Š‡ƒ†‘’–‹‘‘ˆƒ‹‘˜ƒ–‹‘Ǥ     Š‡ƒ‹‘ˆ–Š‡͵–‡…Š‘Ž‘‰›‹•–‘…”‡ƒ–‡ƒ‘”‡‡‘”ƒ„Ž‡‡š’‡”‹‡…‡‘ˆ™ƒ–…Š‹‰ „›‹…Ž—†‹‰ƒ‡•–Š‡–‹…‡š’‡”‹‡…‡–‘–Š‡‡–‡”–ƒ‹‡–†‘ƒ‹Ǥ ˆ–Š‹•‹••—……‡••ˆ—Ž ƒ†–Š‡…‘•—‡”˜ƒŽ—‡•–Š‡ƒ††‡†‡š’‡”‹‡…‡–Š‹•™‘—Ž†Ž‡ƒ†–‘ƒŠ‹‰Š‡”ƒ†‘’–‹‘”ƒ–‡Ǥ  ‘”†‡” –‘ ˆ‹‰—”‡ ‘—– –Š‡ …‘•—‡”ǯ• ’‡”…‡’–‹‘ Š‘™‡˜‡”ǡ ƒ •‡’ƒ”ƒ–‡ –ƒ”‰‡– ‰”‘—’ ”‡•‡ƒ”…Š‡‡†•–‘„‡…‘†—…–‡†ȋ•‡‡’ƒ”–ʹȂ–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…ŠȌǤ ‘–Š‡”ˆƒ…–‘”–Šƒ–…ƒ„‡…‘‡ƒ”‡Žƒ–‹˜‡ƒ†˜ƒ–ƒ‰‡ƒ”‡–Š‡…‘•–•‘ˆ͵–Šƒ–•‘ˆƒ” ‡‰ƒ–‹˜‡Ž› ‹ˆŽ—‡…‡† –Š‡ ƒ†‘’–‹‘ ‘ˆ ͵ Ǥ Š‡ ƒ”‡– ”‡•‡ƒ”…Š •Š‘™‡† –Šƒ– –Š‡ ’”‹…‡•‘ˆ͵†‹•’Žƒ›•†‡…”‡ƒ•‡†‹‡•‡Ž›•‹…‡–Š‡‹–”‘†—…–‹‘‘ˆ͵™Š‹…Š‹‰Š– „‡ƒ„Ž‡–‘ˆƒ˜‘”–Š‡’—”…Šƒ•‡‘ˆ͵ǤŠ‹•Š‘™‡˜‡”‹•‘Ž›’‘••‹„Ž‡‹ˆ–Š‡…‘•—‡”‹• ƒ…–—ƒŽŽ› ‡†—…ƒ–‡† ƒ„‘—– –Š‹• †‡˜‡Ž‘’‡–Ǥ —‡ –‘ –Š‡ ˆƒ•– ’ƒ…‹‰ ͵  ƒ”‡– –Š‡ …‘•—‡”–‡†–‘‘–„‡—’Ǧ–‘Ǧ†ƒ–‡™‹–Š–Š‡Žƒ–‡•–†‡˜‡Ž‘’‡–•ƒ†–Š‡”‡ˆ‘”‡’”‘„ƒǦ „Ž›†‘‘–‘™–Šƒ–͵•‡–•ƒ”‡‘–ƒ•‡š’‡•‹˜‡ƒ•–Š‡›‹‰Š––Š‹–Š‡›ƒ”‡Ǥ ‡–ƒ–Š‹”†ƒ•’‡…–ƒ„Ž‡–‘‹ˆŽ—‡…‡–Š‡”‡Žƒ–‹˜‡ƒ†˜ƒ–ƒ‰‡‹•–Š‡‡‡†–‘™‡ƒ”͵‰Žƒ••‡• ™Š‹…Šƒ”‡‘–‘Ž›—…‘ˆ‘”–ƒ„Ž‡„—–ƒŽ•‘˜‡”›‡š’‡•‹˜‡ǤŠ‡†‡˜‡Ž‘’‡–‘ˆ’ƒ••‹˜‡ ͵•ȋŽ‹‰Š–‡”ƒ†…Š‡ƒ’‡”‰Žƒ••‡•Ȍǡ–Š‡†‡˜‡Ž‘’‡–‘ˆ—‹˜‡”•ƒŽ‰Žƒ••‡•ȋ…‘’ƒ–‹„Ž‡ ™‹–Š‘”‡–ŠƒŒ—•–‘‡„”ƒ†‘ˆ͵•Ȍƒ†–Š‡‹–”‘†—…–‹‘‘ˆƒ—–‘Ǧ•–‡”‡‘•…‘’‹…• ‹ –Š‡ ‡ƒ” ˆ—–—”‡ …ƒ –ƒ‡ ƒ™ƒ› –Š‹• „ƒ””‹‡” ƒ† –Š‡”‡ˆ‘”‡ ƒ‘–Š‡” ‡‰ƒ–‹˜‡ ˆƒ…–‘” ‘ –Š‡”‡Žƒ–‹˜‡ƒ†˜ƒ–ƒ‰‡’‡”…‡‹˜‡†„›–Š‡…‘•—‡”Ǥ ‘”–Š‹•ƒ•’‡…–‹–‹•ƒŽ•‘‹’‘”–ƒ––‘ –ƒ‡ ƒ Ž‘‘ ƒ– –Š‡ Ž‡˜‡Ž ‘ˆ ƒ™ƒ”‡‡•• ƒ† ‘™Ž‡†‰‡ ‘ˆ –Š‡ …‘•—‡” ”‡‰ƒ”†‹‰ ͵ –‡…Š‘Ž‘‰›ǡƒ•–Š‹•ˆƒ…–‘”…ƒ‘Ž›‹’”‘˜‡–Š‡”‡Žƒ–‹˜‡ƒ†˜ƒ–ƒ‰‡‹ˆ–Š‡–ƒ”‰‡–‰”‘—’‹• ˆ—ŽŽ›ƒ™ƒ”‡‘ˆ–Šƒ–Ǥ

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‡ …ƒ …‘…Ž—†‡ –Šƒ– –Š‡ ƒ†‘’–‹‘ ”ƒ–‡ ‘ˆ ͵  …ƒ „‡ ‹…”‡ƒ•‡† „› ‹’”‘˜‹‰ –Š‡ ”‡Žƒ–‹˜‡ƒ†˜ƒ–ƒ‰‡‹ˆǣ ƒȌ Š‡ –ƒ”‰‡– ‰”‘—’ ˜ƒŽ—‡• –Š‡ ƒ††‡† ‡š’‡”‹‡…‡ †‘ƒ‹ ‘ˆ ‡•–Š‡–‹… –‘ –”ƒ†‹–‹‘ƒŽ ʹǤ „Ȍ Š‡…‘•–•†‘‘–Ž‘‰‡”„—‹Ž†ƒ„ƒ””‹‡”–Šƒ–Š‹†‡”•–Š‡–ƒ”‰‡–‰”‘—’‘ˆ•™‹–…Š‹‰ ‘˜‡”–‘͵•Ǥ …Ȍ ͵‰Žƒ••‡•„‡…‘‡…Š‡ƒ’‡”‘”‰‡–•—„•–‹–—–‡†ƒ–ƒŽŽ„›ƒ—–‘Ǧ•–‡”‡‘•…‘’‹…͵• †Ȍ Š‡ –ƒ”‰‡– ‰”‘—’ ‹• ˆ—ŽŽ› ‡†—…ƒ–‡† ƒ„‘—– –Š‡ …Šƒ‰‡• ‹ –Š‡ ƒ”‡– ƒ† ˜ƒŽ—‡• –Š‡Ǥ  



͵Ͳ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

      ‰‡‡”ƒŽ –Š‡ ”‡ƒ•‘ –‘ ™ƒ–…Š  ‹• ƒ—•‡‡–ǡ ‡‹–Š‡” ‹ ‘”†‡” –‘ „‡…‘‡ ‘”‡ ‡†—…ƒ–‡† ‘” –‘ ”‡ŽƒšǤ ͵  Ž‘‰‹…ƒŽŽ› ƒ‹• –‘ ˆ—Žˆ‹ŽŽ –Š‡ •ƒ‡ ‡‡†• ƒ† ˜ƒŽ—‡• ‘ˆ –Š‡ …‘•—‡”•ƒ†‹•–Š‡”‡ˆ‘”‡‰‡‡”ƒŽŽ›…‘’ƒ–‹„Ž‡™‹–Š–Š‡…‘•—‡”•ǯ‡š’‡…–ƒ–‹‘•Ǥ –Š‡†‘™•‹†‡Š‘™‡˜‡”ǡ‘‡ƒ‹…ŠƒŽŽ‡‰‡‘ˆ͵‹•–Š‡…‘•—‡”ǯ•™ƒ‹–Ǧƒ†Ǧ•‡‡ ƒ’’”‘ƒ…Šǡ‡ƒ‹‰–Šƒ––Š‡…‘•—‡”•–‡†–‘™ƒ‹–—–‹Ž–Š‡–‡…Š‘Ž‘‰›Šƒ••‡––Ž‡†ǤŠ‡ ˆƒ…––Šƒ––Š‡”‡‹•‘–›‡–‘‡•–ƒ†ƒ”†‹œ‡†–‡…Š‘Ž‘‰›ˆ‘”͵ˆ‘”–‹ˆ‹‡•–Š‹•ƒ’’”‘ƒ…Šƒ† –Š‡”‡ˆ‘”‡ƒ‡• ‹–Šƒ”†–‘‘˜‡”…‘‡Ǥ ‘‰‡–Š‡”™‹–Š–Š‡ —ˆƒ˜‘”ƒ„Ž‡ Žƒ—…Š‹‰ †ƒ–‡ ‘ˆ ͵–‘ƒƒ”‡––Šƒ–‹•‡••‡–‹ƒŽŽ›•ƒ–—”ƒ–‡†™‹–Š•ƒ‡•‹–Šƒ”†–‘„‡…‘’ƒ–‹„Ž‡ ™‹–Š–Š‡‡‡†•‘ˆ–Š‡–ƒ”‰‡–‰”‘—’ƒ––Š‡‘‡–Ǥ ††‹–‹‘ƒŽŽ›ǡ–Š‡Žƒ…‘ˆ͵…‘–‡–‡‰ƒ–‹˜‡Ž›‹ˆŽ—‡…‡•–Š‡ƒ†‘’–‹‘‘ˆ͵ƒ••‘ˆƒ” –Š‡”‡‹•‘Ž›Ž‹––Ž‡…‘–‡–ƒ˜ƒ‹Žƒ„Ž‡Ǥ—–ƒ•‘”‡ƒ†‘”‡‘˜‹‡•ƒ”‡’”‘†—…‡†‹͵ ƒ† •‡˜‡”ƒŽ „”‘ƒ†…ƒ•–‹‰ …Šƒ‡Ž• Žƒ—…Š‡† –Š‡‹” ˆ‹”•– ͵ …Šƒ‡Ž• †—”‹‰ –Š‡ Žƒ•– …‘—’Ž‡ ‘ˆ ‘–Š• ƒ† ‡˜‡ •–”‡ƒ‹‰ȀǦ•‡”˜‹…‡• ‡š–‡†‡† –Š‡‹” ͵ ‘ˆˆ‡”•ǡ ‘”‡ …‘–‡–„‡…‘‡•ƒ˜ƒ‹Žƒ„Ž‡ˆ‘”–Š‡…‘•—‡”Ǥ • ƒ …‘…Ž—•‹‘ ƒ„‘—– –Š‡ …‘’ƒ–‹„‹Ž‹–› ‘ˆ ͵ ǡ –Š‡”‡ ‹• •‘‡ Ž‹‹–ƒ–‹‘ ƒ„‘—– Š‘™ —…Š–Š‹•…ƒ„‡‹…”‡ƒ•‡†‹‘”†‡”–‘‹…”‡ƒ•‡ƒ†‘’–‹‘‘ˆ͵–‡…Š‘Ž‘‰›ǤŠ‡—ˆƒ˜‘”Ǧ ƒ„Ž‡Žƒ—…Š‹‰†ƒ–‡™‹ŽŽ’”‘„ƒ„Ž›”‡•—Ž–‹ƒƒ†‘’–‹‘–Šƒ–‘……—”•Žƒ–‡”–Šƒ‘”‹‰‹ƒŽŽ› Š‘’‡† ˆ‘”ǡ ƒ† ƒ• ƒ„‘—– –Š‡ •–ƒ†ƒ”†‹œƒ–‹‘ ‘ˆ –Š‡ –‡…Š‘Ž‘‰›ǡ –Š‹• ‘„˜‹‘—•Ž› ™‹ŽŽ ‘– …Šƒ‰‡•‘‘Ǥ‘‘Š‹‰Š‹•–Š‡…‘’‡–‹–‹‘‘–Š‡ƒ”‡–ƒ†–‘‘›‘—‰–Š‡–‡…Š‘Ž‘‰›ƒ• –Š‡”‡™‹ŽŽ„‡ƒ…Ž‡ƒ”•–ƒ†ƒ”†‹ƒ‡ƒ”„›ˆ—–—”‡Ǥ‘™‡˜‡”–Š‡†‡˜‡Ž‘’‡–‘ˆ—‹˜‡”•ƒŽ ‰Žƒ••‡•‹‰Š–„‡–Š‡ˆ‹”•–•–‡’‹–‘–Š‡”‹‰Š–†‹”‡…–‹‘Ǥ ‘”‡ ƒ˜ƒ‹Žƒ„Ž‡ …‘–‡– …‘—Ž† †‡ˆ‹‹–‡Ž› –”‹‰‰‡” –Š‡ …‘•—‡” –‘ ƒ†ƒ’– –‘ ͵ ǡ „—– ‹– ™‹ŽŽ †‡’‡† ‘ ™Š‡–Š‡” ‘” ‘– –Š‡ —’…‘‹‰ ”‡Ž‡ƒ•‡• ƒ”‡ …‘ˆ‘” ™‹–Š –Š‡ –ƒ”‰‡– ‰”‘—’ǯ•˜ƒŽ—‡–‘†‹ˆˆ‡”‡––›’‡•‘ˆ…‘–‡––Š‡›™‹•Š–‘•‡‡Ǥ†ƒ‰ƒ‹‹–‹••—„Œ‡…––‘–Š‡ “—‡•–‹‘‘ˆ™Š‡–Š‡”‘”‘––Š‡–ƒ”‰‡–‰”‘—’‹•‹ˆ‘”‡†ƒ„‘—––Š‡†‡˜‡Ž‘’‡–•‹–Š‡ ƒ”‡–ˆ‘”‹––‘„‡…‘‡•—……‡••ˆ—ŽǤ 

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

͵ͳ

    —‡–‘–Š‡†‹ˆˆ‡”‡––‡…Š‘Ž‘‰‹‡•‘–Š‡ƒ”‡–ƒ†–Š‡…‘•–ƒ–…Šƒ‰‡•ƒ‡͵ƒ ”ƒ–Š‡” …‘’Ž‡š –‡…Š‘Ž‘‰› –Šƒ– ‹‰Š– „‡ ’‡”…‡‹˜‡† †‹ˆˆ‹…—Ž– –‘ —†‡”•–ƒ† „› –Š‡ …‘•—‡”Ǥ Š‡ …‘•—‡”• ƒ”‡ ‘– ˜‡”› ‡†—…ƒ–‡† ƒ„‘—– –Š‡ ‘’’‘”–—‹–‹‡• ƒ† –Š‡ †‹ˆˆ‡”‡––›’‡•‘ˆ͵•ƒ†–Š‡–‡…Š‘Ž‘‰›„‡Š‹†‹–ǤŠ‹•‹‰Š–„‡ƒ…Šƒ”ƒ…–‡”‹•–‹…‘ˆ ͵–Šƒ–‡‰ƒ–‹˜‡Ž›‹ˆŽ—‡…‡•–Š‡ƒ†‘’–‹‘”ƒ–‡‘ˆ͵Ǥ ‡––‡” ƒ”‡–‹‰ –‡…Š‹“—‡• –‘ ‡†—…ƒ–‡ –Š‡ …‘•—‡”• –‘‰‡–Š‡” ™‹–Š ƒ •–ƒ†ƒ”†‹œ‡† –‡…Š‘Ž‘‰›‹‰Š–„‡Š‡Ž’ˆ—Ž–‘–ƒ‡ƒ™ƒ›–Š‹•‘„•–ƒ…Ž‡‘ˆ–Š‡…‘•—‡”Ǥ     Ȁ   ‡‰ƒ”†‹‰–Š‡ƒ…–‹˜‹–›–‘™ƒ–…Š͵™‡™‹ŽŽ•—ƒ”‹œ‡„‘–Š–”‹ƒŽƒ„‹Ž‹–›ȋ–Š‡†‡‰”‡‡–‘ ™Š‹…Š–Š‡…‘•—‡”…ƒ–”›‘—–ƒ‹‘˜ƒ–‹‘Ȍƒ†‘„•‡”˜ƒ„‹Ž‹–›ȋ–Š‡†‡‰”‡‡–‘™Š‹…Š –Š‡–ƒ”‰‡–‰”‘—’…ƒ‘„•‡”˜‡ƒ‹‘˜ƒ–‹‘Ȍ‹–‘‘‡…ƒ–‡‰‘”›Ǥ”›‹‰‘—–ƒ†‘„•‡”˜‹‰ ͵…‘–‡–”‡•—Ž–•‹–Š‡•ƒ‡ƒ…–‹˜‹–›Ǥ ••‡‡ˆ”‘–Š‡”‡•—Ž–•‘ˆ–Š‡ƒ”‡–”‡•‡ƒ”…Š–Š‡ƒ…–—ƒŽ—„‡”‘ˆ‡”‹…ƒŠ‘—•‡Ǧ Š‘Ž†•–Šƒ–ƒŽ”‡ƒ†›’‘••‡••ƒ͵‹•˜‡”›Ž‘™ǤŠ‹•ˆƒ…–Ž‹‹–•–Š‡–”‹ƒŽƒ„‹Ž‹–›‘ˆ–Š‡͵ ƒ•–Š‡’‘–‡–‹ƒŽ…‘•—‡”‹•‘–ƒ„Ž‡–‘Šƒ˜‡ƒŽ‘‘‹–‘–Š‡–‡…Š‘Ž‘‰›ƒ–‡Ǥ‰Ǥˆ”‹‡†•ǯ ‘”…‘Ǧ™‘”‡”•ǯ’Žƒ…‡•‡‹–Š‡”Ǥ‘™‡˜‡”ǡ–Š‹•†‘‡•‘–‡ƒ–Šƒ––Š‡”‡‹•‘™ƒ›–‘‰‡––‘ ‘™–Š‡͵–‡…Š‹“—‡ƒ–ƒŽŽǤƒ›—Ž–‹‡†‹ƒ•–‘”‡•ǡ•—…Šƒ•‡•–—›ǡŠƒ˜‡͵•‹ †‹•’Žƒ› ƒ• ƒ ƒ”‡–‹‰ ‹•–”—‡–Ǥ Š‡”‡ –Š‡ …‘•—‡” …ƒ ‡š’‡”‹‡…‡ ͵  ƒ† ƒ††‹–‹‘ƒŽŽ› …ƒ „‡ ƒ†˜‹•‡† „› ‡š’‡”‹‡…‡† •–ƒˆˆ ‹ˆ Š‡ ™ƒ–• –‘ ‰‡– –‘ ‘™ ‘”‡Ǥ ††‹–‹‘ƒŽŽ›–‘–Š‡–”‹ƒŽƒ„‹Ž‹–›ƒ†‘„•‡”˜ƒ„‹Ž‹–›’‘••‹„‹Ž‹–‹‡•ƒ–—Ž–‹‡†‹ƒ•–‘”‡•–Š‡”‡ ‹•‘ˆ…‘—”•‡ƒŽ•‘–Š‡Š‹‰Š—„‡”‘ˆ͵‘˜‹‡••Š‘™ƒ––Š‡…‹‡ƒ•ǤŠ‡Š‹‰Š—„‡” ‘ˆ ”‡…‡–Ž› ”‡Ž‡ƒ•‡† ‘” ’Žƒ‡† ͵ ‘˜‹‡• ‹‰Š– ƒ…– ƒ• ƒ –”‹‰‰‡” ˆ‘” –Š‡ …‘•—‡” –‘ ’—”…Šƒ•‡ ƒ ͵  ‹ …ƒ•‡ –Š‡ ͵ ‡š’‡”‹‡…‡ ‹ –Š‡ …‹‡ƒ ƒ‡• Š‹ †‡˜‡Ž‘’ ƒ ‹Ǧ …”‡ƒ•‡†˜ƒŽ—‡ˆ‘”͵–‡…Š‘Ž‘‰›Ǥ

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͵ʹ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,



  Š‡ƒ‹’—”’‘•‡‘ˆ–Š‡ƒ”‡–”‡•‡ƒ”…Š™ƒ•–‘†‡–‡”‹‡™Š‹…Šˆƒ…–‘”•’Žƒ›ƒ•‹‰‹ˆ‹Ǧ …ƒ–”‘Ž‡ˆ‘”–Š‡ƒ†‘’–‹‘’”‘…‡••‘ˆ͵ƒ†™Š‹…Š‘ˆ–Š‡…—””‡––”‡†•ƒ††‡˜‡ŽǦ ‘’‡–•…‘—Ž†’‘••‹„Ž›‘˜‡”…‘‡–Š‡…ŠƒŽŽ‡‰‡•‘ˆ–Š‡ƒ”‡–ǤŠ‘•‡”‡•—Ž–•™‹ŽŽ–Š‡ „‡ —•‡† –‘ †‡–‡”‹‡ Š‘™ Ž‹‡Ž› –Šƒ– ‹• ™‹–Š –Š‡ Š‡Ž’ ‘ˆ ƒ …‘””‡•’‘†‹‰ –ƒ”‰‡– ‰”‘—’ ”‡•‡ƒ”…ŠǤ ˆ–‡” –Š‡ †‡• ”‡•‡ƒ”…Š ™‡ …ƒ …‘…Ž—†‡ ƒ —„‡” ‘ˆ „ƒ””‹‡”• –Šƒ– ‹‰Š– ‡‰ƒ–‹˜‡Ž› ‹ˆŽ—‡…‡–Š‡ƒ†‘’–‹‘‘ˆ͵ǤŠ‘•‡…”‹–‹…ƒŽ•—……‡••ˆƒ…–‘”•‡‡†–‘„‡‘˜‡”…‘‡ƒ† …‘—‹…ƒ–‡†™‡ŽŽǦ‡‘—‰Š–‘–Š‡–ƒ”‰‡–‰”‘—’‹‘”†‡”–‘ƒ‡͵•—……‡••ˆ—ŽǤ Š‡•‡ƒ”‡ -

š–”ƒƒ††‡†˜ƒŽ—‡ ‘•–•Ȁ”‹…‡ ͵‰Žƒ••‡• ‘–‡– –ƒ†ƒ”†‹œƒ–‹‘‘ˆ–‡…Š‘Ž‘‰›

‘‡‘ˆ–Š‡ƒŒ‘”…ŠƒŽŽ‡‰‡•–Šƒ–’Žƒ›ƒ•‹‰‹ˆ‹…ƒ–”‘Ž‡ˆ‘”–Š‡ƒ†‘’–‹‘’”‘…‡••‘ˆ͵ –‡…Š‘Ž‘‰› …ƒ „‡ ‘˜‡”…‘‡ ™‹–Š –Š‡ …—””‡– –”‡†• ‹ –Š‡ ƒ”‡–ǣ ”‹…‡• ƒŽ”‡ƒ†› †”‘’’‡† ƒ Ž‘– ƒ† ‹‰Š– †”‘’ ‡˜‡ ˆ—”–Š‡”Ǥ š’‡•‹˜‡ ƒ…–‹˜‡ •Š—––‡”Ǧ‰Žƒ••‡• ™‹ŽŽ „‡ •—„•–‹–—–‡†„›‡‹–Š‡”—‹˜‡”•ƒŽ‰Žƒ••‡•–Šƒ–ƒ–Ž‡ƒ•–™‹ŽŽ‘–‘Ž›™‘”ˆ‘”‘‡„”ƒ†‘ˆ ͵•ƒ›‘”‡‘”„›…Š‡ƒ’’Žƒ•–‹…‰Žƒ••‡•ˆ‘”’ƒ••‹˜‡͵•‘”Ȃ‹ƒ‘–›‡–†‡–‡”Ǧ ‹‡†ˆ—–—”‡Ȃ„‡…‘‡—‡…‡••ƒ”›™‹–Š–Š‡‹–”‘†—…–‹‘‘ˆƒ—–‘Ǧ•–‡”‡‘•…‘’‹…͵•Ǥ –•‘‡’‘‹––Š‡‰‘ƒŽ™‹ŽŽ„‡–‘Šƒ˜‡‘‡•–ƒ†ƒ”†‘ˆ–Š‡–‡…Š‘Ž‘‰›ǡ–Š‘—‰Š–Šƒ–‹‰Š– –ƒ‡•‘‡‘”‡›‡ƒ”•ǡ„—––Š‡‹–™‹ŽŽ„‡…‘‡‡ƒ•‹‡”ˆ‘”–Š‡…‘•—‡”–‘—†‡”•–ƒ†–Š‡ –‡…Š‘Ž‘‰›—†—”ƒ˜‡Ž–Š‡‹ˆ‘”ƒ–‹‘ǦŒ—‰Ž‡ˆ‘”–Š‡ƒ‹‰‹–‡ƒ•‹‡”–‘ƒ†ƒ’––‘–Š‡ –‡…Š‘Ž‘‰›Ǥ††‹–‹‘ƒŽŽ›„›–ƒ‹‰–Š‡ˆ‘”‡…ƒ•–•ˆ‘”͵•ƒŽ‡•‹–‘ƒ……‘—–ǡ‹–™‹ŽŽ„‡…‘‡ ‡ƒ•‹‡” ˆ‘” ƒ ‹–‡”‡•–‡† ’‡”•‘ –‘ –”› ‘—– –Š‡ –‡…Š‘Ž‘‰› ƒ• –Š‡ —„‡” ‘ˆ Š‘—•‡Š‘Ž†• –Šƒ– ’‘••‡•• ƒ ͵  ™‹ŽŽ ‹…”‡ƒ•‡ǡ ƒ‹‰ –Š‹• ‹‘˜ƒ–‹‘ ‘”‡ ƒ……‡••‹„Ž‡ ƒ† ƒŽ•‘ ‡ƒ•‹‡”–‘—†‡”•–ƒ†Ǥ 

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Š‡ ˆ‘ŽŽ‘™‹‰ –ƒ”‰‡– ‰”‘—’ ”‡•‡ƒ”…Š ™‹ŽŽ †‡–‡”‹‡ –Š‡ –ƒ”‰‡– ‰”‘—’ǯ• ’‡”…‡’–‹‘ –‘™ƒ”†•͵ƒ†Š‘™–Š‡›’‡”…‡‹˜‡„‘–Š–Š‡…ŠƒŽŽ‡‰‡•ƒ†–Š‡–”‡†•‘ˆ–Š‡ƒ”‡– ‹‘”†‡”–‘…‘‡—’™‹–Šƒ…‘…Ž—•‹‘™Š‡–Š‡”–Š‡ƒ†‘’–‹‘‘ˆ–Š‡–‡…Š‘Ž‘‰›‹•‹†‡‡† ƒ„‘—––‘‹…”‡ƒ•‡‘”‘–Ǥ 

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

͵͵

Copyright © 2013. Diplomica Verlag. All rights reserved.





͵Ͷ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,



ʹȂ   

Copyright © 2013. Diplomica Verlag. All rights reserved.



A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

͵ͷ

 Ƭ   Š‡’”‡…‡†‡†ƒ”‡–”‡•‡ƒ”…Šƒ„‘—–͵–‡…Š‘Ž‘‰›•Š‘™‡†–Šƒ––Š‡ƒ†‘’–‹‘‘ˆ͵ •‘ˆƒ”Šƒ•‘Ž›”‡ƒ…Š‡†‘—––‘–Š‡‹‘˜ƒ–‘”•ǡƒ•‘Ž›ʹΨ‘ˆ–Š‡‡”‹…ƒ•’—”…Šƒ•‡† ƒ ͵  •‹…‡ ‹–• ‹–”‘†—…–‹‘ ‹ ʹͲͳͲǤ Š‡ ‹†—•–”›ǯ• ‰‘ƒŽ Š‘™‡˜‡” ‹• –‘ ‹…”‡ƒ•‡ –Š‡ ƒ†‘’–‹‘”ƒ–‡ƒ†–‘”‡ƒ…Š‘—––‘–Š‡‡š–…ƒ–‡‰‘”‹‡•‘ˆƒ†ƒ’–‘”•Ǥ Š‹•–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Š‹•–Š‡”‡ˆ‘”‡ƒ‹‡†–‘ƒ•™‡”–Š‹•“—‡•–‹‘ǣ How does the target group’s perception towards 3D TV influence the adoption rate of 3D TV?

   Š‹• –ƒ”‰‡– ‰”‘—’ ‹• ƒ‹‡† –‘ ”‡ƒ…Š ‘—– –‘ –Š‡ ’‘–‡–‹ƒŽ –ƒ”‰‡– ‰”‘—’ ‘ˆ ͵  ™‹–Š ƒ •’‡…‹ƒŽ ‡’Šƒ•‹• ‘ –Š‡ ‹‘˜ƒ–‘”• ƒ† ‡ƒ”Ž› ƒ†‘’–‡”•Ǥ ‹”•– ‘ˆ ƒŽŽ ƒ †‡ˆ‹‹–‹‘ ‘ˆ –Š‡ ‹‘˜ƒ–‘”• Šƒ• –‘ „‡ ƒ†‡ ‹ ‘”†‡” –‘ ‰‡– –‘ ˆ‹‰—”‡ ‘—– Š‘™ –Š‡› ƒ”‡ …Šƒ”ƒ…–‡”‹œ‡†Ǥ ‡ˆ‹‹‰ –Š‹• ‰”‘—’ …ƒ „‡ ƒ†‡ „› ƒ ‹Ǧ†‡’–Š ƒƒŽ›•‹• ‘ˆ •’‡…‹ˆ‹…ƒŽŽ› –Š‡ ‰”‘—’ ‘ˆ ’‡‘’Ž‡–Šƒ–•–ƒ–‡•–Šƒ––Š‡›†‘ƒŽ”‡ƒ†›’‘••‡••ƒ͵Ǥ •ƒ•‡…‘†•–‡’–Š‡”‡•‡ƒ”…Š™‹ŽŽŠƒ˜‡ƒŽ‘‘ƒ––Š‡‡ƒ”Ž›ƒ†‘’–‡”•ƒ•–Š‘•‡ƒ”‡–Š‡‡š– ‰”‘—’‘ˆ…‘•—‡”•–Šƒ–‡‡†–‘„‡…‘˜‹…‡†‘ˆ–Š‹•–‡…Š‘Ž‘‰›ǤǤ‘‰‡”•…‘’‹Ž‡†ƒ Ž‹•–‘ˆ…Šƒ”ƒ…–‡”‹•–‹…•ˆ‘”‡ƒ”Ž›ƒ†‘’–‡”•‘ˆƒ‡™–‡…Š‘Ž‘‰›ǡ™Š‹…Š™‹ŽŽ„‡—•‡†–‘”‡ƒ…Š ‘—––‘–Š‡ƒ†‡“—ƒ–‡–ƒ”‰‡–‰”‘—’ˆ‘”–Š‹•”‡•‡ƒ”…ŠǤƒ”Ž›ƒ†‘’–‡”•ƒ”‡…‘•‹†‡”‡†–‘„‡ ‘’‹‹‘ Ž‡ƒ†‡”• –Šƒ– ƒ…– ƒ• ƒ ”‘Ž‡ ‘†‡Ž ™‹–Š‹ –Š‡‹” •‘…‹ƒŽ •›•–‡ǡ „‡‹‰ ƒ„Ž‡ –‘ Š‡Ž’ –”‹‰‰‡”‹‰–Š‡Dz…”‹–‹…ƒŽƒ••™Š‡–Š‡›ƒ†ƒ’––‘ƒ‹‘˜ƒ–‹‘dzȋ‘‰‡”•ǡʹͲͲ͵ȌǤ

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‡‡”ƒŽ …Šƒ”ƒ…–‡”‹•–‹…• ‹…Ž—†‡ ȋ„—– ƒ”‡ ‘– Ž‹‹–‡† –‘Ȍǣ ƒ Š‹‰Š‡” •‘…‹ƒŽ •–ƒ–—• ™‹–Š ƒ ‰”‡ƒ–‡”†‡‰”‡‡‘ˆ—’™ƒ”†•‘…‹ƒŽ‘„‹Ž‹–›ǡƒŠ‹‰Š‡”ƒ„‹Ž‹–›–‘…‘’‡™‹–Š—…‡”–ƒ‹–›ƒ† ”‹•ǡƒ‰”‡ƒ–‡”‡š’‘•—”‡–‘ƒ••‡†‹ƒƬ‹–‡”’‡”•‘ƒŽ…‘—‹…ƒ–‹‘…Šƒ‡Ž•Ǥƒ”Ž› ƒ†‘’–‡”• …‘’ƒ”‡† –‘ Žƒ–‡” ƒ†‘’–‡”• ƒŽ•‘ •‡‡ ‹ˆ‘”ƒ–‹‘ ƒ„‘—– ‹‘˜ƒ–‹‘• ‘”‡ ƒ…–‹˜‡Ž›ƒ†Šƒ˜‡ƒ‰”‡ƒ–‡”‘™Ž‡†‰‡ƒ„‘—––Š‘•‡ȋ‘‰‡”•ǡʹͲͲ͵ȌǤ —–‡˜‡–Š‘—‰Š–Š‡‡š––ƒ•‘ˆ–Š‡͵•‡…–‘”™‹ŽŽ„‡–‘’‡”•—ƒ†‡–Š‡‡ƒ”Ž›ƒ†‘’–‡”•ǡ –Š‡ ‰‡‡”ƒŽ ƒ‹ ‹• –‘ ”‡ƒ…Š ‘—– –‘ ƒ „”‘ƒ†‡” ƒ•• ƒ† ‹…Ž—†‡ ƒŽŽ ‘ˆ –Š‡ ’‘–‡–‹ƒŽ …‘Ǧ •—‡”•ǤŠ‹•‹•™Š›–Š‡–ƒ”‰‡–‰”‘—’‘ˆ–Š‹•”‡•‡ƒ”…Š‹•Š‡Ž†˜‡”›„”‘ƒ†‹‘”†‡”–‘„‡ƒ ‰‡‡”ƒŽˆ‘—†ƒ–‹‘ˆ‘”͵’”‘†—…‡”•Ǥ Š‡ –ƒ”‰‡– ‰”‘—’ ™‹ŽŽ –Š‡”‡ˆ‘”‡ ‹…Ž—†‡ –‘ „‘–Š ˆ‡ƒŽ‡ ƒ† ƒŽ‡ ‡”‹…ƒ …‹–‹œ‡• „‡–™‡‡ͳͺƒ†͸ͷ›‡ƒ”•Ǥ  

͵͸

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

    ʹͲͳͳǡ –Š‡ ‡”‹…ƒ ’‘’—Žƒ–‹‘ ™ƒ• ͵Ͳͺǡ͹Ͷͷǡͷ͵ͺ ‘ˆ ™Š‹…Š ͳͲͳǡʹͶͺǡͳ͸Ͳ „‡–™‡‡ ͳͺ ƒ†͸ͷ›‡ƒ”•‘ˆƒ‰‡ȋǤǤ‡•—•—”‡ƒ—ǡʹͲͳͳȌǤŠ‹•—„‡”‹•–Š‡–‘–ƒŽ’‘’—Žƒ–‹‘‘—– ‘ˆ™Š‹…Šƒ•ƒ’Ž‡•‹œ‡™‹ŽŽ„‡†”ƒ™Ǥ .

Š‡•ƒ’Ž‡•‹œ‡–‘…‘†—…–ƒ˜ƒŽ‹†•—”˜‡›‹•…ƒŽ…—Žƒ–‡†„›—•‹‰–Š‡ˆ‘ŽŽ‘™‹‰ˆ‘”—Žƒǣ α’Ψȗ“ΨȗȏœȀ‡ΨȐ;Ǥ - Ǯǯ‹•–Š‡‹‹ƒŽ•‹œ‡‘ˆ–Š‡•ƒ’Ž‡Ǥ - Ǯ’Ψǯ‹•–Š‡’‡”…‡–ƒ‰‡‘ˆ–Š‡•’‡…‹ˆ‹‡†…ƒ–‡‰‘”› - Ǯ“Ψǯ‹•–Š‡’‡”…‡–ƒ‰‡‘–„‡Ž‘‰‹‰–‘–Š‡•’‡…‹ˆ‹‡†…ƒ–‡‰‘”› - Ǯǯ‹•–Š‡Ǧ˜ƒŽ—‡„‡Ž‘‰‹‰–‘–Š‡”‡“—‹”‡†Ž‡˜‡Ž‘ˆ”‡Ž‹ƒ„‹Ž‹–› - Ǯ‡Ψǯ‹•–Š‡”‡“—‹”‡†‡””‘”Ž‡˜‡Ž ȋƒ—†‡”•ǡ‡–ƒŽǤǡʹͲͲͶȌ ‘”†‡”–‘”‡ƒ…Š–Š‡Š‹‰Š‡•–Ž‡˜‡Ž‘ˆ˜ƒŽ‹†‹–›ƒ†”‡Ž‹ƒ„‹Ž‹–›ǡ–Š‡‹‹—•ƒ’Ž‡•‹œ‡‹• …ƒŽ…—Žƒ–‡† ™‹–Š ƒ …‘ˆ‹†‡–‹ƒŽ Ž‡˜‡Ž ‘ˆ ͻͷΨ ƒ† ƒ ‡””‘” Ž‡˜‡Ž ‘ˆ ͷΨǤ Š‹• ”‡•—Ž–• ‹ ƒ •ƒ’Ž‡•‹œ‡‘ˆ͵ͺͶ”‡•’‘†‡–•Ǥ      ‹–Š‹–Š‡”‡•–”‹…–‹‘•‘ˆ–‹‡ƒ†–Š‡Žƒ…‘ˆƒ›ˆ‹ƒ…‹ƒŽ„—†‰‡–ǡ‹–™ƒ•‘–’‘••‹„Ž‡–‘ ‰‡– ƒ •ƒ’Ž‡ •‹œ‡ ‘ˆ ͵ͺͷ ’‡‘’Ž‡Ǥ  ‘”†‡” –‘ †‡ƒŽ ™‹–Š –Šƒ–ǡ –Š‡ ‡””‘” Ž‡˜‡Ž Šƒ• „‡‡ ƒ†ƒ’–‡†–‘–Š‡‡™…‹”…—•–ƒ…‡•ǤŠ‡–‘–ƒŽƒ‘—–‘ˆ”‡•’‘†‡–•‘ˆʹ͹Ͷ”‡•—Ž–•‹ƒ ‡””‘”Ž‡˜‡Ž‘ˆͷǤͻΨƒ†ƒ…‘ˆ‹†‡…‡Ž‡˜‡Ž‘ˆͻͷΨǤ ‘–”ƒ”› –‘ ™Šƒ– ™ƒ• ƒ‹‡† ƒ– „‡ˆ‘”‡ …‘†—…–‹‰ –Š‡ ”‡•‡ƒ”…Šǡ –Š‡ ”‡•—Ž–• ‹‰Š– „‡ ƒ Ž‹––Ž‡ „‹– Ž‡•• ”‡Ž‹ƒ„Ž‡ ƒ† ˜ƒŽ‹†ǡ „—– ‹– •–‹ŽŽ ”‡•‡„Ž‡• ƒ ˜‡”› Š‹‰Š Ž‡˜‡Ž ‘ˆ ˜ƒŽ‹†‹–› ƒ† ”‡Ž‹ƒ„‹Ž‹–›Ǥ 

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

͵͹

  Š‡ˆ‘ŽŽ‘™‹‰–‘’‹…•™‹ŽŽ„‡”‡•‡ƒ”…Š‡†™‹–Š–Š‡Š‡Ž’‘ˆ–Š‡–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Šǣ



™ ™ ™ ™ ™

Šƒ”ƒ…–‡”‹•–‹…•‘ˆ–Š‡‹‘˜ƒ–‘”•‘ˆ͵ Š‡–ƒ”‰‡–‰”‘—’ǯ•Š‘—•‡Š‘Ž†ǣ•‹œ‡ǡ‘……—’ƒ–‹‘ǡ…Š‹Ž†”‡ǡ‹…‘‡ …‘•—’–‹‘ƒ†˜‹‡™‹‰„‡Šƒ˜‹‘”‘ˆ–Š‡–ƒ”‰‡–‰”‘—’ –‡”‡•–ƒ†ƒ™ƒ”‡‡••‘ˆ‡™–‡…Š‘Ž‘‰›‹–Š‡ȋ͵Ȍ•‡…–‘” ƒ”‰‡–‰”‘—’ǯ•’‡”…‡’–‹‘–‘™ƒ”†•͵

   ‘”†‡” –‘ ƒ•™‡” –Š‡ ’”‘„Ž‡ •–ƒ–‡‡– ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ ”‡•‡ƒ”…Š ƒ —„‡” ‘ˆ ”‡•‡ƒ”…Š “—‡•–‹‘• Šƒ˜‡ „‡‡ •‡– —’ –Šƒ– ™‹ŽŽ „‡ ƒ•™‡”‡† „› ƒƒŽ›œ‹‰ –Š‡ ”‡•—Ž–• ‘ˆ –Š‡”‡•‡ƒ”…ŠǤ



ͳǤ ‘™ƒ”‡–Š‡‹‘˜ƒ–‘”•‘ˆ–Š‡͵–‡…Š‘Ž‘‰›…Šƒ”ƒ…–‡”‹œ‡†ǫ ʹǤ Šƒ–ǯ•–Š‡–ƒ”‰‡–‰”‘—’ǯ• ˜‹‡™‹‰„‡Šƒ˜‹‘” ƒ†Š‘™ƒˆˆ‹Ž‹ƒ–‡† ƒ”‡ –Š‡› ™‹–Š ‡™–‡…Š‘Ž‘‰›‹–Š‡ƒ”‡–ǫ ͵Ǥ Šƒ–‹•–Š‡–ƒ”‰‡–‰”‘—’•ǯ’‡”…‡’–‹‘–‘™ƒ”†•͵ǫ ͶǤ ‘™‡†—…ƒ–‡†‹•–Š‡–ƒ”‰‡–‰”‘—’ƒ„‘—–͵ǫ ͷǤ Šƒ–ƒ”‡–Š‡‘„•–ƒ…Ž‡•–‘ƒ†ƒ’––‘͵ǫ

            —‡•–‹‘•ͳ–‘ͻƒ”‡’”‹ƒ”›“—‡•–‹‘•ˆ‘”•–ƒ–‹•–‹…ƒŽ’—”’‘•‡•ǡ•—…Šƒ•ƒ‰‡ǡ•‡šǡ•–ƒ–‡‘ˆ ”‡•‹†‡…‡ǡ–Š‡‡†—…ƒ–‹‘ƒŽŽ‡˜‡Žǡ‘……—’ƒ–‹‘ǡŠ‘—•‡Š‘Ž†•‹œ‡ƒ†–Š‡Š‘—•‡Š‘Ž†‹…‘‡Ǥ Š‹• †ƒ–ƒ …ƒ Žƒ–‡” „‡ —•‡† –‘ †‡•…”‹„‡ –Š‡ ‰”‘—’ ‘ˆ ‹‘˜ƒ–‘”• ƒ• ‹– …ƒ „‡ …”‘••Ǧ ”‡ˆ‡”‡…‡†–‘„‘–Š–Š‡–ƒ”‰‡–ǯ•‰”‘—’’‡”…‡’–‹‘–‘™ƒ”†•–Š‡͵–‡…Š‘Ž‘‰›ƒ†–Š‡ “—‡•–‹‘Š‘™–Š‡’‡‘’Ž‡ƒ”‡…Šƒ”ƒ…–‡”‹œ‡†–Šƒ–ƒŽ”‡ƒ†›‘™ƒ͵Ǥ

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Š‘•‡ •–ƒ–‹•–‹…• ™‹ŽŽ ƒŽ•‘ „‡ —•‡† –‘ …‘’ƒ”‡ –Š‡ •ƒ’Ž‡ ‘ˆ –Š‹• •—”˜‡› –‘ –Š‡ ƒ…–—ƒŽ †‡‘‰”ƒ’Š‹… …Šƒ”ƒ…–‡”‹•–‹…• ‘ˆ –Š‡  ’‘’—Žƒ–‹‘ –‘ ‰‹˜‡ ƒ ‡•–‹ƒ–‡ Š‘™ ”‡Ž‹ƒ„Ž‡ –Š‡ ”‡•—Ž–•‘ˆ–Š‹•–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Šƒ”‡Ǥ    Ƭ  Š‡•‡…‘†•‡…–‹‘‘ˆ–Š‡“—‡•–‹‘ƒ‹”‡†‡ƒŽ•™‹–Š„‘–Š–Š‡…‘•—’–‹‘„‡Šƒ˜‹‘” ƒ† –Š‡ –ƒ”‰‡– ‰”‘—’ǯ• ‹–‡”‡•– ‹ • ƒ† ‹–• –‡…Š‘Ž‘‰›Ǥ Š‡ “—‡•–‹‘ ‘ˆ ™Šƒ– –Š‡ …‘•—‡”™ƒ–…Š‡•ƒ•™‡ŽŽƒ•Š‘™—…Š–Š‡›™ƒ–…Š™‹ŽŽ„‡ƒ•™‡”‡†Ǥ††‹–‹‘ƒŽŽ›ǡ –Š‡‹”„—›‹‰„‡Šƒ˜‹‘”ƒ†–Š‡‹”Ž‹‡Ž‹‡••‘ˆ„—›‹‰ȋ‘”‘–„—›‹‰Ȍƒ™‹–Š‹–Š‡‡š– –™‘›‡ƒ”•…ƒ„‡ƒ•™‡”‡†ƒ†–Š‡”‡ƒ•‘•ˆ‘”–Šƒ–…ƒ„‡†‡–‡”‹‡†Ǥ••‘‡–Š‡‘Ǧ ”‹‡••ƒ›–Šƒ–‘‡‘ˆ–Š‡ƒŒ‘”ˆŽƒ™•‹–Š‡‹–”‘†—…–‹‘‘ˆ͵•Šƒ•„‡‡‹–•—ˆƒ˜‘”ƒǦ ͵ͺ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 „Ž‡ Žƒ—…ŠǦ†ƒ–‡ †—‡ –‘ –Š‡ ˆƒ…– –Šƒ– ‘•– ’‡‘’Ž‡ Œ—•– ”‡…‡–Ž› „‘—‰Š– ƒ  ƒ† –Š‡”‡ˆ‘”‡ ƒ”‡ —Ž‹‡Ž› –‘ „—› ƒ ‡™ ‘‡ǡ –Š‘•‡ “—‡•–‹‘• ƒ‹ –‘ ˆ‹‰—”‡ ‘—– ‹ˆ –Šƒ– ‹• ƒ…–—ƒŽŽ›–”—‡Ǥ ‘™™‹†‡Ž›•’”‡ƒ†–Š‡ƒ†‘’–‹‘‘ˆ•‹•…ƒƒŽ•‘„‡ƒ•™‡”‡†ƒŽ‘‰•‹†‡™‹–Š–Š‡ “—‡•–‹‘ ™Š‹…Š ‹† ‘ˆ –‡…Š‘Ž‘‰› ‹• —•—ƒŽŽ› —•‡† ‘™ƒ†ƒ›• ‹ –Š‡ ‡”‹…ƒ Š‘—•‡Ǧ Š‘Ž†•Ǥ ͵ Š‡–Š‹”†•‡…–‹‘‹•ƒ„‘—––Š‡͵–‡…Š‘Ž‘‰›•’‡…‹ˆ‹…ƒŽŽ›Ǥ –‹•ƒ‹‡†–‘ˆ‹‰—”‡‘—–Š‘™ ƒ› ‘ˆ –Š‡ ’‡‘’Ž‡ ‘™ ƒ ͵  –‘ Šƒ˜‡ ƒ Ž‘‘ ‹ˆ –Š‹• ’‡”…‡–ƒ‰‡ ‹…”‡ƒ•‡† •‹…‡ –Š‡ ƒ”‡–”‡•‡ƒ”…Š…‘†—…–‡†„›–Š‡‹‡Ž•‡…‘’ƒ›Ǥ —‡•–‹‘ ͳͻ –”‹‡• –‘ ˆ‹‰—”‡ ‘—– –Š‡ ‰‡‡”ƒŽ ‘’‹‹‘ ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ –‘™ƒ”†• ͵  ™Š‹Ž‡‹“—‡•–‹‘͵ͳ–Š‡›ƒ”‡ƒ•‡†ƒ„‘—–™Š‡”‡–Š‡›–Š‹–Š‹•–‡…Š‘Ž‘‰›™‹ŽŽŽ‡ƒ†–‘Ǥ —‡•–‹‘͵Ͳƒ••™Š‹…Š‹†‘ˆ…‘–‡––Š‡–ƒ”‰‡–‰”‘—’™ƒ–•–‘•‡‡–Š‡‘•–ǤŠ‹•‹• ‡•’‡…‹ƒŽŽ› ‡••‡–‹ƒŽ ˆ‘” „”‘ƒ†…ƒ•–‹‰ …‘’ƒ‹‡• ƒ• –Š‡› ™‹ŽŽ ‘– ‡‡† –‘ ‹˜‡•– ‹–‘ ƒ ‡š’‡•‹˜‡–‡…Š‘Ž‘‰›‹ˆ‘‘‡™ƒ–•–‘•‡‡”‡‰—Žƒ”‹͵Ǥ    Ƭ    Ž•‘ –Š‡ †‡‰”‡‡ ‘ˆ ‘„•‡”˜ƒ„‹Ž‹–› …ƒ „‡ ˆ‘—† ‘—– „› ˆ‹‰—”‹‰ ‘—– Š‘™ ‡ƒ•› –Š‡ –ƒ”‰‡– ‰”‘—’Šƒ•ƒ……‡••–‘ƒ͵„›‡Ǥ‰Ǥˆ”‹‡†•ǡˆƒ‹Ž›‘”‘–Š‡”…‘–ƒ…–•ǤŽ•‘–Š”‘—‰Š…”‘••Ǧ ”‡ˆ‡”‡…‡• –Š‡ ‹’‘”–ƒ…‡ ‘ˆ ‘„•‡”˜ƒ„‹Ž‹–›Ȁ–”‹ƒŽƒ„‹Ž‹–› …ƒ „‡ ˆ‹‰—”‡† ‘—– ƒ† Š‘™ ‹– ‹…”‡ƒ•‡•–Š‡͵’‡”…‡’–‹‘‘”͵„—›‹‰„‡Šƒ˜‹‘”‘ˆ–Š‡–ƒ”‰‡–‰”‘—’Ǥ   

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—‡•–‹‘ͳͻǡʹ͵ƒ†ʹ͹†‡ƒŽ™‹–Š–Š‡‡†—…ƒ–‹‘‘ˆ–Š‡–ƒ”‰‡–‰”‘—’”‡‰ƒ”†‹‰͵–‡…ŠǦ ‘Ž‘‰›Ǥ –™‹ŽŽ„‡ƒƒŽ›œ‡†Š‘™—…Š–Š‡›ƒ…–—ƒŽŽ›‘™ƒ„‘—––Š‡–‡…Š‘Ž‘‰›ƒ†Š‘™ –Š‡‹”†‡‰”‡‡‘ˆ‡†—…ƒ–‹‘‹ˆŽ—‡…‡•„‘–Š–Š‡‹”’‡”…‡’–‹‘ƒ†–Š‡‹”„—›‹‰„‡Šƒ˜‹‘”Ǥ ‡ƒŒ‘”…‘…Ž—•‹‘‘ˆ–Š‡ƒ”‡–”‡•‡ƒ”…Š•Š‘™‡†–Šƒ––Š‡ƒ†‘’–‹‘‘ˆ͵†‡’‡†•–‘ ƒŽƒ”‰‡‡š–‡–‘–Š‡‡†—…ƒ–‹‘‘ˆ–Š‡–ƒ”‰‡–‰”‘—’”‡‰ƒ”†‹‰–Š‡͵–‡…Š‘Ž‘‰›Ǥ‡™ †‡˜‡Ž‘’‡–• ‹‰Š– „‡ ƒ„Ž‡ –‘ ‘˜‡”…‘‡ –Š‡ …ŠƒŽŽ‡‰‡• –Šƒ– –Š‡ –‡…Š‘Ž‘‰› ˆƒ…‡• ‘™ƒ†ƒ›•„—––Šƒ–‹•‘Ž›’‘••‹„Ž‡‹ˆ–Š‹•‹•…‘—‹…ƒ–‡†™‡ŽŽ‡‘—‰Š–‘–Š‡…‘•—‡”Ǥ Š‹•’‘‹––Š‡”‡ˆ‘”‡’Žƒ›•ƒ•‹‰‹ˆ‹…ƒ–”‘Ž‡‹†‡–‡”‹‹‰™Š‡–Š‡”–Š‡ƒ†‘’–‹‘‘ˆ͵ ‹•Ž‹‡Ž›–‘‹…”‡ƒ•‡‘”‘–Ǥ  



A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

͵ͻ

 Ƭ —‡•–‹‘•ʹͶǡʹ͸ƒ†ʹͺƒ”‡ƒ‹‡†–‘ˆ‹‰—”‡‘—––Š‡ƒŒ‘”‘„•–ƒ…Ž‡•ˆ”‘ƒ…‘•—‡”ǯ• ’‘‹–‘ˆ˜‹‡™–‘™ƒ”†•͵Ǥ –™‹ŽŽ„‡†‡–‡”‹‡†™Š‹…Š–Š‡‘•–‹’‘”–ƒ–„ƒ””‹‡”–‘ ƒ†ƒ’––‘–Š‡–‡…Š‘Ž‘‰›‹•ƒ†ƒŽ•‘™Š‹…Š‘ˆ–Š‘•‡‘„•–ƒ…Ž‡•Ȃ‹ˆ‡Ž‹‹ƒ–‡†Ȃ™‘—Ž†‘•– Ž‹‡Ž›‹…”‡ƒ•‡–Š‡…‘•—‡”ǯ•’‡”…‡’–‹‘‘ˆ͵Ǥ         ‡ˆ‘”‡•‡†‹‰‘—––Š‡ˆ‹ƒŽ˜‡”•‹‘‘ˆ–Š‡•—”˜‡›ǡ†‹ˆˆ‡”‡–’‡‘’Ž‡™‡”‡ƒ•‡†–‘ˆ‹ŽŽ‘—– •‡˜‡”ƒŽ ˜‡”•‹‘• ‘ˆ –Š‡ “—‡•–‹‘ƒ‹”‡ ˆ‘” –‡•–‹‰ ’—”’‘•‡•Ǥ Š‡‹” ˆ‡‡†„ƒ… Šƒ† „‡‡ ƒƒŽ›œ‡† ƒ† –ƒ‡ ‹–‘ ƒ……‘—– ‹ ‘”†‡” –‘ ‘’–‹‹œ‡ „‘–Š –Š‡ “—‡•–‹‘• ƒ† –Š‡‹” …‘””‡•’‘†‹‰‘”†‡”™‹–Š‹–Š‡“—‡•–‹‘ƒ‹”‡Ǥ   ™‘˜‡”•‹‘•‘ˆ–Š‹••—”˜‡›™‡”‡†‡•‹‰‡†‹‘”†‡”–‘‰ƒ–Š‡”†ƒ–ƒˆ”‘”‡•’‘†‡–•ǣ ‘Ž‹‡˜‡”•‹‘ƒ†ƒŠƒ”†Ǧ…‘’›˜‡”•‹‘Ǥ    Š‡ ƒ‹ ˜‡”•‹‘ ‹• ƒ ‘Ž‹‡ ˜‡”•‹‘ ‘ˆ –Š‡ “—‡•–‹‘ƒ‹”‡ ƒ……‡••‹„Ž‡ ˜‹ƒ www.thesistools.com/3dtvǤ Š‹•Ž‹™ƒ••’”‡ƒ†˜‹ƒ†‹ˆˆ‡”‡–…Šƒ‡Ž•™‹–Š–Š‡ƒ‹–‘”‡ƒ…Š‘—––‘ƒ•ƒ›’‡‘’Ž‡ ƒ–‹‘™‹†‡ƒ•’‘••‹„Ž‡ǣ – ˆ‹”•– –Š‡ •—”˜‡› ™ƒ• •‡† ‘—– „› ‡ƒ‹Ž –‘ ƒŽŽ ƒ……‡••‹„Ž‡ ‡”‹…ƒ …‘–ƒ…–• ™‹–Š –Š‡ ”‡“—‡•––‘’Ž‡ƒ•‡ˆ‹ŽŽ‘—––Š‡•—”˜‡›ƒ†•Šƒ”‡–Š‡Ž‹–‘ƒŽŽ‘ˆ–Š‡‹”…‘–ƒ…–•‹‘”†‡”–‘ •’”‡ƒ†–Š‡•—”˜‡›ƒ•™‹†‡Ž›ƒ•’‘••‹„Ž‡Ǥ

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•ƒ•‡…‘†•–‡’ǡ•‘…‹ƒŽ‡–™‘”•™‡”‡—•‡†–‘•’”‡ƒ†–Š‡•—”˜‡›‡˜‡ˆ—”–Š‡”ǣ †˜‡”–‹•‡‡–• ™‡”‡ ’‘•–‡† ‘ …”ƒ‹‰•Ž‹•– ȋ™™™Ǥ…”ƒ‹‰•Ž‹•–Ǥ…‘Ȍǡ –Š‡ ƒŒ‘” ‡”‹…ƒ ‡–™‘” ˆ‘” ƒ†˜‡”–‹•‡‡–•Ǥ ††‹–‹‘ƒŽŽ›ǡ –Š‡ Ž‹ ™ƒ• ’‘•–‡† ‘ †‹ˆˆ‡”‡– •‘…‹ƒŽ ‡–Ǧ ™‘” •‹–‡•ǡ •—…Š ƒ• ‘—…Š—”ˆ‹‰ ȋ™™™Ǥ…‘—…Š•—”ˆ‹‰Ǥ…‘Ȍ ƒ† ƒ…‡„‘‘ ȋ™™™Ǥˆƒ…‡„‘‘Ǥ…‘ȌǤ Š‡ƒ†˜ƒ–ƒ‰‡‘ˆƒ‹‰—•‡‘ˆ•‘…‹ƒŽ‡–™‘”•‹•–‘”‡ƒ…Š‘—––‘ƒ˜‡”›„”‘ƒ†‰”‘—’™‹–Š‘—– ƒ› ˆ‹ƒ…‹ƒŽ …‘•–• ƒ† ™‹–Š –Š‡ ƒ„‹Ž‹–› –‘ ”‡ƒ…Š ‘—– –‘ ’‡‘’Ž‡ ˆ”‘ ƒŽŽ ‘˜‡” –Š‡ ƒ–‹‘ ™‹–Š †‹ˆˆ‡”‡– ‡†—…ƒ–‹‘ƒŽ „ƒ…‰”‘—†•Ǥ  –Š‡ †‘™•‹†‡ Š‘™‡˜‡”ǡ –Š‡ ”‡•’‘•‡ ”ƒ–‡ ‘ˆ •—…Š ƒ ƒ’’”‘ƒ…Š‹•ˆƒ‹”Ž›•ƒŽŽƒ†ƒŽ‘–‘ˆ‡ˆˆ‘”–Šƒ•–‘„‡ƒ†‡–‘”‡ƒ…Š‘—–ƒŽ‘–‘ˆ’‡‘’Ž‡‹‘”†‡”–‘ ‰‡– –Š‡ ”‡“—‹”‡† ƒ‘—– ‘ˆ ’‡‘’Ž‡ –‘ ”‡•’‘†Ǥ Ž•‘ǡ ”‡ƒ…Š‹‰ ‘—– –‘ ƒ –ƒ”‰‡– ‰”‘—’ ˜‹ƒ •‘…‹ƒŽ

ͶͲ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 ‡–™‘”• ™‹ŽŽ ”‡•—Ž– ‹ ƒ –ƒ”‰‡– ‰”‘—’ –Šƒ– †‘‡• Šƒ˜‡ …‡”–ƒ‹ …Šƒ”ƒ…–‡”‹•–‹…• •—…Š ƒ• ƒ Š‹‰Š ƒˆˆ‹Ž‹ƒ–‹‘–‘–‡…Š‘Ž‘‰›ǡ‡•’‡…‹ƒŽŽ›–Š‡‹–‡”‡–ǡƒ†ƒ––”ƒ…–•ƒ‹Ž›ƒ›‘—‰‡”–ƒ”‰‡–‰”‘—’Ǥ 

  ‘”†‡”–‘‹…”‡ƒ•‡–Š‡”‡•’‘•‡”ƒ–‡ƒ’ƒ’‡”˜‡”•‹‘™ƒ•…”‡ƒ–‡†ƒ†”ƒ†‘’‡‘’Ž‡‘–Š‡ •–”‡‡–•™‡”‡‹†Ž›ƒ•‡†–‘ˆ‹ŽŽ‘—––Š‡“—‡•–‹‘•‘ˆ–Š‡•—”˜‡›Ǧ‡‹–Š‡”„›ˆ‹ŽŽ‹‰‹–‘—–„› –Š‡•‡Ž˜‡•‘”„›„‡‹‰ƒ•‡†–Š‡“—‡•–‹‘•ǤŠ‹•‡–Š‘†Šƒ•–Š‡„‹‰ƒ†˜ƒ–ƒ‰‡–Šƒ–‘•–‘ˆ–Š‡ ’‡‘’Ž‡ƒ’’”‘ƒ…Š‡†™‹ŽŽ„‡™‹ŽŽ‹‰–‘‹˜‡•–ͷ‹—–‡•‘ˆ–Š‡‹”–‹‡‹ˆ–Š‡›ƒ”‡ƒ•‡†’‘Ž‹–‡Ž›Ǥ Š‡”‡ˆ‘”‡–Š‹•‡–Š‘†Ž‡ƒ†•–‘ƒŠ‹‰Š”‡•’‘•‡”ƒ–‡Ǥ‘™‡˜‡”ǡƒ‰”‡ƒ–†‹•ƒ†˜ƒ–ƒ‰‡‹•–Š‡–‹‡ ‹˜‡•–‡–‘ˆ–Š‹•‡–Š‘†ƒ†–Š‡ˆƒ…––Šƒ––Š‡’‡‘’Ž‡‹–‡”˜‹‡™‡†ƒ”‡Ž‹‹–‡†–‘…‡”–ƒ‹ ‰‡‘‰”ƒ’Š‹…”‡•–”‹…–‹‘•ƒ†™‹ŽŽ‘–„‡”‡’”‡•‡–ƒ–‹˜‡ˆ‘”–Š‡™Š‘Ž‡ƒ–‹‘ǤŠ‡”‡ˆ‘”‡–Š‹• ‡–Š‘†‘ˆ…‘ŽŽ‡…–‹‰†ƒ–ƒ™‹ŽŽ”‡ƒ‹ƒ•‡…‘†ƒ”›‡–Š‘†™Š‹Ž‡–Š‡ƒ‹ˆ‘…—•‹•‘–Š‡‘Ž‹‡ •—”˜‡›Ǥ ŽŽ‹ˆ‘”ƒ–‹‘‰ƒ–Š‡”‡†„›—•‹‰–Š‡’ƒ’‡”˜‡”•‹‘‘ˆ–Š‡•—”˜‡›Šƒ•„‡‡ƒ—ƒŽŽ›‡–‡”‡† ‘Ž‹‡„›–Š‡ƒ—–Š‘”–‘ƒŽŽ‘™ƒŽŽ†ƒ–ƒ–‘„‡ƒ……‡••‹„Ž‡…‡–”ƒŽ‹œ‡†‹‘‡†ƒ–ƒ„ƒ•‡Ǥ

         Š‡–ƒ”‰‡– ‰”‘—’—•‡† ˆ‘” …‘†—…–‹‰ –Š‡”‡•‡ƒ”…Š ™ƒ•Š‡Ž† ’”‡––› „”‘ƒ† „›‹…Ž—†‹‰ „‘–ŠƒŽ‡•ƒ†ˆ‡ƒŽ‡•„‡–™‡‡ͳͺƒ†͸ͷ›‡ƒ”•‘ˆƒ‰‡ǤŠ‹•™ƒ•‡•’‡…‹ƒŽŽ›‹’‘”–ƒ–ǡ „‡…ƒ—•‡‘Ž›„› ƒ’’”‘ƒ…Š‹‰ ƒ˜‡”› „”‘ƒ† –ƒ”‰‡– ‰”‘—’–Š‡”‡™ƒ•–Š‡ …Šƒ…‡ –‘ ”‡ƒ…Š ‘—––‘•‘‡‘ˆ–Š‡˜‡”›ˆ‡™‹‘˜ƒ–‘”•‘ˆ–Š‡͵–‡…Š‘Ž‘‰›Ǥ ‘”†‡”–‘‰‡–ƒ”‡Ž‹ƒ„Ž‡”‡•—Ž–ǡ‹–™ƒ•ƒŽ•‘ƒ‹‡†–‘‰‡–ˆ‡‡†„ƒ…ˆ”‘”‡•’‘†‡–•ƒŽŽ ‘˜‡”–Š‡…‘—–”›ƒ†ˆ”‘ƒŽŽ‹†‘ˆ†‹ˆˆ‡”‡–…—Ž–—”ƒŽƒ†‡†—…ƒ–‹‘ƒŽ„ƒ…‰”‘—†•Ǥ  ‘”†‡” –‘ …‘†—…– ƒ ”‡•‡ƒ”…Š ™‹–Š‹ •—…Š ƒ „”‘ƒ† –ƒ”‰‡– ‰”‘—’ –Š‡ ˜ƒ•– ƒŒ‘”‹–› ‘ˆ –Š‡ •ƒ’Ž‡Šƒ•„‡‡ƒ’’”‘ƒ…Š‡†‘Ž‹‡„›†‹•–”‹„—–‹‰–Š‡•—”˜‡›˜‹ƒ†‹ˆˆ‡”‡–•‘…‹ƒŽ‡†‹ƒ ƒ†„›™‘”†‘ˆ‘—–Šƒ”‡–‹‰•–”ƒ–‡‰‹‡•Ǥ

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   ‘–”‘Ž‘ˆ–Š‡ˆ‹‡Ž†™‘”™ƒ•ˆƒ‹”Ž›Ž‹‹–‡††—‡–‘–Š‡ƒ–—”‡‘ˆ‘Ž‹‡•—”˜‡›•ǤŠ‡”‡‹• ‘™ƒ›‘ˆ†‡–‡”‹‹‰™Š‡–Š‡”•‘‡‘‡‡–‡”‡†–Š‡‹ˆ‘”ƒ–‹‘–”—–Šˆ—ŽŽ›‘”‘–Ǥ –Š‡ ‘–Š‡” •‹†‡ Š‘™‡˜‡”ǡ ‡˜‡”›‘‡ ‰ƒ˜‡ ƒ™ƒ› Š‹• ‘” Š‡” †ƒ–ƒ ˜‘Ž—–ƒ”‹Ž› •‘ –Šƒ– –Š‡”‡ ™‘—Ž†Šƒ˜‡„‡‡‘”‡ƒ•‘–‘ˆ‹ŽŽ‘—––Š‡•—”˜‡›‹ˆ‘–™‹–Š–Š‡’”‡‹•‡–‘ƒ•™‡”–Š‡ “—‡•–‹‘•…‘””‡…–Ž›Ǥ    

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

Ͷͳ

Š‡”‡ƒ”‡˜‡”›—’Ǧ–‘Ǧ†ƒ–‡ƒ†…‘’Ž‡–‡†ƒ–ƒƒ……‡••‹„Ž‡ƒ„‘—––Š‡†‡‘‰”ƒ’Š‹……Šƒ”ƒ…Ǧ –‡”‹•–‹…• ‘ˆ –Š‡  ’‘’—Žƒ–‹‘ „› –Š‡  ‡•—• —”‡ƒ—Ǥ Šƒ– ‹ˆ‘”ƒ–‹‘ ™ƒ• —•‡† –‘ …‘’ƒ”‡–Š‡†‡‘‰”ƒ’Š‹…‹ˆ‘”ƒ–‹‘‘ˆ–Š‡’‘’—Žƒ–‹‘™‹–Š–Š‡†‡‘‰”ƒ’Š‹…†ƒ–ƒ ‰ƒ–Š‡”‡† ‹ ‘”†‡” –‘ †”ƒ™ …‘…Ž—•‹‘ ƒ„‘—– –Š‡ ”‡Ž‹ƒ„‹Ž‹–› ‘ˆ –Š‡ †ƒ–ƒ ”‡‰ƒ”†‹‰ –Š‡ •ƒ’Ž‡•‹œ‡Ǥ   Ƭ  –™ƒ•ƒ‹‡†–‘…‘†—…––Š‡•—”˜‡›™‹–Šƒ…‘ˆ‹†‡–‹ƒŽŽ‡˜‡Ž‘ˆͻͷΨƒ†ƒ‡””‘”Ž‡˜‡Ž‘ˆ ͷΨ™Š‹…Š™‘—Ž†Šƒ˜‡Ž‡ƒ†–‘ƒˆƒ‹”Ž›”‡Ž‹ƒ„Ž‡”‡•—Ž–Ǥ‘™‡˜‡”ǡ†—‡–‘–‹‡ƒ†„—†‰‡– …‘•–”ƒ‹–•–Š‡”‡“—‹”‡†•ƒ’Ž‡•‹œ‡‘ˆ͵ͺͷ”‡•’‘†‡–•…‘—Ž†‘–„‡‡–ǦŽ‡ƒ†‹‰–‘ƒ ƒ†Œ—•–‡–‘ˆ–Š‡‡””‘”Ž‡˜‡Ž–‘ͷǤͻΨǤ ‘–Š‡” Ž‹‹–ƒ–‹‘ ‘ˆ –Š‡ ˆ‹‡Ž†™‘” ™ƒ• –Š‡ ƒ„‹Ž‹–› –‘ ‰ƒ‹ ƒ……‡•• –‘ ”‡•’‘†‡–• –Šƒ– ”‡’”‡•‡––Š‡’‘’—Žƒ–‹‘ƒ•ƒ™Š‘Ž‡”‡‰ƒ”†‹‰‰‡‘‰”ƒ’Š‹…ƒŽǡ‡–Š‹…ǡ‡†—…ƒ–‹‘ƒŽƒ† ‘……—’ƒ–‹‘ƒŽ„ƒ…‰”‘—†•ǤŠ‡ƒŒ‘”‹–›‘ˆ–Š‡”‡•’‘†‡–•‘ˆ–Š‡–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Š ‘”‹‰‹‘ˆ–Š‡‰”‡ƒ–‡”ƒ•Š‹‰–‘ƒ”‡ƒǡ–Š‡›ƒ”‡ˆƒ‹”Ž››‘—‰…‘’ƒ”‡†–‘–Š‡‡†‹ƒ ƒ‰‡ƒ†–Š‡ƒŒ‘”‹–›‹••–—†‡–•Ž‹˜‹‰‹ƒŠ‘—•‡Š‘Ž†–Šƒ–…‘’”‹•‡•‘ˆ‘Ž›‘‡’‡”•‘Ǥ Š‘•‡ …Šƒ”ƒ…–‡”‹•–‹…• †‘ ‘– ”‡ˆŽ‡…– –Š‡  ’‘’—Žƒ–‹‘ ƒ† ˆƒŽ•‹ˆ› –Š‡ ”‡•—Ž–• –‘ •‘‡ †‡‰”‡‡Ǥ        Š‡ˆ‘ŽŽ‘™‹‰’ƒ”ƒ‰”ƒ’Š…‘’ƒ”‡•–Š‡†‡‘‰”ƒ’Š‹……Šƒ”ƒ…–‡”‹•–‹…•‘ˆ–Š‡–ƒ”‰‡–‰”‘—’ ™‹–Š –Š‡ ƒ…–—ƒŽ  ’‘’—Žƒ–‹‘ ƒ……‘”†‹‰ –‘ –Š‡ ǤǤ ‡•—• —”‡ƒ— ƒ† –Š‡   ‘”Ž† ƒ…–„‘‘Ǥ

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Š‡ ƒŒ‘”‹–› ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ ‹• „‡–™‡‡ ͳͺ ƒ† ͵͵ ›‡ƒ”• ‘ˆ ƒ‰‡ ȋ•‡‡ –ƒ„Ž‡ ͳʹȌ Ȃ …‘’ƒ”‡† –‘ –Š‡ ‡†‹ƒ ƒ‰‡ ‹ –Š‡  ȋ͵͸Ǥͺ›‡ƒ”•Ȍǡ –Š‡ –ƒ”‰‡– ‰”‘—’ ‘ˆ –Š‡ ”‡•‡ƒ”…Š ‹• …‘’ƒ”ƒ„Ž‡•’‡ƒ‹‰›‘—‰‡”–Šƒƒ˜‡”ƒ‰‡Ǥ —”–Š‡”‘”‡–Š‡ƒŽ‡Ǧˆ‡ƒŽ‡Ǧ”ƒ–‹‘‹•ͷʹΨ –‘Ͷ͹Ψȋ•‡‡‰”ƒ’Š‹…ͳͲȌǢ–Š‹•‹••Ž‹‰Š–Ž›†‹ˆˆ‡”‡––‘–Š‡‡”‹…ƒ’‘’—Žƒ–‹‘™‹–Šƒ”ƒ–‹‘ ‘ˆ ͶͻΨ ƒŽ‡• ƒ† ͷͳΨ ˆ‡ƒŽ‡• ȋ‡–”ƒŽ –‡ŽŽ‹‰‡…‡ ‰‡…›ǡ DzŠ‡ ‘”Ž† ƒ…–„‘‘ Ȃ ‹–‡†–ƒ–‡•dzȌǤ Š‡ƒŒ‘”‹–›‘ˆ–Š‡”‡•‡ƒ”…Š‡†–ƒ”‰‡–‰”‘—’”‡•‹†‡•‹–Š‡‰”‡ƒ–‡”ƒ•Š‹‰–‘ƒ”‡ƒ ƒ† –Š‡ ‡‹‰Š„‘”‹‰ –ƒ–‡• ‹”‰‹‹ƒ ƒ† ƒ”›Žƒ† ™‹–Š ƒ …——Žƒ–‹˜‡ ’‡”…‡–ƒ‰‡ ‘ˆ ͵͹ǤʹΨǤ Š‘•‡ –ƒ–‡• ƒ”‡ ”‡’”‡•‡–‡† ƒ„‘˜‡ ƒ˜‡”ƒ‰‡ ™Š‹Ž‡ ‘–Š‡” –ƒ–‡• ƒ”‡ —†‡”Ǧ ”‡’”‡•‡–‡†‘”‘–”‡’”‡•‡–‡†ƒ–ƒŽŽ†—‡–‘–Š‡”‡•–”‹…–‹‘‹‰‡‘‰”ƒ’Š‹…ƒŽ†‹•–”‹„—–‹‘ ‘ˆ–Š‡•—”˜‡›Ǥ‘…‘…Ž—•‹‘•ŠƒŽŽ–Š‡”‡ˆ‘”‡„‡ƒ†‡‹”‡‰ƒ”†•–‘–Š‡–ƒ–‡•‘ˆ”‡•‹†‡…‡ ‘ˆ–Š‡’‘–‡–‹ƒŽ–ƒ”‰‡–‰”‘—’Ǥ ‹–Š͸͸ǤͻΨǡ–Š‡ƒ—…ƒ•‹ƒ•ˆ‘”–Š‡ƒŒ‘”‹–›‘ˆ–Š‡–ƒ”‰‡–‰”‘—’ȋ•‡‡‰”ƒ’Š‹…͹ȌǤŠ‹• ”‡•‡„Ž‡•–‘ƒ‰”‡ƒ–’ƒ”––Š‡™Š‘Ž‡’‘’—Žƒ–‹‘‹™Š‹…Šƒ—…ƒ•‹ƒ•ƒ”‡”‡’”‡•‡–‡† ™‹–Š͹ʹǤͶΨȋ—‡•ǡʹͲͳͳȌǤ

Ͷʹ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 Š‡ ƒŒ‘”‹–› ‘ˆ –Š‡ •ƒ’Ž‡ ƒ”‡ •–—†‡–• ™‹–Š ͳͻǤͻΨ ȋ•‡‡ –ƒ„Ž‡ ͳ͵Ȍǡ ‡š’Žƒ‹‹‰ –Š‡ ”‡Žƒ–‹˜‡›‘—‰ƒ‰‡‘ˆ–Š‡–ƒ”‰‡–‰”‘—’ƒ†‡˜‡–—ƒŽŽ›‹ˆŽ—‡…‡–Š‡”‡•—Ž–•‘ˆ–Š‡•—”˜‡› ƒ•—•—ƒŽŽ›•–—†‡–•†‘‘–Šƒ˜‡ƒŽ‘–‘ˆ‘‡›–‘‹˜‡•–‹–‘–‡…Š‘Ž‘‰‹…ƒŽ‰ƒ†‰‡–Ǥ • ™‡ …ƒ •‡‡ ˆ”‘ –Šƒ–ǡ –Š‡ •ƒ’Ž‡ ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ Ȃ †‘‡• ‘– ”‡ƒŽŽ› ”‡ˆŽ‡…– –Š‡ ’‘’—Žƒ–‹‘‘ˆ–Š‡‹–‡†–ƒ–‡•ǤŠ‘—‰Š‡˜‡”›ƒ…–‹‘™ƒ•–ƒ‡–‘–”›–‘‰‡–ƒƒ……—”ƒ–‡ ƒ††‹˜‡”•‡•ƒ’Ž‡Ȃ‹–Š‡‡†–Š‡”‡•—Ž–•‘ˆ–Š‡”‡•‡ƒ”…Š‹‰Š–„‡„‹ƒ•‡††—‡–‘–Š‡ ˆ‹ƒ…‹ƒŽ”‡•–”‹…–‹‘•‘ˆ–Š‹•”‡•‡ƒ”…ŠǤ ˆ–Š‡”‡‹••—’’‘•‡†–‘„‡ƒˆ‘ŽŽ‘™Ǧ—’”‡•‡ƒ”…Š‹– •Š‘—Ž† „‡ …‘†—…–‡† ™‹–Š –Š‡ ’‘••‹„‹Ž‹–› –‘ ƒ…–—ƒŽŽ› ”‡ƒ…Š ‘—– –‘ ƒ „”‘ƒ†‡” ƒ† ‘”‡ †‹˜‡”•‡–ƒ”‰‡–‰”‘—’Ǥ  Š‡‡””‘”Ž‡˜‡Ž‘ˆ–Š‹•”‡•‡ƒ”…Š‹•ͷǤͻΨ‹•–‡ƒ†‘ˆ–Š‡ͷΨ–Šƒ–™ƒ•ƒ‹‡†ˆ‘”™Š‹Ž‡–Š‡ …‘ˆ‹†‡–‹ƒŽŽ‡˜‡Ž•–ƒ›•ƒ–”‡Ž‹ƒ„Ž‡ͻͷΨǤ‘™‡˜‡”–Š‡™ƒ›–Š‡†ƒ–ƒ™ƒ•‰ƒ–Š‡”‡†”‡•—Ž–‡† ‹ ƒ ‘Ǧƒ……—”ƒ–‡ †‡‘‰”ƒ’Š‹… •–”ƒ–‹ˆ‹…ƒ–‹‘ ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ •‘ –Šƒ– ‹– ‹• ’”‡ˆ‡””‡† ‘––‘”‡Žƒ–‡–Š‡”‡•—Ž–•‘ˆ–Š‡”‡•‡ƒ”…Š™‹–Šƒ›†‡‘‰”ƒ’Š‹……Šƒ”ƒ…–‡”‹•–‹…Ǥ Ž•‘ ‹– Šƒ• –‘ „‡ –ƒ‡ ‹–‘ ƒ……‘—– –Šƒ– –Š‡ –ƒ”‰‡– ‰”‘—’ ”‡•‡ƒ”…Š‡† …‘–ƒ‹• ‘ˆ ƒ ƒŒ‘”‹–› ‘ˆ •–—†‡–• –Šƒ– ‹‰Š– ‘– Šƒ˜‡ ƒ› ˆ‹ƒ…‹ƒŽ ’‘••‹„‹Ž‹–‹‡• –‘ ƒ†ƒ’– –‘ ‡™ –‡…Š‘Ž‘‰‹…ƒŽ‹‘˜ƒ–‹‘•ǤŠ‘•‡…‘•–”ƒ‹–•Šƒ˜‡–‘„‡–ƒ‡‹–‘ƒ……‘—–™Š‡—•‹‰ –Š‡†ƒ–ƒˆ‘”ƒ›‘–Š‡”’—”’‘•‡Ǥ



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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

Ͷ͵

 Š‹• …Šƒ’–‡” ƒ•™‡”• ƒŽŽ –Š‡ ”‡•‡ƒ”…Š “—‡•–‹‘• ƒ’ƒ”– „› ƒƒŽ›œ‹‰ –Š‡ ‹ˆ‘”ƒ–‹‘ ‰ƒ–Š‡”‡†™‹–Š–Š‡•–ƒ–‹•–‹…•’”‘‰”ƒǤ   ͳȂ   ͵  ǫ Š‡ˆ‹”•–”‡•‡ƒ”…Š“—‡•–‹‘’”‘˜‹†‡•ƒ†‡ˆ‹‹–‹‘‘ˆ–Š‡‹‘˜ƒ–‘”•‘ˆ͵„›…Šƒ”ƒ…Ǧ –‡”‹œ‹‰–Š‘•‡’‡‘’Ž‡™Š‘ƒŽ”‡ƒ†›‘™ƒ͵Ǥ ‹–Š‹ –Š‡ •ƒ’Ž‡ ‘Ž› ͺ ’‡‘’Ž‡ •–ƒ–‡† –Šƒ– –Š‡› ’‘••‡•• ƒ ‘™ ͵  ȋ͵ǤͳΨȌǤ Š‹• ’‡”…‡–ƒ‰‡ …Ž‘•‡Ž› ”‡ˆŽ‡…–• –Š‡ ’‡”…‡–ƒ‰‡ ˆ‘—† „› ‘–Š‡” ”‡•‡ƒ”…Š‡• •—…Š ƒ• ‹‡Ž•‡ ƒ†ƒ”‡–‡•‡ƒ”…Š„—–‹–‹•†‹ˆˆ‹…—Ž–ƒ†‘–”‡…‘‡†‡†–‘†”ƒ™…‘…Ž—•‹‘•ˆ”‘ƒ •ƒŽŽ—„‡”‘ˆ”‡•’‘†‡–•Ž‹‡–Š‹•‘‡ƒ•‹–™‹ŽŽ‘•–Ž‹‡Ž›‘–Ž‡ƒ†–‘ƒ›˜ƒŽ‹†‘” ”‡Ž‹ƒ„Ž‡…‘…Ž—•‹‘•Ǥ ˆ –Š‡ ’‡‘’Ž‡ –Šƒ– ‘™ ƒ ͵ ǡ ƒŽŽ ‘ˆ –Š‡ ƒ”‡ ƒŽ‡• ™‹–Š –Š‡ ƒŒ‘”‹–› ‘ˆ ͸ʹǤͷΨ „‡Ǧ –™‡‡ʹ͸ƒ†Ͷͳ›‡ƒ”•ȋ•‡‡–ƒ„Ž‡ͳͶȌǤ͵͹ǤͷΨ‹†‹…ƒ–‡–‘‡ƒ”‘”‡–Šƒ̈́ͳͷͲǡͲͲͲȋ•‡‡ –ƒ„Ž‡ ͳͷȌ ƒ† –Š‡ ˜ƒ•– ƒŒ‘”‹–› ™‘”• ‹ –Š‡ ˆ‹‡Ž† ‘ˆ ‡‰‹‡‡”‹‰Ȁ…‘’—–‡”Ȁ–‡…Š‹…ƒŽ ȋ•‡‡–ƒ„Ž‡ͳ͸ȌǤ ͷͲΨ ‘ˆ –Š‡ ‹‘˜ƒ–‘”• ƒ––‡†‡† •‘‡ …‘ŽŽ‡‰‡ ƒ† ƒ‘–Š‡” ‘–Š‡” ͷͲΨ Šƒ˜‡ ƒ ƒ•–‡”ǯ• †‡‰”‡‡‘”ƒŠǤǤʹͷΨ‘ˆ–Š‡‹‘˜ƒ–‘”•Šƒ˜‡…Š‹Ž†”‡—†‡”ͳͺŽ‹˜‹‰™‹–Š–Š‡Ǥ Š‡‹‘˜ƒ–‘”•™ƒ–…Šƒƒ˜‡”ƒ‰‡‘ˆʹŠ‡˜‡”›†ƒ›ƒ†ŠƒŽˆ‘ˆ–Š‡’‡‘’Ž‡’—”…Šƒ•‡† –Š‡‹”Žƒ•–™‹–Š‹–Š‡Žƒ•–͸‘–Š•Ǥ ͸ʹǤͷΨ ‹†‹…ƒ–‡ –Šƒ– –Š‡› ƒŽ•‘ ™ƒ–…Š‡† ͵ …‘–‡– ƒ– ˆ”‹‡†ǯ• ’Žƒ…‡• ™‹–Š‹ –Š‡ Žƒ•– ͳʹ‘–Š•ǡʹͺǤ͸Ψ™ƒ–…Š‡†͵‘˜‹‡•ƒ––Š‡‘˜‹‡–Š‡ƒ–‡”•Ǥ –‡”‡•–‹‰Ž›ǡ–Š‡‹”ƒ•™‡”–‘–Š‡‡•–‹ƒ–‡†’”‹…‡‘ˆƒ͵•‡–‹•‘–…‘•‹•–‡–ȋʹͺǤ͸Ψ •ƒ›—†‡”̈́ͳǡͲͲͲƒ†ƒ‘–Š‡”ʹͺǤ͸Ψ„‡Ž‹‡˜‡‹–…‘•–•‘”‡–Šƒ̈́͵ǡͷͲͳȌ„—––Š‡ƒŒ‘”‹–› Š‘™‡˜‡”ȋͷ͹ǤͳΨȌ–Š‹–Šƒ––Š‡’”‹…‡‘ˆƒ͵•‡–‹•‘–ƒ’’”‘’”‹ƒ–‡Ǥ

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• ƒ ‰”‡ƒ–‡•– ƒ†˜ƒ–ƒ‰‡ ‘ˆ ͵  –Š‡ ƒŒ‘”‹–› ‘ˆ ͹ͳǤͶΨ ƒ‡• –Š‡ ‹…”‡ƒ•‡† ‡‰ƒ‰‡Ǧ ‡–‹–‘–Š‡ƒ…–‹‘ǡƒ†ͷ͹ǤͳΨ•ƒ›–Š‡„‹‰‰‡•–†‹•ƒ†˜ƒ–ƒ‰‡‹•–Š‡‡‡†–‘™‡ƒ”‰Žƒ••‡•ǡ ʹͺǤ͸Ψ•ƒ›‹–‹•–Š‡Žƒ…‘ˆ…‘–‡–Ǥ‘‘‡‡–‹‘‡†–Š‡…‘•–•ƒ•„‹‰‰‡•–†‹•ƒ†˜ƒ–ƒ‰‡ ‘ˆ͵‡Ž‡˜‹•‹‘Ǥ Š‡”‡•‡ƒ”…Š•Š‘™•–Šƒ––Š‡ƒŒ‘”‹–›‘ˆ–Š‡‹‘˜ƒ–‘”•ƒ”‡‹–‡”‡•–‡†–‘™ƒ–…Š‘˜‹‡• ‹͵ȋͺͷǤ͹ΨȌǡˆ‘ŽŽ‘™‡†„›’‘”–•˜‡–•ȋ͹ͳǤͶΨȌǡ†‘…—‡–ƒ”‹‡•ȋͷ͹ǤͳΨȌƒ†ƒ‹ƒǦ –‹‘ …‘–‡– ȋͶʹǤͻΨȌǤ –‡”‡•–‹‰Ž› ‘‡ ‘ˆ –Š‡ ’‡”•‘• Šƒ† ƒ ‹–‡”‡•– ‹ ™ƒ–…Š‹‰ ”‡ƒŽ‹–› •Š‘™• ‘” •‡”‹‡• ‹ ͵ǡ ƒ† ƒŽ•‘ –Š‡ ‡™• ƒ† —•‹… •Š‘™• ”ƒ–‡ Ž‘™ ™‹–Š „‘–Š ‘Ž› ͳͶǤ͵ΨǤ ȋ‘’ƒ”‹‰ –Š‡‹” ƒ•™‡” –‘ –Š‡ “—‡•–‹‘ ™Šƒ– –›’‡ –Š‡› —•—ƒŽŽ› ™ƒ–…Šǡ ͳͲͲΨƒ•™‡”‡†–‘™ƒ–…ŠƒŽŽ‘ˆ–Š‡‘’–‹‘•ǤȌ  ͶͶ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 Interest in watching in 3D: %

Movies

Sports

Docus

Animation

News

Music

Reality

Series

85,7

71,4

57,1

42,9

14,3

14,3

0

0

ͳǦ ̵  ͵



Copyright © 2013. Diplomica Verlag. All rights reserved.



A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

Ͷͷ

 ʹȂ ǯ  ǯ          ǫ Ž‘•–ͻͲΨ‘ˆ–Š‡–ƒ”‰‡–‰”‘—’†‘‡•’‘••‡•ƒǡ–Š‡ƒŒ‘”‹–›‘ˆ™Š‹…Š’‘••‡••‡•‘‡ ȋͶͳǤ͸ΨȌǡ‘‡ˆ‘—”–ŠȋʹͷǤͳΨȌ’‘••‡••‡•–™‘•ȋ•‡‡–ƒ„Ž‡ͳ͹ȌǤŠ‡ƒŒ‘”‹–›™ƒ–…Š‡• Ž‡•• –Šƒ ʹŠ  ’‡” †ƒ›ǡ ƒ† ™‹–Š ͹͹ǤͷΨǡ –Š‡ ˆƒ˜‘”‹–‡ …‘–‡– –Š‡› ™ƒ–…Š ƒ”‡ ‘˜‹‡•ǡ ˆ‘ŽŽ‘™‡†„›†‘…—‡–ƒ”‹‡•ȋ͸ͳǤ͸ΨȌƒ†–Š‡‡™•ȋͶͺǤͺΨȌǤ



 ͳǦ    

Movies %

Docus %

News %

Sports %

77,5

61,6

48,8

31,8

Reality %

Series % Animation %

22,1

19,4

19,4

Music %

Other %

14,3

8,1

ʹȂ      

 ‘”‡–ŠƒŠƒŽˆ‘ˆ–Š‡’‡‘’Ž‡‹†‹…ƒ–‡–Šƒ––Š‡›ƒǡʹͶǤͺΨ‘ˆ–Š‡•ƒ”‡‹–‡”‡–Ǧ …‘‡…–ƒ„Ž‡ȋ•‡‡–ƒ„Ž‡ͳͺȌǤ

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‘•–’‡‘’Ž‡ȋ͵ͷǤ͵ΨȌ’—”…Šƒ•‡†–Š‡‹”Žƒ•–‘”‡–Šƒ–™‘›‡ƒ”•ƒ‰‘ǡʹͳǤͺΨ„‘—‰Š–‹– ™‹–Š‹–Š‡Žƒ•–›‡ƒ”ȋ•‡‡‰”ƒ’Š‹…ͳʹȌǤ Ž›ͳͻΨ•ƒ›–Šƒ––Š‡›ƒ”‡ƒ–Ž‡ƒ•–•‘‡™Šƒ–Ž‹‡Ž›–‘„—›ƒ‡™™‹–Š‹–Š‡‡š––™‘ ›‡ƒ”•Ȃ͵ͶǤͻΨ•ƒ›–Šƒ––Š‡›™‹ŽŽ†‡ˆ‹‹–‡Ž›‘–†‘•‘ȋ•‡‡–ƒ„Ž‡ͳͻȌǤ•ƒ”‡ƒ•‘ˆ‘”–Šƒ–ǡ ͸ͲΨ•–ƒ–‡–Šƒ––Š‡›ƒ”‡…—””‡–Ž›•ƒ–‹•ˆ‹‡†™‹–Š–Š‡‹”ƒ††‘‘–Šƒ˜‡ƒ”‡ƒ•‘–‘„—› ƒ‘–Š‡”‘‡ǤʹʹǤͻΨ•–ƒ–‡ˆ‹ƒ…‹ƒŽ”‡ƒ•‘•ƒ†ͳͺǤʹΨ•ƒ›–Šƒ––Š‡›ƒ”‡‘–‹–‡”‡•–‡†‹ –Š‡‡™–‡…Š‘Ž‘‰›–Šƒ–‹•ƒ˜ƒ‹Žƒ„Ž‡‘–Š‡ƒ”‡–ȋ•‡‡–ƒ„Ž‡ʹͲȌǤ ˆ–Š‡›ƒ”‡ƒ•‡†™Šƒ––›’‡‘ˆ–‡…Š‘Ž‘‰›–Š‡‹”‡™•Š‘—Ž†Šƒ˜‡‹ˆ–Š‡›„‘—‰Š–‘‡ǡ ͶͲǤ͹Ψ•ƒ›–Šƒ–‹–•Š‘—Ž†„‡ƒǡ͵ͳǤͶΨ™ƒ–ƒ‹–‡”‡–Ǧ…‘‡…–ƒ„Ž‡ƒ†ͳͲǤͶΨ ƒ”‡‹–‡”‡•–‡†‹ƒ͵ȋ•‡‡–ƒ„Ž‡ʹͳȌǤ Šƒ–‹•”‡ƒ”ƒ„Ž‡‹•–Š‡ˆƒ…––Šƒ–ŠƒŽˆ‘ˆ–Š‡’‡‘’Ž‡‹•™‹ŽŽ‹‰–‘’ƒ›‘Ž›—’–‘̈́ͷͲͲˆ‘” ƒ‡™ƒ†Ž‡••–ŠƒͳͲΨ™‘—Ž†’ƒ›‘”‡–Šƒ̈́ͳǡͲͲͲˆ‘”ƒ‡™ȋ•‡‡–ƒ„Ž‡ʹʹȌǤ Ͷ͸

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 – ‹• ƒŽ•‘ ‹–‡”‡•–‹‰ –‘ Šƒ˜‡ ƒ Ž‘‘ ™Š‡–Š‡” ‘” ‘– –Š‡”‡ ‹• ƒ …‘””‡Žƒ–‹‘ „‡–™‡‡ –Š‡ ƒ‘—––Š‡–ƒ”‰‡–‰”‘—’‹•™‹ŽŽ‹‰–‘‹˜‡•–‹–‘ƒ‡™ƒ†–Š‡’”‘„ƒ„‹Ž‹–›–Šƒ––Š‡› ™‹ŽŽ„—›ƒ‡™™‹–Š‹–Š‡‡š––™‘›‡ƒ”•Ǥ

Possibility to

Spearman-Rho

Amount $ willing to invest in

Correlation coefficient

TV

Sig. (2-tailed)

Amount $ willing

purchase TV

to invest in TV

next 2yrs

1,000

,335

.

N

**

,000 253

253

**

1,000

Possibility to purchase TV

Correlation coefficient

,335

next 2yrs

Sig. (2-tailed)

,000 .

N

253

258

**. The correlation is significant at level 0,01 (2-tailed).

 ͵ Ǧ   ǣ                 ʹ

Š‡’‡ƒ”ƒ…‘””‡Žƒ–‹‘…‘‡ˆˆ‹…‹‡–‹–Šƒ–…ƒ•‡‹•ͲǤ͵͵ͷ™Š‹…Š‹†‹…ƒ–‡•ƒŽ‹‰Š–…‘””‡Ǧ Žƒ–‹‘ „‡–™‡‡ –Š‘•‡ –™‘ ˜ƒ”‹ƒ„Ž‡•Ǥ Ž•‘ –Š‡ •‹‰‹ˆ‹…ƒ…‡ ‹• „‡Ž‘™ ͷΨǡ ‹†‹…ƒ–‹‰ ƒ •‹‰‹ˆ‹…ƒ–…‘””‡Žƒ–‹‘Ǥ  –Šƒ– …ƒ•‡ ‹–‡ƒ•–Šƒ– –Š‡‘”‡ ‘‡›–Š‡”‡•’‘†‡–•ƒ”‡ ™‹ŽŽ‹‰–‘‹˜‡•––Š‡Š‹‰Š‡”–Š‡™‹ŽŽ‹‰‡••–‘„—›ƒ™‹–Š‹–Š‡‡š–ʹ›‡ƒ”•Ǥ Š‡ƒ”‡–”‡•‡ƒ”…Š‘ˆ͵ƒŽ•‘‹†‹…ƒ–‡†ǡ–Šƒ––Š‡•Ž‘™ƒ†‘’–‹‘‘ˆ͵Šƒ†„‡‡†—‡ –‘–Š‡—ˆƒ˜‘”ƒ„Ž‡Žƒ—…Š†ƒ–‡‘ˆ͵„‡…ƒ—•‡‘•–’‡‘’Ž‡ƒŽ”‡ƒ†›„‘—‰Š–ƒŽƒ–‡Ž›Ǥ Š‡”‡ˆ‘”‡™‡Šƒ˜‡ƒŽ‘‘ƒ––Š‡…‘””‡Žƒ–‹‘„‡–™‡‡–Š‡–‹‡–Š‡ –ƒ”‰‡–‰”‘—’„‘—‰Š– –Š‡‹”Žƒ•–ƒ†–Š‡‹”™‹ŽŽ‹‰‡••–‘„—›ƒ‡™™‹–Š‹–Š‡‡š––™‘›‡ƒ”•ǤŠ‹•™‹ŽŽ ƒŽ•‘„‡†‘‡„›—•‹‰‡ƒ”•‘‘””‡Žƒ–‹‘Ǥ

Possibility to

Spearman-Rho

Possibility to purchase TV

Correlation coefficient

next 2yrs

Sig. (2-tailed) N

Copyright © 2013. Diplomica Verlag. All rights reserved.

When last TV purchase

Correlation coefficient

purchase TV

When last TV

next 2yrs

purchase

1,000 .

-,112 ,071

258

258

-,112

1,000

Sig. (2-tailed)

,071 .

N

258

258

 Ͷ Ǧ    ǣ                  ʹ

Š‡ …‘””‡Žƒ–‹‘ ‘ˆ ǦͲǤͳͳʹ ‹†‹…ƒ–‡• ƒ •Ž‹‰Š– ‡‰ƒ–‹˜‡ …‘””‡Žƒ–‹‘ „‡–™‡‡ –Š‡ –‹‡ –Š‡ –ƒ”‰‡–‰”‘—’’—”…Šƒ•‡†ƒƒ†–Š‡’‘••‹„‹Ž‹–›–‘’—”…Šƒ•‡ƒ™‹–Š‹–Š‡‡š–ʹ›‡ƒ”•Ǥ Ž•‘ –Š‡ •‹‰‹ˆ‹…ƒ…‡ Ž‡˜‡Ž ‹• ͹ǤͳΨǡ ”‡•‡„Ž‹‰ ‘ •–ƒ–‹•–‹… •‹‰‹ˆ‹…ƒ…‡ „‡–™‡‡ –Š‘•‡ –™‘˜ƒ”‹ƒ„Ž‡•ǤŠ‹•‘™‡ƒ•–Šƒ––Š‡”‡•’‘†‡–•–Šƒ–Œ—•–Žƒ–‡Ž›„‘—‰Š–ƒ‹•Ž‡••

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

Ͷ͹

Ž‹‡Ž› –‘ „—› ƒ ‡™  •‘‘Ǥ ‘™ –Šƒ– ‹ˆŽ—‡…‡• –Šƒ– ƒ…–—ƒŽ ͵ –‡…Š‘Ž‘‰› ™‹ŽŽ „‡ ƒ•™‡”‡†‹”‡•‡ƒ”…Š“—‡•–‹‘͸Ǥ   ͵Ǧ    ǯ ͵ǫ Š‡–ƒ”‰‡–‰”‘—’™ƒ•ƒ•‡†™Šƒ––Š‡›’‡”…‡‹˜‡†ƒ•–Š‡„‹‰‰‡•–ƒ†˜ƒ–ƒ‰‡‘ˆ͵ǤͳͳͶ ‘—–‘ˆʹͶͺ”‡•’‘†‡–•ȋͷͺǤͳΨȌ•ƒ›‹–‹•–Š‡‹…”‡ƒ•‡†‡‰ƒ‰‡‡–‹–‘–Š‡ƒ…–‹‘ƒ† ͳͺǡͳΨ  •–ƒ–‡ –Š‡ ’‹…–—”‡ “—ƒŽ‹–› ‹• ™Šƒ– –Š‡› •‡‡ ƒ• „‹‰‰‡•– ƒ†˜ƒ–ƒ‰‡Ǥ  Š‹Ž‡ ʹͳǤͶΨ •–ƒ–‡† –Šƒ– ‹– ‹• •‘‡–Š‹‰ †‹ˆˆ‡”‡–ǡ ‘•– ’‡‘’Ž‡ ™Š‘ •ƒ‹† –Šƒ– †‹† ‘– ”‡ƒŽŽ› •–ƒ–‡ ƒ ƒ†˜ƒ–ƒ‰‡ ‘ˆ ͵ Ǥ ‘‡–• •—…Š ƒ• Dz  †‘ǯ– •‡‡ ƒ ƒ†˜ƒ–ƒ‰‡dz ‘” Dz‘‡dz ™‡”‡ –Š‡ ƒŒ‘”‹–› ‘ˆ –Š‘•‡ ƒ•™‡”•ǡ Œ—•– ƒ ˆ‡™ ƒ††‡† –Šƒ– ‹– ‹• ‘”‡ ‡–‡”–ƒ‹‹‰ ƒ† ‹– ™‘—Ž† ‹…”‡ƒ•‡–Š‡‰ƒ‹‰‡š’‡”‹‡…‡Ǥ ••‡‡‹”‡•‡ƒ”…Š“—‡•–‹‘ͳǡ–Š‡–ƒ”‰‡–‰”‘—’…‘•‹†‡”•–Š‡•ƒ‡”‡ƒ•‘ƒ•‰”‡ƒ–‡•– ƒ†˜ƒ–ƒ‰‡ƒ•–Š‡‹‘˜ƒ–‘”•™Š‘Šƒ˜‡ƒŽ”‡ƒ†›ƒ†ƒ’–‡†–‘–Š‡–‡…Š‘Ž‘‰›Ǥ



 ʹȂ  ǯ   ͵

Copyright © 2013. Diplomica Verlag. All rights reserved.

Š‡ ‰‡‡”ƒŽ ’‡”…‡’–‹‘ ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ –‘™ƒ”†• ͵  ȋ‘ˆ ‘Ž› –Š‘•‡ –Šƒ– †‘ ‘– ’‘••‡••ƒ͵ƒŽ”‡ƒ†›Ȍ‹•‘•–Ž›—†‹ˆˆ‡”‡–‹ƒ–‡†ȋͶͺǤʹ͸ΨȌǡ„—–ƒ‘–Š‡”͵ͷǤʹΨŠƒ˜‡ƒ ‡‰ƒ–‹˜‡’‡”…‡’–‹‘…‘’ƒ”‡†–‘–Š‡ͳͷǤ͵Ψ‘ˆ–Š‡”‡•’‘†‡–•–Šƒ–Ž‘‘‘”‡’‘•‹–‹˜‡ –‘™ƒ”†•͵Ǥ

Ͷͺ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,





 ͵Ǧ   ͵   

ˆ ™‡ …‘’ƒ”‡ –Š‡ –ƒ”‰‡– ‰”‘—’ǯ• ’‡”…‡’–‹‘ ™‹–Š –Š‡ ‹‘˜ƒ–‘”ǯ• ’‡”…‡’–‹‘ ‘ˆ ͵  ™‡ •‡‡ǡ –Šƒ– –Š‡”‡ ‹• ƒ „‹‰ †‹ˆˆ‡”‡…‡ ‘„˜‹‘—•Ž›Ǥ  –Š‹• ‰”‘—’ǡ ͺͷǤ͹ʹΨ Šƒ˜‡ ‡‹–Š‡” ƒ ’‘•‹–‹˜‡‘”ƒ˜‡”›’‘•‹–‹˜‡ƒ––‹–—†‡–‘™ƒ”†•–Š‡͵–‡…Š‘Ž‘‰›ǡ™‹–Š‘Ž›ͳͶǤʹͷΨ„‡‹‰ ”ƒ–Š‡”—†‹ˆˆ‡”‡–‹ƒ–‡†Ǥ—–‘‡‘ˆ–Š‘•‡’‡”…‡‹˜‡•͵ƒ•‡‰ƒ–‹˜‡Ǥ



Copyright © 2013. Diplomica Verlag. All rights reserved.

 ͶǦ   ͵  

Ž›ƒ•ƒŽŽƒ‘—–‘ˆ–Š‡–ƒ”‰‡–‰”‘—’Ȃ–Šƒ–‡ƒ•‘Ž›–Š‡’‡‘’Ž‡–Šƒ–†‘‘–ƒŽ”‡ƒ†› Šƒ˜‡–Š‡‹”‘™͵Ȃ„‡Ž‹‡˜‡‹͵ƒ•ƒ‡™–”‡†•‘‘ȋͺǤͷΨȌǡʹͳǤʹΨ„‡Ž‹‡˜‡‹– ™‹ŽŽ „‡…‘‡ ƒ –”‡† ‹ ƒ …‘—’Ž‡ ‘ˆ ›‡ƒ”Ǥ Ž‘•– ‘‡ ˆ‘—”–Š –Š‹• –Šƒ– ͵ ™‹ŽŽ ‘Ž› ”‡ƒ‹ ƒ •—……‡•• ‹ –Š‡ ‘˜‹‡ –Š‡ƒ–”‡•Ǥ ‘•– ’‡‘’Ž‡ –Š‘—‰Š ™‹–Š ʹͻǤʹΨ Šƒ˜‡ ƒ ’”‡––› —†‹ˆˆ‡”‡–‹ƒ–‡†‘’‹‹‘–‘™ƒ”†•ƒ ’‘••‹„Ž‡ˆ—–—”‡‘ˆ–Š‡͵–‡…Š‘Ž‘‰› ƒ†•–ƒ–‡–Šƒ– –Š‡›‡‹–Š‡”†‘‘–‘™‘”†‘‘–…ƒ”‡ƒ„‘—–‹–ƒ–ƒŽŽǤ 



A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

Ͷͻ

3D - will become new trend soon

8,5%

3D - will become trend in couple of years

21,2%

3D - will remain huge in the theaters only

24,2%

3D -will become out-dated by another technology

16,1%

Don't know / Don't care

29,2%

(N=236)

ͷǦ    ͵ 

‡™‹ŽŽŠƒ˜‡ƒŽ‘‘‹ˆ–Š‡’‡”…‡’–‹‘–‘™ƒ”†•͵…Šƒ‰‡•™‹–Š–Š‡†‡‰”‡‡‘ˆ‘„•‡”˜Ǧ ƒ„‹Ž‹–›ƒ†–”‹ƒŽƒ„‹Ž‹–›–Š‡–ƒ”‰‡–‰”‘—’‡…‘—–‡”‡††—”‹‰–Š‡Žƒ•–ͳʹ‘–Š•ǤŠ‡”‡Ǧ ˆ‘”‡ƒ’‡ƒ”ƒ…‘””‡Žƒ–‹‘–‡•–‹•…‘†—…–‡†ǣ Watched 3D

Haven’t

Watched 3D

Watched 3D

MOVIE

watched 3D at

OWN TV

ELSES 3D TV

THEATER

all

,198

**

-,053

,119

-,146

*

Spearman-

General

Correlation

Rho

Opinion

Coefficient

towards 3D

Sig. (2-tailed)

,002

,406

,062

,021

N

248

248

248

248

 ͸ Ǧ   ǣ      ͵       ͵

–‡”‡•–‹‰–‘•‡‡‹•–Šƒ–‡˜‡–Š‘—‰Š–Š‡”‡‹•ƒŽ‹‰Š–ƒ†•‹‰‹ˆ‹…ƒ–…‘””‡Žƒ–‹‘„‡–™‡‡ –Š‘•‡’‡‘’Ž‡™Š‘Šƒ˜‡™ƒ–…Š‡†͵‘–Š‡‹”‘™͵ƒ†–Š‡‹”‰‡‡”ƒŽ‘’‹‹‘ –‘™ƒ”†•–Š‡–‡…Š‘Ž‘‰›‘„˜‹‘—•Ž›Ȃ–Š‹••–ƒ–‡‡–‹•‘–˜ƒŽ‹†ˆ‘”–Š‘•‡™Š‘Šƒ˜‡ ™ƒ–…Š‡†͵ƒ–•‘‡‘‡‡Ž•‡ǯ•ǡ‡Ǥ‰Ǥˆ”‹‡†•‘”…‘Ǧ™‘”‡”•Ǥ ˆƒ…––Š‡”‡‡˜‡•‡‡•–‘ „‡ƒ‡‰ƒ–‹˜‡…‘””‡Žƒ–‹‘„‡–™‡‡–Š‘•‡–™‘˜ƒ”‹ƒ„Ž‡•„—––Š‡•‹‰‹ˆ‹…ƒ…‡‘ˆͶͲΨƒŽ•‘ •Š‘™•–Šƒ–™‡…ƒ‘–ƒ••—‡–Šƒ––Š‡”‡‹•ƒ›…‘””‡Žƒ–‹‘Ȃ‡‹–Š‡”’‘•‹–‹˜‡‘”‡‰ƒǦ –‹˜‡Ȃƒ–ƒŽŽǤ‡‰ƒ”†‹‰–Š‘•‡™Š‘Šƒ˜‡™ƒ–…Š‡†͵‹–Š‡‘˜‹‡–Š‡ƒ–‡”•–Š‡”‡‹•ƒ •Ž‹‰Š–Ž›’‘•‹–‹˜‡…‘””‡Žƒ–‹‘Ǥ …‘–”ƒ•–Ȃ–Š‡”‡‹•ƒ‡‰ƒ–‹˜‡…‘””‡Žƒ–‹‘„‡–™‡‡–Š‡ ‰‡‡”ƒŽ‘’‹‹‘–‘™ƒ”†•͵ƒ†–Š‘•‡’‡‘’Ž‡™Š‘Šƒ˜‡‘–•‡‡͵ƒ–ƒŽŽ™‹–Š‹–Š‡ ’ƒ•–ͳʹ‘–Š•Ǥ‡…ƒ–Š‡”‡ˆ‘”‡ƒ••—‡–Šƒ––Š‡–”‹ƒŽƒ„‹Ž‹–›‘ˆ͵‹…”‡ƒ•‡•–Š‡ ‰‡‡”ƒŽ‘’‹‹‘–‘™ƒ”†•͵ƒ–Ž‡ƒ•–ƒ–•‘‡’‘‹–Ǥ 

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ͷͲ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

  ͶȂ    ͵ǫ Š‡“—‡•–‹‘‘ˆŠ‘™‡†—…ƒ–‡†–Š‡–ƒ”‰‡–‰”‘—’‹•”‡ˆ‡”••‘Ž‡Ž›‘–Š‘•‡’‡‘’Ž‡™Š‘†‘ ‘–Šƒ˜‡ƒ‘™͵ǡƒ‹‰‘—–ʹͶͷ”‡•’‘†‡–•‘”ͻͷΨ‘ˆ–Š‡•ƒ’Ž‡•‹œ‡Ǥ  ‰‡‡”ƒŽ–Š‡–ƒ”‰‡–‰”‘—’‹•‹š‡†ƒ„‘—––Š‡‹”ˆƒ‹Ž‹ƒ”‹–›™‹–Š–Š‡…‘…‡’–‘ˆ͵Ǥ ͵ͷǤͷΨ ‘ˆ –Š‡ •–ƒ–‡ –‘ „‡ ‡‹–Š‡” ”‡Žƒ–‹˜‡Ž› ‘” ˜‡”› ˆƒ‹Ž‹ƒ” ™‹–Š –Š‡ …‘…‡’– ‘ˆ ͵  ™Š‹Ž‡͵ͻǤͳΨƒ”‡”‡Žƒ–‹˜‡Ž›‘”˜‡”›—ˆƒ‹Ž‹ƒ”™‹–Š‹–Ǥ Familiarity with 3D TV Very unfamiliar

Relatively unfamiliar

Heard of

Relatively familiar

Very familiar

42

54

62

51

36

17,1%

22,0%

25,3%

20,8%

14,7%

͹Ǧ ̵      ͵

 Ž‘•–ͷͲΨ‘ˆ–Š‡”‡•’‘†‡–•–Š‹–Šƒ–ƒ…‘’Ž‡–‡͵•‡–…‘•–•„‡–™‡‡̈́ͳǡͲͲͲ ƒ†̈́ʹǡͲͲͲǡ™Š‹…Šƒ…–—ƒŽŽ›”‡ˆŽ‡…–•ƒ”‡ƒ•‘ƒ„Ž‡’”‹…‡ˆ‘”ƒ•‡–ǤͳͲǤʹΨ–Š‹–Šƒ–ƒ’”‹…‡ ƒ„‘˜‡̈́͵ǡͲͲͲ™‘—Ž†„‡”‡ƒ•‘ƒ„Ž‡ˆ‘”ƒ͵™Š‹Ž‡ͳͺǤ͸Ψ–Š‹–Šƒ––Š‡›…‘—Ž†„—›ƒ ͵ˆ‘”Ž‡••–Šƒ̈́ͳǡͲͲͲȋ•‡‡–ƒ„Ž‡ʹ͵ȌǤ ‡”›‹š‡†ƒ”‡–Š‡”‡•’‘•‡•ƒŽ•‘™Š‡–Š‡–ƒ”‰‡–‰”‘—’‹•ƒ•‡†ƒ„‘—––Š‡‹”ˆƒ‹Ž‹ƒ”‹–› ™‹–Š–Š‡ˆƒ…––Šƒ––Š‡›…ƒ™ƒ–…Šʹ…‘–‡–‘ƒ͵ǤʹͺΨŠƒ˜‡‡˜‡”Š‡ƒ”†‘ˆ–Šƒ– ™Š‹Ž‡ʹͺǤͶΨƒ”‡˜‡”›ˆƒ‹Ž‹ƒ”™‹–Š–Šƒ–…‘…‡’–ȋ•‡‡–ƒ„Ž‡ʹͶƒ†‰”ƒ’Š‹…ͳ͵ȌǤ ʹ͹Ǥ͹Ψ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’•–ƒ–‡ –Šƒ––Š‡›Šƒ˜‡‘–™ƒ–…Š‡†ƒ›͵ …‘–‡–™‹–Š‹–Š‡ Žƒ•–ͳʹ‘–Š•ǡ™Š‹Ž‡͸ͳǤͶΨŠƒ˜‡•‡‡ƒ–Ž‡ƒ•–‘‡͵‘˜‹‡‹–Š‡‘˜‹‡–Š‡ƒ–‡”•ƒ† ͻǤ͹Ψ‹†‹…ƒ–‡–Š‡›Šƒ˜‡„‡‡ƒ„Ž‡–‘™ƒ–…Š͵ƒ–•‘‡‘‡‡Ž•‡ǯ•ǤŠ‡͸ǤͺΨ–Šƒ– •–ƒ–‡ –Š‡› Šƒ˜‡ •‡‡ ͵ …‘–‡– •‘‡™Š‡”‡ ‡Ž•‡ ƒ‡ ‡•’‡…‹ƒŽŽ› ”‡–ƒ‹Ž •–‘”‡ ȋ•—…Š ƒ• ‡•–—›Ȍ–Šƒ–†‹•’Žƒ›•͵…‘–‡–ȋ•‡‡–ƒ„Ž‡ʹͷȌǤ ……‘”†‹‰–‘–Š‡’‡ƒ”ƒ…‘””‡Žƒ–‹‘–‡•–ǡƒ••‡‡‹–Š‡ˆ‘ŽŽ‘™‹‰‰”ƒ’Š‹…ǡ–Š‡”‡‹•ƒ Ž‹‰Š–’‘•‹–‹˜‡…‘””‡Žƒ–‹‘„‡–™‡‡–Š‡‘’‹‹‘–‘™ƒ”†•͵‘ˆ–Š‡–ƒ”‰‡–‰”‘—’ƒ† –Š‡‹”ˆƒ‹Ž‹ƒ”‹–›™‹–Š–Š‹•–‡…Š‘Ž‘‰›Ǥ

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Spearman-Rho

General Opinion

Spearman correlation coefficient

towards 3D

Sig. (2-taied)

General Opinion

Familiarity with

towards 3D

3D TV

1,000 .

,103 ,106

N

248

248

Familiarity with

Spearman correlation coefficient

,103

1,000

3D TV

Sig. (2-tailed)

,106 .

N

248

258

 ͺ Ǧ   ǣ      ͵       ͵



A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ͷͳ

–‡”‡•–‹‰‹•ƒŽ•‘–‘‡šƒ‹‡™Š‡–Š‡”–Š‡‰‡‡”ƒŽ‘’‹‹‘–‘™ƒ”†•͵Šƒ•ƒ›–Š‹‰ –‘ †‘ ™‹–Š †‹ˆˆ‡”‡– ˆƒ…–‘”• ‘ˆ ‡†—…ƒ–‹‘ ‘ˆ –Š‡ –‡…Š‘Ž‘‰›Ǥ Š‡”‡ˆ‘”‡ ƒ ’‡ƒ”ƒ …‘””‡Žƒ–‹‘–‡•–‹•…ƒ””‹‡†‘—–ǣ Awareness of

Spearman-Rho

General Opinion

2D content on

towards 3D

3D TV

General Opinion towards 3D Spearman Correlation

1,000

,218

**

Coefficient Sig. (2-tailed) N Awareness of 2D content on Spearman Correlation 3D TV

.

,001 248

248

**

1,000

,218

Coefficient Sig. (2-tailed)

,001 .

N

248

248

**. The correlation is significant at level 0.01 (2-tailed).

ͻȂ ǣ   ͵ ʹ͵

••‡‡‘–Š‹•–ƒ„Ž‡–Š‡”‡‹•ƒ•‹‰‹ˆ‹…ƒ–…‘””‡Žƒ–‹‘„‡–™‡‡–Š‡•‡–™‘˜ƒ”‹ƒ„Ž‡•ǤŠ‡ ‘”‡ƒ™ƒ”‡–Š‡–ƒ”‰‡–‰”‘—’‹•‘ˆ–Š‡ˆƒ…––Šƒ–͵†‹•’Žƒ›‘–‘Ž›•Š‘™͵…‘–‡–„—– –Šƒ– –Š‡› ƒ”‡ ƒŽ•‘ ƒ„Ž‡ –‘ ™ƒ–…Š ʹ •Š‘™• ‘ ‹–ǡ –Š‡ ‘”‡ ’‘•‹–‹˜‡ ‹• –Š‡‹” ‰‡‡”ƒŽ ‘’‹‹‘–‘™ƒ”†•͵Ǥ 

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ͷʹ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

  ͷȂ ͵ǫ Š‡”‡ ‹• ƒŽ‘•– ƒ ͷͲǣͷͲ ”ƒ–‹‘ ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ ™Š‡ –Š‡› ƒ”‡ ƒ•‡† ™Š‡–Š‡” ‘” ‘– –Š‡› …‘•‹†‡” –Š‡ ’”‹…‡ ˆ‘” ƒ ͵  •‡– ƒ• ƒ’’”‘’”‹ƒ–‡Ǥ ‘™‡˜‡” –Š‹• ’”‹…‡ –Š‡› ƒ”‡ –ƒŽ‹‰ƒ„‘—–‹•–Š‡’”‹…‡–Š‡›’‡”•‘ƒŽŽ›–Š‹ƒ͵…‘•–•Ǥ ʹ͵͸ ’‡‘’Ž‡ ƒ•™‡”‡† –Š‡ “—‡•–‹‘ ™Šƒ– –Š‡› •‡‡ ƒ• –Š‡ „‹‰‰‡•– ™‡ƒ‡•• ‘ˆ ͵ Ǥ  Š‹‰ŠƒŒ‘”‹–›‘ˆͶ͵ǤʹΨ•–ƒ–‡†–Š‡‡‡†–‘™‡ƒ”͵‰Žƒ••‡•–‘™ƒ–…Š͵…‘–‡–ǡˆ‘ŽŽ‘™‡† „›ʹʹΨ–Šƒ–†‘‘–•‡‡ƒ›ƒ††‡†˜ƒŽ—‡–‘–Š‡ʹ‡š’‡”‹‡…‡ȋ•‡‡–ƒ„Ž‡ʹ͸ȌǤ

Should your next TV be a 3D TV? 2 years

%

33,3%

Don't remember

%

7,4%

 ͳͲ Ȃ ǣ           ͵    

‹‰‹ˆ‹…ƒ– ‹• –Šƒ– ‘Ž› ͵Ǥ͹Ψ ‘ˆ –Š‡ ”‡•’‘†‡–• ™Š‘ „‘—‰Š– ƒ  ™‹–Š‹ –Š‡ Žƒ•– ͸‘–Š•ƒ”‡‹–‡”‡•–‡†‹ƒ͵ƒ•–Š‡‹”‡š–ǤŠ‡’‡”…‡–ƒ‰‡‹…”‡ƒ•‡•–Š‡Ž‘‰‡” ƒ‰‘–Š‡’—”…Šƒ•‡™ƒ•ǤͳȀ͵‘ˆ–Š‡”‡•’‘†‡–•™Š‘•‡Žƒ•–’—”…Šƒ•‡Šƒ†„‡‡‘”‡–Šƒ –™‘›‡ƒ”•ƒ‰‘ƒ”‡‹–‡”‡•–‡†‹„—›‹‰ƒ͵Ǥ – ™ƒ• ƒ‹‡† –‘ †‡–‡”‹‡ ™Š‹…Š ˆƒ…–‘”• ™‘—Ž† ’‘••‹„Ž› ‹…”‡ƒ•‡ –Š‡ Ž‹‡Ž‹‡•• ‘ˆ –Š‡ –ƒ”‰‡–‰”‘—’–‘„—›ƒ͵‹‘”†‡”–‘ˆ‹‰—”‡‘—–™Š‡–Š‡”–Š‘•‡ˆƒ…–‘”•…ƒ„‡•‡‡ƒ• ‘„•–ƒ…Ž‡•Ǥ ͸͵ǤͳΨ ‘ˆ –Š‡ ”‡•’‘†‡–• •–ƒ–‡ –Šƒ– ‘ ‡‡† –‘ ™‡ƒ” ͵ ‰Žƒ••‡• ™‘—Ž† ’”‘„ƒ„Ž› ‘” †‡ˆ‹‹–‡Ž› ’‘•‹–‹˜‡Ž› ‹ˆŽ—‡…‡ –Š‡‹” Ž‹‡Ž‹‡•• –‘ ’—”…Šƒ•‡ ƒ ͵ Ǥ ͸ͷǤʹΨ ™‘—Ž†Ž‹‡ƒ†‡…”‡ƒ•‡‘ˆ’”‹…‡ƒ†ͷͷǤͳΨ™‘—Ž†Ž‹‡‘”‡ƒ˜ƒ‹Žƒ„Ž‡͵…‘–‡–Ǥ Change opinion when no need to wear 3D glasses Definitely not

Probably not

Unsure

Probably yes

Definitely

29

20

37

68

81

12,3%

8,5%

15,7%

28,8%

34,3%

Change opinion if prices decreased

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Definitely not

Probably not

Unsure

Probably yes

Definitely

23

19

37

65

89

9,7%

8,1%

15,7%

27,5%

37,7%

Change opinion if there was more content available Definitely not

Probably not

Unsure

Probably yes

Definitely

31

24

47

66

64

13,1%

10,2%

19,9%

28,0%

27,1%

ͳͳǦ  Ǧ   



A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ͷ͵

  ˆ–‡” ‹–‡”’”‡–‹‰ –Š‡ –ƒ”‰‡– ‰”‘—’ ”‡•‡ƒ”…Šǡ –Š‡ ”‡•‡ƒ”…Š “—‡•–‹‘• ‘™ ™‹ŽŽ „‡ ƒƒǦ Ž›œ‡†‹‘”†‡”–‘ƒ•™‡”–Š‡ƒ‹“—‡•–‹‘‘ˆ–Š‡–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…ŠǤ         ͵  ǫ

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Š‹• “—‡•–‹‘ ‹• ‹’‘”–ƒ– ‹ ‘”†‡” –‘ ˆ‹‰—”‡ ‘—– Š‘™ –Š‡ ‹‘˜ƒ–‘”• ‘ˆ ͵  ƒ”‡ †‡ˆ‹‡†ƒ†™‹–Š–Š‘•‡–Š‡’‡‘’Ž‡™‹–Š–Š‡Š‹‰Š‡•–Ž‹‡Ž‹‡••–‘ƒ†ƒ’––‘ƒ‡™–‡…Š‘ŽǦ ‘‰›•—…Šƒ•͵Ǥ  •Š‘”–ǡ –Š‡ †‡ˆ‹‹–‹‘ ‹• ƒ• ˆ‘ŽŽ‘™‡†ǣ Š‡ ‹‘˜ƒ–‘”• ‘ˆ ͵  ƒ”‡ ƒŽ‡ǡ …Š‹Ž†Ž‡••ǡ „‡–™‡‡ʹ͸ƒ†Ͷͳ›‡ƒ”•ǡŠ‹‰ŠŽ›‡†—…ƒ–‡†ǡ™‘”‹–Š‡ˆ‹‡Ž†‘ˆ–‡…Š‘Ž‘‰›ǡ‡‰‹‡‡”‹‰ ‘”…‘’—–‹‰ƒ†„‡Ž‘‰–‘–Š‡‰”‘—’‘ˆŠ‹‰ŠǦ‹…‘‡‡ƒ”‡”•Ǥ ͵Ψ‘ˆ–Š‡…‘†—…–‡†–ƒ”‰‡–‰”‘—’‹•…‘•‹†‡”‡†–‘„‡ƒ‹‘˜ƒ–‘”‘ˆ͵Ǥ ƒ”‡–‹‰ƒ…–‹˜‹–‹‡•ˆ‘”͵•Š‘—Ž†ƒ†ƒ’–‡†–‘ˆ‹––Š‹•’”‘ˆ‹Ž‡ƒ•–Š‹•‰”‘—’Šƒ•‘–›‡– „‡‡–ƒ’’‡†–‘‹–•ˆ—ŽŽ’‘–‡–‹ƒŽƒ†‹‘”†‡”–‘‹…”‡ƒ•‡–Š‡ƒ†‘’–‹‘”ƒ–‡‹–‹•”‡…‘Ǧ ‡†‡†–‘ˆ‘…—•‘–Š‹•‰”‘—’ˆ‹”•–Ǥ  Š‡ ‹‘˜ƒ–‘”• ‡Œ‘› ™ƒ–…Š‹‰ ͵ …‘–‡– •—…Š ƒ• ‘˜‹‡• ƒ† •’‘”–•Ǥ —‡ –‘ –Š‡ ˆƒ…– –Šƒ––Š‡›ƒ”‡ƒŽŽƒŽ‡•ǡ‹–‹•‘–•—”’”‹•‹‰ǡ–Šƒ–ͲΨ‹•‹–‡”‡•–‡†‹™ƒ–…Š‹‰‡Ǥ‰Ǥ”‡ƒŽ‹–› •Š‘™•‘”•‡”‹‡•‹͵ƒ•–Š‘•‡—•—ƒŽŽ›ƒ‹ˆ‘”ƒˆ‡ƒŽ‡–ƒ”‰‡–‰”‘—’Ǥ  –Šƒ– ”‡‰ƒ”†ǡ ͵ …‘–‡– ’”‘†—…‡”• •Š‘—Ž† ˆ‘…—• –‘ ˆ—Žˆ‹ŽŽ –Š‡‹” ‹–‡”‡•– …‘…‡”‹‰ –Š‘•‡‰‡”‡•ǡ‡ƒ‹‰–Šƒ––Š‡’”‘†—…–‹‘‘ˆ͵‘˜‹‡•ƒ†–Š‡„”‘ƒ†…ƒ•–‹‰‘ˆ•’‘”– ‡˜‡–•‹͵•Š‘—Ž†Šƒ˜‡’”‹‘”‹–›Ǥ  •–Š‡‰”‘—’‘ˆ‹‘˜ƒ–‘”•„‡Ž‘‰•–‘ƒŠ‹‰ŠǦ‹…‘‡…Žƒ••ǡ–Š‡’”‹…‡‘ˆƒ͵†‘‡•‘– ’Žƒ›ƒ‹’‘”–ƒ–”‘Ž‡Ǥ˜‡–Š‘—‰ŠŠƒŽˆ‘ˆ–Š‡”‡•’‘†‡–•ƒ‡†–Š‡–‡…Š‘Ž‘‰›–‘„‡ ‹ƒ’’”‘’”‹ƒ–‡Ž›’”‹…‡†ǡ‹–‘„˜‹‘—•Ž›†‹†‘–Š‹†‡”–Š‡ˆ”‘’—”…Šƒ•‹‰ƒ͵Ǥ  ƒ……‘”†ƒ…‡ ™‹–Š Œ‘Ž‘˜ǯ• †‡ˆ‹‹–‹‘ ‘ˆ –Š‡ ’”‹…‡ •‹‹‰ •–”ƒ–‡‰›ǡ –Š‡ ’”‹…‡• ‘ˆ ͵ –Š‡”‡ˆ‘”‡ †‘ ‘– ‡…‡••ƒ”‹Ž› ‡‡† –‘ „‡ †‡…”‡ƒ•‡† ‹‡†‹ƒ–‡Ž› ƒ• ͵  Šƒ• ‘– ›‡– ”‡ƒ…Š‡†‘—––‘–Š‡™Š‘Ž‡Š‹‰ŠǦ‹…‘‡•‡‰‡–Ǥ   

ͷͶ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,



Copyright © 2013. Diplomica Verlag. All rights reserved.

   ǯ          ǫ Š‡ ƒŒ‘”‹–› ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ ’‘••‡••‡• ƒ  Ȃ ͻͲΨǤ Š‡ ƒŒ‘”‹–› ‘ˆ –Š‘•‡ Šƒ• ƒ ƒ†ʹͷΨƒ”‡‹–‡”‡–Ǧ…‘‡…–ƒ„Ž‡ǤŠ‡ƒ˜‡”ƒ‰‡’‡”•‘‘—–‘ˆ–Š‡•ƒ’Ž‡™ƒ–…Š‡• Ž‡••–ŠƒʹŠ‘ˆ‡˜‡”›†ƒ›ƒ†–Š‡‹–‹•‘•–Ž›‘˜‹‡•ǡ†‘…—‡–ƒ”‹‡•‘”–Š‡‡™•Ǥ  ”‘—† ʹʹΨ ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ ’—”…Šƒ•‡† ƒ ‡™  ™‹–Š‹ –Š‡ ’ƒ•– –™‘ ›‡ƒ”•Ǥ Š‡ ’‡ƒ”ƒ …‘””‡Žƒ–‹‘ –‡•– •Š‘™‡† –Šƒ– –Š‡”‡ ‹• ‹ ˆƒ…– ƒ ‡‰ƒ–‹˜‡ …‘””‡Žƒ–‹‘ „‡–™‡‡ –Š‹• ˜ƒ”‹ƒ„Ž‡ ƒ† –Š‡ –ƒ”‰‡– ‰”‘—’ǯ• ™‹ŽŽ‹‰‡•• –‘ ’—”…Šƒ•‡ ƒ ‡™  ™‹–Š‹ –Š‡ ‡š– –™‘ ›‡ƒ”•Ǥ Šƒ– ‡ƒ• –Šƒ– –Š‘•‡ –Šƒ– Œ—•– ”‡…‡–Ž› „‘—‰Š– ƒ ‡™  ƒ”‡ ”‡Žƒ–‹˜‡Ž› —Ž‹‡Ž›–‘’—”…Šƒ•‡ƒ‡™•‘‘ǤŠ‹•‹•”‡ˆŽ‡…–‡†‹–Š‡ˆƒ…––Šƒ–‘”‡–Šƒ͸ͷΨ‘ˆ –Š‡”‡•’‘†‡–•‹†‹…ƒ–‡–Šƒ––Š‡›™‹ŽŽ’”‘„ƒ„Ž›‘”†‡ˆ‹‹–‡Ž›‘–„—›ƒ‡™™‹–Š‹ –Š‡‡š––™‘›‡ƒ”•ǤŽ•‘–Š‡ƒŒ‘”‹–›‹ˆƒ…–•–ƒ–‡•–Šƒ––Š‡›†‘‘–•‡‡ƒ”‡ƒ•‘–‘„—›ƒ ‡™ƒ•–Š‡›ƒ”‡•ƒ–‹•ˆ‹‡†™‹–Š–Š‡‘‡–Š‡›ƒŽ”‡ƒ†›Šƒ˜‡Ǥ  ‘”‘•–’‡‘’Ž‡ƒŽƒ…‹‹–‡”‡•–‹–‡…Š‘Ž‘‰›†‘‡•‘–’Žƒ›ƒ•‹‰‹ˆ‹…ƒ–”‘Ž‡™Š‡‹– …‘‡• †‘™ –‘ –Š‡‹” „—›‹‰ „‡Šƒ˜‹‘”Ǥ Ž› ͳͺΨ •–ƒ–‡ –Šƒ– –Š‡› ƒ”‡ ‘– ‹–‡”‡•–‡† ‹ ‡™ –‡…Š‘Ž‘‰› ‹–Š‡ƒ”‡–Ǥ…–—ƒŽŽ›ǡͶͲΨ™‘—Ž†„—› ƒ ƒ•–Š‡‹”‡š–ǡ ͵ͳΨ‡˜‡™ƒ––Š‡‹”‡™–‘„‡‹–‡”‡–Ǧ…‘‡…–ƒ„Ž‡ƒ†ͳͲΨˆƒ…›ƒ͵ǤŠ‘—‰Š –Š‹• —„‡” †‘‡• ‘– ‡…‡••ƒ”‹Ž› ”‡ˆŽ‡…– ƒ Š‹‰Š ‹–‡”‡•– ‹ ͵ǡ ‹– •–‹ŽŽ •Š‘™• –Šƒ– –Š‡ –ƒ”‰‡– ‰”‘—’ ‹†‡‡† ‹• ‹–‡”‡•–‡† ‹ –Š‡ –‡…Š‘Ž‘‰› –Šƒ– ‹• ƒ˜ƒ‹Žƒ„Ž‡ ƒ† –Š‘•‡ ͳͲΨ ‹‰Š–ƒ‡‘—––Š‡‡ƒ”Ž›ƒ†‘’–‡”•‘ˆ͵Ǥ  ‘•– ’‡‘’Ž‡ „‘—‰Š– –Š‡‹”  ‘”‡ –Šƒ –™‘ ›‡ƒ”• ƒ‰‘ „—– ƒ”‘—† ‘‡ ˆ‹ˆ–Š „‘—‰Š– ‹– ™‹–Š‹ –Š‡ Žƒ•– ͳʹ ‘–Š•Ǥ Š‡ ‡ƒ”•‘ …‘””‡Žƒ–‹‘ •Š‘™‡† –Šƒ– –Š‡”‡ ‹• ‡‰ƒ–‹˜‡ …‘””‡Žƒ–‹‘ „‡–™‡‡ –Š‡ –‹‡ ‘ˆ –Š‡ Žƒ•–  ’—”…Šƒ•‡ ƒ† –Š‡ ™‹ŽŽ‹‰‡•• ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’–‘„—›ƒ‡™™‹–Š‹–Š‡‡š––™‘›‡ƒ”•ǤŠƒ–•Š‘™•ǡ–Šƒ–‹†‡‡†–Š‡‹–”‘†—…Ǧ –‹‘‘ˆ•ƒ†–Š‡„”‘ƒ†ƒ†‘’–‹‘‹ˆ‹–ƒ›ƒ…–ƒ•ƒ‘„•–ƒ…Ž‡ˆ‘”–Š‡͵•Ǥ•‘•– ’‡‘’Ž‡ƒ†ƒ’–‡†–‘•ƒ†–Š‡”‡ˆ‘”‡„‘—‰Š–ƒ‡™‘––Šƒ–Ž‘‰ƒ‰‘ǡ–Š‡›†‘‘– •‡‡ƒ”‡ƒ•‘”‹‰Š–‘™–‘’—”…Šƒ•‡ƒ‡™•‘‘ǤŠƒ–‹•ƒŽ•‘”‡ˆŽ‡…–‡†‹–Š‡”‡ƒ•‘• –Š‡› ‡–‹‘Ǥ  ˜ƒ•– ƒŒ‘”‹–› ‘ˆ ͸ͲΨ ‹• •ƒ–‹•ˆ‹‡† ™‹–Š –Š‡‹”  ƒ† †‘‡• ‘– •‡‡ ƒ› ”‡ƒ•‘–‘„—›ƒ‘–Š‡”‘‡ƒ›–‹‡•‘‘Ǥ  ‘™‡˜‡”Ǧ…‘–”ƒ†‹…–‘”›–‘–Š‡–ƒ”‰‡–‰”‘—’ǯ•‹–‡”‡•–‹‡™–‡…Š‘Ž‘‰›ǡ–Š‡‹”™‹ŽŽ‹‰Ǧ ‡••–‘•’‡†‘‡›‘‹–‹•…‘’ƒ”ƒ–‹˜‡Ž›Ž‘™ǤƒŽˆ‘ˆ–Š‡™ƒ––‘•’‡†ƒƒš‹— ‘ˆ̈́ͷͲͲˆ‘”ƒ‡™ƒ†Ž‡••–ŠƒͳͲΨ™‘—Ž†’ƒ›‘”‡–Šƒ̈́ͳǡͲͲͲǤŠ‡‘”‡‘‡› –Š‡›ƒ”‡™‹ŽŽ‹‰–‘‹˜‡•–Šƒ•ƒ•Ž‹‰Š–…‘””‡Žƒ–‹‘™‹–Š–Š‡’”‘„ƒ„‹Ž‹–›–‘„—›ƒ‡™ ™‹–Š‹–Š‡‡š––™‘›‡ƒ”ǤŠ‡”‡ˆ‘”‡™‡ …ƒ…‘…Ž—†‡–Šƒ–ˆ‹ƒ…‹ƒŽ ‹••—‡•‘ˆ –Š‡–ƒ”‰‡– ‰”‘—’ƒ––Š‹•‘‡–‹‰Š–„‡ƒ”‡ƒ•‘ˆ‘”‘–„—›‹‰ƒ‡™ƒ†–Šƒ–‹‰Š–„‡…‘‡ ƒ‹’‘”–ƒ–ˆƒ…–‘”ˆ‘”–Š‡ƒ†‘’–‹‘‘ˆ͵Ǥ   

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ͷͷ

   ǯ ͵ǫ

Copyright © 2013. Diplomica Verlag. All rights reserved.

ͳͲΨ‘ˆ–Š‡–ƒ”‰‡–‰”‘—’•ƒ›–Šƒ––Š‡›™ƒ––Š‡‹”‡š––‘„‡ƒ͵ƒ†‘”‡–Šƒ ŠƒŽˆ‘ˆ–Š‡”‡•’‘†‡–•˜ƒŽ—‡–Š‡‹…”‡ƒ•‡†‡‰ƒ‰‡‡–‹–‘–Š‡ƒ…–‹‘„›™ƒ–…Š‹‰͵ …‘–‡–ƒ•–Š‡„‹‰‰‡•–ƒ†˜ƒ–ƒ‰‡‘ˆ–Š‹•–‡…Š‘Ž‘‰›Ǥ Š‡‘’‹‹‘‘ˆ–Š‡–ƒ”‰‡–‰”‘—’–‘™ƒ”†•͵‹•‰‡‡”ƒŽŽ›—†‹ˆˆ‡”‡–‹ƒ–‡†„—–™‹–Šƒ Žƒ”‰‡” ’ƒ”––‡†‹‰–‘Šƒ˜‡ ƒ”ƒ–Š‡” ‡‰ƒ–‹˜‡ ’‡”…‡’–‹‘Ǥ —– †‡•’‹–‡ –Šƒ–ǡƒŽ‘•–͵ͲΨ „‡Ž‹‡˜‡–Šƒ–͵™‹ŽŽ„‡…‘‡ƒ‡™–”‡†™‹–Š‹ƒ…‘—’Ž‡‘ˆ›‡ƒ”•Ǥ  –™ƒ•‡šƒ‹‡†Š‘™–Š‡–ƒ”‰‡–‰”‘—’ǯ•’‡”…‡’–‹‘…Šƒ‰‡•™‹–Š–Š‡‹”‹…”‡ƒ•‡†Ž‡˜‡Ž‘ˆ –”‹ƒŽƒ„‹Ž‹–›Ȁ‘„•‡”˜ƒ„‹Ž‹–›Ǥ•–Š‡”‡‹•ƒ’‘•‹–‹˜‡…‘””‡Žƒ–‹‘„‡–™‡‡–Š‡’‡”…‡’–‹‘•‘ˆ –Š‘•‡ ™Š‘ Šƒ˜‡ ™ƒ–…Š‡† ͵ ‘ –Š‡‹” ‘™  –‘™ƒ”†• –Š‡ –‡…Š‘Ž‘‰›ǡ ™‡ …ƒ ƒ••—‡ –Šƒ––Š‡‹‘˜ƒ–‘”•‘ˆ͵ƒ”‡•ƒ–‹•ˆ‹‡†™‹–Š–Š‡‹”’—”…Šƒ•‡Ǥ –Š‡…‘–”ƒ”›ǡ’‡‘’Ž‡™Š‘Šƒ˜‡™ƒ–…Š‡†͵‘•‘‡‘‡‡Ž•‡ǯ•͵•‡–ǡ–‡†–‘ „‡ ‘”‡ ‡‰ƒ–‹˜‡ –‘™ƒ”†• ‹– ‡˜‡ –Š‘—‰Š –Š‡ †ƒ–ƒ •Š‘™• –Šƒ– –Š‡”‡ ‹• ‘ ”‡Ž‡˜ƒ– •‹‰‹ˆ‹…ƒ…‡„‡–™‡‡–Š‘•‡–™‘˜ƒ”‹ƒ„Ž‡•Ǥ ‡‘’Ž‡ Š‘™‡˜‡” –Šƒ– Šƒ˜‡ ™ƒ–…Š‡† ͵ ‹ –Š‡ ‘˜‹‡ –Š‡ƒ–”‡• ƒ”‡ ‘”‡ Ž‹‡Ž› –‘ –Š‹ ’‘•‹–‹˜‡ƒ„‘—–͵ǡ™Š‡”‡ƒ•–Š‘•‡™Š‘Šƒ˜‡‘–™ƒ–…Š‡†ƒ›͵…‘–‡–ƒ–ƒŽŽ™‹–Š‹ –Š‡’ƒ•–ͳʹ‘–Š•ǡƒ”‡‘”‡‡‰ƒ–‹˜‡ƒ„‘—–‹–Ǥ Š‘—‰Š –Š‡ ‰ƒ–Š‡”‡† †ƒ–ƒ †‘ ‘– •Š‘™ ƒ Š‹‰Š …‘””‡Žƒ–‹‘ „‡–™‡‡ –Š‡ †‹ˆˆ‡”‡– ˜ƒ”‹ƒǦ „Ž‡•ǡ‹‰‡‡”ƒŽ™‡…ƒ…‘…Ž—†‡–Šƒ––Š‡’‡”…‡’–‹‘‘ˆ͵‹’”‘˜‡•™‹–Š–Š‡†‡‰”‡‡‘ˆ –”‹ƒŽƒ„‹Ž‹–›ƒ†‘„•‡”˜ƒ„‹Ž‹–›Ǥ    

ͷ͸

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

    ͵ǫ  ƒ‹ ‘„•–ƒ…Ž‡ –Šƒ– Šƒ• –‘ „‡ ‘˜‡”…‘‡ ‹ ‘”†‡” –‘ ƒ‡ ͵  •—……‡••ˆ—Ž ‹• –Š‡ ‡†—…ƒ–‹‘‘ˆ–ƒ”‰‡–‰”‘—’‹”‡‰ƒ”†•–‘–Š‡͵–‡…Š‘Ž‘‰›ǤŽ›‹ˆ–Š‡›—†‡”•–ƒ†–Š‡ †‡˜‡Ž‘’‡–•–Šƒ––Š‹•–‡…Š‘Ž‘‰›‰‘‡•–Š”‘—‰Š–Š‡”‡‹•ƒ…Šƒ…‡–Šƒ––Š‡›™‹ŽŽƒ†ƒ’––‘ ‹–Ǥ ‰‡‡”ƒŽǡ–Š‡–ƒ”‰‡–‰”‘—’‹•‹†‘ˆˆƒ‹Ž‹ƒ”™‹–Š–Š‡͵–‡…Š‘Ž‘‰›ƒ•͵ͷΨ•–ƒ–‡–‘ „‡‡‹–Š‡””‡Žƒ–‹˜‡Ž›‘”˜‡”›ˆƒ‹Ž‹ƒ”™‹–Š‹–Ǥͳ͹ΨŠ‘™‡˜‡”‹†‹…ƒ–‡–‘„‡˜‡”›—ˆƒ‹Ž‹ƒ” ™‹–Š‹–Ǥ Š‡ƒŒ‘”‹–›‘ˆ–Š‡–ƒ”‰‡–‰”‘—’†‘‡•‘™ƒ’’”‘š‹ƒ–‡Ž›Š‘™—…Šƒ͵•‡–…‘•–ǡ •‘–Š‹‘”‡–ŠƒͷͲΨ–Šƒ–‹–‹•„‡–™‡‡̈́ͳǡͲͲͲƒ†̈́ʹǡͲͲͲǤŠƒ–•Š‘™•–Šƒ––Š‡›†‘ ƒ…–—ƒŽŽ›‘™˜‡”›™‡ŽŽŠ‘™—…Šƒ͵•‡–…‘•–•Ǥ  ˜‡–Š‘—‰Š–Š‡–ƒ”‰‡–‰”‘—’ǯ•‘™Ž‡†‰‡ƒ„‘—––Š‡ˆƒ…––Šƒ––Š‡›…ƒ™ƒ–…Šʹ…‘–‡– ‘ƒ͵†‹•’Žƒ›‹•˜‡”›ƒ„‹˜ƒŽ‡–ǡ–Š‡’‡ƒ”ƒ…‘””‡Žƒ–‹‘–‡•–•Š‘™•–Šƒ––Š‡Š‹‰Š‡” –Š‹•ƒ™ƒ”‡‡••ǡ–Š‡‘”‡’‘•‹–‹˜‡–Š‡’‡”…‡’–‹‘‘ˆ–Š‡–ƒ”‰‡–‰”‘—’‹•–‘™ƒ”†•͵Ǥ ‘–Š‡” ’‡ƒ”ƒ …‘””‡Žƒ–‹‘ –‡•– •Š‘™• –Šƒ– –Š‡”‡ ‹• •‘‡ †‡‰”‡‡ ‘ˆ …‘””‡Žƒ–‹‘ „‡–™‡‡–Š‡“—‡•–‹‘‘ˆŠ‘™ˆƒ‹Ž‹ƒ”–Š‡–ƒ”‰‡–‰”‘—’‹•™‹–Š͵ƒ†–Š‡‘’‹‹‘–Š‡› Šƒ˜‡ƒ„‘—–‹–Ǥ  Š‹• •Š‘™• –Šƒ– ƒ …‘•—‡” ™Š‘ ‹• ™‡ŽŽǦ‹ˆ‘”‡† ƒ„‘—– –Š‡ –‡…Š‘Ž‘‰› ™‹ŽŽ ’”‘„ƒ„Ž› Šƒ˜‡ƒ„‡––‡”’‡”…‡’–‹‘‘ˆ–Š‡–‡…Š‘Ž‘‰›Ǥ 

Copyright © 2013. Diplomica Verlag. All rights reserved.

͵ǫ ••‡‡‹–Š‡’”‡˜‹‘—•“—‡•–‹‘ǡƒƒŒ‘”‹–›‘ˆ–Š‡–ƒ”‰‡–‰”‘—’‹•™‡ŽŽ‡†—…ƒ–‡†ƒ„‘—– –Š‡ …—””‡– ’”‹…‡• ‘ˆ ͵  •‡–•ǡ „—– ‹ˆ ‹– …‘‡• –‘ ’”‹…‡•ǡ ™‡ •‡‡ ƒ ‘„•–ƒ…Ž‡ ˆ‘” –Š‡ …‘•—‡”ȂƒŽ‘•–ͷͲΨ–Š‹–Šƒ––Š‹•’”‹…‡‹•‘–ƒ’’”‘’”‹ƒ–‡ˆ‘”ƒ͵Ǥ Š‡–Š‡–ƒ”‰‡–‰”‘—’™ƒ•ƒ•‡†™Š‡–Š‡”‘”‘–†‡…”‡ƒ•‡†’”‹…‡•™‘—Ž†…Šƒ‰‡–Š‡‹” ‘’‹‹‘ ƒ„‘—– ͵ ǡ ͸ͷΨ •–ƒ–‡ –Šƒ– ‹– ™‘—Ž† †‡ˆ‹‹–‡Ž› ‘” ’”‘„ƒ„Ž› †‘ •‘Ǥ ‡ •‡‡ ‹ Š‡”‡–Šƒ––Š‡’”‹…‡•‹†‡‡†ƒ”‡ƒ‹’‘”–ƒ–ˆƒ…–‘”ˆ‘”–Š‡ƒ†‘’–‹‘‘ˆ͵Ǥ ‘™‡˜‡”ǡ–Š‡’”‹…‡™ƒ•‘––Š‡‘•–‡–‹‘‡†™‡ƒ‡••‘ˆ͵ǡ‹ˆƒ…–‹–™‡”‡–Š‡ ‡‡†‡†‰Žƒ••‡•™‹–Š‘”‡–ŠƒͶ͵ΨǡʹʹΨ•–ƒ–‡–Šƒ––Š‡›†‘‘–•‡‡–Š‡ƒ††‡†˜ƒŽ—‡‘ˆ ͵…‘’ƒ”‡†–‘–Š‡–”ƒ†‹–‹‘ƒŽʹ‡š’‡”‹‡…‡Ǥ  Ž•‘ ƒ• ‡–‹‘‡† ‡ƒ”Ž‹‡”ǡ –Š‡ Žƒ—…ŠǦ†ƒ–‡ ‘ˆ –Š‡ –‡…Š‘Ž‘‰› Šƒ† ’”‘„ƒ„Ž› „‡‡ —ˆƒǦ ˜‘”ƒ„Ž‡Ǥ‡ǯ˜‡•‡‡–Šƒ––Š‡”‡‹•ƒ‡‰ƒ–‹˜‡…‘””‡Žƒ–‹‘„‡–™‡‡–Š‡’—”…Šƒ•‡‘ˆ–Š‡Žƒ•–  ƒ† –Š‡ ’”‘„ƒ„‹Ž‹–› ‘ˆ „—›‹‰ ƒ ‡™ ™‹–Š‹ –Š‡ ‡š– –™‘ ›‡ƒ”•Ǥ ††‹–‹‘ƒŽŽ› ™‡ •‡‡–Šƒ–ƒ‘‰–Š‘•‡™Š‘„‘—‰Š–™‹–Š‹–Š‡’ƒ•–›‡ƒ”ǡƒ„‘—–͵ͲΨƒ”‡‹–‡”‡•–‡†‹ ’—”…Šƒ•‹‰ƒ͵ǡ™Š‹Ž‡–Š‹•’‡”…‡–ƒ‰‡‹…”‡ƒ•‡•–Š‡Ž‘‰‡”ƒ‰‘–Š‡‹”Žƒ•–’—”…Šƒ•‡ Šƒ†„‡‡Ǥ  •͵ ‰Žƒ••‡• Šƒ† „‡‡ ƒ‡† –Š‡ —„‡”‘‡ ™‡ƒ‡••‘ˆ ͵ –‡…Š‘Ž‘‰›ǡ –Š‡ –ƒ”‰‡– ‰”‘—’ ™ƒ• ƒ•‡† ™Š‡–Š‡” –Š‡‹” ’‡”…‡’–‹‘ ™‘—Ž† …Šƒ‰‡ ‹ˆ ‘ ‰Žƒ••‡• ‡‡†‡† –‘ „‡ ‹˜‘Ž˜‡†‹‘”†‡”–‘™ƒ–…Š͵ƒ†‹†‡‡†͸͵Ψ™‘—Ž†’”‘„ƒ„Ž›‘”†‡ˆ‹‹–‡Ž›…Šƒ‰‡ –Š‡‹”‘’‹‹‘‹–Šƒ–…ƒ•‡Ǥ –Š‡…ƒ•‡‘ˆƒ˜ƒ‹Žƒ„Ž‡…‘–‡–ǡˆ‘”ͷͷ؏‘”‡…‘–‡–™‘—Ž†’‘•‹–‹˜‡Ž›‹ˆŽ—‡…‡–Š‡‹” ’‡”…‡’–‹‘‘ˆ͵Ǥ 

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ͷ͹

Šƒ–™‡…ƒ…‘…Ž—†‡ˆ”‘–Šƒ–‹•–Šƒ––Š‡Žƒ—…Š†ƒ–‡‘ˆ͵‹†‡‡†Šƒ•„‡‡ƒŠ—‰‡ ‘„•–ƒ…Ž‡ ˆ‘” –Š‡ –‡…Š‘Ž‘‰› ƒ† ‡˜‡ –Š‘—‰Š ’”‹…‡• ‹‰Š– ‘– ’Žƒ› ƒ „‹‰ ”‘Ž‡ ˆ‘” –Š‡ ‹‘˜ƒ–‘”• ‘ˆ ͵ ǡ –Š‡› †‘ ˆ‘” –Š‡ ‰‡‡”ƒŽ –ƒ”‰‡– ‰”‘—’Ǥ —– ™Šƒ– ‹””‹–ƒ–‡• –Š‡ …‘Ǧ •—‡”–Š‡‘•–‹••–‹ŽŽ–Š‡‡‡†–‘™‡ƒ”‰Žƒ••‡•‹‘”†‡”–‘™ƒ–…Š͵…‘–‡–Ǥ     ǯ ͵     ͵ǫ ……‘”†‹‰–‘Ǥ‘‰‡”•ȋʹͲͲ͵Ȍǡ–Š‡ƒ†‘’–‹‘”ƒ–‡‹•‹ˆŽ—‡…‡†„›†‹ˆˆ‡”‡–…Šƒ”ƒ…–‡”‹•Ǧ –‹…•–Šƒ–Šƒ˜‡ƒŽ”‡ƒ†›„‡‡ƒƒŽ›œ‡†‹–Š‡Ž‹‰Š–‘ˆ–Š‡ƒ”‡–”‡•‡ƒ”…ŠǤŠ‡–ƒ”‰‡–‰”‘—’ ”‡•‡ƒ”…Š ‰‹˜‡• ƒ ‹†‹…ƒ–‹‘ ‹–‘ Š‘™ –Š‡ –ƒ”‰‡– ‰”‘—’ǯ• ’‡”…‡’–‹‘ ‹ˆŽ—‡…‡• –Š‡ ƒ†‘’–‹‘‘ˆ͵Ǥ    Š‡‡š–”ƒ˜ƒŽ—‡–Šƒ––Š‡ƒ††‡†‡š’‡”‹‡…‡†‘ƒ‹‘ˆ͵…”‡ƒ–‡•‹•ƒ‹…”‡ƒ•‡†ˆ‡‡Ž‹‰ ‘ˆ‡‰ƒ‰‡‡–‹–‘ –Š‡ƒ…–‹‘ ‘ˆ–Š‡ ͵…‘–‡–ǤŠ‹•‹•–Š‡—‹“—‡•‡ŽŽ‹‰’‘‹–Ȃƒ† ‹†‡‡† –Š‡ –ƒ”‰‡– ‰”‘—’ •‡‡• –Šƒ– ’‘‹– ƒ• –Š‡ ƒŒ‘” ƒ†˜ƒ–ƒ‰‡ ‘ˆ –Š‡ ͵ –‡…Š‘Ž‘‰›Ǥ ‘™‡˜‡”ƒŽƒ”‰‡’‡”…‡–ƒ‰‡ƒŽ•‘†‘‡•‘–•‡‡ƒ›ƒ††‡†˜ƒŽ—‡‘ˆ͵…‘’ƒ”‡†–‘ʹǤ ˜‡ –Š‘—‰Š ’”‹…‡ ‹• ‘– ƒ ‹’‘”–ƒ– ˆƒ…–‘” ˆ‘” ‹‘˜ƒ–‘”• ‘ˆ ͵ ǡ ‹– †‘‡• ’Žƒ› ƒ •‹‰‹ˆ‹…ƒ–”‘Ž‡ˆ‘”–Š‡–ƒ”‰‡–‰”‘—’‹‰‡‡”ƒŽǤŠ‡•–—†›•Š‘™•–Šƒ–ƒ†‡…”‡ƒ•‡†’”‹…‡‘ˆ –Š‡ –‡…Š‘Ž‘‰› ™‘—Ž† Ž‡ƒ† –‘ ƒ ‹…”‡ƒ•‡† ’‡”…‡’–‹‘ ‘ˆ ‹–Ǥ ‹–Š –Š‡ ƒŒ‘”‹–› ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ ™‹ŽŽ‹‰ –‘ ’ƒ› ‘Ž› ƒ ƒš‹— ‘ˆ ̈́ͷͲͲ ƒ‡• –Š‡ ’”‘„ƒ„‹Ž‹–› ‘ˆ –Š‡ –‘ ’—”…Šƒ•‡ƒ͵–Šƒ–…‘•–•ƒ–Ž‡ƒ•––™‹…‡–Šƒ–—…Š˜‡”›Ž‘™ǤŠ‡ˆ‹ƒ…‹ƒŽ•‹–—ƒ–‹‘‘ˆ –Š‡–ƒ”‰‡–‰”‘—’–Š‡”‡ˆ‘”‡‡‰ƒ–‹˜‡Ž›ƒˆˆ‡…–•–Š‡ƒ†‘’–‹‘”ƒ–‡‘ˆ͵Ǥ‘™‡˜‡”ǡƒ•‹–‹• •–‹ŽŽƒ‡™–‡…Š‘Ž‘‰›‘–Š‡ƒ”‡–ǡ’”‹…‡•ƒ”‡Ž‹‡Ž›–‘†”‘’‡˜‡ˆ—”–Š‡”ƒ†™‹–Š–Šƒ– ”‡ƒ…Š‹‰‘—––‘–Š‡ͷͲΨ‘ˆ–Š‡–ƒ”‰‡–‰”‘—’–Šƒ–‹•‘–™‹ŽŽ‹‰–‘’ƒ›–Šƒ–—…Šˆ‘”ƒ͵ Ǥ

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    Š‡–ƒ”‰‡–‰”‘—’•Š‘™•–Šƒ–͵‹†‡‡†Šƒ†ƒ—ˆƒ˜‘”ƒ„Ž‡Žƒ—…Š†ƒ–‡ǤŠ‡Ž‘‰‡” ƒ‰‘–Š‡Žƒ•–’—”…Šƒ•‡‘ˆ–Š‡‹”™ƒ•–Š‡Š‹‰Š‡”–Š‡‹”‹–‡”‡•–‹„—›‹‰ƒ͵ƒ†ƒŽ•‘ –Š‡Š‹‰Š‡”–Š‡’”‘„ƒ„‹Ž‹–›‘ˆ„—›‹‰ƒ™‹–Š‹–Š‡‡š––™‘›‡ƒ”•Ǥ•ͶͶΨ‘ˆ–Š‡–ƒ”‰‡– ‰”‘—’ƒŽ”‡ƒ†›’—”…Šƒ•‡†ƒ™‹–Š‹–Š‡’ƒ•––™‘›‡ƒ”•–Š‡’‘••‹„‹Ž‹–›‘ˆ–Š‘•‡ͶͶΨ–‘ ’—”…Šƒ•‡ ƒ ͵  ƒ›–‹‡ •‘‘ ‹• ˜‡”› Ž‘™Ǥ Š‡ Žƒ—…Š‹‰ †ƒ–‡ ‹• –Š‡”‡ˆ‘”‡ ƒ ‹Ǧ ’‘”–ƒ– ˆƒ…–‘” ‹ –Š‡ ƒ†‘’–‹‘ ‘ˆ ͵  –Šƒ– ’”‘„ƒ„Ž› Ž‡ƒ†• –‘ ƒ †‡Žƒ›‡† ƒ†‘’–‹‘ ’”‘…‡••ˆ‘”ƒƒŒ‘”’ƒ”–‘ˆ–Š‡–ƒ”‰‡–‰”‘—’Ǥ —”–Š‡”‘”‡ ‹• –Š‡ ‡‡† –‘ ™‡ƒ” ‰Žƒ••‡• •‡‡ ƒ• –Š‡ „‹‰‰‡•– †‹•ƒ†˜ƒ–ƒ‰‡ ‘ˆ ͵ ǡ ‹…‘’ƒ–‹„Ž‡™‹–Š–Š‡˜ƒŽ—‡•‘ˆ–Š‡–ƒ”‰‡–‰”‘—’ǤŠ‡’‡”…‡’–‹‘‘ˆ͵™‘—Ž††”ƒ•–‹Ǧ …ƒŽŽ›‹…”‡ƒ•‡‹ˆ–Š‡”‡™ƒ•‘‡‡†–‘™‡ƒ”‰Žƒ••‡•ˆ‘”͵Ǥ ‘•–  ‘ˆ –Š‡ ͵ …‘–‡– –Šƒ– ‹• ”‡Ž‡ƒ•‡† ƒ”‡ ͵ ‘˜‹‡•ǡ ƒŽ•‘ ƒ Ž‘– ‘ˆ •’‘”–• ‡˜‡– ƒ”‡ „”‘ƒ†…ƒ•–‹‰‹͵Ȃ•—…Šƒ•–Š‡ʹͲͳͲ‘”Ž†—’ǤŠ‹•ˆƒ…–Šƒ•ƒŠ‹‰Š…‘’ƒ–‹„‹Ž‹–›™‹–Š ͷͺ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 –Š‡ –ƒ”‰‡– ‰”‘—’ǯ• ‹–‡”‡•– ‹ ͵ …‘–‡–ǡ ƒ• –Š‡› ™ƒ– –‘ •‡‡ ‡•’‡…‹ƒŽŽ› ‘˜‹‡•ǡ †‘…—Ǧ ‡–ƒ”‹‡•ƒ†•’‘”–•‡˜‡–•Ǥ Š‡ ƒŒ‘”‹–› ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ ’‘••‡••‡• ƒ  Ȃ ͻͲΨǤ Š‹• ƒ…–—ƒŽŽ› ”‡ˆŽ‡…–• –Š‡ ’‡”Ǧ …‡–ƒ‰‡ ‘ˆ –Š‡ ™Š‘Ž‡ ’‘’—Žƒ–‹‘Ǥ ‘™‡˜‡”ǡ ‘™ƒ†ƒ›• ›‘— ™‘—Ž† ’”‘„ƒ„Ž› ‡š’‡…– –Š‹• —„‡”–‘„‡Š‹‰Š‡”ǤŠ‹•‹‰Š–„‡‡š’Žƒ‹‡†„›–Š‡†‹‰‹–ƒŽ”‡˜‘Ž—–‹‘–Šƒ–…Šƒ‰‡†–Š‡ ”‘Ž‡ ‘ˆ –Š‡  ‹ ‰‡‡”ƒŽǤ —‡ –‘ „”‘ƒ†„ƒ† ‹–‡”‡– ƒ† ‘Ž‹‡ ˜‹†‡‘Ǧ‘Ǧ†‡ƒ† •‡”˜‹…‡•ǡƒ•‡–‹•‘––Š‡‘Ž›‡†‹—–‘™ƒ–…Šƒ›‘”‡Ǥ•ƒ›”‡•’‘†‡–•‘ˆ –Š‡–ƒ”‰‡–‰”‘—’‡–‹‘‡†ǡ–Š‡›—•‡–Š‡‹”…‘’—–‡”•–‘•–”‡ƒ–Š‡‹”ˆƒ˜‘”‹–‡•Š‘™•‘” ‘˜‹‡•Ǥ•™‡ƒ”‡–ƒŽ‹‰ƒ„‘—–ƒ›‘—‰–ƒ”‰‡–‰”‘—’™‹–ŠƒŠ‹‰Š’‡”…‡–ƒ‰‡‘ˆ•–—†‡–•ǡ –Š‹•‹‰Š–‡š’Žƒ‹–Š‡”‡ƒ•‘ˆ‘”–Š‡ˆƒ…––Šƒ–Dz‘Ž›dzͻͲΨ‘ˆ–Š‡ƒ…–—ƒŽŽ›Šƒ˜‡ƒǤ      Š‘—‰Š͵‹•ƒ†™‹ŽŽ•–ƒ›ƒ”ƒ–Š‡”…‘’Ž‡š–‡…Š‘Ž‘‰›ƒ•Ž‘‰ƒ•–Š‡”‡‹•‘•–ƒ†ƒ”†Ǧ ‹œ‡† –‡…Š‘Ž‘‰›ǡ –Š‡ –ƒ”‰‡– ‰”‘—’•‡‡•–‘„‡™‡ŽŽǦ‡†—…ƒ–‡† ƒ„‘—––Š‡ –‡…Š‘Ž‘‰› ƒ† –Š‡‹” ˆ—…–‹‘•ǡ •‘ –Šƒ– –Š‡ …‘’Ž‡š –‡…Š‘Ž‘‰› †‘‡• ‘– ’Žƒ› ƒ •‹‰‹ˆ‹…ƒ– ”‘Ž‡ ‹ –Š‡ ƒ†‘’–‹‘’”‘…‡••‘ˆ͵Ǥ    Ȁ   Š‡ Ž‡˜‡Ž ‘ˆ –”‹ƒŽƒ„‹Ž‹–› ƒ† ‘„•‡”˜ƒ„‹Ž‹–› ‹• •‘ ˆƒ” Ž‘™ ƒ‘‰ –Š‡ –ƒ”‰‡– ‰”‘—’ǡ ‹ˆ ‹– ‹• ”‡•–”‹…–‡†–‘™ƒ–…Š͵ǡƒ•‘Ž›ƒ•ƒŽŽ’‡”…‡–ƒ‰‡Šƒ•ƒ……‡••–‘™ƒ–…Š͵‹ˆ‹–‹• ‘–‹•‘‡”‡–ƒ‹Ž•–‘”‡Ǥ—––Š‡Ž‡˜‡Ž‘ˆ–”‹ƒŽƒ„‹Ž‹–›Ȁ‘„•‡”˜ƒ„‹Ž‹–›”‡ƒ‹•Š‹‰Š™Š‡‹– …‘‡•–‘‘˜‹‡–Š‡ƒ–”‡•Ǥ͸ͲΨ‘ˆ–Š‡–ƒ”‰‡–‰”‘—’Šƒ˜‡•‡‡•‘‡͵‘˜‹‡•™‹–Š‹–Š‡ ’ƒ•– ͳʹ ‘–Š•Ǥ Š‡ ”‡•—Ž–• •Š‘™ –Šƒ– ’‡‘’Ž‡ ™Š‘ ™ƒ–…Š‡† ͵ ‹ –Š‡ –Š‡ƒ–‡”• Šƒ˜‡ ƒ „‡––‡” ’‡”…‡’–‹‘ ‘ˆ –Š‡ –‡…Š‘Ž‘‰› –Šƒ –Š‡ ‘‡• ™Š‘ †‹† ‘–Ǥ • ‘”‡ ƒ† ‘”‡ ͵ ‘˜‹‡• ƒ”‡ Žƒ—…Š‡†ǡ –Š‡ ’‡”…‡’–‹‘ ‘ˆ ͵ ™‹ŽŽ ‹…”‡ƒ•‡ ƒ‘‰ –Š‡ –ƒ”‰‡– ‰”‘—’Ǥ • –Š‡”‡‹•ƒ’‘•‹–‹˜‡…‘””‡Žƒ–‹‘„‡–™‡‡–Š‡’‡”…‡’–‹‘ƒ†–Š‡ ‹–‡”‡•–‹’—”…Šƒ•‹‰ƒ ͵ǡ™‡…ƒƒ••—‡–Šƒ––Š‹•™‹ŽŽŽ‡ƒ†–‘ƒŠ‹‰Š‡”ƒ†‘’–‹‘”ƒ–‡‘ˆ͵•Ǥ 



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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

ͷͻ

͵Ǧ Ƭ   Š‡ ƒ‹ ƒ‹ ‘ˆ –Š‹• ”‡•‡ƒ”…Š ‹• –‘ †‡–‡”‹‡ ™Š‡–Š‡” ‘” ‘– ͵  ™‹ŽŽ „‡ ƒ„Ž‡ –‘ ‹…”‡ƒ•‡‹–•ƒ†‘’–‹‘ƒ†„‡…‘‡•—……‡••ˆ—Ž™‹–Š‹–Š‡‡š––Š”‡‡–‘ˆ‹˜‡›‡ƒ”•Ǥ Š‡ ƒ”‡– ”‡•‡ƒ”…Š ‹ ’ƒ”– ‘‡ •Š‘™‡† Š‘™ •‡˜‡”ƒŽ …Šƒ”ƒ…–‡”‹•–‹…• ‹ˆŽ—‡…‡ –Š‡ ƒ†‘’–‹‘ƒ†Š‘™–Š‘•‡…ƒ„‡—•‡†‹‘”†‡”–‘‹’”‘˜‡–Š‡ƒ†‘’–‹‘Ǥƒ”–ʹǡ–Š‡–ƒ”‰‡– ‰”‘—’”‡•‡ƒ”…Šǡ™ƒ•–‡•–‹‰–Š‡’”‘„ƒ„‹Ž‹–›‘ˆ–Š‘•‡ƒ••—’–‹‘•—†‡”–Š‡Ž‹‰Š–‘ˆ–Š‡ –ƒ”‰‡– ‰”‘—’ǯ• ’‡”…‡’–‹‘ –‘™ƒ”†• „‘–Š  ‹ ‰‡‡”ƒŽ ƒ† ͵  •’‡…‹ˆ‹…ƒŽŽ›Ǥ ˆ–‡” ƒƒŽ›œ‹‰ –Š‡ –™‘ ”‡•‡ƒ”…Š ’ƒ”–• ™‡ …ƒ ‘™ …‘‡ —’ ™‹–Š ƒ …‘…Ž—•‹‘ ‹ ‘”†‡” –‘ ƒ•™‡”–Š‡ƒ‹“—‡•–‹‘‘ˆ–Š‡”‡•‡ƒ”…ŠǤ ‹”•– ‘ˆ ƒŽŽ –Š‡ ”‡Žƒ–‹˜‡ ƒ†˜ƒ–ƒ‰‡ǣ „˜‹‘—•Ž› –Š‡ ‹‡”•‹‘ ‘ˆ –Š‡ …‘•—‡” ™Š‹Ž‡ ™ƒ–…Š‹‰ ͵ …‘–‡– ‹• –Š‡ —‹“—‡ •‡ŽŽ‹‰ ’‘‹– ‘ˆ ͵  Ž‡ƒ†‹‰ –‘ ƒ ‹…”‡ƒ•‡† ‡Ǧ ‰ƒ‰‡‡–‹–‘–Š‡ƒ…–‹‘Ǥ‡•‡ƒ”…Š•Š‘™‡†–Šƒ–‡˜‡–Š‘—‰Š–Š‡…‘•—‡”‹•ƒ™ƒ”‡‘ˆ –Š‹•ˆƒ…–ǡ–Š‹•ˆƒ‹Ž•–‘…”‡ƒ–‡ƒ‡™˜ƒŽ—‡ˆ‘”–Š‡…‘•—‡”ǤŠ‡ƒ††‡†‡š’‡”‹‡…‡‘ˆ ͵  ‹ …‘’ƒ”‹•‘ –‘ ʹ ‹• ‘– ›‡– ˜ƒŽ—‡† ‡‘—‰Š „› –Š‡ –ƒ”‰‡– ‰”‘—’ ‹ ‘”†‡” –‘ …‘˜‹…‡–Š‡‘ˆ–Š‹•‡™–‡…Š‘Ž‘‰›Ǥ ‡•’‹–‡–Š‡‡š’‡”‹‡…‡ˆƒ…–‘”–Š‘—‰Šǡ–Š‡ƒ†‘’–‹‘…‘—Ž†„‡‹…”‡ƒ•‡†„›ƒ†‡…”‡ƒ•‡‹ ’”‹…‡ǤŠ‡͵–‡…Š‘Ž‘‰›‹••–‹ŽŽ˜‡”›‹‘˜ƒ–‹˜‡ƒ†‡™ǡ–Šƒ–‡ƒ•–Šƒ––Š‡’”‹…‡• ƒ”‡Ž‹‡Ž›–‘†‡…”‡ƒ•‡‡˜‡‘”‡™‹–Š‹–Š‡‡š–…‘—’Ž‡‘ˆ‘–Š•Ǥ –Šƒ–…ƒ•‡ǡ͵ ™‹ŽŽ„‡ƒ„Ž‡–‘”‡ƒ…Š‘—––‘–Š‡‡š–•‡‰‡–‘ˆ–Š‡…‘•—‡”ƒ†‹…”‡ƒ•‡‹–•ƒ†‘’–‹‘Ǥ

Žƒ••‡••‘ˆƒ”Šƒ˜‡„‡‡–Š‡„‹‰‰‡•–‘„•–ƒ…Ž‡‘ˆ–Š‡…‘•—‡”–‘ƒ†ƒ’––‘͵„‡…ƒ—•‡ –Š‡› ƒ”‡ ‡š’‡•‹˜‡ǡ —…‘ˆ‘”–ƒ„Ž‡ ƒ† ‘– –‘ —•‡ ™‹–Š ‘–Š‡” „”ƒ†•Ǥ Š‡ …Šƒ‰‡ –‘ —‹˜‡”•ƒŽ ‰Žƒ••‡• ƒ†Ȁ‘” ’ƒ••‹˜‡ ‰Žƒ••‡• Š‘™‡˜‡” ‹• –Š‡ ˆ‹”•– •–‡’ –‘ ‘˜‡”…‘‡ –Š‹• ‘„•–ƒ…Ž‡Ǥ – •‘‡ ’‘‹–ǡ ™‹–Š –Š‡ ‹–”‘†—…–‹‘ ‘ˆ ƒ—–‘Ǧ•–‡”‡‘•…‘’‹… ͵ †‹•’Žƒ›• ™‘”Ž†Ǧ ™‹†‡ǡ͵‰Žƒ••‡•™‹ŽŽ„‡…‘‡—‡…‡••ƒ”›ƒ†–Š‹•™‹ŽŽ†‡ˆ‹‹–‡Ž›„‘‘•––Š‡͵ƒ”‡–‹ˆ –Š‡’”‹…‡‹•”‹‰Š–ˆ‘”–Š‹•–‡…Š‘Ž‘‰›Ǥ Š‡Žƒ—…Š‹‰†ƒ–‡‘ˆ͵Šƒ†„‡‡—ˆƒ˜‘”ƒ„Ž‡ǡ™Š‹…Š™ƒ•’”‘˜‡‘•‡˜‡”ƒŽ‘……ƒ•‹‘•Ǥ Š‹•ˆƒ…–‹ƒ††‹–‹‘–‘–Š‡…‘•—‡”ǯ•™ƒ‹–Ǧƒ†Ǧ•‡‡ƒ’’”‘ƒ…Šƒ†–Š‡†‡Žƒ›‘ˆ‰”ƒ–‹ˆ‹…ƒǦ –‹‘‡‰ƒ–‹˜‡Ž›‹ˆŽ—‡…‡•–Š‡ƒ†‘’–‹‘‘ˆ͵Ǥ

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‡‰ƒ–‹˜‡ ‹ˆŽ—‡…‡ ƒŽ•‘ ”‡•—Ž–• ˆ”‘ –Š‡ †‹‰‹–ƒŽ ”‡˜‘Ž—–‹‘ –Šƒ– …Šƒ‰‡† –Š‡ ‡†‹ƒ …‘•—’–‹‘‘ˆ–Š‡…‘•—‡”ˆ”‘–‘…‘’—–‡”•™‹–Š–Š‡—•‡‘ˆ–Š‡‹–‡”‡–Ǥ Š‡†‡˜‡Ž‘’‡–‘–Š‡͵ƒ”‡–Ȃ‡™‘˜‹‡•‹͵ǡ•’‘”–•‡˜‡–•„”‘ƒ†…ƒ•–‡†‹ ͵ƒ†„”‘ƒ†…ƒ•–‹‰…Šƒ‡Ž•Žƒ—…Š‹‰–Š‡‹”͵…Šƒ‡Ž•Ȃ•—’’Ž‡‡–•–Š‡…‘•—Ǧ ‡”ǯ•‹–‡”‡•–‹™ƒ–…Š‹‰•’‡…‹ˆ‹……‘–‡–‹͵ƒ†–Š‡”‡ˆ‘”‡‹…”‡ƒ•‡•–Š‡͵ƒ†‘’–‹‘Ǥ Š‡ Ž‡˜‡Ž ‘ˆ –”‹ƒŽƒ„‹Ž‹–› ƒ† ‘„•‡”˜ƒ„‹Ž‹–› ‹• •‘ ˆƒ” Ž‘™ ƒ‘‰ –Š‡ –ƒ”‰‡– ‰”‘—’ǡ ‹ˆ ‹– ‹• ”‡•–”‹…–‡†–‘™ƒ–…Š͵ǡƒ•‘Ž›ƒ•ƒŽŽ’‡”…‡–ƒ‰‡Šƒ•ƒ……‡••–‘™ƒ–…Š͵‹ˆ‹–‹• ‘–‹•‘‡”‡–ƒ‹Ž•–‘”‡Ǥ—––Š‡Ž‡˜‡Ž‘ˆ–”‹ƒŽƒ„‹Ž‹–›Ȁ‘„•‡”˜ƒ„‹Ž‹–›”‡ƒ‹•Š‹‰Š™Š‡‹– …‘‡•–‘‘˜‹‡–Š‡ƒ–”‡•Ǥ͸ͲΨ‘ˆ–Š‡–ƒ”‰‡–‰”‘—’Šƒ••‡‡•‘‡͵‘˜‹‡•™‹–Š‹–Š‡ ’ƒ•–ͳʹ‘–Š•

͸Ͳ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 ‘–Š‡”˜‡”›‹’‘”–ƒ–ƒ•’‡…––Šƒ–‹ˆŽ—‡…‡•–Š‡ƒ†‘’–‹‘”ƒ–‡‹ƒŽ‘•–‡˜‡”›ƒ•’‡…– ‹• –Š‡ †‡‰”‡‡ ‘ˆ ‡†—…ƒ–‹‘ ‘ˆ –Š‡ –ƒ”‰‡– ‰”‘—’ ƒ„‘—– –Š‡ ͵  –‡…Š‘Ž‘‰›Ǥ Š‡ –ƒ”‰‡– ‰”‘—’ ‡‡†• –‘ ‘™ ƒ„‘—– –Š‡ –‡…Š‘Ž‘‰› ‘ –Š‡ ƒ”‡– ‹ ‘”†‡” –‘ „—‹Ž† –Š‡‹” ‘™ ‘’‹‹‘ƒ„‘—–‹–ǤŠ‡–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Š•Š‘™‡†–Šƒ––Š‡…‘•—‡”‹†‡‡†‹•‡†—…ƒ–Ǧ ‡†ƒ„‘—––Š‡†‹ˆˆ‡”‡–ƒ•’‡…–•‘ˆ͵•ƒ†•Š‘™‡†ƒ’‘•‹–‹˜‡…‘””‡Žƒ–‹‘„‡–™‡‡–Š‡ †‡‰”‡‡ ‘ˆ ‡†—…ƒ–‹‘ ƒ† –Š‡ ’‡”…‡’–‹‘ –‘™ƒ”†• ͵ Ǥ • ƒ‘–Š‡” –‡•– •Š‘™‡† –Šƒ– –Š‡”‡‹•ƒŽ•‘ƒ’‘•‹–‹˜‡…‘””‡Žƒ–‹‘„‡–™‡‡’‡”…‡’–‹‘ƒ†™‹ŽŽ‹‰‡••–‘’—”…Šƒ•‡ƒ͵ ™‡…ƒ…‘…Ž—†‡–Šƒ–‡†—…ƒ–‹‘‹•–Š‡‡›’‘‹–‹ƒ‹‰͵•—……‡••ˆ—ŽǤ ……‘”†‹‰–‘–Š‡ƒ”‡–”‡•‡ƒ”…Š–‘‰‡–Š‡”™‹–Š–Š‡–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Šǡ–Š‡ˆ—–—”‡‘ˆ ͵•‡‡•–‘„‡’‘•‹–‹˜‡Ǥ˜‡–Š‘—‰Š‹–…ƒ‡ƒ–ƒ–‹‡‹™Š‹…Š‘•–’‡‘’Ž‡†‘‘–•‡‡ –Š‡ ‡‡† ˆ‘” ƒ ‡™  ‹ ‰‡‡”ƒŽǡ „—– ‹ –Š‡ …‘—”•‡ ‘ˆ –Š‡ ›‡ƒ”• –Š‹• ™‹ŽŽ …Šƒ‰‡ ƒ† ’‡‘’Ž‡™‹ŽŽ„—›ƒ‡™Ǥ––Š‹•–‹‡†—‡–‘–Š‡Š‹‰Š…‘’‡–‹–‹‘‹–Š‡͵ƒ”‡–ǡ–Š‡ ƒ˜ƒ‹Žƒ„Ž‡ ͵ • ™‹ŽŽ „‡ Š‹‰ŠŽ› †‹˜‡”•‡ ‹ ‘”†‡” –‘ ˆ—Žˆ‹ŽŽ †‹ˆˆ‡”‡– ‡‡†• ƒ† ‡š’‡…–ƒǦ –‹‘•ǤŠ‡’”‹…‡•™‹ŽŽ’”‘„ƒ„Ž›†”‘’‡˜‡ˆ—”–Š‡”ǡ”‡ƒ…Š‹‰‘—––‘‘–Š‡”•‡‰‡–•‘ˆ–Š‡ ’‘’—Žƒ–‹‘ƒ†ƒ‹‰‹–‡ƒ•‹‡”ˆ‘”–Š‡„”‘ƒ†ƒ••–‘’—”…Šƒ•‡ƒ͵Ǥ ͵™‹ŽŽ’”‘„ƒ„Ž›Šƒ˜‡‹–•„”‡ƒ–Š”‘—‰Šƒ••‘‘ƒ•ƒ—–‘Ǧ•–‡”‡‘•…‘’‹…͵™‹ŽŽ„‡ƒ˜ƒ‹Žƒ„Ž‡ –‘ƒƒˆˆ‘”†ƒ„Ž‡’”‹…‡Ǥˆ‘”–—ƒ–‡Ž›™‡†‘‘–‘™™Š‡–Š‹•™‹ŽŽ„‡–Š‡…ƒ•‡ǤŽŽ–Š‡ •‹‰••—‰‰‡•––Šƒ––Š‹•™‹ŽŽ’”‘„ƒ„Ž›‘–Šƒ’’‡™‹–Š‹–Š‡‡š–ͷ›‡ƒ”•ƒ•–Š‹•–‡…Š‘Ž‘Ǧ ‰›‹•–‘‘‡™ƒ†–‘‘‡š’‡•‹˜‡ƒ––Š‡‘‡–Ǥ‘–Š‡’‡‘’Ž‡–Šƒ–…ƒ”‡ƒŽŽ›‘–‡†—”‡ –Š‡ –Š‘—‰Š– ‘ˆ ™‡ƒ”‹‰ ‰Žƒ••‡• ‹ ‘”†‡” –‘ ™ƒ–…Š  ™‹ŽŽ Šƒ˜‡ –‘ ™ƒ‹– ˆ‘” •‘‡ ‘”‡ –‹‡Ǥ —– ‹ ‘”†‡” –‘ ƒ‡ ͵  •—……‡••ˆ—Ž ƒ‘‰ –Š‡ –ƒ”‰‡– ‰”‘—’ ƒ ‹’‘”–ƒ– ƒ•’‡…– ‹• ‡†—…ƒ–‹‘ƒ„‘—––Š‡–‡…Š‘Ž‘‰›ǤŠ”‘—‰Š‘—––Š‡”‡•‡ƒ”…Š‹–„‡…ƒ‡…Ž‡ƒ”–Šƒ––‘‡†—…ƒ–‡ –Š‡–ƒ”‰‡–‰”‘—’ƒ„‘—––Š‡͵–‡…Š‘Ž‘‰›‹•–Š‡‡›ˆƒ…–‘”–‘•—……‡••ǤŠ‡–ƒ”‰‡–‰”‘—’ ”‡•‡ƒ”…Š•Š‘™‡†–Šƒ–•‘ˆƒ”–Š‡†‡‰”‡‡‘ˆ‡†—…ƒ–‹‘’‘•‹–‹˜‡Ž›‹ˆŽ—‡…‡•–Š‡•—……‡••‘ˆ ͵ǤŠ‡”‡ˆ‘”‡ƒƒŒ‘”–ƒ•ˆ‘”͵ƒ—ˆƒ…–—”‡”••Š‘—Ž†„‡–‘ˆ‘…—•–Š‡‹”ƒ”‡–Ǧ ‹‰ƒ…–‹˜‹–‹‡•‹–‘‡†—…ƒ–‹‰–Š‡–ƒ”‰‡–‰”‘—’Ǥ—–‡†—…ƒ–‹‘‹•ƒŽ•‘‹’‘”–ƒ–ˆ‘”–Š‡͵ …‘–‡–’”‘†—…‡”•ǤŠ‡›‡‡†–‘„‡ƒ”‹‹†–Šƒ–͵‹•ƒ‰‹‹…–‘–Š‡‡š’‡”‹‡…‡ ƒ† ‘– ƒ ™Š‘Ž‡ ‡™ ‡š’‡”‹‡…‡Ǥ Š‡ ˆ‘…—• ‡‡†• –‘ „‡ ‘ ’”‘†—…‹‰ ‰‘‘† …‘–‡– ‹ ‘”†‡”–‘ƒ‡ƒ‘˜‹‡‘”ƒ•Š‘™•—……‡••ˆ—Žƒ†‘–‘–‡…Š‘Ž‘‰›Ǥ

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‡˜‡”–Š‡Ž‡••‹–Šƒ•–‘„‡–ƒ‡‹–‘ƒ……‘—––Šƒ––Š‡…‘†—…–‡†–ƒ”‰‡–‰”‘—’”‡•‡ƒ”…Š‹• „ƒ•‡†‘ƒ‘Ǧ”‡’”‡•‡–ƒ–‹˜‡•ƒ’Ž‡‘ˆ–Š‡’‘’—Žƒ–‹‘ƒ†–Š‡‹†‹…ƒ–‡†”‡•—Ž–•‹‰Š– –Š‡”‡ˆ‘”‡„‡„‹ƒ•‡†Ǥ ‘”†‡”–‘‰‡–ƒ˜ƒŽ‹†”‡•—Ž–ǡ‹–‹•”‡…‘‡†‡†–‘”‡’‡ƒ––Š‡–ƒ”‰‡– ‰”‘—’ ”‡•‡ƒ”…Šǡ —•‹‰ ƒ ”‡’”‡•‡–ƒ–‹˜‡ •ƒ’Ž‡ ‹ ‘”†‡” –‘ ’”‘˜‡ –Š‡ ”‡•—Ž–• ‘ˆ –Š‹• ”‡•‡ƒ”…Š”‹‰Š–‘”™”‘‰Ǥ 



A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

͸ͳ

 Active 3D Ȃ ™‘ †‹ˆˆ‡”‡– ’‹…–—”‡• ƒ”‡ •Š‘™ ȋ‘‡ ˆ‘” ‡ƒ…Š ‡›‡Ȍǡ ƒ –”ƒ•‹––‡” •›Ǧ …Š”‘‹œ‡•–Š‡͵†‹•’Žƒ›™‹–Š–Š‡ƒ…–‹˜‡•Š—––‡”‰Žƒ••‡•‹™Š‹…Š–Š‡•Š—––‡”•…Ž‘•‡ƒ† ‘’‡ƒ‰ƒ‹˜‡”›ˆƒ•–ǡ•‘–Šƒ–‡ƒ…Š‡›‡‘Ž›•‡‡•–Š‡’‹…–—”‡–Šƒ–‹–‹••—’’‘•‡†–‘•‡‡ǤŠ‡ ‰Žƒ••‡• Šƒ˜‡ ƒ ˜‡”› Š‹‰Š ”‡ˆ”‡•Š ”ƒ–‡ǡ „—– ˆŽ‹…‡”‹‰ …ƒ ‘……—”ǡ …ƒ—•‹‰ Š‡ƒ†ƒ…Š‡• ‘” ƒ—•‡ƒǤ ‡“—‹”‡• „—Ž› ƒ† ‡š’‡•‹˜‡ ‰Žƒ••‡• ƒ† ƒ ƒ††‹–‹‘ƒŽ –”ƒ•‹––‡” ˆ‘” –Š‡ …‘’Ž‡–‡͵‡š’‡”‹‡…‡Ǥ Anaglyph images Ȃ ͵ ‡ˆˆ‡…– …”‡ƒ–‡† „› —•‹‰ …‘Ž‘” ˆ‹Ž–‡”• ȋ—•—ƒŽŽ› ”‡† Ƭ …›ƒȌǤ › ™‡ƒ”‹‰…‘””‡•’‘†‹‰‰Žƒ••‡•–Š‡–™‘‹ƒ‰‡•ƒ”‡•‡’ƒ”ƒ–‡†ˆ‘”–Š‡‡›‡•…”‡ƒ–‹‰ƒ͵ ‡ˆˆ‡…–Ǥ Auto stereoscopy Ȃ Š‡ ‡–Š‘† ‘ˆ …”‡ƒ–‹‰ ƒ ͵ ‡ˆˆ‡…– ™‹–Š‘—– –Š‡ ‡‡† ‘ˆ •’‡…‹ƒŽ ‰Žƒ••‡• Delay of GratificationȂŠ‡ƒ„‹Ž‹–›‘ˆƒ‹†‹˜‹†—ƒŽ–‘™ƒ‹˜‡ƒ‹‡†‹ƒ–‡”‡™ƒ”†‘” ’Ž‡ƒ•—”‡ˆ‘”ƒ‘”‡‡••‡–‹ƒŽ”‡™ƒ”†‘”’Ž‡ƒ•—”‡‹–Š‡ˆ—–—”‡Ǥ Passive 3DȂ͵–‡…Š‘Ž‘‰›–Šƒ–—•‡†’‘Žƒ”‹œ‡†‰Žƒ••‡•–Šƒ–ƒ”‡…Š‡ƒ’ƒ†…‘ˆ‘”–ƒǦ „Ž‡Ǥ •–‡ƒ†‘ˆ–Š‡‰Žƒ••‡••‡’ƒ”ƒ–‹‰ƒ…–‹˜‡Ž›–Š‡’‹…–—”‡•ˆ‘”‡ƒ…Š‡›‡ǡƒ–Š‹’‘Žƒ”‹œ‡† Žƒ›‡” ‘ –Š‡ ’ƒ••‹˜‡ ͵ †‹•’Žƒ› †‘‡• –Šƒ– „› •’Ž‹––‹‰ –Š‡ ‹ƒ‰‡• ƒ……‘”†‹‰ –‘ –Š‡ ’‘Žƒ”‹œƒ–‹‘‘ˆ–Š‡‰Žƒ••‡•ǤŠ‹•”‡•—Ž–•‹ƒ„”‹‰Š–‡”‹ƒ‰‡„—–ƒŽ•‘…—–•–Š‡”‡•‘Ž—–‹‘‹ ŠƒŽˆ…‘’ƒ”‡†–‘ƒ…–‹˜‡†‹•’Žƒ›•Ǥ PESTEL AnalysisȂˆ”ƒ‡™‘”–‘ƒƒŽ›œ‡’‘Ž‹–‹…ƒŽǡ‡…‘‘‹…ǡ•‘…‹ƒŽǡ–‡…Š‘Ž‘‰‹…ƒŽǡ ‡˜‹”‘‡–ƒŽ ƒ† Ž‡‰ƒŽ ˆƒ…–‘”•Ǥ – ‹• ƒ ˆ”ƒ‡™‘” –‘ †‡–‡”‹‡ ‡š–‡”ƒŽ ˆƒ…–‘”• –Šƒ– Šƒ˜‡–‘„‡–ƒ‡‹–‘…‘•‹†‡”ƒ–‹‘Ǥ StereoscopyȂ„”‡ŽŽƒ–‡”ˆ‘”ƒ›–‡…Š‹“—‡–‘…”‡ƒ–‡–Š”‡‡Ǧ†‹‡•‹‘ƒŽ…‘–‡–„› ’”‡•‡–‹‰–™‘•Ž‹‰Š–Ž›†‹ˆˆ‡”‡–’‹…–—”‡••‡’ƒ”ƒ–‡Ž›–‘–Š‡‡›‡•‘ˆ–Š‡˜‹‡™‡”ȋ‡Ǥ‰Ǥƒ…–‹˜‡ ͵ǡ’ƒ••‹˜‡͵ǡƒƒ‰Ž›’Š͵Ȍ Streaming Ǧ ”ƒ•ˆ‡””‹‰ †ƒ–ƒ ȋ•—…Š ƒ• —•‹… ‘” ˜‹†‡‘Ȍ ™Š‡”‡ƒ• –Š‡ …‘–‡– …ƒ „‡ ™ƒ–…Š‡†ȀŽ‹•–‡‡† –‘ ™Š‹Ž‡ –Š‡ †ƒ–ƒ ‹• –”ƒ•‹––‡† –‘ –Š‡ —•‡”Ǥ Š‡”‡ ‹• ‘ ‡‡† –‘ †‘™Ž‘ƒ†–Š‡…‘–‡––‘–Š‡…‘’—–‡”ƒ†™ƒ‹–—–‹Ž–Š‡†‘™Ž‘ƒ†‹•ˆ‹‹•Š‡†„‡ˆ‘”‡–Š‡ —•‡” …ƒ ƒ……‡•• –Š‡ ˆ‹Ž‡Ǥ ‹†‡Ž› —•‡† ˆ‘” Ž‹˜‡Ǧ„”‘ƒ†…ƒ•–‹‰ ˜‹ƒ –Š‡ ‹–‡”‡– ȋ‹–‡”‡– ”ƒ†‹‘ǡ‹–‡”‡–Ȍ‘”‹†‡‘‘‡ƒ†ȋ‘Ȍ•‡”˜‹…‡•Ǥ

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͸ʹ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,



    ǡ ǤȋʹͲͲ͸ȌǤThe Economics of Competition. The Race to Monopoly. ‘†‘ǣŠ‡ƒ™‘”–Š”‡••   ǡǤȋʹͲͲ͸ȌǤPraktische Schrijfgids •–‡”†ƒǣ‡ƒ”•‘†—…ƒ–‹‘ 

ǡ ǤǡǡǤƬ   ǡǤȋʹͲͲͺȌǤxploring Corporate Strategyǡͺ–Š ‡†‹–‹‘Ǥƒ”Ž‘™ǣ‡ƒ”•‘”‡–‹…‡ƒŽŽ   ǡǤȋʹͲͲͻȌǤ3D Movie Making - Stereoscopic Digital Cinema from Script to Screen.—”Ž‹‰–‘ǣ ‘…ƒŽ”‡••Ǥ   ǡǤƬǡ ǤȋʹͲͲ͸ȌǤImagineering. Het creëren van belevingswerelden.  •–‡”†ƒǣ‹–‰‡˜‡”‹Œ‘‘Ǥ



ǡǤȋͳͻͻͷȌǤHet schrijven van een leesbare scriptie ‘––‡”†ƒǣƒ†‡Ž•„Žƒ†    ǤƬ ǡ ǤȋͳͻͻͻȌǤThe experience economy:work is theatre & every business a stage. ‘•–‘ǣƒ”˜ƒ”†—•‹‡••…Š‘‘Ž”‡••Ǥ   ǡǤȋʹͲͲ͵ȌǤDiffusion of Innovationsǡͷ–Š‡†‹–‹‘Ǥ ‡™‘”ǣŠ‡ ”‡‡”‡••Ǥ 

ǡǤǡ ǡǤƬ ǡǤȋʹͲͲͶȌMethoden en technieken van onderzoek, ͵”†‡†Ǥ •–‡”†ƒǣ‡ƒ”•‘”‡–‹…‡ƒŽŽǤ 

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ǡǤȋʹͲͲ͹ȌǤStereoscopic Cinema and the origins of 3-D film, 1838 – 1952Ǥ ‡–—…›ǣŠ‡‹˜‡”•‹–›”‡••‘ˆ‡–—…›    ǡ ǤȋʹͲͳͲȌǤ3D-TV – Is It For You? ȏ‹†Ž‡‡”•‹‘Ȑ ”‡–”‹‡˜‡†ˆ”‘ƒœ‘Ǥ…‘  

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

͸͵

  ‡–”ƒŽ –‡ŽŽ‹‰‡…‡‰‡…›ǤŠ‡World Factbook – United States ƒ•–‘†‹ˆ‹‡†‘ƒ›ͳ͹ǡʹͲͳͳǡ”‡–”‹‡˜‡†ƒ›ͳͻǡʹͲͳͳ˜‹ƒ Š––’•ǣȀȀ™™™Ǥ…‹ƒǤ‰‘˜ȀŽ‹„”ƒ”›Ȁ’—„Ž‹…ƒ–‹‘•Ȁ–Š‡Ǧ™‘”Ž†Ǧˆƒ…–„‘‘Ȁ‰‡‘•Ȁ—•ǤŠ–Ž ƒ”‡– ‹•’Žƒ›‡ƒ”…ŠȂ ”‘—’‘’ƒ›. Quarterly TV Design and Features ReportǤʹͲͳͳ Š––’ǣȀȀ™™™Ǥ†‹•’Žƒ›•‡ƒ”…ŠǤ…‘Ȁ…’•Ȁ”†‡Ȁš…Š‰Ȁ†‹•’Žƒ›•‡ƒ”…ŠȀŠ•Ǥš•ŽȀ“—ƒ”–‡”Ž›̴–˜̴†‡•‹‰ ̴ˆ‡ƒ–—”‡•̴”‡’‘”–Ǥƒ•’  ‹•’Žƒ›‡ƒ”…ŠǤ3D TV Forecast to Reach 3.2 Million Global Shipments in 2010 and 91 Million in 2014. ƒ—ƒ”›ͶǡʹͲͳͳ Š––’ǣȀȀ™™™Ǥ†‹•’Žƒ›•‡ƒ”…ŠǤ…‘Ȁ…’•Ȁ”†‡Ȁš…Š‰Ȁ†‹•’Žƒ›•‡ƒ”…ŠȀŠ•Ǥš•ŽȀͳͳͲͳͲͶ̴͵†̴–˜̴ˆ‘”‡ …ƒ•–̴–‘̴”‡ƒ…Š̴͵̴ʹ̴‹ŽŽ‹‘̴‰Ž‘„ƒŽ̴•Š‹’‡–•̴‹̴ʹͲͳͲ̴ƒ†̴ͻͳ̴‹ŽŽ‹‘̴‹̴ʹͲͳͶǤƒ•’

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ǡǤˆ‘”ƒ””‹• –‡”ƒ…–‹˜‡ǤHarris Buzz Report. Report #2. …–‘„‡”ʹͲͳͲ Š––’ǣȀȀ™™™ǤŠƒ””‹•‹–‡”ƒ…–‹˜‡Ǥ…‘Ȁ˜ƒ—Ž–Ȁ ̴̴̴̴—œœǦ‡’‘”–ʹǦʹͲͳͲǦ ͳͲǤ’†ˆ  ‡—„‡•‡ƒ”…ŠǤ3D TV Market and Future Forecast Worldwide (2010 - 2014ȌǢ ƒ—ƒ”› ͳͻǡʹͲͳͳ”‡–”‹‡˜‡†˜‹ƒ Š––’ǣȀȀ™™™Ǥƒ”‡–”‡•‡ƒ”…ŠǤ…‘Ȁ’”‘†—…–Ȁ†‹•’Žƒ›Ǥƒ•’ǫ’”‘†—…–‹†α͸Ͳ͸͸ͶͶ͸ǡ —„Ž‹…ƒ–‹‘ ͸Ͳ͸͸ͶͶ͸  Š‡‹‡Ž•‡‘’ƒ›ǤState of the Media 2010. U.S. Audiences and DevicesǤ ƒ—ƒ”›ͷǡ ʹͲͳͳ Š––’ǣȀȀ„Ž‘‰Ǥ‹‡Ž•‡Ǥ…‘Ȁ‹‡Ž•‡™‹”‡Ȁ™’Ǧ…‘–‡–Ȁ—’Ž‘ƒ†•ȀʹͲͳͳȀͲͳȀ‹‡Ž•‡Ǧ‡†‹ƒǦ ˆƒ…–Ǧ•Š‡‡–ǦŒƒǦͳͳǤ’†ˆ  Š‡‹‡Ž•‡‘’ƒ›ǤPurchase Intent for 3DTV Varies Around the GlobeǤ‡…‡„‡”ʹͲǡ ʹͲͳͲ Š––’ǣȀȀ„Ž‘‰Ǥ‹‡Ž•‡Ǥ…‘Ȁ‹‡Ž•‡™‹”‡Ȁ…‘•—‡”Ȁ’—”…Šƒ•‡Ǧ‹–‡–Ǧˆ‘”Ǧ͵†–˜Ǧ˜ƒ”‹‡•Ǧ ƒ”‘—†Ǧ–Š‡Ǧ‰Ž‘„‡Ȁ    ǡǤǡ ǡǤǡ ǡǤǣOverview of Race and Hispanic Origin: 2010 2010 Census Briefs ȋƒ”…ŠʹͲͳͳȌ Š––’ǣȀȀ™™™Ǥ…‡•—•Ǥ‰‘˜Ȁ’”‘†Ȁ…‡ʹͲͳͲȀ„”‹‡ˆ•Ȁ…ʹͲͳͲ„”ǦͲʹǤ’†ˆǡ”‡–”‹‡˜‡†ƒ›ͳͻǡʹͲͳͳ  ǡǤǡ ǡǤǣPopulation Distribution and Change: 2000 to 2010 – 2010 Census Briefsȋƒ”…ŠʹͲͳͳȌ Š––’ǣȀȀ™™™Ǥ…‡•—•Ǥ‰‘˜Ȁ’”‘†Ȁ…‡ʹͲͳͲȀ„”‹‡ˆ•Ȁ…ʹͲͳͲ„”ǦͲͳǤ’†ˆǡ”‡–”‹‡˜‡†ƒ›ͳͻǡʹͲͳͳ 

͸Ͷ

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

 ǤǤ‡•—•—”‡ƒ—ǤState & County QuickFacts –USA. ƒ•–‘†‹ˆ‹‡†‘ ‘˜‡„‡”Ͷǡ ʹͲͳͲ Š––’ǣȀȀ“—‹…ˆƒ…–•Ǥ…‡•—•Ǥ‰‘˜Ȁ“ˆ†Ȁ•–ƒ–‡•ȀͲͲͲͲͲǤŠ–Žǡ”‡–”‹‡˜‡†ƒ”…ŠͳͶǡʹͲͳͳ     TV marketers face a tougher time than their theatrical peers selling consumers on 3D. ȋ ƒ—ƒ”›ͳǡʹͲͳͳȌ‹ǣ–‡”–ƒ‹‡–ƒ”‡–‹‰‡––‡”ǡ‘Ž—‡ʹͶǡ’ƒ‰‡ͳǤ ǣͳͲͶͺǦ ͷͳͳʹǡ”‡–”‹‡˜‡†˜‹ƒ™™™Ǥ‡š‹•Ǥ…‘‘ ‡„”—ƒ”›ʹͺǡʹͲͳͳ  ‹˜‡”•‹–‡‹–˜ƒ‹Ž„—”‰ǤBronvermelding volgens de richtlijnen van de APA. ȋ‡…‡„‡” ʹͲͳͲȌ ‹Ž„—”‰ǣ‹„”ƒ”›ƒ† ‡”˜‹…‡•Ǥ ”‡–”‹‡˜‡†˜‹ƒ Š––’ǣȀȀ†”…™™™Ǥ—˜–ǤŽȀ‹–•Ȁ˜‘‘”Ž‹…Š–‹‰ȀŠƒ†Ž‡‹†‹‰‡Ȁ„‹„Ž‹‘–Š‡‡Ȁƒ’ƒǤ’†ˆ‘ —‡Ͷǡ ʹͲͳͳ    

 ™™™Ǥƒ”–‹…Ž‡•„ƒ•‡Ǥ…‘ǣǤƒǤǣAn Introduction To 3D Televisionȋ’”‹ŽͺǡʹͲͳͲȌ Š––’ǣȀȀ™™™Ǥƒ”–‹…Ž‡•„ƒ•‡Ǥ…‘Ȁ…ƒ„Ž‡Ǧƒ†Ǧ•ƒ–‡ŽŽ‹–‡Ǧ–˜Ǧƒ”–‹…Ž‡•ȀƒǦ‹–”‘†—…–‹‘Ǧ–‘Ǧ͵†Ǧ –‡Ž‡˜‹•‹‘Ǧʹͳͳͺ͹ͻ͵ǤŠ–Žǡ”‡–”‹‡˜‡†’”‹ŽʹͻǡʹͲͳͳ  ™™™Ǥ„‘š‘ˆˆ‹…‡‘Œ‘Ǥ…‘ǣǤƒǤǣAll Time Box Office – Worldwide GrossesȋǤ†ǤȌ Š––’ǣȀȀ„‘š‘ˆˆ‹…‡‘Œ‘Ǥ…‘ȀƒŽŽ–‹‡Ȁ™‘”Ž†ǡ”‡–”‹‡˜‡†ƒ”…ŠͳͺǡʹͲͳͳ

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 ™™™Ǥ„—•‹‡••Ǧ•‹–‡•Ǥ’Š‹Ž‹’•Ǥ…‘ǣǤƒ.: What is 3D?ȋǤ†ǤȌ

Š––’ǣȀȀ™™™Ǥ„—•‹‡••Ǧ •‹–‡•Ǥ’Š‹Ž‹’•Ǥ…‘Ȁ•‹–‡•Ȁ’Š‹Ž‹’•„•Ȁ͵†•‘Ž—–‹‘•Ȁ͵†…‘–‡–‹–‡”ˆƒ…‡ˆ‘”ƒ–•Ȁ™Šƒ–‹•͵†Ȁ‹† ‡šǤ’ƒ‰‡ǡ”‡–”‹‡˜‡†ƒ”…Š͹ǡʹͲͳͳ  ™™™Ǥ…ƒ„Ž‡ˆƒšǤ…‘ǣǡǤǣAll I want for Christmas?: 3DTV Adoption Has Lots of Room to Run.ȋ‡…‡„‡”ͳ͸ǡʹͲͳͲȌ ™™™Ǥ…ƒ„Ž‡ˆƒšǤ…‘Ȁ…ˆ’ȀšˆƒšȀ’”‘‰”ƒȀͶͶͶͶͳǤŠ–Žǡ”‡–”‹‡˜‡†ƒ›ͶǡʹͲͳͳ  ‡œ‹‡ƒ”–‹…Ž‡•Ǥ…‘ǣǡǣ3D TV - Has the Bubble Burst or Has It Just Gone Momentarily Pear Shaped? ȋ‘˜‡„‡”ͳ͸ǡʹͲͳͲȌ Š––’ǣȀȀ‡œ‹‡ƒ”–‹…Ž‡•Ǥ…‘Ȁǫ͵ǦǦǦǦƒ•Ǧ–Š‡Ǧ—„„Ž‡Ǧ—”•–Ǧ‘”Ǧƒ•Ǧ –Ǧ —•–Ǧ ‘‡Ǧ ‘‡–ƒ”‹Ž›Ǧ‡ƒ”ǦŠƒ’‡†ǫƬ‹†αͷ͵ͺ͹ͻͷ͹ǡ”‡–”‹‡˜‡†ƒ”…Š͹ǡʹͲͳͳ  

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

͸ͷ

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™™™ǤŠ‘‡‡†‹ƒƒ‰ƒœ‹‡Ǥ…‘ǣ ǡǣ3D Summit: Consumers Not Willing To Pay Much More For 3D At Home ȋ‡’–‡„‡”ͳ͹ǡʹͲͲͻȌ Š––’ǣȀȀ™™™ǤŠ‘‡‡†‹ƒƒ‰ƒœ‹‡Ǥ…‘Ȁ͵Ǧ†Ȁ͵†Ǧ•—‹–Ǧ…‘•—‡”•Ǧ‘–Ǧ™‹ŽŽ‹‰Ǧ–‘Ǧ’ƒ›Ǧ —…ŠǦ‘”‡Ǧˆ‘”Ǧ͵†Ǧƒ–ǦŠ‘‡Ǧͳ͹Ͳͺͺǡ”‡–”‹‡˜‡†ƒ”…Š͹ǡʹͲͳͳ  ™™™ǤŠ‘–Šƒ”†™ƒ”‡Ǥ…‘ǣ ǡǣ‘•Š‹„ƒReportedly on Pace to Launch First GlassesFree 3D TVȋ—‰—•–ʹͶǡʹͲͳͲȌ Š––’ǣȀȀŠ‘–Šƒ”†™ƒ”‡Ǥ…‘Ȁ‡™•Ȁ‘•Š‹„ƒǦ‡’‘”–‡†Ž›Ǧ‘Ǧƒ…‡Ǧ–‘Ǧƒ—…ŠǦ ‹”•–Ǧ

Žƒ••‡• ”‡‡Ǧ͵Ǧǡ”‡–”‹‡˜‡†ƒ›ͶǡʹͲͳͳ  ™™™Ǥ‹ˆ‘”ƒ–‹‘™‡‡Ǥ…‘ǣ ǡǤǣ3D TVs Fail to Draw Holiday Shoppers. ȋ‡…‡„‡”ͳͷǡʹͲͳͲȌ Š––’ǣȀȀ™™™Ǥ‹ˆ‘”ƒ–‹‘™‡‡Ǥ…‘Ȁ‡™•Ȁ‰Ž‘„ƒŽǦ…‹‘Ȁ‹–‡”˜‹‡™•ȀʹʹͺͺͲͲ͸Ͷʹǡ”‡–”‹‡˜‡† ƒ›ͶǡʹͲͳͳ  ƒ•Šƒ„Ž‡Ǥ…‘ǣ ǡǤǣHow Does 3D Technology Work?ȋ ‡„”—ƒ”›͹ǡʹͲͳͳȌ Š––’ǣȀȀƒ•Šƒ„Ž‡Ǥ…‘ȀʹͲͳͳȀͲʹȀͲ͹ȀŠ‘™Ǧ†‘‡•Ǧ͵†Ǧ™‘”Ȁǡ”‡–”‹‡˜‡†ƒ”…Š͹ǡʹͲͳͳ  ™™™Ǥ‡†‹ƒ…‘ŽŽ‡‰‡Ǥ…‘ǣǤƒǤǣWhat is 3D?ȋǤ†ǤȌ ™™™Ǥ‡†‹ƒ…‘ŽŽ‡‰‡Ǥ…‘Ȁ͵†Ȁ‹–”‘ǤŠ–Žǡ”‡–”‹‡˜‡†ƒ”…Š͹ǡʹͲͳͳ  ™™™Ǥ‘˜ƒ‰ƒœ‡––‡Ǥ…‘ǣǤƒǤǣLatest 3DTV Viewing Research Finds Consumer Interest High, Yet Tempered with Concerns about 3D Glasses and Inability to Multitaskȋ‘˜‡„‡”ͳͻǡ ʹͲͳͲȌ Š––’ǣȀȀ‘˜ƒ‰ƒœ‡––‡Ǥ…‘ȀŽƒ–‡•–Ǧ͵†–˜Ǧ˜‹‡™‹‰Ǧ”‡•‡ƒ”…ŠǦˆ‹†•Ǧ…‘•—‡”Ǧ‹–‡”‡•–ǦŠ‹‰ŠǦ ›‡–Ǧ–‡’‡”‡†Ǧ™‹–ŠǦ…‘…‡”•Ǧƒ„‘—–Ǧ͵†Ǧ‰Žƒ••‡•Ǧƒ†Ǧ‹ƒ„‹Ž‹–›Ǧ–‘Ǧ—Ž–‹–ƒ•ǡ”‡–”‹‡˜‡†ƒ› ͶǡʹͲͳͳ  ™™™Ǥ’…ƒ‰Ǥ…‘ǣ ǡǤǣRealD Announces Universal 3D Glasses Technology. ȋ ƒ—ƒ”›͸ǡʹͲͳͳȌ Š––’ǣȀȀ™™™Ǥ’…ƒ‰Ǥ…‘Ȁƒ”–‹…Ž‡ʹȀͲǡʹͺͳ͹ǡʹ͵͹ͷʹͻͷǡͲͲǤƒ•’ǡ”‡–”‹‡˜‡†ƒ”…ŠʹͳǡʹͲͳͳ  ™™™Ǥ•–‡”Ǥ†‡ǣǡǤǣ"Avatar" - das Comeback der 3D-Technik. Hollywood will nicht mehr flach sein ȋ‡…‡„‡”ͳ͸ǡʹͲͲͻȌ Š––’ǣȀȀ™™™Ǥ•–‡”Ǥ†‡Ȁ†‹‰‹–ƒŽȀŠ‘‡‡–‡”–ƒ‹‡–ȀʹǦƒ˜ƒ–ƒ”Ǧ†ƒ•Ǧ…‘‡„ƒ…Ǧ†‡”Ǧ͵†Ǧ –‡…Š‹ǦŠ‘ŽŽ›™‘‘†Ǧ™‹ŽŽǦ‹…Š–Ǧ‡Š”ǦˆŽƒ…ŠǦ•‡‹ǦͳͷʹͻͻͳͲǤŠ–Žǡ”‡–”‹‡˜‡†ƒ”…Š͹ǡʹͲͳͳ  ™‡„Ž‘‰•Ǥ†ƒ‹Ž›’”‡••Ǥ…‘ǣǡǤǣPassive 3D TV: Consumer Reports weighs in on the latest.ȋ ‡„”—ƒ”›͹ǡʹͲͳͳȌ Š––’ǣȀȀ™‡„Ž‘‰•Ǥ†ƒ‹Ž›’”‡••Ǥ…‘Ȁˆ‡ƒ–—”‡•Ȁ•Š‘’’‹‰„Ž‘‰ȀʹͲͳͳȀͲʹȀ͵†̴–˜̴…‘•—‡”̴”‡’‘ ”–•̴™‡‹‰Š•ǤŠ–Žǡ”‡–”‹‡˜‡†ƒ”…ŠʹͳǡʹͲͳͳ   

 ǡǤ3D TV Forecast OutlookǤȋ”‡•‡–ƒ–‹‘Š‘Ž†ƒ––Š‡ʹͲͲͻ͵–‡”–ƒ‹‡– —‹–‹‘•‰‡Ž‡•ǡƒŽ‹ˆ‘”‹ƒȌ Š––’ǣȀȀ™™™Ǥ͵†Ǧ•—‹–Ǥ…‘Ȁ’Ž‘ƒ†Ȁ‘–‡–Ȁ‘…—‡–•Ȁƒ—ŽΨʹͲ ƒ‰‘Ǥ’†ˆ ͸͸

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,



   ͳȂ  

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GRAPHIC 1- TV CONSUMPTION OF THE TARGET GROUP PER DAY ......................................................................................... 46 GRAPHIC 2 – TARGET GROUP’S GREATEST ADVANTAGE OF 3D ........................................................................................... 48 GRAPHIC 3 - GENERAL OPINION TOWARDS 3D OF THE TARGET GROUP ................................................................................. 49 GRAPHIC 4 - GENERAL OPINION TOWARDS 3D OF THE INNOVATORS ................................................................................... 49 GRAPHIC 5- THE FOUR EXPERIENCE DOMAINS ACCORDING TO PINE & GILMORE ....................................................................... II GRAPHIC 6 - NIELSEN NATIONAL PEOPLE METER ................................................................................................................ II GRAPHIC 7 - MOST FAVORITE TYPE OF CONTENT ................................................................................................................ III GRAPHIC 8 - ADOPTION PROCESS ACCORDING TO E. ROGERS ............................................................................................... III GRAPHIC 9 - ADOPTER CATEGORIZATION ACCORDING TO E. ROGERS ..................................................................................... IV GRAPHIC 10 - GENDER DISTRIBUTION OF SAMPLE ............................................................................................................... V GRAPHIC 11 - ETHNIC DISTRIBUTION OF SAMPLE ................................................................................................................ V GRAPHIC 12 - LAST TV PURCHASE OF THE TARGET GROUP ................................................................................................... IX GRAPHIC 13 - OPINION OF TARGET GROUP ABOUT PRICE FOR 3D TV ...................................................................................... X

TABLE 1 - INNOVATORS' INTEREST IN 3D CONTENT .......................................................................................................... 45 TABLE 2 – FAVORITE GENRES OF THE TARGET GROUP ........................................................................................................ 46 TABLE 3 - SPEARMAN CORRELATION: AMOUNT WILLING TO INVEST INTO NEW TV AND THE POSSIBLITY TO PURCHASE A NEW TV WITHIN THE NEXT 2 YEARS ................................................................................................................................... 47 TABLE 4 - SPEARMAN CORRELATION: LAST TIME THE TARGET GROUP BOUGHT THEIR LAST TV AND THE POSSIBILITY TO PURCHASE A NEW TV WITHIN THE NEXT 2 YEARS ....................................................................................................................... 47 TABLE 5 - WHERE THE TARGET GROUP SEES THE FUTURE OF 3D .......................................................................................... 50 TABLE 6 - SPEARMAN CORRELATION: GERNERAL OPINION TOWARDS 3D AND TRIALABILITY OF 3D TV ........................................ 50 TABLE 7 - TARGET'S GROUP FAMILIARITY WITH 3D TV...................................................................................................... 51 TABLE 8 - SPEARSON CORRELATION: GENERAL OPINION TOWARDS 3D AND FAMILIARITY WITH 3D TV ....................................... 51 TABLE 9 – SPEARMAN CORRELATION: GENERAL OPNINION TOWARDS 3D AND AWARENESS TO WATCH 2D CONTENT ON A 3D TV.... 52 TABLE 10 – CROSSTAB: PURCHASE OF LAST TV AND DESIRE TO PURCHASE A 3D TV AS NEXT TV............................................... 53 TABLE 11 - OPINION-CHANGING FACTORS...................................................................................................................... 53 TABLE 12 - AGE DISTRIBUTION OF SAMPLE ........................................................................................................................ IV TABLE 13 - OCCUPATIONAL BACKGROUND OF SAMPLE........................................................................................................ VI TABLE 14 - AGE DISTRIBUTION OF 3D INNOVATORS ........................................................................................................... VI TABLE 15 - ANNUAL INCOME OF 3D INNOVATORS ............................................................................................................. VI TABLE 16 - OCCUPATIONAL BACKGROUND OF 3D INNOVATORS ........................................................................................... VII TABLE 17 - AMOUNT OF TVS PER HOUSEHOLD OF THE TARGET GROUP .................................................................................. VII TABLE 18 - AVAILABLE TV TECHNOLOGY IN TARGET GROUP'S HOUSEHOLDS ........................................................................... VII TABLE 19 - TARGET GROUP'S PROBABILITY TO PURCHASE A NEW TV WITHIN THE NEXT 2 YEARS .................................................. VII TABLE 20 - TARGET GROUP'S REASON TO NOT PURCHASE A NEW TV WITHIN THE NEXT 2 YEARS ................................................ VIII TABLE 21 - TV TECHNOLOGY THE TARGET GROUP IS INTERESTED IN ..................................................................................... VIII TABLE 22 - POSSIBLE AMOUNT THE TARGET GROUP IS WILLING TO INVEST INTO A NEW TV ....................................................... VIII TABLE 23 - TARGET GROUP'S KNOWLEDGE ABOUT 3D TV SET PRICES ..................................................................................... IX TABLE 24 - TARGET GROUP'S EDUCATION ABOUT THE FACT THAT 3D DISPLAYS ARE ALSO ABLE TO SHOW 2D COTENT ....................... X TABLE 25 - CHANNELS VIA WHICH THE TARGET GROUP WATCHED 3D WITHIN THE LAST 12 MONTHS ............................................. X TABLE 26 - GREATEST WEAKNESS OF 3D TV ACCORDING TO THE TARGET GROUP ...................................................................... X

  

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

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Entertainment

Educational

Esthetic

Escapist

Active

Passive

Absorption

Immersion 

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”ƒ’Š‹… ƒ†ƒ’–‡† ˆ”‘   Ǥ Ƭ ǡ Ǥ ȋͳͻͻͻȌǤ The experience economy: work is theatre & every business a stage. ‘•–‘ǣƒ”˜ƒ”†—•‹‡••…Š‘‘Ž”‡••Ǥ 

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”ƒ’Š‹…–ƒ‡ˆ”‘Š‡‹‡Ž•‡‘’ƒ›ǤState of the Media 2010. U.S. Audiences and DevicesǤ ƒ—ƒ”›ͷǡʹͲͳͳ   

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,





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”ƒ’Š‹…„›Š‡‹‡Ž•‡‘’ƒ›ǡʹͲͳͲ 

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 ͺǦ   Ǥ 

”ƒ’Š‹… —•‡† ˆ”‘  ǡ Ǥ ȋʹͲͲ͵ȌǤ Diffusion of Innovationsǡ ͷ–Š ‡†‹–‹‘Ǥ ‡™‘”ǣŠ‡ ”‡‡”‡••Ǥ 

A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

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”ƒ’Š‹… —•‡† ˆ”‘  ǡ Ǥ ȋʹͲͲ͵ȌǤ Diffusion of Innovationsǡ ͷ–Š ‡†‹–‹‘Ǥ ‡™‘”ǣŠ‡ ”‡‡”‡••Ǥ  %



0

,4



65

,7

Total (N=274)



100,0

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

       

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A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? : Will 3D TVs become the next big thing in our living rooms?,

˜

Occupation

%

Administrative/Secretarial

3,3

Artist/Creative/Performance

6,6

Executive/Management

6,6

Financial Service

4,0

Homemaker

1,1

Labor/Construction

,4

Legal

1,8

Medical/Dental/Veterinary

2,6

Retail/Food Service

3,3

Sales/Marketing

5,9

Student

19,9

Teacher/Professor

8,5

Technical/Computers/Engineering

15,4

Travel/Hospitality/Transportation

1,5

Other

19,1

Total (N=272)

100,0

      ͳ͵ Ǧ   

   

   Age 18-25 26-33 34-41 51-58 58-65

% 1 12,5% 3 37,5% 2 25,0% 1 12,5% 1 12,5%

     ͳͶ Ǧ      ͵  



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Annual Income

 %