9 Secrets to Protecting Your Brand in an Online World 9781483545332
For many businesses, their brand is their most valuable asset. Yet few understand the secrets to protecting a brand in a
124 95 243KB
English Year 2014
Table of contents :
Table of Contents
Why Do You Care?
Secret 1 - Choose the Right Brand in the First Place
Secret 2 - Check for Conflicting Brands Before You Commit
Secret 3 - Register Your Brand
Secret 4 - Use Your Brand Consistently
Secret 5 - Watch for Misuse of Your Brand
Secret 6 - License Your Brand Correctly
Secret 7 - Enforce Your Legal Rights
Secret 8 - Know When to Back Off
Secret 9 - Expand Your Vision
About the Author
Table of Contents
Why Do You Care?
Secret 1 - Choose the Right Brand in the First Place
Secret 2 - Check for Conflicting Brands Before You Commit
Secret 3 - Register Your Brand
Secret 4 - Use Your Brand Consistently
Secret 5 - Watch for Misuse of Your Brand
Secret 6 - License Your Brand Correctly
Secret 7 - Enforce Your Legal Rights
Secret 8 - Know When to Back Off
Secret 9 - Expand Your Vision
About the Author
- Author / Uploaded
- Nicholas D. Wells
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