30 Day MBA: Your Fast Track Guide to Business Success [6 ed.] 3000296348, 3000259684

Table of contents :
Cover
Contents
List of figures
List of tables
Introduction
01 Accounting
The rules of the game
Fundamental conventions
Accounting conventions
The rule makers
Bookkeeping – the way transactions are recorded
Cash flow
The income statement/profit and loss account
The balance sheet
Filing accounts
Financial ratios
Analysing accounts
Accounting ratios
Getting company accounts
Ratio analysis spreadsheets
Break-even analysis
Online video courses and lectures
Online video case studies
02 Finance
Sources of funds
How leverage/gearing works
Borrowed money
Banks
Bonds, debentures and mortgages
Asset-backed financiers
Equity
Sources of equity capital
Hybrids
Cost of capital
Investment decisions
Perpetuities
Budgets and variances
Online video courses and lectures
Online video case studies
03 Marketing
Getting the measure of markets
Understanding customers
Segmenting markets
The marketing mix
Selling
Negotiating
Market research
Net promoter score (NPS)
Marketing online
Digital marketing
Online video courses and lectures
Online video case studies
04 Organizational behaviour
Strategy vs structure, people and systems
Structures – the options
Building and running a team
The board of directors
People
Motivation
Leadership
Management
Delegation: the essential management skill
Systems
Managing change
Culture
Online video courses and lectures
Online video case studies
05 Business history
How business history is studied in business schools
Babylon and beyond (4000 BC–1000 AD)
Mediaeval merchants (1000–1700)
The era of ventures (1700–1900)
The age of financial panics (1900–Present)
Online video courses and lectures
Online video case studies
06 Business law
Corporate structures
Employment law
Employment legislation
Intellectual property
Online video courses and lectures
Online video case studies
07 Economics
Schools of economic thought
Micro vs macroeconomics
Market structures
Essential economics
Business cycles
Inflation
Interest rates
Economic policy and tools
More concerns
The broken window fallacy
Trade agreements
Globalization – the end of?
Online video courses and lectures
08 Entrepreneurship
Why entrepreneurship matters
Who makes a good entrepreneur?
Entrepreneurial categories
Family business
Business incubators: where entrepreneurs hang out
Online video courses and lectures
Online video case studies
09 Ethics and social responsibility
Teaching ethics and social responsibility in business schools
Owners vs directors: the start of the ethical tug of war
Understanding stakeholders
Mapping out the stakeholders
Assessing obligations
Stakeholder strategies
Implementing ethical and responsible strategies
Does being ethical pay off?
Online video courses and lectures
Online video case studies
10 Operations management
Supply chain management
Outsourcing and the supply chain
Production methods and control
After Lean?
Inventory management
Quality
Information technology
Supply chain channel structures
Online video courses and lectures
Online video case studies
11 Quantitative and qualitative research and analysis
Quantitative research and analysis
Qualitative research and analysis
Triangulation
Web analytics
Online video courses and lectures
Online video case studies
12 Strategy
Devising strategy – the overview
The experience (or learning) curve
Differentiation
Focus
First to market: possible international advantages
Industry analysis
Shaping strategy – tools and techniques
Environmental
Hierarchy of purpose
Mergers and Acquisitions
Online video courses and lectures
Online video case studies
Index