Digital Content Marketing: Creating Value in Practice 1032346795, 9781032346793

Digital Content Marketing: Creating Value in Practice 1032346795, 9781032346793

Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or st

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Creating Value: The Theory and Practice of Marketing Semiotics Research 0199657262, 9780199657261

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers

335 2 35KB Read more

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) [2nd ed.] 0750648392, 9780750648394, 9780585459783

533 57 8MB Read more

Creating and Managing Superior Customer Value (Advances in Business Marketing and Purchasing) 184855172X, 9781848551725

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and

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Content Marketing with ChatGPT: The Definitive Content Creation Blueprint

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The Content Marketing Handbook 9781613084175

379 34 5MB Read more

Content King: Dein Leitfaden für erfolgreiches Social Media Content Marketing

Content King: Dein Leitfaden für erfolgreiches Social Media Content Marketing Bist du selbstständig und möchtest die Ma

106 34 163MB Read more

Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value [1 ed.] 007139656X, 9780071396561, 9780071416825

To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior

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Creating Digital Content: Video Production for Web, Broadcast, and Cinema [1st edition] 9780071377447, 0071377441

JOIN THE DIGITAL PRODUCTION REVOLUTION!Not very long ago, there was television, film, video, and other forms of moving i

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Managing Electronic Media: Making, Marketing, and Moving Digital Content 0240810201, 9780240810201

100 22 20MB Read more