Creating Value: The Theory and Practice of Marketing Semiotics Research 0199657262, 9780199657261

Digital Content Marketing: Creating Value in Practice 1032346795, 9781032346793

Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or st

108 47 3MB Read more

Digital Content Marketing: Creating Value in Practice 1032346795, 9781032346793

Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or st

113 106 4MB Read more

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) [2nd ed.] 0750648392, 9780750648394, 9780585459783

533 57 8MB Read more

Creating Gender-Inclusive Organizations: Lessons from Research and Practice 9781487518608

With the goal of bridging the gap between research and practice, this book provides intriguing and innovative thoughts o

116 104 1MB Read more

Creating Gender-Inclusive Organizations: Lessons from Research and Practice 9781487518608

With the goal of bridging the gap between research and practice, this book provides intriguing and innovative thoughts o

97 48 2MB Read more

The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing 9783110631708, 9783110631142

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of t

157 43 974KB Read more

Creating and Managing Superior Customer Value (Advances in Business Marketing and Purchasing) 184855172X, 9781848551725

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and

121 102 2MB Read more

The Inclusive City: The Theory and Practice of Creating Shared Urban Prosperity [1st ed.] 9783030613648, 9783030613655

This book provides a conceptual framework for understanding the inclusive city. It clarifies the concept, dimensions and

454 41 2MB Read more

The Mediation Handbook: Research, Theory, and Practice 9781138124202, 9781138124219, 9781315648330

The Handbook of Mediation gathers leading experts across fields related to peace, justice, human rights, and conflict re

894 41 6MB Read more

The Inclusive City: The Theory and Practice of Creating Shared Urban Prosperity 303061364X, 9783030613648

This book provides a conceptual framework for understanding the inclusive city. It clarifies the concept, dimensions and

419 101 2MB Read more