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DAN KENNEDY'S CHINESE MENU COPYWRITING ACCELERATION TOOL ON THE MENU DOZENS OF DAN KENNEDY'S VERY BEST HEADLINES SUB-HEADLINES THAT MOVE THE READER DOWN THE PAGE OPENING PARAGRAPHS THAT GRAB ATTENTION AND GUARANTEE READING ANSWERS TO OBJECTIONS, STOP LEAVING OBJECTIONS UNANSWERED BRIDGES TO THE SALE, NOTHING HAPPENS UNTIL SOMEONE BUYS! SAMPLE GUARANTEES AND MUCH MORE!
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1 2002: THE CHINESE MENU. At the Copywriting Mastery & Sales Thinking Boot Camp, I gave out a "bonus" compilation of ovei-250 headlines ..... some classics, others from actual ads and sales letters of mine or clients', a dozen fill in the blank headline templates and dozens of examples of the templates filled in, groupings of sample headlines with multiple sub-heads, 50+ opening paragraphs, samples of segues into offers, answers to objections copy samples, guarantee copy samples, and sample PS's. 88 pages in all. We called it THE CHINESE MENU, with the idea you could pick one of the headlines, one of the opens, a few of the subheads, one of the segues, one of the objection+answers, one of the guarantees and one of the PS's and cobble together a very good start on an ad or sales letter. In short, a giant shortcut and cheat sheet, made quickly. Frankly, the finished version of this seems to be lost and its digital file was on a little floppy disk that can't be opened, so you are getting a scanned copy, with some ofmy handwritten notes on it. I think you'll find it a valuable resource even if it is messy. Or you might take the time to scan or re-enter it into your computer and create a more easily used reference. The best thing would be to devote a couple days to writing your own Chinese Menu for your business from this one - do it once, use it forever. The best thing about this one as a source is that everything in it was actually used in real, successful ads and ad campaigns -there are no "made up" examples.
"CHINESE MENU" COPYWRITING ACCELERATION TOOL DAN KENNEDY'S COPYWRITING MASTERY & SALES-TIDNKING BOOT CAMP NOVEMBER 2002 PHOENIX,AZ
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