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On his famous walk to Vincennes to visit the imprisoned Diderot, Rousseau had what he called an “illumination”—the reali
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This translation of Carlo Michelstaedter’s Persuasion and Rhetoric brings the powerful and original work of a seminal cu
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Using case studies and exercises, this innovative study poses challenging questions Living in a saturated media enviro
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Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techn
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Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and p
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Strategies of Persuasion is the first comparative study of narrative means of persuasion in Herodotus' Histories an
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Undercover Operations and Persuasion.
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