Branding Japanese Food: From Meibutsu to Washoku 9780824882662
Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At th
229 34 3MB
English Pages 202 Year 2020
Table of contents :
Contents
List of Illustrations and Tables
Acknowledgments
Notes to the Reader
Introduction
1. One Soup and Three Side Dishes
2. What’s in a Name?
3. Meibutsu and Commercialized Travel in Early Modern Japan
4. Omiyage: How to Concoct a Local Flavor
5. A Wolf in Sheep’s Clothing
Conclusion
Appendix
Notes
References
Index
About the Authors
Contents
List of Illustrations and Tables
Acknowledgments
Notes to the Reader
Introduction
1. One Soup and Three Side Dishes
2. What’s in a Name?
3. Meibutsu and Commercialized Travel in Early Modern Japan
4. Omiyage: How to Concoct a Local Flavor
5. A Wolf in Sheep’s Clothing
Conclusion
Appendix
Notes
References
Index
About the Authors
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