Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca 9783110741100, 9783110740622

Open Access This edited volume investigates place, product, and personal branding in the Middle East and North Africa,

148 22 19MB

English Pages 676 Year 2023

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Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca
 9783110741100, 9783110740622

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