Brand Storytelling 9781789660586, 9780749490478, 9780749490539, 2020931782

Brand Storytelling 9781398610088, 9781398610101, 9781398610095, 2023019566, 2023019567

149 88 4MB Read more

Professione Brand Reporter: Brand journalism e nuovo storytelling nell'era digitale (Italian Edition) 8820378922, 9788820378929

155 68 98KB Read more

Brand Storytelling: Put Customers at the Heart of Your Brand Story [2 ed.] 1398610100, 9781398610101

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of br

369 41 5MB Read more

Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling 1789661013, 9781789661019

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using bran

313 86 10MB Read more

Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice 9819940001, 9789819940004

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theo

107 18 Read more

Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape 1538176378, 9781538176375

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective

607 36 12MB Read more

Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice 9819940001, 9789819940004

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theo

114 81 4MB Read more

Brand Storytelling in the Digital Age: Theories, Practice and Application [1st ed.] 9783030590840, 9783030590857

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, d

445 90 3MB Read more

Levinas, Storytelling and Anti-Storytelling 9781472548047, 9781441124159

The telling of tales is always a troubling business, and the way in which we tell stories about ourselves and about othe

149 70 1MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

191 47 22MB Read more