Beyond Hofstede: Culture Frameworks for Global Marketing and Management [1 ed.] 023020239X, 9780230202399

Beyond Hofstede: Culture Frameworks for Global Marketing and Management [1 ed.] 023020239X, 9780230202399

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevan

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Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5th Edition [5th ed.] 0073381012, 9780073381015

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global

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Beyond the Global Culture War 9781135442590

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Global Marketing Management, 5th edition [5th ed.] 0470381116, 9780470381113

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an

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Intersex Embodiment: Legal Frameworks beyond Identity and Disorder 9781529217391

This book examines the divergent medical, political and legal constructions of intersex. The authors use empirical data

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Management Frameworks : Aligning Strategic Thinking and Execution 9781136194627, 9780415781640

Today's business organizations, especially large ones, are complex places; difficult to manage and to control. Much

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The Proceedings of Global Hospitality and Tourism Conference on Experiential Management and Marketing (GHTC - 2020) 9789354063213

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Marketing research management

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Marketing management 9788838786372

Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social

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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry 9781119777410, 9781786305282

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on th

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