Beyond Hofstede: Culture Frameworks for Global Marketing and Management [1 ed.] 023020239X, 9780230202399

Beyond Hofstede: Culture Frameworks for Global Marketing and Management [1 ed.] 023020239X, 9780230202399

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevan

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Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5th Edition [5th ed.] 0073381012, 9780073381015

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global

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Beyond the Global Culture War 9781135442590

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Global Marketing Management, 5th edition [5th ed.] 0470381116, 9780470381113

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an

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Global Marketing Strategy: An Executive Digest (Management for Professionals) 3030906647, 9783030906641

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized ma

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Intersex Embodiment: Legal Frameworks beyond Identity and Disorder 9781529217391

This book examines the divergent medical, political and legal constructions of intersex. The authors use empirical data

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Hofstede Matters (Routledge Advances in Management and Business Studies) [1 ed.] 1032518448, 9781032518442

Hofstede Matters offers an updated presentation of the evolving views of academics and teachers who have worked with Hof

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Management Frameworks : Aligning Strategic Thinking and Execution 9781136194627, 9780415781640

Today's business organizations, especially large ones, are complex places; difficult to manage and to control. Much

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The Proceedings of Global Hospitality and Tourism Conference on Experiential Management and Marketing (GHTC - 2020) 9789354063213

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Marketing research management

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