Basic Marketing: A Global-Managerial Approach [11th ed.] 0-256-10509-X, 0-256-12877-4

Basic Marketing: A Global-managerial Approach [14 edition] 0072409479, 9780072409475

This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explana

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Tourism Marketing: A Collaborative Approach 9781873150917

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context

110 90 2MB Read more

Marketing Management: A Relationship Approach [2 ed.] 0273706837, 9780273706830

Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the tr

623 73 5MB Read more

Marketing Management : A relationship approach [4 ed.] 9781292291444, 1292291443

668 35 10MB Read more

Marketing Management: A relationship approach [4 ed.] 1292291443, 9781292291444

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning

681 115 10MB Read more

Managing software requirements: a use case approach [2. ed., 11th pr] 032112247X, 9780321122476

"Many projects fail because developers fail to build the right thing. Developers of any kind of application should

114 67 4MB Read more

Petroleum Reservoir Simulations: A Basic Approach 9780976511366, 9780976511366

This a pack of book and CD. This is one of the best tools that the reservoir engineer has at his disposal, allowing the

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Text and Cases in Marketing: A scientific approach

479 76 19MB Read more

Healthcare Marketing: A Case Study Approach 9781640550797, 9781567936056

Experienced healthcare marketers know that the traditional four Ps of business marketing—product, price, placement, and

154 104 9MB Read more

Petroleum Reservoir Simulations: A Basic Approach 9780976511366, 0976511363

Reservoir Simulations Handbook is one of the best tools that the reservoir engineer has at his disposal, allowing the en

433 1 14MB Read more