Title page Publisher information Dedication A Note About This Book Body matter
1. Normal Thought: Reasoning in Metaphors 1.1. The Embodied Mind: Things we don’t know about our reasoning 1.2. Metaphoric Thought is Physical: How metaphors enter our brain 1.3. Metaphoric Thought is Inescapable: Not all arguments can be arguments 1.4. Metaphoric Thought is Unconscious: Our mind’s very private contemplations 1.5. Metaphors Don’t Come Alone: The many different ways to reason about things 1.6. The Cultural Brain: Why humans cannot all think alike 1.7. The Secret Selectors: How metaphors determine what we don’t think 1.8. We Do as We Think: Acting out metaphors 1.9. The Public Brain: Metaphors in political discourse 2. How to Parent a Nation: The Role of Idealized Family Models for Politics 2.1. Dirty Thoughts and Low Blows: Metaphors and morality 2.2. Founding Fathers and Homeland: How we conceptualize nationhood 2.3. As You Deal with Children, So with Citizens You Shall Deal: Parenting and politics 3. Moral Politics Theory: The Strict Father and Nurturant Parent Models 3.1. Governing with a Firm Hand: The Strict Father model and conservatism 3.2. The Strongest Might Not Survive: The misinterpretation of Darwin 3.3. By the Hand of Adam Smith: Moral markets 3.4. Governing with an Empathic Eye: The Nurturant Parent model and progressivism 3.5. The Commonwealth Principle: Moral taxation 3.6. Idealized Reality: Of strict mothers and nurturant fathers 4. Morality, Times Two: How We Acquire and Navigate Two Moral Systems 4.1. The Physiology of Two Concepts: Social dominance and social empathy 4.2. Morality, Times Two: Strict and Nurturant worldview 4.3. Torn By Principle: Biconceptualism 5. Deciding Politics: Why People Vote Values 5.1. The Reagan Phenomenon: How to win against political interests 5.2. Time to Backpedal: The political middle isn’t there 5.3. The End of Rationalism: Why there are no rational voters 5.4. Facts Need Frames: The nonsense of purely factual communication 6. Political Framing: Value Laden Words 6.1. The Brain’s Filter: Frames and facts 6.2. The Dog that was a Man: Frames and perception 6.3. Don’t Try Not to Think: Frames and negation 6.4. The Laden Tax Debate: Conservative taxation frames 6.5. What is it We’re Debating? Issue defining frames 6.6. Values to be Mindful of: Conservative and progressive worldviews 6.7. The Manipulated Brain: Framing versus propaganda 7. “God Bless America”: Religion, Metaphor, and Politics 7.1. “Our Father…”: Metaphors for God 7.2. Moral Religion: How God’s commandments arise from our embodied mind 7.3. Abraham and Isaac: …and the moral of the story? 7.4. Religious Politics: For whose God’s sake? 7.5. God’s Favorite Children: The necessary objectivism of holy scripts 7.6. To Tolerate or Not to Tolerate? A question of religious values 8. Words with No (Single) Meaning: Communication and Contested Concepts 8.1. Two Lands of the Free: Why we hear what we think 8.2. Empty Words that We Don’t Get: Metaphors for communication 8.3. Embodied Communication: The world in our brains 8.4. The Never-Ending Semantic Battle: Contested concepts 8.5. In the Name of Two Freedoms: Contested concepts and political communication 9. “Once Upon a Time…”: The Fairytale of Objective Journalism 9.1. Objective Reporting: Ideal and reality 9.2. The Custodians of Conceptual Freedom: Conscious journalism Back matter