Writing AI Prompts For Dummies 9781394244676, 9781394244669, 9781394244683

Table of contents :
Cover
Table of Contents
Title Page
Copyright
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Getting Started with Generative AI
Chapter 1: Grasping the Basics of Generative AI
Understanding the Different Flavors of AI
Needing a Teacher versus Learning On Its Own
Observing AI That Creates New Things versus AI That Sorts and Filters
Looking at the Role of Human-Technology Interaction
Navigating the AI-Human Partnership
Unpacking the Mechanics of Generative AI
Seeing How AI “Understands” Prompts
Considering the Strengths and Limitations of AI Models
Chapter 2: Exploring Types of Generative AI Output
Understanding Text Generation Techniques
Exploring the Creation of AI Images
Generating Audio and Voice
Creating and Editing Videos
Choosing the Right Output Type for Your Project
Chapter 3: Navigating the Leading Platforms
Setting Up Accounts and Managing Usage
Understanding the Terms of Service
Managing Data Privacy Concerns
Adding AI to Your Current Tools and Workflow
Looking at Some Real-World Examples of AI Tools
Getting into Workflow Automation
Discovering Cost-Saving Tips and Free Tools
Looking at Real-World Implementations
Part 2: Mastering the Art of Prompting
Chapter 4: Creating and Writing Successful AI Prompts
Discovering the Importance of Prompts
Maximizing the Benefits of Your AI Prompts
Examining Different Types of Prompts
Reviewing the Elements of a Good Prompt
Looking at Quick Prompting Techniques
Deploying Best Practices to Get the Most from Your Prompts
Looking at GPT Plugins and Custom GPTs
Chapter 5: AI Content Generation for Writers and Marketers
Introducing AI Writing Tools
Choosing the Right AI Writing Assistants for Your Use Case
Examining Research Tools
Improving Your Writing with AI Assistants
AI Tools for Predictive Writing
Optimizing Copy and Social Media Content for Marketers
Repurposing Podcasts
Prompting for Social Media Content
Chapter 6: Visual Exploration for Designers Using AI
Sparking Visual Creativity Using Prompts
Optimizing UX and UI Design
Creating Brand Assets
Streamlining Workflows
Chapter 7: Building Enhanced Portfolios with AI for Creators
Enhancing Audio and Music with AI
Leveling Up Your Videos Using AI
Looking at Ethical Considerations for Creatives
Part 3: Delving into AI-Powered Business Strategies
Chapter 8: Personalizing the Customer Journey Using AI
Discovering the Customer Journey
Introducing AI Personalization
Benefitting from AI Tools for the Customer Journey
Determining How Customers Feel
Providing What Customers Want
Predicting What Customers Will Do
Delivering Information Customers Need
Automating the Delivery of Content
Chapter 9: Boosting Online Business Growth with AI
Outsmarting Your Competitors
Enhancing Brand Building
Maximizing Conversions
Scaling Paid Advertising ROI
Tracking Key Performance Indicators with AI
Innovating New Offers
Chapter 10: Enhancing Customer Service with Conversational AI Chatbots
Finding Out about Conversational AI Chatbots
Benefitting from Conversational AI Chatbots for Customer Service
Constructing Conversational AI Chatbots
Measuring the Return on Investment of Conversational AI Chatbots
Integrating Conversational AI Chatbots into Existing Systems
Personalizing Customer Interactions
Using Chatbots with Human and AI Collaboration
Considering Best Practices
Reviewing Options for Creating Chatbots
Part 4: Future-Proofing Your Career
Chapter 11: Building an AI-Powered Personal Brand
Introducing Personal Branding with the Seven Cs
Applying What You’ve Learned
Reviewing Ethical Considerations and Best Practices
Chapter 12: Finding Job Security in an AI World
Identifying Tasks That AI Can’t Replace
Upskilling for AI-Proof Jobs
Translating Your Current Skills into AI-Proof Roles
Navigating Career Transitions
Becoming an Early Adopter
Part 5: Using AI Responsibly
Chapter 13: Dealing with the Ethical Considerations of Responsible AI
Understanding the Ethics of Using AI
Examining Bias and Fairness
Displaying Transparency and Accountability
Chapter 14: Testing and Deploying AI Responsibly
Being Aware of Risks When Using AI
Recognizing AI’s Limitations
Knowing What to Do When AI Doesn’t Work as Expected
Making Quick Checks Before and After Using AI
Responding to Issues
Reviewing Potential Real-World Scenarios
Part 6: The Part of Tens
Chapter 15: Ten Mistakes to Avoid When Writing AI Prompts
Not Spending Enough Time Crafting and Testing Prompts
Assuming the AI Understands Context or Subtext
Asking Overly Broad or Vague Questions
Not Checking Outputs for Errors and Biases
Using Offensive, Unethical, or Dangerous Prompts
Expecting Too Much Originality or Creativity from the AI
Copying Generated Content Verbatim
Providing Too Few Examples and Use Cases
Not Customizing Prompts for Different Use Cases
Becoming Overly Reliant on AI Tasks Better Suited for Humans
Chapter 16: Ten Signs It’s Time to Incorporate AI into Your Work
You Spend Too Much Time on Repetitive Tasks
You Struggle with Writer’s Block
You Need Help Answering Constant Routine Questions
You Have More Creative Ideas than Time to Implement Them
You Want to Automate Your Marketing Tasks
Your Job Requires You to Analyze Complex Data
You’re Constantly Distracted
You Want to Future-Proof Your Career
You’re Experiencing Significant Delays in Making Decisions
You Want to Innovate Your Work
Chapter 17: Ten AI Strategies to Promote Business Success
Using AI Chatbots for Customer Service
Developing Strategic Insights by Leveraging Predictive Analysis
Creating Personalized Experiences with AI
Deploying AI-Enhanced SEO and Content Strategies
Conducting Data Analysis for Customer Insights
Utilizing Automated Marketing with AI
Using AI for Cybersecurity
Promoting Operational Efficiency with AI Automation
Employing AI for Social Media Management
Keeping Up with AI’s Evolution
Index
About the Authors
Connect with Dummies
End User License Agreement