374 79 1MB
English Pages 13 Year 2006
Before&After
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Designa
wrap-around brochure Itsnarrowflapcreates apointofinteraction withthereader. Continued
Continued
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Before&After
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i U X
Designawrap-aroundbrochure Itsnarrowflapcreatesapointofinteractionwiththereader.
CUNNINGHAM C H I L D R E N ’ S H O M E
Achild iswaiting.
? There’sastoryinside— andthefold-aroundpanelinvites youtoopenthebrochureand learnwhatitis.Becauseit’sonly onesheet,thebrochureopens quickly,andjustlikethat,you’ve engagedyourreader.
Peoplearenaturallycuriousandlovestories.Thissimplebrochuretakes advantageofthat.It’salegal-sizesheetwithanarrowpanelthat’shardto resistopeningtoseewhat’sinside.Makethemostofitsstorytellingformat (beginning,middle,end)bysettingupyourdesigninfiveparts,each buildingontheonebefore.Here’showtolayitoutforgoodvisual“flow.”
2of 8
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Before&After
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Invitationandopening
Askillfullywordedflapfoldsoverthatappealingfaceandbeckonsthereaderinside. Theeffectisthatofanopeninvitation;everyreaderwilllookbeneaththeflap.
Togetthemworking together,alignfaceand text.Notebotharein thecenterofthepage. Alwayspayattentionto what’shappeninginthe center;it’sthestrongest pointinanyvisualfield.
InterestedinFosterParenting? Formoreinformationaboutbecomingafoster parent,contactStacyGriffithat(123)456-7890, ormailthisformtotheaddressbelow.
CUNNINGHAM C H I L D R E N ’ S H O M E
Name: Contact: Phone: Email: Address:
Achild iswaiting.
Comments:
“ Welikeknowingthat we’remakingadifference inthelifeofachild.”
Tearthisformandsubmitto: CunninghamChildren’sHome Attn:FosterCareProgram 1405SouthCunninghamAvenue Chicago,IL61606
Gary&JaniceJohnson,FosterParents
Contrast Darkflapatopalightfield isobviouslydifferent—somewhat likeadoor—whichinvitesaction.
CUNNINGHAM C H I L D R E N ’ S H O M E
Dual-functionflap Headlineisonthefront, mail-informontheback. Theformcluesthereader thatthebrochuremeans business,butbecauseit’s ontheflap,it’sperceived asanextra,outsideof themainstoryflow.Note, though,thatitssmall photolinksittothestory becauseofitssimilarity totheotherimage.
Thestoryisslowlyrevealed Thetestimonialbyhappy adoptersisanunexpectedfirstencounter;thecoverhadpreparedustohearaboutthewaitingchild.Thejuxtapositionis visual,too;thecoupleistinycomparedtotheboy.
3of 8
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®
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Themainstoryandsidebar
Inside,tellthemainstorywithacentralimage,headline,deckheadandtext;useasidebar andtheflaptosupplementit.Visualandverbalcontrastskeepthepresentationmoving.
Becomeafosterparent
Openyourheartandyourhometoachild whoneedsapermament,lovinghome It’stope,thisfluantchasible.Silk,shast,lapeandbehastthethin chack.“Ithaslarchtosayfan.”Why?Prettysimple,gleadand tarm.Textureflaspnetexatingflaspnetexatingend.
InterestedinFosterParenting?
Prettysimple,gleadandtarmtextureandflaspnet.Textureand
Formoreinformationaboutbecomingafoster parent,contactStacyGriffithat(123)456-7890, ormailthisformtotheaddressbelow.
flaspnetexatingendmistofitsnooling.Spaffforlisn’tcubular butquastic,leamprebastandorderisfayofalm. “Ithaslarchtosayfan.”Why?Elesaraandorderisfayof alm.Acardwhintoogumorbont.Prettysimple,glead andtarm.Textureandflasptope,thisfluantchasible silkshastthethinblackflaspexatingblast.
Comments:
Bringtheoutsidein Peopleinsilhou- ettecarrythegraphicalthemefromthe outsidein.Note,above,theextreme contrastsinsize.Suchclearvisualdifferencesareeasyto“read”ataglance— thebigimagespull;thesmallimages support.Right:Focalpoint(bigimage)is doublystrongbecauseit’sinthecenter.
Fosterparentsmustbe: •Caring,concerned,andcommitted tochildrenandyouth •Atleast21yearsofage •Available24hoursadaytomeetthe needsofthechildintheirhome •AbletomeetStateofIllinoisFoster Homelicensingstandards •Abletoparticipateintraining
Illustratedsidebaraddskey informationinbulletpoints,a visualandverbalcontrastto thegraynarrativeaboveit.
A
B
Name: Contact: Phone: Email: Address:
Tearthisformandsubmitto: CunninghamChildren’sHome Attn:FosterCareProgram 1405SouthCunninghamAvenue Chicago,IL61606
CUNNINGHAM C H I L D R E N ’ S H O M E
Yellowseparates; crossoverconnects Designthepageintwo fields.Thetintedbackgroundsignalsadifference,whiletheoverlappingimage(above)keeps thefieldsconnected.
Center
4of 8
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i U X
Uniformity,consistency...andtheepilogue
Carrythegraphicaltheme—colors,images,typefacesandsoon—allthewaytotheend. Addan“epilogue”—here,it’scontactinformation—totheotherwiseunusedmailingpanel.
CUNNINGHAM C H I L D R E N ’ S H O M E
Becomeafosterparent
CunninghamChildrens’Home 1405SouthCunninghamAvenue Chicago,IL61606 P:123-456-7890|F:123-567-8901 www.cunninghamhome.net
Openyourheartandyourhometoachild whoneedsapermament,lovinghome
1-800-123-KIDS Forchildcare,fostercare, andadoptioninformation
It’stope,thisfluantchasible.Silk,shast,lapeandbehastthethin
1-800-123-3620 Toreportchildabuseandneglect
chack.“Ithaslarchtosayfan.”Why?Prettysimple,gleadand tarm.Textureflaspnetexatingflaspnetexatingend.
InterestedinFosterParenting?
Prettysimple,gleadandtarmtextureandflaspnet.Textureand
Formoreinformationaboutbecomingafoster parent,contactStacyGriffithat(123)456-7890, ormailthisformtotheaddressbelow.
flaspnetexatingendmistofitsnooling.Spaffforlisn’tcubular butquastic,leamprebastandorderisfayofalm. “Ithaslarchtosayfan.”Why?Elesaraandorderisfayof alm.Acardwhintoogumorbont.Prettysimple,glead andtarm.Textureandflasptope,thisfluantchasible silkshastthethinblackflaspexatingblast.
1-800-123-SAFE ForinformationontheAbandoned InfantProtectionAct 1-800-123-3600 Forinformationabout servicesfortheblind
Name: Contact: Phone: Email: Address:
Comments:
Fosterparentsmustbe: •Caring,concerned,andcommitted tochildrenandyouth •Atleast21yearsofage •Available24hoursadaytomeetthe needsofthechildintheirhome •AbletomeetStateofIllinoisFoster Homelicensingstandards •Abletoparticipateintraining
Tearthisformandsubmitto: CunninghamChildren’sHome Attn:FosterCareProgram 1405SouthCunninghamAvenue Chicago,IL61606
CUNNINGHAM C H I L D R E N ’ S H O M E
Mailingpanel Continuethevisualstoryalltheway tothemailingpanel,whichtieseverythingtogether andengagesthereadernomatterwherehelooks.This isimportant.Partofyourstoryshouldappearonevery page.Neverleavethereaderunattented.
Groundyourimages Becauseinreallifepeople don’tfloat,theyshouldn’tfloatinyourlayouts,either. Alwaysanchorpeoplepicturestotheedgeofthe page(above),totextblocks(right),toarectangular background(topright)orotherstableobject.
Text“pedestal” Text“wall”
5of 8
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Template:Wrap-aroundbrochure Legal-sizepage (14”x81 ⁄ 2”) Finalsize 51 ⁄ 2”x81 ⁄ 2”
14”
CUNNINGHAM C H I L D R E N ’ S H O M E
Achild iswaiting.
8 1⁄ 2”
5 1⁄ 2”
5 1⁄ 2”
3”
6of 8
Addmorepages Needmoreroomforalonger story?Foldseveralletter-size sheets(11”x81 ⁄ 2”)inhalf, insert,andstaple.
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Typefaces C H I L D R E N ’ S H O M E
CUNNINGHAM C H I L D R E N ’ S H O M E
3a
Achild iswaiting.
“ Welikeknowingthat we’remakingadifference inthelifeofachild.”
10
Gary&JaniceJohnson,FosterParents
8
C70M85Y10K20
9
C5M20Y95K5
6b
2(a–d)ITCFranklinGothicDemiCond a)8/10pt,b)11pt,c)13pt,d)9/13pt
10 C4M4Y25K0
7a
3(a–b)StempelSchneidlerBold a)35/32pt,b)13/17pt
11 C5M5Y5K60
3b
4(a–b)StempelSchneidlerRoman a)19/19.3pt,b)11/17pt
1b
5StempelSchneidlerBlack|35pt
8
9
Colors
1(a–d)ITCFranklinGothicBookCond a)8/10pt,b)9pt,c)11/16pt, d)9/13pt
CUNNINGHAM
1-800-123-KIDS Forchildcare,fostercare, andadoptioninformation
CunninghamChildrens’Home 1405SouthCunninghamAvenue Chicago,IL61606 P:123-456-7890|F:123-567-8901 www.cunninghamhome.net
2b
1-800-123-3620 Toreportchildabuseandneglect
6a
1-800-123-SAFE ForinformationontheAbandoned InfantProtectionAct
1-800-123-3600 Forinformationabout servicesfortheblind
2a 1a
11
Images 5 4a 4b
Becomeafosterparent
Openyourheartandyourhometoachild whoneedsapermament,lovinghome It’stope,thisfluantchasible.Silk,shast,lapeandbehastthethin chack.“Ithaslarchtosayfan.”Why?Prettysimple,gleadand tarm.Textureflaspnetexatingflaspnetexatingend.
InterestedinFosterParenting?
Prettysimple,gleadandtarmtextureandflaspnet.Textureand
Formoreinformationaboutbecomingafoster parent,contactStacyGriffithat(123)456-7890, ormailthisformtotheaddressbelow.
flaspnetexatingendmistofitsnooling.Spaffforlisn’tcubular butquastic,leamprebastandorderisfayofalm. “Ithaslarchtosayfan.”Why?Elesaraandorderisfayof alm.Acardwhintoogumorbont.Prettysimple,glead andtarm.Textureandflasptope,thisfluantchasible
2b 7b 1c
silkshastthethinblackflaspexatingblast.
Name: Contact: Phone: Email: Address:
6(a–c)iStockphoto.com| abc
6c
7(a–c)Veer.com| abc
2c 1d 1d
Comments:
Fosterparentsmustbe: •Caring,concerned,andcommitted tochildrenandyouth •Atleast21yearsofage •Available24hoursadaytomeetthe needsofthechildintheirhome •AbletomeetStateofIllinoisFoster Homelicensingstandards •Abletoparticipateintraining
7c
Tearthisformandsubmitto: CunninghamChildren’sHome Attn:FosterCareProgram 1405SouthCunninghamAvenue Chicago,IL61606
2d 1d
CUNNINGHAM C H I L D R E N ’ S H O M E
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SubscribetoBefore&After SubscribetoBefore&After,andbecomea morecapable,confidentdesignerforpennies perarticle.Tolearnmore,goto http://www.bamagazine.com/Subscribe E-mailthisarticle Topassalongafreecopyofthisarticleto others,clickhere. Joinoure-list Tobenotifiedbye-mailofnewarticlesas theybecomeavailable,goto http://www.bamagazine.com/email
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Before&Aftermagazine Before&Afterhasbeensharingitspracticalapproach tographicdesignsince1990.Becauseourmodernworld hasmadedesignersofusall(readyornot),Before& Afterisdedicatedtomakinggraphicdesignunderstandable,usefulandevenfunforeveryone. JohnMcWadePublisherandcreativedirector GayeMcWadeAssociatepublisher VincentPascual Staffdesigner DexterMarkAbelleraStaffdesigner Before&Aftermagazine 323LincolnStreet,Roseville,CA95678 Telephone916-784-3880 Fax916-784-3995 E-mail[email protected] wwwhttp://www.bamagazine.com Copyright©2006Before&Aftermagazine ISSN1049-0035.Allrightsreserved Youmaypassalongafreecopyofthisarticletoothers byclickinghere.Youmaynotalterthisarticle,andyou maynotchargeforit.Youmayquotebriefsections forreview;pleasecreditBefore&Aftermagazine,and letusknow.TolinkBefore&Aftermagazinetoyour Website,usethisURL:http://www.bamagazine.com. Forallotherpermissions,pleasecontactus.
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Before&Afterismadetofityourbinder Before&Afterarticlesareintendedforpermanentreference.Allaretitledandnumbered. Forthecurrenttableofcontents,clickhere.Tosavetimeandpaper,apaper-saverformatofthisarticle, suitableforone-ortwo-sidedprinting,isprovidedonthefollowingpages.
Forpresentationformat Print:(Specifypages1–8)
Forpaper-saverformat Print:(Specifypages10–13)
Print Format:Landscape PageSize:FittoPage
Save Presentationformator Paper-saverformat
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Peoplearenaturallycuriousandlovestories.Thissimplebrochuretakes advantageofthat.It’salegal-sizesheetwithanarrowpanelthat’shardto resistopeningtoseewhat’sinside.Makethemostofitsstorytellingformat (beginning,middle,end)bysettingupyourdesigninfiveparts,each buildingontheonebefore.Here’showtolayitoutforgoodvisual“flow.”
Itsnarrowflapcreates apointofinteraction withthereader.
wrap-around brochure
C H I L D R E N ’ S H O M E
CUNNINGHAM
Achild iswaiting.
? There’sastoryinside— andthefold-aroundpanelinvites youtoopenthebrochureand learnwhatitis.Becauseit’sonly onesheet,thebrochureopens quickly,andjustlikethat,you’ve engagedyourreader.
0642 Designawrap-aroundbrochure
Invitationandopening
C H I L D R E N ’ S H O M E
CUNNINGHAM
Achild iswaiting.
InterestedinFosterParenting? Formoreinformationaboutbecomingafoster parent,contactStacyGriffithat(123)456-7890, ormailthisformtotheaddressbelow. Name: Contact: Phone: Email: Address:
Comments:
C H I L D R E N ’ S H O M E
CUNNINGHAM
Tearthisformandsubmitto: CunninghamChildren’sHome Attn:FosterCareProgram 1405SouthCunninghamAvenue Chicago,IL61606
butquastic,leamprebastandorderisfayofalm.
InterestedinFosterParenting? Formoreinformationaboutbecomingafoster parent,contactStacyGriffithat(123)456-7890, ormailthisformtotheaddressbelow. Name: Contact: Phone: Email: Address:
Comments:
C H I L D R E N ’ S H O M E
CUNNINGHAM
Tearthisformandsubmitto: CunninghamChildren’sHome Attn:FosterCareProgram 1405SouthCunninghamAvenue Chicago,IL61606
A
Designawrap-aroundbrochure 0642
Yellowseparates; crossoverconnects Designthepageintwo fields.Thetintedbackgroundsignalsadifference,whiletheoverlappingimage(above)keeps thefieldsconnected.
B
Dual-functionflap Headlineisonthefront, mail-informontheback. Theformcluesthereader thatthebrochuremeans business,butbecauseit’s ontheflap,it’sperceived asanextra,outsideof themainstoryflow.Note, though,thatitssmall photolinksittothestory becauseofitssimilarity totheotherimage.
Thestoryisslowlyrevealed Thetestimonialbyhappy adoptersisanunexpectedfirstencounter;thecoverhadpreparedustohearaboutthewaitingchild.Thejuxtapositionis visual,too;thecoupleistinycomparedtotheboy.
Gary&JaniceJohnson,FosterParents
“ Welikeknowingthat we’remakingadifference inthelifeofachild.”
Askillfullywordedflapfoldsoverthatappealingfaceandbeckonsthereaderinside. Theeffectisthatofanopeninvitation;everyreaderwilllookbeneaththeflap.
Togetthemworking together,alignfaceand text.Notebotharein thecenterofthepage. Alwayspayattentionto what’shappeninginthe center;it’sthestrongest pointinanyvisualfield.
Contrast Darkflapatopalightfield isobviouslydifferent—somewhat likeadoor—whichinvitesaction.
Themainstoryandsidebar
Becomeafosterparent
Openyourheartandyourhometoachild whoneedsapermament,lovinghome
chack.“Ithaslarchtosayfan.”Why?Prettysimple,gleadand
It’stope,thisfluantchasible.Silk,shast,lapeandbehastthethin tarm.Textureflaspnetexatingflaspnetexatingend. Prettysimple,gleadandtarmtextureandflaspnet.Textureand flaspnetexatingendmistofitsnooling.Spaffforlisn’tcubular
alm.Acardwhintoogumorbont.Prettysimple,glead
“Ithaslarchtosayfan.”Why?Elesaraandorderisfayof
silkshastthethinblackflaspexatingblast.
andtarm.Textureandflasptope,thisfluantchasible
Fosterparentsmustbe: •Caring,concerned,andcommitted tochildrenandyouth •Atleast21yearsofage •Available24hoursadaytomeetthe needsofthechildintheirhome •AbletomeetStateofIllinoisFoster Homelicensingstandards •Abletoparticipateintraining
Illustratedsidebaraddskey informationinbulletpoints,a visualandverbalcontrastto thegraynarrativeaboveit.
2 of 4
Before&After|www.bamagazine.com
Center
Inside,tellthemainstorywithacentralimage,headline,deckheadandtext;useasidebar andtheflaptosupplementit.Visualandverbalcontrastskeepthepresentationmoving.
Bringtheoutsidein Peopleinsilhou- ettecarrythegraphicalthemefromthe outsidein.Note,above,theextreme contrastsinsize.Suchclearvisualdifferencesareeasyto“read”ataglance— thebigimagespull;thesmallimages support.Right:Focalpoint(bigimage)is doublystrongbecauseit’sinthecenter.
0642 Designawrap-aroundbrochure
Uniformity,consistency...andtheepilogue
butquastic,leamprebastandorderisfayofalm.
C H I L D R E N ’ S H O M E
CUNNINGHAM
5 1⁄ 2”
Text“wall”
Tearthisformandsubmitto: CunninghamChildren’sHome Attn:FosterCareProgram 1405SouthCunninghamAvenue Chicago,IL61606
Comments:
Name: Contact: Phone: Email: Address:
Formoreinformationaboutbecomingafoster parent,contactStacyGriffithat(123)456-7890, ormailthisformtotheaddressbelow.
InterestedinFosterParenting?
3”
Designawrap-aroundbrochure 0642
Addmorepages Needmoreroomforalonger story?Foldseveralletter-size sheets(11”x81 ⁄ 2”)inhalf, insert,andstaple.
Text“pedestal”
Mailingpanel Continuethevisualstoryalltheway tothemailingpanel,whichtieseverythingtogether andengagesthereadernomatterwherehelooks.This isimportant.Partofyourstoryshouldappearonevery page.Neverleavethereaderunattented.
1-800-123-3600 Forinformationabout servicesfortheblind
1-800-123-SAFE ForinformationontheAbandoned InfantProtectionAct
1-800-123-3620 Toreportchildabuseandneglect
1-800-123-KIDS Forchildcare,fostercare, andadoptioninformation
CunninghamChildrens’Home 1405SouthCunninghamAvenue Chicago,IL61606 P:123-456-7890|F:123-567-8901 www.cunninghamhome.net
C H I L D R E N ’ S H O M E
CUNNINGHAM
Carrythegraphicaltheme—colors,images,typefacesandsoon—allthewaytotheend. Addan“epilogue”—here,it’scontactinformation—totheotherwiseunusedmailingpanel.
Becomeafosterparent
Openyourheartandyourhometoachild whoneedsapermament,lovinghome It’stope,thisfluantchasible.Silk,shast,lapeandbehastthethin tarm.Textureflaspnetexatingflaspnetexatingend.
chack.“Ithaslarchtosayfan.”Why?Prettysimple,gleadand
Prettysimple,gleadandtarmtextureandflaspnet.Textureand flaspnetexatingendmistofitsnooling.Spaffforlisn’tcubular
alm.Acardwhintoogumorbont.Prettysimple,glead
“Ithaslarchtosayfan.”Why?Elesaraandorderisfayof
silkshastthethinblackflaspexatingblast.
andtarm.Textureandflasptope,thisfluantchasible
Fosterparentsmustbe: •Caring,concerned,andcommitted tochildrenandyouth •Atleast21yearsofage •Available24hoursadaytomeetthe needsofthechildintheirhome •AbletomeetStateofIllinoisFoster Homelicensingstandards •Abletoparticipateintraining
Legal-sizepage (14”x81 ⁄ 2”) Finalsize 51 ⁄ 2”x81 ⁄ 2”
5 1⁄ 2”
3 of 4
Before&After|www.bamagazine.com
14”
Template:Wrap-aroundbrochure
Groundyourimages Becauseinreallifepeople don’tfloat,theyshouldn’tfloatinyourlayouts,either. Alwaysanchorpeoplepicturestotheedgeofthe page(above),totextblocks(right),toarectangular background(topright)orotherstableobject.
C H I L D R E N ’ S H O M E
CUNNINGHAM
Achild iswaiting.
8 1⁄ 2”
0642 Designawrap-aroundbrochure
2a 1a 6a 2b 3a
8 9
11
10
5
C H I L D R E N ’ S H O M E
CUNNINGHAM
Achild iswaiting.
Articleresources
1-800-123-SAFE ForinformationontheAbandoned InfantProtectionAct 1-800-123-3620 Toreportchildabuseandneglect 1-800-123-KIDS Forchildcare,fostercare, andadoptioninformation
Becomeafosterparent
Fosterparentsmustbe: •Caring,concerned,andcommitted tochildrenandyouth •Atleast21yearsofage •Available24hoursadaytomeetthe needsofthechildintheirhome •AbletomeetStateofIllinoisFoster Homelicensingstandards •Abletoparticipateintraining
silkshastthethinblackflaspexatingblast.
andtarm.Textureandflasptope,thisfluantchasible
alm.Acardwhintoogumorbont.Prettysimple,glead
“Ithaslarchtosayfan.”Why?Elesaraandorderisfayof
butquastic,leamprebastandorderisfayofalm.
flaspnetexatingendmistofitsnooling.Spaffforlisn’tcubular
Prettysimple,gleadandtarmtextureandflaspnet.Textureand
tarm.Textureflaspnetexatingflaspnetexatingend.
chack.“Ithaslarchtosayfan.”Why?Prettysimple,gleadand
It’stope,thisfluantchasible.Silk,shast,lapeandbehastthethin
Openyourheartandyourhometoachild whoneedsapermament,lovinghome
1-800-123-3600 Forinformationabout servicesfortheblind
4a 4b
2b 7b 1c
Gary&JaniceJohnson,FosterParents
“ Welikeknowingthat we’remakingadifference inthelifeofachild.”
InterestedinFosterParenting? Formoreinformationaboutbecomingafoster parent,contactStacyGriffithat(123)456-7890, ormailthisformtotheaddressbelow. Name: Contact: Phone: Email: Address:
Comments:
C H I L D R E N ’ S H O M E
CUNNINGHAM
Tearthisformandsubmitto: CunninghamChildren’sHome Attn:FosterCareProgram 1405SouthCunninghamAvenue Chicago,IL61606
CunninghamChildrens’Home 1405SouthCunninghamAvenue Chicago,IL61606 P:123-456-7890|F:123-567-8901 www.cunninghamhome.net
CUNNINGHAM
C H I L D R E N ’ S H O M E
SubscribetoBefore&After
Typefaces
2(a–d)ITCFranklinGothicDemiCond a)8/10pt,b)11pt,c)13pt,d)9/13pt
1(a–d)ITCFranklinGothicBookCond a)8/10pt,b)9pt,c)11/16pt, d)9/13pt 6b
3(a–b)StempelSchneidlerBold a)35/32pt,b)13/17pt
8
C5M20Y95K5
C70M85Y10K20
Colors
9 10 C4M4Y25K0 11 C5M5Y5K60
Designawrap-aroundbrochure 0642
Youmaypassalongafreecopyofthisarticletoothers byclickinghere.Youmaynotalterthisarticle,andyou maynotchargeforit.Youmayquotebriefsections forreview;pleasecreditBefore&Aftermagazine,and letusknow.TolinkBefore&Aftermagazinetoyour Website,usethisURL:http://www.bamagazine.com. Forallotherpermissions,pleasecontactus.
Copyright©2006Before&Aftermagazine ISSN1049-0035.Allrightsreserved.
Designadvisor GwenAmos Before&Aftermagazine 323LincolnStreet,Roseville,CA95678 Telephone916-784-3880 Fax916-784-3995 E-mail[email protected] wwwhttp://www.bamagazine.com
JohnMcWadePublisherandcreativedirector GayeMcWadeAssociatepublisher VincentPascual Staffdesigner DexterMarkAbelleraStaffdesigner
Before&Aftermagazine Before&Afterhasbeensharingitspracticalapproach tographicdesignsince1990.Becauseourmodernworld hasmadedesignersofusall(readyornot),Before& Afterisdedicatedtomakinggraphicdesignunderstandable,usefulandevenfunforeveryone.
7(a–c)Veer.com| abc
6(a–c)iStockphoto.com| abc
Images
5StempelSchneidlerBlack|35pt
4(a–b)StempelSchneidlerRoman a)19/19.3pt,b)11/17pt
7a
3b 1b
7c
6c 2c
1d
1d 2d 1d
Didyoulearnfromthisarticle?Subscribe,and becomeamorecapable,confidentdesigner forpenniesperarticle.Tolearnmore,goto http://www.bamagazine.com/Subscribe E-mailthisarticle Topassalongafreecopyofthisarticleto others,clickhere. Joinoure-list Tobenotifiedbye-mailofnewarticlesas
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