Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small 1591391539
484 77 12MB
English Pages [264]
Recommend Papers
![Cracked it!: How to solve big problems and sell solutions like top strategy consultants [1st ed. 2018]
3319893742, 9783319893747](https://ebin.pub/img/200x200/cracked-it-how-to-solve-big-problems-and-sell-solutions-like-top-strategy-consultants-1st-ed-2018-3319893742-9783319893747.jpg)
File loading please wait...
Citation preview
iin
Why C How to Use
Everyday Ingenuity to Solve Problems
Big and Small
ae ® Ge &
Ge
$27.50
Robert FE. Kennedy challenged us to “dream of tiings that never were and say, ‘Why not?’” OULD YOU LIKE TO BUILD A BETTER \X | mousetrap? Or discover a better way to refinance mortgages, reduce teenage driving accidents, or eliminate spam? Would you like to challenge the status quo with creative new ideas—in your health care plan, at the IRS, or at your company? Many assume that such matters must be left to “experts.” But Barry Nalebuff and Ian Ayres demonstrate that the power to innovate is in all of us. This compelling book transforms RFK’s inspirational call into a framework for developing ideas that can change how we work, live, and govern. Why Not? is a primer for fresh business thinking, for problem solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? No. Nalebuff and Ayres have spent their careers solving problems and bringing new ideas to market—from insurance that protects your home equity to Honest Tea, bottled iced tea that actually tastes like tea. In Why Not? they bring innovation down to earth, showing that it isn’t just about high-tech breakthroughs, it’s about everyday ingenuity. Why Not? shows how to think in new ways about the things we see and do every day.
Nalebuff and Ayres outline simple methods for generating ingenious solutions to existing problems, and for applying existing solutions to new problems. They illustrate their arguments with provocative examples from business, law, and everyday life. Why not:
e Have telemarketers pay for your time when they call? ‘Continued on back flap
“£
a
iy.
esis
7
Fat,
eo
a
ae
erty:
~— a
ag)
’
me
aeae “er
sh an
Son)
he
a
ag
eets =