Table of contents : Tricks of the eBay Masters......Page 1 Contents at a Glance......Page 4 About the Author......Page 8 Introduction......Page 10 Part I:Tricks That Any eBay MemberCan Use......Page 18 1 How to Get Smarter About Buyingand Selling on eBay......Page 20 2 How to Deal with Feedback......Page 54 Part II:Tricks for More Successful Bidding......Page 68 3 How to Find What You Want to Buy ......Page 70 4 How to Be a Smarter—and Safer—Buyer......Page 86 5 How to Win More Auctions......Page 108 Part III:Tricks for More Successful Selling......Page 120 6 How to Make the Jump from Buyerto Seller......Page 122 7 How to Find Merchandise to Sell......Page 138 8 How to Maximize Your Close Rate......Page 158 9 How to Write Better Titles andDescriptions......Page 188 10 How to Enhance Your ProductListings with HTML......Page 206 11 How to Display Better ProductPhotos......Page 230 12 How to Better Manage YourAuctions......Page 258 13 How to Handle Customer Payments......Page 272 14 How to Pack and Ship MoreEfficiently......Page 282 15 How to Sell and Ship Internationally......Page 320 16 How to Create Happier Customers......Page 330 17 How to Deal with CustomerProblems—and Problem Customers......Page 336 18 How to Sell Specific Types of Items......Page 348 19 How to Sell More Products in aneBay Store......Page 368 20 How to Make Money as a TradingAssistant......Page 386 Index......Page 406