Total Customer Growth : Win and Grow Customers for Life with ABM and ABX 9781647046972, 9781647046989, 9781647046996

"Rock Solid ABM Bible," - Charles Cantu, founder of Rest Digital "TCG Will be the Next Acronym on Every M

105 61 3MB

English Pages 151 Year 2023

Table of contents :
Introduction

Part 1 - Strategic Foundations of Total Customer Growth
Chapter 1 Why ABM Is Transforming B2B Sales and Marketing
Chapter 2 The Total Customer Growth Framework
Chapter 3 Starting with Intent
Chapter 4 Targeting
Chapter 5 The Buyer Journey
Chapter 6 Campaign Strategies and Personalization
Chapter 7 Engagement and Content Planning

Part 2 - Executing ABM
Chapter 8 The ABM Technology Platform
Chapter 9 SDRs: ABM’s Secret Weapon
Chapter 10 Measurement Matters

Part 3 - ABM to ABX
Chapter 11 Envisioning ABX and Total Customer Growth
Chapter 12 Account Insight-Driven Growth
Chapter 13 Turning Customers into Positive Influencers

Part 4 - Get Moving. Get Scaling.
Chapter 14 Think/Crawl/Walk/Run
Chapter 15 Scaling and Evolving
Chapter 16 Being Agile
Chapter 17 The Total Customer Growth Organization

Epilogue – Why We Wrote This Book
Acknowledgements

Total Customer Growth : Win and Grow Customers for Life with ABM and ABX
9781647046972, 9781647046989, 9781647046996

Author / Uploaded
Adam Turinas
Ben Person

Similar Topics
Business

0 0 0
Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up

Recommend Papers

Rockstar Service, Rockstar Profits : Increase Your Revenues, Grow Your Business and Create Raving Fan Customers for Life 9781642792232, 9781642792225

RockStar Service, Rockstar Profits reveals a new, fast, easy way to increase revenues, grow a business, and create loyal

151 23 2MB Read more

Grow to Greatness: Smart Growth for Entrepreneurial Businesses 9780804781909

Grow to Greatness provides entrepreneurs with a roadmap for planning, prioritizing, pacing, and managing business growth

122 115 2MB Read more

CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience 9781937434748, 9781937434755

360 24 5MB Read more

Customer Relationship Management (CRM) for Medium and Small Enterprises: How to Find the Right Solution for Effectively Connecting with Your Customers [1 ed.] 9780367708894, 9780367708863, 9781003148388, 0367708892

Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entreprene

111 23 Read more

Customer Communities: Engage and Retain Customers to Build the future of your business 9781394172115, 9781394172122, 9781394172139

123 116 4MB Read more

Customer Centricity: Focus on the Right Customers for Strategic Advantage 9781613631010

A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most funda

117 45 1MB Read more

Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed [1st ed.] 9783030521660, 9783030521677

This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience w

1,016 115 22MB Read more

MANAGE YOUR SUBSCRIPTION BUSINESS: GROW YOUR CUSTOMER BASE

From newspapers, magazines, book- and fruit-of-the-month, all the way to today’s dizzying options in the digital world,

166 44 577KB Read more

The Technological Revolution in Financial Services: How Banks, Fintechs, and Customers Win Together 9781487533137

Industry specialists and thought leaders explain how financial services will evolve in the coming decade in response to

120 42 3MB Read more

Shade: Work with the Light, Grow Plants and Flowers, Bring Dark Corners to Life 9780711269569, 9780711269576

Learn how to transform dark and shady areas of your garden with lush, vibrant and colourful planting.

142 77 16MB Read more