Time and Media Markets (Routledge Communication Series) 080584113X, 9780805841138
This edited collection examines time and its relationship to and impact upon media industries, studying how the media in
372 77 907KB
English Pages 190 Year 2002
Table of contents :
CONTENTS......Page 8
Preface......Page 10
1 Time and Media Markets: An Introduction......Page 14
2 Media and Representations of Time......Page 26
3 Time as a Niche Dimension: Competition Between 29 the Internet and Television......Page 42
4 Temporal Aspects of Media Distribution......Page 62
5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost......Page 74
6 Time Management and CNN strategies (1980–2000)......Page 94
7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe......Page 108
8 Advertising and Internet Usage: A Perspective From Time and Media Planning......Page 126
9 Media Markets as Time Markets: The Case of Spain......Page 140
10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences......Page 158
11 Time and Media Markets: Summary and Research Agenda......Page 174
D......Page 186
L......Page 187
S......Page 188
Z......Page 189
V......Page 190
CONTENTS......Page 8
Preface......Page 10
1 Time and Media Markets: An Introduction......Page 14
2 Media and Representations of Time......Page 26
3 Time as a Niche Dimension: Competition Between 29 the Internet and Television......Page 42
4 Temporal Aspects of Media Distribution......Page 62
5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost......Page 74
6 Time Management and CNN strategies (1980–2000)......Page 94
7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe......Page 108
8 Advertising and Internet Usage: A Perspective From Time and Media Planning......Page 126
9 Media Markets as Time Markets: The Case of Spain......Page 140
10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences......Page 158
11 Time and Media Markets: Summary and Research Agenda......Page 174
D......Page 186
L......Page 187
S......Page 188
Z......Page 189
V......Page 190
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