The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers 0316365467

Today's manufacturers have to create instant desire for their product, and this book shows how they play with peopl

125 64 307MB

English Pages 289 [330] Year 1997

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The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
 0316365467

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