The Solutionists: How Businesses Can Fix the Future 1667391852, 9781464818974, 9781009157896, 9781009325844
In the face of our climate emergency, we desperately need solutionists working to fix the future. This is your handbook
469 122 2MB
English Pages 280 Year 2023
Table of contents :
Contents
Acknowledgements xiii
Introduction 1
1 Welcome to the Solutions Economy 14
Seeing the light 18
What about net zero? 22
The only constant is change 26
How do we get there? 27
2 Your star 34
Making changemakers 34
The point of vision 36
The point of grit 39
The point of flex 39
The point of fun 41
The point of soul 42
The itch to answer 44
Solutionist from the start 47
Life-changing moments 50
Thoughtful change 52
3 Architects, Accelerators and Actioners 55
Which type of Solutionist are you? 57
How can I use this? 74
ix
THIS PAGE IS INTENTIONALLY LEFT BLANK
CONTENTS
x
4 The Mississippi mind 77
The magic of changing your mind 78
Minds are made not born 80
First, fall in love with failure 85
Flex your mindset 87
Don’t sink your costs 88
Let’s get gritty 90
Calculated grit 95
Eyes on the horizon 98
5 Fix it formula 102
Fill your stack 103
Multiply your wins 105
Nice bum 107
Start stacking 109
6 Hope is a business plan 115
1. The business of energy solutions 115
2. The business of infrastructure solutions 117
3. The business of transport solutions 120
4. The business of food solutions 125
5. The business of material solutions 130
6. The business of financial solutions 133
7. The business of nature-based solutions 137
8. The business of digital solutions 139
9. The business of cultural solutions 143
Are you ready? 146
CONTENTS
xi
7 The quarter rule 148
What’s the point? 151
Why 25 per cent? 153
Who tipped the electric car? 155
Plant-based power 157
The other type of tip 162
8 Storytelling the solutions 166
Change the story, save the world 167
Storytelling as Solutionists 169
Marketing solutions 173
Greenhushing happens 178
Big-up benefits 180
Solutions movements 181
9 Myths and traps 185
The myths 186
The traps 189
10 Joyful entrepreneurship 196
Joy for its own sake 202
Deep breath 203
Set boundaries 203
Rest wisely 205
Be small 207
Accept unfinished business 209
Give empathy a break 210
Multiply wins 211
Remember why 213
CONTENTS
Contents
Acknowledgements xiii
Introduction 1
1 Welcome to the Solutions Economy 14
Seeing the light 18
What about net zero? 22
The only constant is change 26
How do we get there? 27
2 Your star 34
Making changemakers 34
The point of vision 36
The point of grit 39
The point of flex 39
The point of fun 41
The point of soul 42
The itch to answer 44
Solutionist from the start 47
Life-changing moments 50
Thoughtful change 52
3 Architects, Accelerators and Actioners 55
Which type of Solutionist are you? 57
How can I use this? 74
ix
THIS PAGE IS INTENTIONALLY LEFT BLANK
CONTENTS
x
4 The Mississippi mind 77
The magic of changing your mind 78
Minds are made not born 80
First, fall in love with failure 85
Flex your mindset 87
Don’t sink your costs 88
Let’s get gritty 90
Calculated grit 95
Eyes on the horizon 98
5 Fix it formula 102
Fill your stack 103
Multiply your wins 105
Nice bum 107
Start stacking 109
6 Hope is a business plan 115
1. The business of energy solutions 115
2. The business of infrastructure solutions 117
3. The business of transport solutions 120
4. The business of food solutions 125
5. The business of material solutions 130
6. The business of financial solutions 133
7. The business of nature-based solutions 137
8. The business of digital solutions 139
9. The business of cultural solutions 143
Are you ready? 146
CONTENTS
xi
7 The quarter rule 148
What’s the point? 151
Why 25 per cent? 153
Who tipped the electric car? 155
Plant-based power 157
The other type of tip 162
8 Storytelling the solutions 166
Change the story, save the world 167
Storytelling as Solutionists 169
Marketing solutions 173
Greenhushing happens 178
Big-up benefits 180
Solutions movements 181
9 Myths and traps 185
The myths 186
The traps 189
10 Joyful entrepreneurship 196
Joy for its own sake 202
Deep breath 203
Set boundaries 203
Rest wisely 205
Be small 207
Accept unfinished business 209
Give empathy a break 210
Multiply wins 211
Remember why 213
CONTENTS
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- Townsend
- Solitaire;
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