The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture 9781591840886, 1591840880
What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meani
252 96 12KB
English Pages 322 Year 2005
Table of contents :
Cover......Page 1
Contents......Page 9
1. The Database of Intentions......Page 13
2. Who. What, Where, Why, When, and How(Much)......Page 31
3. Search Before Google......Page 51
4. Google Is Born......Page 77
5. A Billion Dollars, One Nickel at a Time......Page 107
6. Google 2000-2004......Page 135
7. The Search Economy......Page 165
8. Search, Privacy, Government, and Evil......Page 201
9. Google Goes Public......Page 223
10. Google Today, Google Tomorrow......Page 241
11. Perfect Search......Page 263
Epilogue......Page 293
Acknowledgments......Page 297
Notes......Page 301
Index......Page 312
Cover......Page 1
Contents......Page 9
1. The Database of Intentions......Page 13
2. Who. What, Where, Why, When, and How(Much)......Page 31
3. Search Before Google......Page 51
4. Google Is Born......Page 77
5. A Billion Dollars, One Nickel at a Time......Page 107
6. Google 2000-2004......Page 135
7. The Search Economy......Page 165
8. Search, Privacy, Government, and Evil......Page 201
9. Google Goes Public......Page 223
10. Google Today, Google Tomorrow......Page 241
11. Perfect Search......Page 263
Epilogue......Page 293
Acknowledgments......Page 297
Notes......Page 301
Index......Page 312
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