The Culturally Customized Web Site 0750678496, 1865843830, 9780750678490

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website

230 40 3MB

English Pages 176 [177] Year 2011

Report DMCA / Copyright

DOWNLOAD PDF FILE

Table of contents :
Title Page......Page 2
Copyright......Page 5
Table of Contents......Page 8
Preface......Page 10
Foreword......Page 12
1 - Culture: The New Imperative in Web Design......Page 14
2 - The Rationale for Cultural Customization......Page 36
3 - A Cultural Values Framework for Web Design......Page 66
4 - Cultural Customization: Individualism-Collectivism......Page 84
5 - Cultural Customization: Uncertainty Avoidance......Page 106
6 - Cultural Customization: Power Distance......Page 124
7 - Cultural Customization: Masculinity-Femininity......Page 138
8 - Cultural Customization: High-Low Context......Page 152
9 - Cultural Customization: The Future Is Here......Page 164
Index......Page 174

The Culturally Customized Web Site
 0750678496, 1865843830, 9780750678490

  • 0 0 0
  • Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up
File loading please wait...
Recommend Papers