The Culturally Customized Web Site 0750678496, 1865843830, 9780750678490

Table of contents :
Title Page......Page 2
Copyright......Page 5
Table of Contents......Page 8
Preface......Page 10
Foreword......Page 12
1 - Culture: The New Imperative in Web Design......Page 14
2 - The Rationale for Cultural Customization......Page 36
3 - A Cultural Values Framework for Web Design......Page 66
4 - Cultural Customization: Individualism-Collectivism......Page 84
5 - Cultural Customization: Uncertainty Avoidance......Page 106
6 - Cultural Customization: Power Distance......Page 124
7 - Cultural Customization: Masculinity-Femininity......Page 138
8 - Cultural Customization: High-Low Context......Page 152
9 - Cultural Customization: The Future Is Here......Page 164
Index......Page 174