The Competitive Power of the Product Lifecycle: Revolutionise the way you sell your products (Management & Marketing Book 2) 9782806268396, 9782806270603

Product Lifecycle Management (Volume 5): What Happens Across the Product Lifecycle? (Decision Engineering) 3031468864, 9783031468865

This book explains ‘what goes on in a manufacturing company as a product goes through its lifecycle’. It describes more

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Revolutionise the Way You Work Using Outlook 2013 9780473337056, 0473337053

143 69 26MB Read more

The Marketing Mix: Master the 4 Ps of marketing (Management & Marketing Book 8) 9782806266125, 9782806269980

Master the 4 Ps of marketing  This book is a practical and accessible guide to understanding and implementing the marke

111 36 334KB Read more

Product Lifecycle Management (Volume 2): The Devil is in the Details (Decision Engineering) 303150657X, 9783031506574

This book moves beyond a general introduction to Product Lifecycle Management (PLM) and its basic elements to provide a

114 81 10MB Read more

Your Ad Here: The Cool Sell of Guerrilla Marketing 9780814764947

2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Commun

163 117 3MB Read more

Porter's Five Forces: Understand competitive forces and stay ahead of the competition (Management & Marketing Book 1) 9782806268389, 9782806270627

Understand competitive forces and stay ahead of the competition This book is a practical and accessible guide to unders

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Managing the Dynamics of New Product Development Processes a New Product Lifecycle Management Paradigm 9780857295699, 9780857295705, 0857295691, 0857295705

This practical work provides ways of improving the management of product development through advanced techniques specifi

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Does Your Marketing Sell? : The Secret of Effective Marketing Communications 1857883500, 9781857883503, 9781857884265

Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-f

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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing 1600050794, 9781600050794, 9781600050800

This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure the

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Product Lifecycle Management [3 ed.] 9783540781738, 3540781730

The significance of product lifecycle management (PLM – Product Lifecycle Management, formerly referred to, in a narrowe

316 73 2MB Read more