The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies (Marketing and Communication in Higher Education) [1st ed. 2023] 9783031304156, 9783031304149, 3031304144

The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies (Marketing and Communication in Higher Education) 9783031304149, 3031304144

This book explores the college textbook publishing industry, from its inception in medieval universities, through the la

145 88 3MB Read more

Higher Education Marketing in Africa: Explorations into Student Choice [1st ed.] 9783030393786, 9783030393793

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the m

336 39 5MB Read more

Cybersecurity Teaching in Higher Education [1st ed. 2023] 3031242157, 9783031242151

This book collects state-of-the-art curriculum development considerations, training methods, techniques, and best practi

156 13 2MB Read more

Cybersecurity Teaching in Higher Education [1st ed. 2023] 3031242157, 9783031242151

This book collects state-of-the-art curriculum development considerations, training methods, techniques, and best practi

175 101 3MB Read more

Marketing Careers in the Licensing Industry 9781585114023, 1585114022

333 6 200KB Read more

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing 2020041982, 2020041983, 9780367278786, 9780429298509

429 91 17MB Read more

Innovative Marketing Communications: Strategies for the Events Industry (Events Management) 0750663618, 9780750663618, 9780080492742

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight i

430 9 2MB Read more

Strategies for Supporting Inclusion and Diversity in the Academy: Higher Education, Aspiration and Inequality [1st ed.] 9783030435929, 9783030435936

This book explores tried and tested strategies that support student and faculty engagement and inclusion in the academy.

1,035 71 4MB Read more

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education 0674016343, 9780674016347, 0674011465, 9780674011465

How can you turn an English department into a revenue center? How do you grade students if they are "customers"

371 50 1MB Read more

Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing 9811216975, 9789811216978

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and

1,164 140 49MB Read more