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English Pages 233 [251] Year 1998
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An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital d
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Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship ba
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This is a critical study of the changing relationship between media and marketing communications in the digital age. It
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The study of material culture demonstrates that objects make people just as much as people make, exchange and consume ob
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Consumers no longer simply "buy stuff" - they forge their entire identities around a carefully selected set of
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Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and
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Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers
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An exploration of Japans television culture focused on primetime serials called trendy dramas, popular primetime serials
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