The Best Story Wins : How to Leverage Hollywood Storytelling in Business and Beyond 9781642790214

How the BJP Wins

705 177 189KB Read more

Reinventing Hollywood: How 1940s Filmmakers Changed Movie Storytelling 9780226487892

In the 1940s, American movies changed. Flashbacks began to be used in outrageous, unpredictable ways. Soundtracks flaunt

224 53 5MB Read more

From Berlin to Hollywood - and beyond 9781641917261

203 39 1MB Read more

Who Dares Wins in Business: How military principles can be employed for business success

387 74 1MB Read more

Storytelling in the New Hollywood: Understanding Classical Narrative Technique 9780674267787

Drawing on a wide range of films from the 1920s to the 1990s—from Keaton’s Our Hospitality to Casablanca to Terminator 2

148 17 20MB Read more

Storytelling in Business: The Authentic and Fluent Organization 9780804784955

For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of thei

121 81 2MB Read more

How to Hire the Best

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Successful Storytelling for Business: How to grab attention and communicate effectively with any audience 9782806269911, 9782806284020

Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this

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Comic Books Incorporated: How the Business of Comics Became the Business of Hollywood 9780520969865

Comic Books Incorporated tells the story of the US comic book business, reframing the history of the medium through an i

135 4 157MB Read more

B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade 3658385278, 9783658385279

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting

255 65 6MB Read more