The Attention Economy and How Media Works: Simple Truths for Marketers 9811515395, 9789811515392

The Attention Economy and How Media Works: Simple Truths for Marketers 9811515395, 9789811515392

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a wo

120 46 Read more

UnLearn: 101 Simple Truths For A Better Life

Life is hard, and the older we get, it only seems to get more complex. We can easily get overwhelmed trying to deal with

146 112 365KB Read more

Your Data is F**Ked - For Marketers: Growth Marketing, Strategy and Personalisation Handbook for Digital Marketers

Your data is F**ked. Here is why and how to fix it. Your data, reports, insights, and dashboards are totally F**ked. At

267 96 4MB Read more

Your Data is F**Ked - For Marketers: Growth Marketing, Strategy and Personalisation Handbook for Digital Marketers

Your data is F**ked. Here is why and how to fix it. Your data, reports, insights, and dashboards are totally F**ked. At

107 100 2MB Read more

How to do nothing: resisting the attention economy 9781612197494, 9781612197500, 2019013576, 2011128129, 1612197493

This thrilling critique of the forces vying for our attention re-defines what we think of as productivity, shows us a ne

241 59 2MB Read more

How our economy really works 9780856834424, 9780856832918, 9780856831355

395 42 995KB Read more

Human Capacity in the Attention Economy 1433832070, 9781433832079, 9781433832468

This edited volume investigates the impact of information technology through the lens of human cognitive capacity and th

282 64 1MB Read more

Is Maths Real?: How Simple Questions Lead Us to Mathematics’ Deepest Truths 9781788169523, 9781782839248

Why is -(-1) = 1? Why do odd and even numbers alternate? What's the point of algebra? Is maths even real? From imag

103 20 Read more

Is Maths Real?: How Simple Questions Lead Us to Mathematics’ Deepest Truths 1788169522, 9781788169523

Why is -(-1) = 1? Why do odd and even numbers alternate? What's the point of algebra? Is maths even real? From

180 102 5MB Read more

Human Capacity in the Attention Economy 1433832070, 9781433832079, 9781433832468

This edited volume investigates the impact of information technology through the lens of human cognitive capacity and th

442 31 7MB Read more