Table of contents : 1.What is CRM? 2.Getting to Know Your Customer 3.Conceptualizing the CRM Design from Business Requirements 4.Architecting Your CRM Solution – Preparing for Today and Tomorrow 5.Utilizing Artificial Intelligence and Machine Learning in Your CRM Strategy 6.GDPR and Regulatory Compliance 7.CRM Integration Strategies 8.Cloud Versus On-Premise Versus Hybrid – The Deployment of a CRM Platform 9.CRM Differentiators