The Art of CRM: Proven strategies for modern customer relationship management [1 ed.] 9781789538922

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase

1,758 121 24MB

English (US) Pages 360 Year 2019

Report DMCA / Copyright

DOWNLOAD EPUB FILE

Table of contents :
1.What is CRM?
2.Getting to Know Your Customer
3.Conceptualizing the CRM Design from Business Requirements
4.Architecting Your CRM Solution – Preparing for Today and Tomorrow
5.Utilizing Artificial Intelligence and Machine Learning in Your CRM Strategy
6.GDPR and Regulatory Compliance
7.CRM Integration Strategies
8.Cloud Versus On-Premise Versus Hybrid – The Deployment of a CRM Platform
9.CRM Differentiators

The Art of CRM: Proven strategies for modern customer relationship management [1 ed.]
 9781789538922

  • 0 0 0
  • Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up
Recommend Papers