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The 2000-2005 World Outlook for Video Game Consoles
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COPYRIGHT NOTICE ISBN: 0-7576-5411-8
All of Icon Group Ltd. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyrights laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. Icon Group Ltd. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from Icon Group Ltd. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report.
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Neither Icon Group Ltd. nor its employees can be held accountable for the use and subsequent actions of the user of the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we can not guarantee, given the volume of information, accuracy. Since the information given in this report is forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of this report.
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About Icon Group Ltd. Icon Group Ltd.’s primary mission is to assist managers with their international information needs using forwardlooking economic analysis. Icon Group has field offices in San Diego, Paris, Singapore, Hong Kong and Lomé, Togo (West Africa). Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies. Summarizing over 210 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategy. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. Covering over 190 countries, each study consists of forward-looking analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to ensure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry & Trade Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. Intranet Subscriptions: Icon Group Ltd. now offers full intranet subscriptions which brings millions of dollars of high-end global market research to the manager’s personal computer. For more information, please contact Icon Group via our web site: www.icongroupedition.com, or please email: [email protected]. In addition to these reports, Icon Group publishes similar studies for other product categories, issue areas, regions of the world, countries, cities and states (in the case of the United States). If you wish to receive a report that is customized or addressing a particular issue, feel free to contact Icon Group: Icon Group Customer Service 4370 La Jolla Village Drive, Fourth Floor San Diego, CA 92122 USA Tel: 858-546-4340 Fax: 858-546-4341 Email: [email protected] URL: www.icongroupedition.com Note: as statements and statistics in this report are forward-looking, the reader needs to read the last chapter for disclaimers and user agreement provisions. www.icongroupedition.com
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Table of Contents 1
INTRODUCTION
1.1 1.2 1.3 2
Overview Market Potential Estimation Methodology The Worldwide Market Potential for Video Game Consoles
AFRICA: VIDEO GAME CONSOLES
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 2.21 2.22 2.23 2.24 2.25 2.26 2.27 2.28 2.29 2.30 2.31 2.32 2.33 2.34 2.35 2.36 2.37
Executive Summary Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Djibouti Egypt Equatorial Guinea Eritrea Ethiopia Gabon Ghana Guinea Guinea-Bissau Ivory coast Kenya Lesotho Liberia Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria
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9 9 11 12
12 14 14 15 15 16 16 17 17 18 18 19 19 20 20 21 21 22 22 23 23 24 24 25 25 26 26 27 27 28 28 29 29 30 30 31 31 Ó2002 Icon Group Ltd.
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2.38 2.39 2.40 2.41 2.42 2.43 2.44 2.45 2.46 2.47 2.48 2.49 2.50 2.51 2.52 2.53 3
Republic of Congo Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Zambia Zimbabwe
ASIA: VIDEO GAME CONSOLES
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27
Executive Summary Bangladesh Bhutan Brunei Burma Cambodia China Hong Kong India Indonesia Japan Laos Macau Malaysia Maldives Mongolia Nepal North Korea Papua New Guinea Philippines Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam
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32 32 33 33 34 34 35 35 36 36 37 37 38 38 39 39 40
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EUROPE: VIDEO GAME CONSOLES
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 4.33 4.34 4.35 4.36 4.37 4.38 4.39 4.40 4.41 4.42 4.43
Executive Summary Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Macedonia Malta Moldova Monaco Netherlands Norway Poland Portugal Romania Russia Serbia and Montenegro Slovakia Slovenia Spain Sweden Switzerland
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55 57 57 58 58 59 59 60 60 61 61 62 62 63 63 64 64 65 65 66 66 67 67 68 68 69 69 70 70 71 71 72 72 73 73 74 74 75 75 76 76 77 77 Ó2002 Icon Group Ltd.
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4.44 4.45 5
LATIN AMERICA: VIDEO GAME CONSOLES
5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 6
Ukraine United Kingdom Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador El Salvador Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname Uruguay Venezuela
NORTH AMERICA & THE CARIBBEAN: VIDEO GAME CONSOLES
6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18
Executive Summary Antigua and Barbuda Bahamas Barbados Bermuda Canada Cuba Dominica Dominican Republic Grenada Haiti Jamaica Martinique Netherlands Antilles St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines Trinidad and Tobago
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78 78 79
79 80 81 81 82 82 83 83 84 84 85 85 86 86 87 87 88 88 89 89 90 91
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102
Executive Summary American Samoa Australia Fiji Kiribati Marshall Islands Micronesia Federation Nauru New Zealand Palau Solomon Islands Tonga Tuvalu Vanuatu
102 103 104 104 105 105 106 106 107 107 108 108 109 109
THE MIDDLE EAST: VIDEO GAME CONSOLES
8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 9
101
OCEANA: VIDEO GAME CONSOLES
7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 8
United States
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Executive Summary Afghanistan Armenia Azerbaijan Bahrain Iran Iraq Israel Jordan Kuwait Kyrgyzstan Lebanon Oman Pakistan Qatar Saudi Arabia Syrian Arab Republic Tajikistan Turkey Turkmenistan United Arab Emirates Uzbekistan Yemen
110 112 112 113 113 114 114 115 115 116 116 117 117 118 118 119 119 120 120 121 121 122 122
DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
9.1 9.2
Disclaimers & Safe Harbor Icon Group Ltd. User Agreement Provisions
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1 INTRODUCTION 1.1 OVERVIEW The liberalization of markets has lead to record levels of international investments. Icon Group’s primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, databases, publications and services to its clients. This report is one of many published by Icon Group Ltd. to assist executives and planners in monitoring and analyzing world markets. In addition to industry-specific studies, Icon Group Ltd.’s reports cover human resources management, export strategies, investment strategies, entry & marketing strategies, political and economic risk assessments and legal trends (e.g., intellectual property, licensing, and corruption). This report covers the world outlook for video game consoles across 235 countries. For each year reported, the estimates are given for the latent demand for the country in question. Icon Group uses a number of proprietary econometric models which project economic changes within each country and across countries. From there, market potential estimates are created. The units used in this report are: million US $. As shown in the report, the market potential for video game consoles is expected to reach $15,409.52 million by 2005. The distribution of the world market, however, will not be evenly distributed across regions. Europe will be the largest market with $5,346.39 million or 34.70 percent, followed by North America & the Caribbean with $4,772.64 million or 30.97 percent, and then Asia with $3,202.56 million or 20.78 percent of the world market. In essence, if a firm targets these top 3 regions, they cover come 86.45 percent of the world wide demand for video game consoles.
1.2 MARKET POTENTIAL ESTIMATION METHODOLOGY Icon Group uses a number of methodologies to create market potential estimates for products and services across markets, whether at the level of a region, country, or city. In this report, two modelling approaches are used. The first involves modelling the economic fundamentals of each market over time. This is based on standard models of economic growth (e.g. focussing on growth of income, or gross domestic product per capita). The second approach is more subtle. The second approach involves collecting information on the market size or market potential for the particular product or service in question, typically in national currency, and translating these into a common currency. Icon Group uses the U.S. dollar as its common currency across markets. For some categories and markets, basic demand indicators are reported in national statistics, as is mostly the case for the United States and other developed markets. In most of the world’s 230 countries, however, few statistics are available. For these, Icon Group uses www.icongroupedition.com
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econometric models to estimate these markets, and forecast these over time. As true for all forward-looking economic forecasts, certain critical assumptions must be made. Two types of assumptions are made for the models used in this report. The first type covers the socioeconomic and global environment. In essence, Icon Group assumes that dynamics seen in the past are likely to continue in the future, without major discontinuous changes. For example, if a city, country or region has not seen civil strife, major recessions, or substantial foreign exchange or currency changes, this is assumed to be the case over the forecast period. Likewise, the worldwide demand is foreseen to progress in a fashion similar to that seen in historical figures, based on aggregated data collected at the national level. The extent to which these assumptions are violated in the future will surely affect the accuracy of the forecasts presented here. The second type of assumption is of greater importance, especially for those markets where insufficient local information is reported in the public domain, or in markets where there is higher uncertainty. Here, we use cross-country econometric models of demand, often called a crosssectional pooled time series models with varying parameters. In simple terms, we assume an underlying consumption function that is allowed to vary over time and across geographic markets. Economists have long proposed various consumption functions. These include John Maynard Keynes, Simon Kuznets, Irving Fisher, Franco Modigliani, Albert Ando, Richard Brumberg, and Milton Friedman. Across these, and other authors, the consumption of a product (as opposed to the amount produced) is foreseen to vary depending on a number of local factors and the time frame that one considers (short-, medium- and long-run). In general, the variance of the market potential across markets is foreseen to be a function of variances in income, wealth, interest rates, expected future income, and a variety of exogenous factors, including geography and culture. Icon Group forecasts primarily rely on non-cultural economic factors in modelling cross-market demand, for a given product or service. We also model the market potential using a consumption function which assumes a constant average propensity to consume in the long run (i.e. as incomes rise, average consumption rates do not fall, as earlier argued by Keynes). Once the cross-market model of demand is specified, it is combined with the local economic models described above. As in all econometric exercises, the lack of local market figures in the public domain results in estimation errors. Furthermore, many intervening factors may arise over time that can materially affect the accuracy of the forecasts, including changes in local economic conditions, changes in political regimes, improvements in primary data, and currency fluctuations, among other factors. As the estimates and forecasts reported here are forwardlooking and subject to assumption-induced errors, you are asked to read the caveats and disclaimers at the end of this report.
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1.3 THE WORLDWIDE MARKET POTENTIAL FOR VIDEO GAME CONSOLES Worldwide Market Potential for Video Game Consoles (million US $): 2000 Region
Latent Demand million US $
% of Globe
_________________________________________________________________________________________________________
Europe North America & the Caribbean Asia Latin America Middle East Africa Oceana Total
3,987 3,002 2,351 584 572 240 162 10,898
36.6 27.5 21.6 5.4 5.2 2.2 1.5 100.0
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
Worldwide Market Potential for Video Game Consoles (million US $): 2000
Asia North America & the Caribbean
Latin America Other Europe
World Market for Video Game Consoles: 1995 - 2005 Year
World Market million US $
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7,881.79 8,957.33 10,050.95 9,982.58 10,368.13 10,918.97 11,668.66 12,502.09 13,399.77 14,367.00 15,409.52
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2 AFRICA: VIDEO GAME CONSOLES 2.1
EXECUTIVE SUMMARY Market Potential for Video Game Consoles in Africa (million US $): 2000
Country
Latent Demand million US $
% of Africa
_________________________________________________________________________________________________________
South Africa Algeria Egypt Nigeria Libya Morocco Tunisia Cameroon Sudan Ivory coast Angola Kenya Congo (formerly Zaire) Tanzania Ghana Ethiopia Zimbabwe Senegal Uganda Gabon Botswana Zambia Burkina Faso Madagascar Guinea Other Total
56 29 21 16 15 13 7 7 6 5 5 5 5 4 3 3 3 3 3 3 2 2 2 2 2 18 240
23.23% 12.02% 8.64% 6.77% 6.12% 5.34% 3.03% 2.95% 2.36% 2.23% 2.06% 2.05% 2.01% 1.48% 1.43% 1.38% 1.35% 1.28% 1.24% 1.14% 0.79% 0.75% 0.69% 0.66% 0.62% 8.28% 100.00%
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Market Potential for Video Game Consoles in Africa (million US $): 2000 Egypt
Nigeria
Algeria
Other South Africa
The Market for Video Game Consoles in Africa: 1995 - 2005 Year
million US $
% of Globe
191.84 211.17 230.29 227.60 233.10 241.74 256.18 272.42 289.72 308.15 327.79
2.43 2.36 2.29 2.28 2.25 2.21 2.20 2.18 2.16 2.14 2.13
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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ALGERIA Video Game Consoles (million US $): Algeria 1995 - 2005
Year
Algeria
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
24 26 28 28 28 29 31 33 35 38 40
12.25% 12.20% 12.15% 12.11% 12.05% 12.02% 12.05% 12.10% 12.14% 12.19% 12.23%
0.29% 0.28% 0.27% 0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.3
ANGOLA Video Game Consoles (million US $): Angola 1995 - 2005
Year
Angola
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 5 5 5 5 5 6 6 7 7
2.13% 2.12% 2.10% 2.09% 2.07% 2.06% 2.07% 2.09% 2.10% 2.11% 2.12%
0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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BENIN Video Game Consoles (million US $): Benin 1995 - 2005
Year
Benin
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 2
0.48% 0.47% 0.47% 0.46% 0.45% 0.45% 0.45% 0.46% 0.47% 0.47% 0.48%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.5
BOTSWANA Video Game Consoles (million US $): Botswana 1995 - 2005
Year
Botswana
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 2 2 2 2 2 2 2 2 2 3
0.76% 0.76% 0.77% 0.78% 0.78% 0.79% 0.79% 0.78% 0.77% 0.77% 0.76%
0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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BURKINA FASO Video Game Consoles (million US $): Burkina Faso 1995 - 2005
Year
Burkina Faso
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 2 2 2 2 2 2 2 2 2
0.71% 0.70% 0.70% 0.70% 0.69% 0.69% 0.69% 0.70% 0.70% 0.70% 0.71%
0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.7
BURUNDI Video Game Consoles (million US $): Burundi 1995 - 2005
Year
Burundi
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 1 1 1 1 1 1 1 1 1 1
0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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CAMEROON Video Game Consoles (million US $): Cameroon 1995 - 2005
Year
Cameroon
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
6 6 7 7 7 7 8 8 8 9 9
2.88% 2.90% 2.91% 2.93% 2.94% 2.95% 2.94% 2.93% 2.92% 2.90% 2.89%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.9
CAPE VERDE Video Game Consoles (million US $): Cape Verde 1995 - 2005
Year
Cape Verde
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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2.10 CENTRAL AFRICAN REPUBLIC Video Game Consoles (million US $): Central African Republic 1995 - 2005 Year
Central African Republic
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.28% 0.28% 0.28% 0.28%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.11 CHAD Video Game Consoles (million US $): Chad 1995 - 2005 Year
Chad
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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2.12 COMOROS Video Game Consoles (million US $): Comoros 1995 - 2005 Year
Comoros
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.06% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.13 CONGO (FORMERLY ZAIRE) Video Game Consoles (million US $): Congo (formerly Zaire) 1995 - 2005 Year
Congo (formerly Zaire)
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 4 4 4 5 5 5 5 5 6 6
1.76% 1.82% 1.87% 1.92% 1.97% 2.01% 1.98% 1.93% 1.88% 1.84% 1.79%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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2.14 DJIBOUTI Video Game Consoles (million US $): Djibouti 1995 - 2005 Year
Djibouti
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.15 EGYPT Video Game Consoles (million US $): Egypt 1995 - 2005 Year
Egypt
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
17 19 20 20 20 21 22 24 25 27 29
8.92% 8.86% 8.80% 8.74% 8.68% 8.64% 8.68% 8.73% 8.79% 8.84% 8.89%
0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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2.16 EQUATORIAL GUINEA Video Game Consoles (million US $): Equatorial Guinea 1995 - 2005 Year
Equatorial Guinea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.17 ERITREA Video Game Consoles (million US $): Eritrea 1995 - 2005 Year
Eritrea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.09%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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2.18 ETHIOPIA Video Game Consoles (million US $): Ethiopia 1995 - 2005 Year
Ethiopia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 3 4 4 4 4 5
1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.19 GABON Video Game Consoles (million US $): Gabon 1995 - 2005 Year
Gabon
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 2 3 3 3 3 3 3 3 3 4
1.12% 1.13% 1.13% 1.13% 1.14% 1.14% 1.14% 1.13% 1.13% 1.13% 1.12%
0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
23
2.20 GHANA Video Game Consoles (million US $): Ghana 1995 - 2005 Year
Ghana
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 3 4 4 4 5 5
1.52% 1.50% 1.48% 1.46% 1.45% 1.43% 1.45% 1.46% 1.48% 1.49% 1.51%
0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.03% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.21 GUINEA Video Game Consoles (million US $): Guinea 1995 - 2005 Year
Guinea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 2 2 2 2 2 2
0.64% 0.63% 0.63% 0.63% 0.62% 0.62% 0.62% 0.63% 0.63% 0.63% 0.64%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
24
2.22 GUINEA-BISSAU Video Game Consoles (million US $): Guinea-Bissau 1995 - 2005 Year
Guinea-Bissau
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.23 IVORY COAST Video Game Consoles (million US $): Ivory coast 1995 - 2005 Year
Ivory coast
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 5 5 5 5 5 6 6 7 7 8
2.36% 2.33% 2.30% 2.28% 2.25% 2.23% 2.25% 2.27% 2.30% 2.32% 2.35%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
25
2.24 KENYA Video Game Consoles (million US $): Kenya 1995 - 2005 Year
Kenya
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 5 5 5 5 5 5 6 6 7 7
2.18% 2.15% 2.12% 2.10% 2.07% 2.05% 2.07% 2.09% 2.12% 2.14% 2.16%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.25 LESOTHO Video Game Consoles (million US $): Lesotho 1995 - 2005 Year
Lesotho
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 1 1 1 1 1 1 1 1 1 1
0.25% 0.24% 0.23% 0.22% 0.21% 0.21% 0.21% 0.22% 0.23% 0.24% 0.25%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
26
2.26 LIBERIA Video Game Consoles (million US $): Liberia 1995 - 2005 Year
Liberia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 1 1 1 1 1 1 1 1 1 1
0.23% 0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.23%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.27 LIBYA Video Game Consoles (million US $): Libya 1995 - 2005 Year
Libya
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
11 12 14 14 14 15 16 16 17 18 19
5.67% 5.77% 5.87% 5.96% 6.05% 6.12% 6.06% 5.97% 5.89% 5.80% 5.72%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
27
2.28 MADAGASCAR Video Game Consoles (million US $): Madagascar 1995 - 2005 Year
Madagascar
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 2 2 2 2 2 2 2 2 2
0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.29 MALAWI Video Game Consoles (million US $): Malawi 1995 - 2005 Year
Malawi
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 2
0.48% 0.46% 0.45% 0.44% 0.42% 0.42% 0.42% 0.43% 0.45% 0.46% 0.47%
0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
28
2.30 MALI Video Game Consoles (million US $): Mali 1995 - 2005 Year
Mali
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 2 2 2 2 2
0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.31 MAURITANIA Video Game Consoles (million US $): Mauritania 1995 - 2005 Year
Mauritania
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 1 1 1 1 1 1 1 1 1 1
0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
29
2.32 MAURITIUS Video Game Consoles (million US $): Mauritius 1995 - 2005 Year
Mauritius
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 2 2 2 2
0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55%
0.00% 0.01% 0.00% 0.01% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.33 MOROCCO Video Game Consoles (million US $): Morocco 1995 - 2005 Year
Morocco
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
9 10 11 12 12 13 13 14 15 15 16
4.72% 4.86% 4.99% 5.11% 5.24% 5.34% 5.25% 5.13% 5.01% 4.90% 4.78%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
30
2.34 MOZAMBIQUE Video Game Consoles (million US $): Mozambique 1995 - 2005 Year
Mozambique
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.32% 0.33% 0.34% 0.34% 0.35% 0.36% 0.35% 0.34% 0.34% 0.33% 0.33%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.35 NAMIBIA Video Game Consoles (million US $): Namibia 1995 - 2005 Year
Namibia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.41% 0.41% 0.40% 0.39% 0.39% 0.38% 0.38% 0.39% 0.40% 0.40% 0.41%
0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
31
2.36 NIGER Video Game Consoles (million US $): Niger 1995 - 2005 Year
Niger
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 2 2 2 2
0.60% 0.59% 0.58% 0.57% 0.56% 0.55% 0.56% 0.57% 0.58% 0.59% 0.60%
0.00% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00% 0.00% 0.01% 0.00% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.37 NIGERIA Video Game Consoles (million US $): Nigeria 1995 - 2005 Year
Nigeria
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
13 14 16 15 16 16 17 18 20 21 22
6.75% 6.76% 6.76% 6.77% 6.77% 6.77% 6.77% 6.77% 6.77% 6.76% 6.76%
0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
32
2.38 REPUBLIC OF CONGO Video Game Consoles (million US $): Republic of Congo 1995 - 2005 Year
Republic of Congo
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 2 2 2
0.54% 0.54% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.54% 0.54%
0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.39 RWANDA Video Game Consoles (million US $): Rwanda 1995 - 2005 Year
Rwanda
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.44% 0.45% 0.46% 0.47% 0.48% 0.48% 0.48% 0.47% 0.46% 0.45% 0.45%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
33
2.40 SAO TOME E PRINCIPE Video Game Consoles (million US $): Sao Tome E Principe 1995 - 2005 Year
Sao Tome E Principe
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.41 SENEGAL Video Game Consoles (million US $): Senegal 1995 - 2005 Year
Senegal
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 3 3 4 4 4 4
1.34% 1.33% 1.32% 1.30% 1.29% 1.28% 1.29% 1.30% 1.31% 1.32% 1.33%
0.03% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
34
2.42 SIERRA LEONE Video Game Consoles (million US $): Sierra Leone 1995 - 2005 Year
Sierra Leone
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 1 1 1 1 1 1 1 1 1 1
0.25% 0.26% 0.26% 0.27% 0.27% 0.28% 0.27% 0.27% 0.26% 0.26% 0.25%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.43 SOMALIA Video Game Consoles (million US $): Somalia 1995 - 2005 Year
Somalia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.29% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.29%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
35
2.44 SOUTH AFRICA Video Game Consoles (million US $): South Africa 1995 - 2005 Year
South Africa
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
45 50 54 53 54 56 60 64 68 72 77
23.58% 23.50% 23.43% 23.36% 23.29% 23.23% 23.28% 23.35% 23.42% 23.48% 23.54%
0.57% 0.55% 0.53% 0.53% 0.52% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.45 SUDAN Video Game Consoles (million US $): Sudan 1995 - 2005 Year
Sudan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 5 5 5 5 6 6 6 7 7 7
2.21% 2.24% 2.28% 2.31% 2.34% 2.36% 2.34% 2.31% 2.28% 2.25% 2.22%
0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
36
2.46 SWAZILAND Video Game Consoles (million US $): Swaziland 1995 - 2005 Year
Swaziland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 1 1 1 1 1
0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.47 TANZANIA Video Game Consoles (million US $): Tanzania 1995 - 2005 Year
Tanzania
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 4 4 4 4 5 5
1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
37
2.48 THE GAMBIA Video Game Consoles (million US $): The Gambia 1995 - 2005 Year
The Gambia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.49 TOGO Video Game Consoles (million US $): Togo 1995 - 2005 Year
Togo
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.36% 0.35% 0.35% 0.34% 0.34% 0.33% 0.34% 0.34% 0.35% 0.35% 0.36%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
38
2.50 TUNISIA Video Game Consoles (million US $): Tunisia 1995 - 2005 Year
Tunisia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
6 7 7 7 7 7 8 8 9 10 10
3.16% 3.13% 3.10% 3.07% 3.05% 3.03% 3.05% 3.07% 3.10% 3.12% 3.14%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.51 UGANDA Video Game Consoles (million US $): Uganda 1995 - 2005 Year
Uganda
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 3 3 3 4 4 4
1.36% 1.33% 1.30% 1.28% 1.26% 1.24% 1.26% 1.28% 1.30% 1.32% 1.34%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
39
2.52 ZAMBIA Video Game Consoles (million US $): Zambia 1995 - 2005 Year
Zambia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 2 2 2 2 2 2 2 2 2 2
0.70% 0.72% 0.73% 0.74% 0.75% 0.75% 0.75% 0.74% 0.73% 0.72% 0.71%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.53 ZIMBABWE Video Game Consoles (million US $): Zimbabwe 1995 - 2005 Year
Zimbabwe
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 3 3 3 3 3 3 4 4 4 4
1.24% 1.26% 1.29% 1.31% 1.33% 1.35% 1.34% 1.31% 1.29% 1.27% 1.25%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
40
3 ASIA: VIDEO GAME CONSOLES 3.1
EXECUTIVE SUMMARY Market Potential for Video Game Consoles in Asia (million US $): 2000
Country
Latent Demand million US $
% of Asia
1,448 227 157 133 93 61 51 37 27 27 21 18 15 12 8 4 4 2 2 2 1 1 1 0 0 0 2,351
61.59% 9.64% 6.66% 5.64% 3.97% 2.57% 2.15% 1.58% 1.16% 1.12% 0.88% 0.77% 0.62% 0.49% 0.35% 0.17% 0.16% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.46% 100.00%
_________________________________________________________________________________________________________
Japan China India South Korea Taiwan Indonesia Thailand Hong Kong Malaysia Philippines Singapore Burma North Korea Bangladesh Vietnam Sri Lanka Brunei Papua New Guinea Mongolia Nepal Cambodia Macau Laos Seychelles Bhutan Other Total
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
41
Market Potential for Video Game Consoles in Asia (million US $): 2000 China India South Korea
Japan
Other
The Market for Video Game Consoles in Asia: 1995 - 2005 Year
million US $
% of Globe
1,875.62 2,061.45 2,245.29 2,216.83 2,268.53 2,351.46 2,492.99 2,653.07 2,824.14 3,007.02 3,202.56
23.80 23.01 22.34 22.21 21.88 21.54 21.36 21.22 21.08 20.93 20.78
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
3.2
42
BANGLADESH Video Game Consoles (million US $): Bangladesh 1995 - 2005
Year
Bangladesh
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
10 11 11 11 11 12 12 13 14 15 16
0.51% 0.51% 0.50% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.50% 0.51%
0.12% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.3
BHUTAN Video Game Consoles (million US $): Bhutan 1995 - 2005
Year
Bhutan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
3.4
43
BRUNEI Video Game Consoles (million US $): Brunei 1995 - 2005
Year
Brunei
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 4 4 4 4 4 4 5 5 5
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.5
BURMA Video Game Consoles (million US $): Burma 1995 - 2005
Year
Burma
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
16 17 18 18 18 18 19 21 23 25 27
0.83% 0.82% 0.80% 0.79% 0.78% 0.77% 0.78% 0.79% 0.80% 0.81% 0.83%
0.19% 0.18% 0.18% 0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.17% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
3.6
44
CAMBODIA Video Game Consoles (million US $): Cambodia 1995 - 2005
Year
Cambodia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 2 2 2 2
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.7
CHINA Video Game Consoles (million US $): China 1995 - 2005
Year
China
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
208 221 234 225 224 227 245 268 293 320 350
11.07% 10.74% 10.43% 10.15% 9.86% 9.64% 9.84% 10.10% 10.37% 10.64% 10.92%
2.63% 2.47% 2.33% 2.25% 2.15% 2.07% 2.10% 2.14% 2.18% 2.22% 2.26%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
3.8
45
HONG KONG Video Game Consoles (million US $): Hong Kong 1995 - 2005
Year
Hong Kong
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
31 34 37 36 36 37 40 43 46 49 53
1.66% 1.64% 1.63% 1.61% 1.59% 1.58% 1.59% 1.61% 1.62% 1.64% 1.65%
0.39% 0.37% 0.36% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.9
INDIA Video Game Consoles (million US $): India 1995 - 2005
Year
India
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
133 144 155 151 153 157 168 180 194 209 225
7.07% 6.98% 6.89% 6.81% 6.72% 6.66% 6.72% 6.80% 6.87% 6.95% 7.03%
1.68% 1.60% 1.54% 1.51% 1.47% 1.43% 1.43% 1.44% 1.44% 1.45% 1.46%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
46
3.10 INDONESIA Video Game Consoles (million US $): Indonesia 1995 - 2005 Year
Indonesia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
53 57 61 59 59 61 65 70 76 83 90
2.82% 2.76% 2.71% 2.66% 2.61% 2.57% 2.60% 2.65% 2.70% 2.75% 2.79%
0.67% 0.63% 0.60% 0.59% 0.57% 0.55% 0.55% 0.56% 0.56% 0.57% 0.58%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.11 JAPAN Video Game Consoles (million US $): Japan 1995 - 2005 Year
Japan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1,082 1,208 1,334 1,335 1,384 1,448 1,522 1,601 1,683 1,770 1,861
57.67% 58.58% 59.43% 60.20% 61.00% 61.59% 61.05% 60.32% 59.59% 58.84% 58.10%
13.72% 13.48% 13.27% 13.36% 13.34% 13.26% 13.04% 12.80% 12.55% 12.31% 12.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
47
3.12 LAOS Video Game Consoles (million US $): Laos 1995 - 2005 Year
Laos
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.02% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.13 MACAU Video Game Consoles (million US $): Macau 1995 - 2005 Year
Macau
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 2 2 2
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
48
3.14 MALAYSIA Video Game Consoles (million US $): Malaysia 1995 - 2005 Year
Malaysia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
25 27 28 27 27 27 30 32 35 39 42
1.33% 1.29% 1.25% 1.22% 1.19% 1.16% 1.18% 1.21% 1.24% 1.28% 1.31%
0.31% 0.29% 0.28% 0.27% 0.26% 0.25% 0.25% 0.25% 0.26% 0.26% 0.27%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.15 MALDIVES Video Game Consoles (million US $): Maldives 1995 - 2005 Year
Maldives
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
49
3.16 MONGOLIA Video Game Consoles (million US $): Mongolia 1995 - 2005 Year
Mongolia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 2 2 2 2 2 2 2 2 3 3
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.01% 0.01% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.17 NEPAL Video Game Consoles (million US $): Nepal 1995 - 2005 Year
Nepal
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 2 2 2 2 2 2 2 2 2 2
0.00% 0.07% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
50
3.18 NORTH KOREA Video Game Consoles (million US $): North Korea 1995 - 2005 Year
North Korea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
10 12 13 13 14 15 15 16 17 17 18
0.55% 0.57% 0.58% 0.60% 0.61% 0.62% 0.61% 0.60% 0.59% 0.57% 0.56%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.19 PAPUA NEW GUINEA Video Game Consoles (million US $): Papua New Guinea 1995 - 2005 Year
Papua New Guinea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 2 2 2 2 2 2 2 2 2 2
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
51
3.20 PHILIPPINES Video Game Consoles (million US $): Philippines 1995 - 2005 Year
Philippines
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
22 24 26 25 26 27 28 30 33 35 38
1.18% 1.17% 1.15% 1.14% 1.13% 1.12% 1.13% 1.14% 1.15% 1.16% 1.17%
0.28% 0.26% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.21 SEYCHELLES Video Game Consoles (million US $): Seychelles 1995 - 2005 Year
Seychelles
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
52
3.22 SINGAPORE Video Game Consoles (million US $): Singapore 1995 - 2005 Year
Singapore
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
19 20 21 20 20 21 22 24 27 29 31
0.99% 0.96% 0.94% 0.92% 0.90% 0.88% 0.89% 0.91% 0.93% 0.95% 0.98%
0.23% 0.22% 0.21% 0.20% 0.19% 0.19% 0.19% 0.19% 0.19% 0.20% 0.20%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.23 SOUTH KOREA Video Game Consoles (million US $): South Korea 1995 - 2005 Year
South Korea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
121 129 137 131 131 133 144 157 171 187 204
6.45% 6.26% 6.08% 5.93% 5.76% 5.64% 5.75% 5.90% 6.05% 6.20% 6.36%
1.53% 1.44% 1.36% 1.31% 1.26% 1.21% 1.22% 1.25% 1.27% 1.29% 1.32%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
53
3.24 SRI LANKA Video Game Consoles (million US $): Sri Lanka 1995 - 2005 Year
Sri Lanka
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 4 4 4 4 4 4 5 5 5 6
0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.03% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.25 TAIWAN Video Game Consoles (million US $): Taiwan 1995 - 2005 Year
Taiwan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
80 86 93 90 91 93 100 108 116 126 135
4.25% 4.19% 4.13% 4.07% 4.01% 3.97% 4.01% 4.06% 4.12% 4.17% 4.22%
1.01% 0.96% 0.92% 0.90% 0.87% 0.85% 0.85% 0.86% 0.86% 0.87% 0.87%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
54
3.26 THAILAND Video Game Consoles (million US $): Thailand 1995 - 2005 Year
Thailand
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
45 48 52 50 50 51 55 59 65 70 76
2.40% 2.34% 2.29% 2.24% 2.19% 2.15% 2.19% 2.23% 2.28% 2.33% 2.38%
0.57% 0.54% 0.51% 0.49% 0.48% 0.46% 0.46% 0.47% 0.48% 0.48% 0.49%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.27 VIETNAM Video Game Consoles (million US $): Vietnam 1995 - 2005 Year
Vietnam
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
8 8 9 8 8 8 9 10 11 12 13
0.40% 0.39% 0.38% 0.37% 0.36% 0.35% 0.36% 0.37% 0.38% 0.39% 0.39%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
55
4 EUROPE: VIDEO GAME CONSOLES 4.1
EXECUTIVE SUMMARY Market Potential for Video Game Consoles in Europe (million US $): 2000
Country
Latent Demand million US $
% of Europe
782 513 456 420 373 225 124 106 105 96 84 83 73 70 58 54 38 37 34 32 28 26 23 19 14 114 3,987
19.60% 12.85% 11.42% 10.54% 9.35% 5.64% 3.10% 2.64% 2.63% 2.40% 2.10% 2.08% 1.83% 1.75% 1.44% 1.36% 0.94% 0.92% 0.85% 0.81% 0.70% 0.65% 0.58% 0.46% 0.35% 3.01% 100.00%
_________________________________________________________________________________________________________
Germany France Italy United Kingdom Russia Spain Netherlands Ukraine Switzerland Sweden Belgium Norway Poland Austria Finland Denmark Portugal Greece Romania Czech Republic Kazakhstan Belarus Hungary Ireland Slovakia Other Total
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
56
Market Potential for Video Game Consoles in Europe (million US $): 2000 Italy
United Kingdom
France
Other Germany
The Market for Video Game Consoles in Europe: 1995 - 2005 Year
million US $
% of Globe
3,124.45 3,449.89 3,772.83 3,738.18 3,838.77 3,989.03 4,219.55 4,476.27 4,748.97 5,038.65 5,346.39
39.64 38.51 37.54 37.45 37.02 36.53 36.16 35.80 35.44 35.07 34.70
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
4.2
57
ALBANIA Video Game Consoles (million US $): Albania 1995 - 2005
Year
Albania
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 2 2 2 2 2 2 2 2 3 3
0.00% 0.00% 0.00% 0.04% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.3
ANDORRA Video Game Consoles (million US $): Andorra 1995 - 2005
Year
Andorra
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
4.4
58
AUSTRIA Video Game Consoles (million US $): Austria 1995 - 2005
Year
Austria
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
55 61 66 66 67 70 74 79 84 89 94
1.76% 1.76% 1.75% 1.75% 1.75% 1.75% 1.75% 1.75% 1.75% 1.76% 1.76%
0.69% 0.67% 0.66% 0.65% 0.65% 0.64% 0.63% 0.62% 0.62% 0.61% 0.61%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.5
BELARUS Video Game Consoles (million US $): Belarus 1995 - 2005
Year
Belarus
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
18 20 23 23 25 26 27 28 29 30 31
0.57% 0.59% 0.60% 0.62% 0.64% 0.65% 0.64% 0.62% 0.61% 0.59% 0.58%
0.22% 0.22% 0.22% 0.23% 0.23% 0.24% 0.23% 0.22% 0.21% 0.20% 0.20%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
4.6
59
BELGIUM Video Game Consoles (million US $): Belgium 1995 - 2005
Year
Belgium
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
66 73 79 79 81 84 89 94 100 106 113
2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10%
0.83% 0.81% 0.79% 0.78% 0.77% 0.76% 0.76% 0.75% 0.74% 0.73% 0.73%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.7
BOSNIA AND HERZEGOVINA Video Game Consoles (million US $): Bosnia and Herzegovina 1995 - 2005
Year
Bosnia and Herzegovina
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 5 5 5 5 6 6 6 7 7
0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
4.8
60
BULGARIA Video Game Consoles (million US $): Bulgaria 1995 - 2005
Year
Bulgaria
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
11 12 13 13 14 14 15 16 17 18 19
0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35%
0.14% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.9
CROATIA Video Game Consoles (million US $): Croatia 1995 - 2005
Year
Croatia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
10 11 12 12 13 13 14 15 16 16 17
0.32% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.32% 0.32% 0.32% 0.32%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
61
4.10 CYPRUS Video Game Consoles (million US $): Cyprus 1995 - 2005 Year
Cyprus
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 2 3 3 3 3 3 3 3 4 4
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.00%
0.00% 0.02% 0.02% 0.00% 0.02% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.11 CZECH REPUBLIC Video Game Consoles (million US $): Czech Republic 1995 - 2005 Year
Czech Republic
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
27 30 32 31 32 32 35 37 40 43 46
0.87% 0.85% 0.84% 0.83% 0.82% 0.81% 0.82% 0.83% 0.84% 0.85% 0.86%
0.34% 0.33% 0.31% 0.31% 0.30% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
62
4.12 DENMARK Video Game Consoles (million US $): Denmark 1995 - 2005 Year
Denmark
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
44 48 52 51 53 54 58 61 66 70 74
1.39% 1.38% 1.38% 1.37% 1.36% 1.36% 1.36% 1.37% 1.37% 1.38% 1.39%
0.55% 0.53% 0.51% 0.51% 0.50% 0.49% 0.49% 0.49% 0.48% 0.48% 0.48%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.13 ESTONIA Video Game Consoles (million US $): Estonia 1995 - 2005 Year
Estonia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 4 4 4 4 4 5 5 6 6
0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11%
0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
63
4.14 FINLAND Video Game Consoles (million US $): Finland 1995 - 2005 Year
Finland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
49 53 57 56 56 58 62 66 71 77 83
1.55% 1.53% 1.50% 1.48% 1.46% 1.44% 1.46% 1.48% 1.50% 1.52% 1.54%
0.61% 0.58% 0.56% 0.55% 0.54% 0.52% 0.52% 0.53% 0.53% 0.53% 0.53%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.15 FRANCE Video Game Consoles (million US $): France 1995 - 2005 Year
France
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
404 445 487 482 494 513 543 577 612 650 691
12.92% 12.91% 12.89% 12.88% 12.87% 12.85% 12.86% 12.88% 12.89% 12.90% 12.91%
5.12% 4.97% 4.84% 4.82% 4.76% 4.69% 4.65% 4.61% 4.57% 4.52% 4.48%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
64
4.16 GEORGIA Video Game Consoles (million US $): Georgia 1995 - 2005 Year
Georgia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7 8 9 9 10 11 11 11 12 12 12
0.22% 0.23% 0.24% 0.25% 0.25% 0.26% 0.25% 0.25% 0.24% 0.23% 0.23%
0.00% 0.00% 0.00% 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.17 GERMANY Video Game Consoles (million US $): Germany 1995 - 2005 Year
Germany
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
606 671 736 730 751 782 826 875 926 981 1,039
19.40% 19.45% 19.49% 19.53% 19.57% 19.60% 19.57% 19.54% 19.50% 19.46% 19.43%
7.69% 7.49% 7.31% 7.31% 7.24% 7.16% 7.07% 6.99% 6.91% 6.82% 6.74%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
65
4.18 GREECE Video Game Consoles (million US $): Greece 1995 - 2005 Year
Greece
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
29 32 35 35 36 37 39 41 44 46 49
0.91% 0.91% 0.92% 0.92% 0.92% 0.92% 0.92% 0.92% 0.92% 0.91% 0.91%
0.36% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33% 0.32% 0.32% 0.31%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.19 HUNGARY Video Game Consoles (million US $): Hungary 1995 - 2005 Year
Hungary
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
21 23 24 23 23 23 25 27 30 33 36
0.67% 0.65% 0.63% 0.61% 0.59% 0.58% 0.59% 0.61% 0.62% 0.64% 0.66%
0.26% 0.25% 0.23% 0.23% 0.22% 0.21% 0.21% 0.21% 0.22% 0.22% 0.23%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
66
4.20 ICELAND Video Game Consoles (million US $): Iceland 1995 - 2005 Year
Iceland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 2 3 3 3 3 3 3 3 4 4
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.21 IRELAND Video Game Consoles (million US $): Ireland 1995 - 2005 Year
Ireland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
16 17 19 18 18 19 20 22 23 25 27
0.51% 0.50% 0.49% 0.48% 0.47% 0.46% 0.47% 0.48% 0.49% 0.49% 0.50%
0.20% 0.19% 0.18% 0.18% 0.17% 0.16% 0.17% 0.17% 0.17% 0.17% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
67
4.22 ITALY Video Game Consoles (million US $): Italy 1995 - 2005 Year
Italy
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
366 402 437 431 440 456 484 516 550 586 625
11.71% 11.64% 11.58% 11.52% 11.46% 11.42% 11.46% 11.51% 11.57% 11.62% 11.68%
4.64% 4.48% 4.34% 4.31% 4.24% 4.17% 4.14% 4.12% 4.10% 4.07% 4.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.23 KAZAKHSTAN Video Game Consoles (million US $): Kazakhstan 1995 - 2005 Year
Kazakhstan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
19 22 25 25 27 28 29 30 31 33 34
0.62% 0.64% 0.65% 0.67% 0.69% 0.70% 0.69% 0.67% 0.66% 0.64% 0.63%
0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.25% 0.24% 0.23% 0.22% 0.21%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
68
4.24 LATVIA Video Game Consoles (million US $): Latvia 1995 - 2005 Year
Latvia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 6 7 7 7 7 8 8 9 9 9
0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17%
0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.25 LIECHTENSTEIN Video Game Consoles (million US $): Liechtenstein 1995 - 2005 Year
Liechtenstein
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
69
4.26 LITHUANIA Video Game Consoles (million US $): Lithuania 1995 - 2005 Year
Lithuania
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7 8 9 9 9 9 10 10 11 12 12
0.22% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.27 LUXEMBOURG Video Game Consoles (million US $): Luxembourg 1995 - 2005 Year
Luxembourg
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 5 5 5 5 5 6 6 7 7
0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
70
4.28 MACEDONIA Video Game Consoles (million US $): Macedonia 1995 - 2005 Year
Macedonia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 3 3 3 3 3 3 3 4 4 4
0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.29 MALTA Video Game Consoles (million US $): Malta 1995 - 2005 Year
Malta
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 2 2 2
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
71
4.30 MOLDOVA Video Game Consoles (million US $): Moldova 1995 - 2005 Year
Moldova
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 6 7 7 7 8 8 8 9 9 9
0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17%
0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.31 MONACO Video Game Consoles (million US $): Monaco 1995 - 2005 Year
Monaco
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
72
4.32 NETHERLANDS Video Game Consoles (million US $): Netherlands 1995 - 2005 Year
Netherlands
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
98 108 118 117 120 124 131 140 148 158 167
3.13% 3.12% 3.12% 3.11% 3.11% 3.10% 3.11% 3.11% 3.12% 3.12% 3.13%
1.24% 1.20% 1.17% 1.16% 1.15% 1.13% 1.12% 1.11% 1.10% 1.09% 1.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.33 NORWAY Video Game Consoles (million US $): Norway 1995 - 2005 Year
Norway
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
69 75 81 79 81 83 89 95 102 109 117
2.20% 2.17% 2.14% 2.12% 2.10% 2.08% 2.09% 2.12% 2.14% 2.16% 2.19%
0.87% 0.83% 0.80% 0.79% 0.77% 0.76% 0.75% 0.75% 0.76% 0.76% 0.76%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
73
4.34 POLAND Video Game Consoles (million US $): Poland 1995 - 2005 Year
Poland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
63 68 73 71 71 73 78 85 91 99 107
2.01% 1.97% 1.93% 1.89% 1.85% 1.83% 1.85% 1.89% 1.92% 1.95% 1.99%
0.79% 0.75% 0.72% 0.71% 0.68% 0.66% 0.67% 0.67% 0.68% 0.68% 0.69%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.35 PORTUGAL Video Game Consoles (million US $): Portugal 1995 - 2005 Year
Portugal
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
30 33 36 36 37 38 40 43 45 48 51
0.96% 0.96% 0.95% 0.95% 0.95% 0.94% 0.95% 0.95% 0.95% 0.95% 0.96%
0.38% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
74
4.36 ROMANIA Video Game Consoles (million US $): Romania 1995 - 2005 Year
Romania
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
29 31 34 33 33 34 36 39 42 45 49
0.92% 0.90% 0.88% 0.87% 0.86% 0.85% 0.86% 0.87% 0.88% 0.90% 0.91%
0.36% 0.34% 0.33% 0.32% 0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.31%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.37 RUSSIA Video Game Consoles (million US $): Russia 1995 - 2005 Year
Russia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
267 301 336 339 354 373 390 407 424 443 462
8.55% 8.73% 8.90% 9.05% 9.22% 9.35% 9.23% 9.08% 8.93% 8.78% 8.63%
3.39% 3.36% 3.34% 3.39% 3.41% 3.41% 3.34% 3.25% 3.16% 3.08% 2.99%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
75
4.38 SERBIA AND MONTENEGRO Video Game Consoles (million US $): Serbia and Montenegro 1995 - 2005 Year
Serbia and Montenegro
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
11 12 13 13 13 14 14 15 17 18 19
0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.35% 0.35%
0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.39 SLOVAKIA Video Game Consoles (million US $): Slovakia 1995 - 2005 Year
Slovakia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
12 13 14 14 14 14 15 16 18 19 21
0.38% 0.38% 0.37% 0.36% 0.36% 0.35% 0.36% 0.36% 0.37% 0.37% 0.38%
0.15% 0.14% 0.14% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
76
4.40 SLOVENIA Video Game Consoles (million US $): Slovenia 1995 - 2005 Year
Slovenia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
9 9 10 10 10 10 11 12 13 14 15
0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.27% 0.27%
0.11% 0.10% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.41 SPAIN Video Game Consoles (million US $): Spain 1995 - 2005 Year
Spain
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
180 198 215 213 217 225 239 254 271 289 307
5.75% 5.73% 5.70% 5.68% 5.66% 5.64% 5.66% 5.68% 5.70% 5.72% 5.74%
2.28% 2.20% 2.14% 2.12% 2.09% 2.06% 2.04% 2.03% 2.02% 2.00% 1.99%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
77
4.42 SWEDEN Video Game Consoles (million US $): Sweden 1995 - 2005 Year
Sweden
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
78 85 92 91 93 96 102 109 116 124 132
2.48% 2.46% 2.44% 2.43% 2.41% 2.40% 2.41% 2.42% 2.44% 2.45% 2.47%
0.98% 0.94% 0.91% 0.91% 0.89% 0.87% 0.87% 0.86% 0.86% 0.86% 0.85%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.43 SWITZERLAND Video Game Consoles (million US $): Switzerland 1995 - 2005 Year
Switzerland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
80 89 98 98 101 105 111 117 123 130 138
2.56% 2.58% 2.59% 2.61% 2.62% 2.63% 2.62% 2.61% 2.60% 2.58% 2.57%
1.01% 0.99% 0.97% 0.97% 0.97% 0.96% 0.94% 0.93% 0.92% 0.90% 0.89%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
78
4.44 UKRAINE Video Game Consoles (million US $): Ukraine 1995 - 2005 Year
Ukraine
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
76 85 95 96 100 106 110 115 120 125 131
2.41% 2.46% 2.51% 2.56% 2.60% 2.64% 2.61% 2.56% 2.52% 2.48% 2.44%
0.95% 0.95% 0.94% 0.95% 0.96% 0.96% 0.94% 0.91% 0.89% 0.87% 0.84%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.45 UNITED KINGDOM Video Game Consoles (million US $): United Kingdom 1995 - 2005 Year
United Kingdom
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
334 367 401 396 406 420 446 474 504 536 570
10.67% 10.64% 10.61% 10.59% 10.56% 10.54% 10.56% 10.58% 10.61% 10.63% 10.66%
4.23% 4.10% 3.98% 3.96% 3.91% 3.85% 3.81% 3.79% 3.76% 3.73% 3.69%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
79
5 LATIN AMERICA: VIDEO GAME CONSOLES 5.1
EXECUTIVE SUMMARY
Market Potential for Video Game Consoles in Latin America (million US $): 2000 Country
Latent Demand million US $
% of Latin America
195 154 104 34 24 16 16 6 6 5 5 4 3 3 3 3 2 1 0 0 584
33.43% 26.43% 17.78% 5.79% 4.05% 2.80% 2.65% 1.10% 0.98% 0.89% 0.85% 0.60% 0.53% 0.53% 0.50% 0.49% 0.27% 0.12% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Brazil Mexico Argentina Venezuela Colombia Chile Peru Guatemala Ecuador Panama Uruguay Paraguay El Salvador Costa Rica Bolivia Honduras Nicaragua Suriname Belize Guyana Total
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
Market Potential for Video Game Consoles in Latin America (million US $): 2000 Argentina Venezuela
Mexico
Other Brazil
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
80
The Market for Video Game Consoles in Latin America: 1995 - 2005 Year
million US $
% of Globe
450.18 498.67 547.09 543.75 560.32 583.83 616.05 651.47 689.09 729.05 771.50
5.71 5.57 5.44 5.45 5.40 5.35 5.28 5.21 5.14 5.07 5.01
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.2
ARGENTINA Video Game Consoles (million US $): Argentina 1995 - 2005
Year
Argentina
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
74 84 93 94 99 104 108 113 118 123 128
16.46% 16.77% 17.05% 17.31% 17.58% 17.78% 17.60% 17.35% 17.10% 16.86% 16.61%
0.94% 0.93% 0.92% 0.94% 0.95% 0.95% 0.92% 0.90% 0.87% 0.85% 0.83%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
5.3
81
BELIZE Video Game Consoles (million US $): Belize 1995 - 2005
Year
Belize
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.03% 0.03% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.4
BOLIVIA Video Game Consoles (million US $): Bolivia 1995 - 2005
Year
Bolivia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 3 3 3 3 3 3 3 4 4 4
0.52% 0.52% 0.51% 0.51% 0.50% 0.50% 0.50% 0.51% 0.51% 0.52% 0.52%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
5.5
82
BRAZIL Video Game Consoles (million US $): Brazil 1995 - 2005
Year
Brazil
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
161 176 190 186 189 195 208 223 239 256 274
35.71% 35.20% 34.71% 34.27% 33.79% 33.43% 33.76% 34.19% 34.62% 35.04% 35.47%
2.03% 1.95% 1.88% 1.86% 1.82% 1.78% 1.78% 1.78% 1.78% 1.77% 1.77%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.6
CHILE Video Game Consoles (million US $): Chile 1995 - 2005
Year
Chile
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
15 16 17 16 16 16 18 19 21 23 25
3.23% 3.13% 3.04% 2.95% 2.86% 2.80% 2.86% 2.94% 3.02% 3.10% 3.18%
0.18% 0.17% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
5.7
83
COLOMBIA Video Game Consoles (million US $): Colombia 1995 - 2005
Year
Colombia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
20 22 23 23 23 24 25 27 29 32 34
4.44% 4.35% 4.27% 4.19% 4.11% 4.05% 4.11% 4.18% 4.25% 4.32% 4.40%
0.25% 0.24% 0.23% 0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.8
COSTA RICA Video Game Consoles (million US $): Costa Rica 1995 - 2005
Year
Costa Rica
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 3 3 3 3 3 3 4 4 4 4
0.54% 0.54% 0.54% 0.54% 0.53% 0.53% 0.53% 0.54% 0.54% 0.54% 0.54%
0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
5.9
84
ECUADOR Video Game Consoles (million US $): Ecuador 1995 - 2005
Year
Ecuador
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 5 5 5 6 6 6 6 7 7 8
1.00% 0.99% 0.99% 0.98% 0.98% 0.98% 0.98% 0.98% 0.99% 0.99% 0.99%
0.00% 0.05% 0.00% 0.05% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.10 EL SALVADOR Video Game Consoles (million US $): El Salvador 1995 - 2005 Year
El Salvador
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 3 3 4 4 4 5
0.59% 0.58% 0.57% 0.55% 0.54% 0.53% 0.54% 0.55% 0.56% 0.58% 0.59%
0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
85
5.11 GUATEMALA Video Game Consoles (million US $): Guatemala 1995 - 2005 Year
Guatemala
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 6 6 6 6 6 7 7 8 9 9
1.20% 1.18% 1.15% 1.14% 1.12% 1.10% 1.11% 1.13% 1.15% 1.17% 1.19%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.12 GUYANA Video Game Consoles (million US $): Guyana 1995 - 2005 Year
Guyana
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.02% 0.02% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.02% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
86
5.13 HONDURAS Video Game Consoles (million US $): Honduras 1995 - 2005 Year
Honduras
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 3 3 3 3 3 3 3 4 4 4
0.52% 0.51% 0.51% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.51% 0.52%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.14 MEXICO Video Game Consoles (million US $): Mexico 1995 - 2005 Year
Mexico
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
108 122 137 139 146 154 161 167 173 180 187
23.95% 24.51% 25.04% 25.52% 26.04% 26.43% 26.07% 25.61% 25.14% 24.68% 24.22%
1.36% 1.36% 1.36% 1.39% 1.40% 1.41% 1.37% 1.33% 1.29% 1.25% 1.21%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
87
5.15 NICARAGUA Video Game Consoles (million US $): Nicaragua 1995 - 2005 Year
Nicaragua
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 2 2 2 2 2 2 2 2 2
0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.28% 0.28%
0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.16 PANAMA Video Game Consoles (million US $): Panama 1995 - 2005 Year
Panama
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 5 5 5 5 5 6 6 6 7 7
0.92% 0.91% 0.91% 0.90% 0.90% 0.89% 0.90% 0.90% 0.91% 0.91% 0.92%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
88
5.17 PARAGUAY Video Game Consoles (million US $): Paraguay 1995 - 2005 Year
Paraguay
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 4 4 4 4 5 5
0.64% 0.63% 0.63% 0.62% 0.61% 0.60% 0.61% 0.62% 0.62% 0.63% 0.64%
0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.18 PERU Video Game Consoles (million US $): Peru 1995 - 2005 Year
Peru
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
13 14 16 15 15 16 17 18 19 21 23
2.98% 2.90% 2.83% 2.77% 2.70% 2.65% 2.70% 2.76% 2.82% 2.88% 2.94%
0.17% 0.16% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
89
5.19 SURINAME Video Game Consoles (million US $): Suriname 1995 - 2005 Year
Suriname
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.20 URUGUAY Video Game Consoles (million US $): Uruguay 1995 - 2005 Year
Uruguay
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 5 5 5 5 5 5 6 6 6
0.80% 0.81% 0.82% 0.83% 0.84% 0.85% 0.84% 0.83% 0.82% 0.81% 0.80%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
90
5.21 VENEZUELA Video Game Consoles (million US $): Venezuela 1995 - 2005 Year
Venezuela
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
27 29 32 32 33 34 36 38 40 43 45
5.89% 5.87% 5.85% 5.83% 5.81% 5.79% 5.81% 5.83% 5.84% 5.86% 5.88%
0.33% 0.32% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.30% 0.29% 0.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
91
6 NORTH AMERICA & THE CARIBBEAN: VIDEO GAME CONSOLES 6.1
EXECUTIVE SUMMARY
Market Potential for Video Game Consoles in North America & the Caribbean (million US $): 2000 Country
Latent Demand million US $ % of North America & the Caribbean
_________________________________________________________________________________________________________
United States Canada Cuba Dominican Republic Trinidad and Tobago Jamaica Bahamas Haiti Martinique Barbados Netherlands Antilles Bermuda St. Lucia Antigua and Barbuda Grenada St. Vincent and the Grenadines St. Kitts and Nevis Dominica Total
2,706 270 12 4 2 2 2 1 1 1 1 1 0 0 0 0 0 0 3,002
89.72% 8.96% 0.39% 0.13% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
92
Market Potential for Video Game Consoles in North America & the Caribbean (million US $): 2000
Canada Cuba
United States
Dominican Republic Other
The Market for Video Game Consoles in North America & the Caribbean: 1995 2005 Year
million US $
% of Globe
1,661.83 2,098.35 2,558.10 2,565.33 2,757.86 3,015.47 3,303.96 3,621.54 3,970.09 4,352.68 4,772.64
21.08 23.43 25.45 25.70 26.60 27.62 28.31 28.97 29.63 30.30 30.97
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
6.2
93
ANTIGUA AND BARBUDA Video Game Consoles (million US $): Antigua and Barbuda 1995 - 2005
Year
Antigua and Barbuda
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.3
BAHAMAS Video Game Consoles (million US $): Bahamas 1995 - 2005
Year
Bahamas
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 2 2 2 2 2 2
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
6.4
94
BARBADOS Video Game Consoles (million US $): Barbados 1995 - 2005
Year
Barbados
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.5
BERMUDA Video Game Consoles (million US $): Bermuda 1995 - 2005
Year
Bermuda
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
6.6
95
CANADA Video Game Consoles (million US $): Canada 1995 - 2005
Year
Canada
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
211 233 255 253 260 270 286 303 322 341 362
12.71% 11.12% 9.98% 9.87% 9.43% 8.96% 8.65% 8.37% 8.10% 7.83% 7.57%
2.68% 2.60% 2.54% 2.53% 2.50% 2.47% 2.45% 2.42% 2.39% 2.37% 2.34%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.7
CUBA Video Game Consoles (million US $): Cuba 1995 - 2005
Year
Cuba
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
9 10 11 11 11 12 13 13 14 15 16
0.56% 0.49% 0.44% 0.43% 0.41% 0.39% 0.38% 0.36% 0.35% 0.34% 0.33%
0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
6.8
96
DOMINICA Video Game Consoles (million US $): Dominica 1995 - 2005
Year
Dominica
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.9
DOMINICAN REPUBLIC Video Game Consoles (million US $): Dominican Republic 1995 - 2005
Year
Dominican Republic
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 4 4 4 4 4 4 4 5 5 5
0.19% 0.16% 0.14% 0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
97
6.10 GRENADA Video Game Consoles (million US $): Grenada 1995 - 2005 Year
Grenada
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.11 HAITI Video Game Consoles (million US $): Haiti 1995 - 2005 Year
Haiti
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 2 2 2 2
0.00% 0.00% 0.00% 0.04% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
98
6.12 JAMAICA Video Game Consoles (million US $): Jamaica 1995 - 2005 Year
Jamaica
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 2 2 2 2 2 2 2
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.13 MARTINIQUE Video Game Consoles (million US $): Martinique 1995 - 2005 Year
Martinique
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
99
6.14 NETHERLANDS ANTILLES Video Game Consoles (million US $): Netherlands Antilles 1995 - 2005 Year
Netherlands Antilles
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.02% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.15 ST. KITTS AND NEVIS Video Game Consoles (million US $): St. Kitts and Nevis 1995 - 2005 Year
St. Kitts and Nevis
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
100
6.16 ST. LUCIA Video Game Consoles (million US $): St. Lucia 1995 - 2005 Year
St. Lucia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.17 ST. VINCENT AND THE GRENADINES Video Game Consoles (million US $): St. Vincent and the Grenadines 1995 - 2005 Year St. Vincent and the Grenadines
% of Region
% of Globe
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
101
6.18 TRINIDAD AND TOBAGO Video Game Consoles (million US $): Trinidad and Tobago 1995 - 2005 Year
Trinidad and Tobago
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 2 2 2 2 2 2 2 3 3 3
0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.19 UNITED STATES Video Game Consoles (million US $): United States 1995 - 2005 Year
United States
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1,419 1,830 2,265 2,275 2,460 2,706 2,976 3,274 3,601 3,961 4,357
85.39% 87.22% 88.54% 88.67% 89.18% 89.72% 90.07% 90.39% 90.70% 91.00% 91.29%
18.00% 20.43% 22.53% 22.78% 23.72% 24.77% 25.50% 26.18% 26.87% 27.57% 28.27%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
102
7 OCEANA: VIDEO GAME CONSOLES 7.1
EXECUTIVE SUMMARY Market Potential for Video Game Consoles in Oceana (million US $): 2000
Country
Latent Demand million US $
% of Oceana
_________________________________________________________________________________________________________
Australia New Zealand Fiji Solomon Islands American Samoa Nauru Vanuatu Tonga Micronesia Federation Palau Marshall Islands Kiribati Tuvalu Total
137 24 1 0 0 0 0 0 0 0 0 0 0 162
83.26% 14.37% 0.40% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
Market Potential for Video Game Consoles in Oceana (million US $): 2000
New Zealand Fiji Solomon Islands Other Australia
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
103
The Market for Video Game Consoles in Oceana: 1995 - 2005 Year
million US $
% of Globe
133.22 145.99 158.51 156.02 159.09 164.43 174.78 186.61 199.25 212.74 227.15
1.69 1.63 1.58 1.56 1.53 1.51 1.50 1.49 1.49 1.48 1.47
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.2
AMERICAN SAMOA Video Game Consoles (million US $): American Samoa 1995 - 2005
Year
American Samoa
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
7.3
104
AUSTRALIA Video Game Consoles (million US $): Australia 1995 - 2005
Year
Australia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
110 121 132 130 132 137 145 155 165 176 188
82.76% 82.87% 82.98% 83.08% 83.18% 83.26% 83.19% 83.10% 83.00% 82.91% 82.81%
1.39% 1.35% 1.30% 1.29% 1.27% 1.25% 1.24% 1.24% 1.23% 1.22% 1.22%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.4
FIJI Video Game Consoles (million US $): Fiji 1995 - 2005
Year
Fiji
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.39% 0.39% 0.39% 0.40% 0.40% 0.40% 0.40% 0.40% 0.39% 0.39% 0.39%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
7.5
105
KIRIBATI Video Game Consoles (million US $): Kiribati 1995 - 2005
Year
Kiribati
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.6
MARSHALL ISLANDS Video Game Consoles (million US $): Marshall Islands 1995 - 2005
Year
Marshall Islands
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
7.7
106
MICRONESIA FEDERATION Video Game Consoles (million US $): Micronesia Federation 1995 - 2005
Year
Micronesia Federation
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.8
NAURU Video Game Consoles (million US $): Nauru 1995 - 2005
Year
Nauru
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
7.9
107
NEW ZEALAND Video Game Consoles (million US $): New Zealand 1995 - 2005
Year
New Zealand
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
20 22 23 23 23 24 25 27 29 32 34
15.03% 14.87% 14.73% 14.61% 14.47% 14.37% 14.46% 14.58% 14.71% 14.83% 14.95%
0.25% 0.24% 0.23% 0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.10 PALAU Video Game Consoles (million US $): Palau 1995 - 2005 Year
Palau
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
108
7.11 SOLOMON ISLANDS Video Game Consoles (million US $): Solomon Islands 1995 - 2005 Year
Solomon Islands
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.12 TONGA Video Game Consoles (million US $): Tonga 1995 - 2005 Year
Tonga
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
109
7.13 TUVALU Video Game Consoles (million US $): Tuvalu 1995 - 2005 Year
Tuvalu
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.14 VANUATU Video Game Consoles (million US $): Vanuatu 1995 - 2005 Year
Vanuatu
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
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110
8 THE MIDDLE EAST: VIDEO GAME CONSOLES 8.1
EXECUTIVE SUMMARY
Market Potential for Video Game Consoles in the Middle East (million US $): 2000 Country
Latent Demand million US $
% of the Middle East
_________________________________________________________________________________________________________
Iran Turkey Saudi Arabia Israel Uzbekistan Pakistan Iraq United Arab Emirates Syrian Arab Republic Azerbaijan Kuwait Armenia Oman Tajikistan Kyrgyzstan Turkmenistan Yemen Qatar Jordan Lebanon Afghanistan Bahrain Total
188 103 60 31 29 27 22 17 16 13 12 7 7 7 7 6 6 4 4 3 2 2 572
32.74% 18.04% 10.39% 5.38% 5.07% 4.70% 3.82% 3.01% 2.79% 2.21% 2.02% 1.24% 1.21% 1.19% 1.14% 1.11% 0.99% 0.73% 0.73% 0.50% 0.36% 0.35% 100.00%
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
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Market Potential for Video Game Consoles in the Middle East (million US $): 2000 Saudi Arabia Turkey
Israel
Other Iran
The Market for Video Game Consoles in the Middle East: 1995 - 2005 Year
million US $
% of Globe
444.65 491.81 538.83 534.88 550.45 572.99 605.15 640.70 678.51 718.71 761.48
5.64 5.49 5.36 5.36 5.31 5.25 5.19 5.12 5.06 5.00 4.94
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
8.2
112
AFGHANISTAN Video Game Consoles (million US $): Afghanistan 1995 - 2005
Year
Afghanistan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 2 2 2 2 2 2 2 2 3 3
0.34% 0.34% 0.35% 0.35% 0.35% 0.36% 0.35% 0.35% 0.35% 0.35% 0.34%
0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.3
ARMENIA Video Game Consoles (million US $): Armenia 1995 - 2005
Year
Armenia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
6 7 7 7 7 7 8 8 9 10 10
1.35% 1.33% 1.30% 1.28% 1.26% 1.24% 1.26% 1.28% 1.30% 1.32% 1.34%
0.07% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
8.4
113
AZERBAIJAN Video Game Consoles (million US $): Azerbaijan 1995 - 2005
Year
Azerbaijan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
8 9 11 11 12 13 13 13 14 14 14
1.82% 1.90% 1.98% 2.06% 2.14% 2.21% 2.15% 2.07% 2.00% 1.93% 1.86%
0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.5
BAHRAIN Video Game Consoles (million US $): Bahrain 1995 - 2005
Year
Bahrain
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 2 2 2 2 2 2 2 2 2 3
0.33% 0.33% 0.34% 0.34% 0.34% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33%
0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
8.6
114
IRAN Video Game Consoles (million US $): Iran 1995 - 2005
Year
Iran
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
137 154 171 171 179 188 196 206 215 225 236
30.75% 31.21% 31.64% 32.03% 32.44% 32.74% 32.47% 32.10% 31.72% 31.34% 30.96%
1.73% 1.71% 1.69% 1.71% 1.72% 1.71% 1.68% 1.64% 1.60% 1.56% 1.53%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.7
IRAQ Video Game Consoles (million US $): Iraq 1995 - 2005
Year
Iraq
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
16 18 20 20 21 22 23 24 25 27 28
3.65% 3.69% 3.73% 3.76% 3.80% 3.82% 3.80% 3.77% 3.74% 3.70% 3.67%
0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.19% 0.19% 0.18% 0.18% 0.18%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
8.8
115
ISRAEL Video Game Consoles (million US $): Israel 1995 - 2005
Year
Israel
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
27 29 31 30 30 31 33 36 39 42 45
6.03% 5.88% 5.74% 5.61% 5.48% 5.38% 5.47% 5.59% 5.71% 5.84% 5.96%
0.34% 0.32% 0.30% 0.30% 0.29% 0.28% 0.28% 0.28% 0.28% 0.29% 0.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.9
JORDAN Video Game Consoles (million US $): Jordan 1995 - 2005
Year
Jordan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 4 4 4 4 5 5 5 6 6
0.81% 0.79% 0.77% 0.76% 0.74% 0.73% 0.74% 0.76% 0.77% 0.79% 0.80%
0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Video Game Consoles
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8.10 KUWAIT Video Game Consoles (million US $): Kuwait 1995 - 2005 Year
Kuwait
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
9 10 11 11 11 12 12 13 14 15 16
2.08% 2.07% 2.06% 2.05% 2.03% 2.02% 2.03% 2.04% 2.06% 2.07% 2.08%
0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.11 KYRGYZSTAN Video Game Consoles (million US $): Kyrgyzstan 1995 - 2005 Year
Kyrgyzstan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 5 6 6 6 7 7 7 7 8 8
1.03% 1.05% 1.08% 1.10% 1.12% 1.14% 1.12% 1.10% 1.08% 1.06% 1.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
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117
8.12 LEBANON Video Game Consoles (million US $): Lebanon 1995 - 2005 Year
Lebanon
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 3 3 3 3 3 3 3 4 4 4
0.56% 0.54% 0.53% 0.52% 0.51% 0.50% 0.51% 0.52% 0.53% 0.54% 0.55%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.13 OMAN Video Game Consoles (million US $): Oman 1995 - 2005 Year
Oman
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
6 6 7 7 7 7 7 8 8 9 10
1.26% 1.25% 1.24% 1.23% 1.22% 1.21% 1.22% 1.23% 1.24% 1.25% 1.26%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
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118
8.14 PAKISTAN Video Game Consoles (million US $): Pakistan 1995 - 2005 Year
Pakistan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
22 24 26 26 26 27 29 31 33 36 38
5.05% 4.97% 4.89% 4.83% 4.75% 4.70% 4.75% 4.81% 4.88% 4.95% 5.01%
0.28% 0.27% 0.26% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.15 QATAR Video Game Consoles (million US $): Qatar 1995 - 2005 Year
Qatar
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 4 4 4 4 4 5 5 5 5
0.69% 0.70% 0.71% 0.72% 0.73% 0.73% 0.73% 0.72% 0.71% 0.71% 0.70%
0.03% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
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119
8.16 SAUDI ARABIA Video Game Consoles (million US $): Saudi Arabia 1995 - 2005 Year
Saudi Arabia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
44 49 55 55 57 60 63 66 69 72 76
9.93% 10.04% 10.14% 10.23% 10.32% 10.39% 10.33% 10.25% 10.16% 10.07% 9.98%
0.56% 0.55% 0.54% 0.54% 0.54% 0.54% 0.53% 0.52% 0.51% 0.50% 0.49%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.17 SYRIAN ARAB REPUBLIC Video Game Consoles (million US $): Syrian Arab Republic 1995 - 2005 Year
Syrian Arab Republic
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
13 14 16 15 16 16 17 18 20 21 23
2.98% 2.94% 2.90% 2.86% 2.82% 2.79% 2.82% 2.85% 2.89% 2.92% 2.96%
0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
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8.18 TAJIKISTAN Video Game Consoles (million US $): Tajikistan 1995 - 2005 Year
Tajikistan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 5 6 6 6 7 7 7 8 8 8
1.02% 1.06% 1.09% 1.13% 1.16% 1.19% 1.16% 1.13% 1.10% 1.07% 1.04%
0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.19 TURKEY Video Game Consoles (million US $): Turkey 1995 - 2005 Year
Turkey
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
89 97 103 100 101 103 111 120 130 140 152
20.12% 19.63% 19.19% 18.78% 18.36% 18.04% 18.33% 18.71% 19.10% 19.50% 19.89%
1.13% 1.07% 1.02% 1.00% 0.97% 0.94% 0.95% 0.95% 0.96% 0.97% 0.98%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
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8.20 TURKMENISTAN Video Game Consoles (million US $): Turkmenistan 1995 - 2005 Year
Turkmenistan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 5 6 6 6 6 7 7 7 7 8
0.97% 1.00% 1.03% 1.06% 1.09% 1.11% 1.09% 1.06% 1.04% 1.01% 0.99%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.21 UNITED ARAB EMIRATES Video Game Consoles (million US $): United Arab Emirates 1995 - 2005 Year
United Arab Emirates
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
14 15 17 16 17 17 18 20 21 22 24
3.12% 3.10% 3.08% 3.05% 3.03% 3.01% 3.03% 3.05% 3.07% 3.09% 3.11%
0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
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8.22 UZBEKISTAN Video Game Consoles (million US $): Uzbekistan 1995 - 2005 Year
Uzbekistan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
21 24 27 27 28 29 31 32 34 35 37
4.80% 4.87% 4.93% 4.98% 5.03% 5.07% 5.04% 4.99% 4.94% 4.89% 4.83%
0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25% 0.24% 0.23%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.23 YEMEN Video Game Consoles (million US $): Yemen 1995 - 2005 Year
Yemen
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 5 5 5 6 6 6 6 7 7 8
1.04% 1.03% 1.02% 1.01% 1.00% 0.99% 1.00% 1.01% 1.01% 1.02% 1.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.05% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
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9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 9.1 DISCLAIMERS & SAFE HARBOR Summary disclaimer. This publication ("Report") does not constitute legal, valuation, tax, or financial consulting advice. Nor is it a statement on the performance, management capability or future potential (good or bad) of the company(ies), industry(ies), product(s), region(s), city(ies) or country(ies) discussed. It is offered as an information service to clients, associates, and academicians. Those interested in specific guidance for legal, strategic, and/or financial or accounting matters should seek competent professional assistance from their own advisors. Information was furnished to Icon Group Ltd. ("Icon Group"), and its subsidiaries (Icon Group International, Inc.), by its internal researchers and/or extracted from public filings, or sources available within the public domain, including other information providers (e.g. EDGAR filings, national organizations and international organizations). Icon Group does not promise or warrant that we will obtain information from any particular independent source. Published regularly by Icon Group, this and similar reports provide analysis on cities, countries, industries, and/or foreign and domestic companies which may or may not be publicly traded. Icon Group reports are used by various companies and persons including consulting firms, investment officers, pension fund managers, registered representatives, and other financial service professionals. Any commentary, observations or discussion by Icon Group about a country, city, region, industry or company does not constitute a recommendation to buy or sell company shares or make investment decisions. Further, the financial condition or outlook for each industry, city, country, or company may change after the date of the publication, and Icon Group does not warrant, promise or represent that it will provide report users with notice of that change, nor will Icon Group promise updates on the information presented. Safe Harbor for Forward-Looking Statements. Icon Group reports, including the present report, make numerous forward-looking statements which should be treated as such. Forwardlooking statements are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995, and similar local laws. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's, city's, country's or industry's actual results or outlook in future periods to differ materially from those forecasted. These risks and uncertainties include, among other things, product price volatility, exchange rate volatility, regulation volatility, product demand volatility, data inaccuracies, computer- or softwaregenereted calculation innacuracies, market competition, changes in management style, changes in corporate strategy, and risks inherent in international and corporate operations. Forward-looking statements can be identified in statements by the fact that they do not relate strictly to historical or current facts. They use words such as "anticipate,'' "estimate," "expect,'' "project,'' "intend,'' "plan,'' "feel", "think", "hear," "guess," "forecast," "believe," and other words and terms of similar www.icongroupedition.com
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meaning in connection with any discussion of future operating, economic or financial performance. This equally applies to all statements relating to an industry, city, country, region, economic variable or company financial situation. Icon Group recommends that the reader follow the advice of Nancy M. Smith, Director of SEC's Office of Investor Education and Assistance, who has been quoted to say, "Never, ever, make an investment based solely on what you read in an online newsletter or Internet bulletin board, especially if the investment involves a small, thinly-traded company that isn't well known … Assume that the information about these companies is not trustworthy unless you can prove otherwise through your own independent research." Similar recommendations apply to decisions relating to industry studies, product category studies, corporate strategies discussions and country evaluations. In the case of Icon Group reports, many factors can affect the actual outcome of the period discussed, including exchange rate volatility, changes in accounting standards, the lack of oversight or comparability in accounting standards, changes in economic conditions, changes in competition, changes in the global economy, changes in source data quality, changes in reported data quality, changes in methodology and similar factors. Information Accuracy. Although the statements in this report are derived from or based upon various information sources and/or econometric models that Icon Group believes to be reliable, we do not guarantee their accuracy, reliability, quality, and any such information, or resulting analyses, may be incomplete, rounded, inaccurate or condensed. All estimates included in this report are subject to change without notice. This report is for informational purposes only and is not intended as a recommendation to invest in a city, country, industry or product area, or an offer or solicitation with respect to the purchase or sale of a security, stock, or financial instrument. This report does not take into account the investment objectives, financial situation or particular needs of any particular person or legal entity. With respect to any specific company, city, country, region, or industry that might be discussed in this report, investors should obtain individual financial advice based on their own particular circumstances before making an investment decision on the basis of the information in this report. Investing in either U.S. or nonU.S. securities or markets entails inherent risks. In addition, exchange rate movements may have an effect on the reliability of the estimates provided in this report. Icon Group is not a registered Investment Adviser or a Broker/Dealer.
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