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The objective of this book is to develop an understanding of the Strategic Management process in a dynamic and competiti
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Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these
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The tutorial is devoted to the disclosure of the problems of planning and implementing strategies; bringing the resource
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This free textbook introduces the reader to the different approaches and schools within strategic thinking as well as th
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Strategic Management: A Competitive Advantage Approach, Concepts and Cases [RENTAL EDITION]
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To excel in today's exacting world, organizations need to combine strategic planning and strategic thinking. Strate
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In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of
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For courses in strategy and strategic management." Core strategic management concepts without the excess. Just the
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