Strategic and Innovative Pricing: Price Models for a Digital Economy [1 ed.] 0367148706, 9780367148706

294 77 2MB

English Pages 182 Year 2020

Strategic and Innovative Pricing: Price Models for a Digital Economy [1 ed.]
0367148706, 9780367148706

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This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitise

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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective leve

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Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new da

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Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing "The single most significant decis

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Excel is already a great pedagogical tool for teaching option valuation and risk management. But the VBA routines in thi

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...........Feel free to visit pricetoscale.com to find my consulting options Chances are that you are leaving money on

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An introduction to the theory and methods of empirical asset pricing, integrating classical foundations with recent deve

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Chances are that you are leaving money on the table. Smart pricing can add multiples to your revenue and valuation. Yet,

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Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing

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While mainstream financial theories and applications assume that asset returns are normally distributed and individual p

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