Sport Brands 9781136291845, 9780415532846

Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and Out of the Sport Context 303085244X, 9783030852443

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outsid

124 91 2MB Read more

Political Brands 9781789901825, 9781789901818, 1789901812

From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidat

543 160 2MB Read more

Brands and Branding 186197664X, 9781861976642

This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands today

556 156 1021KB Read more

How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully [2024 ed.] 3658437758, 9783658437756

This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary ba

107 2 3MB Read more

How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully [2024 ed.] 3658437758, 9783658437756

This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary ba

112 60 3MB Read more

Fortnite (Our Favorite Brands) 1645190137, 9781645190134

This title introduces readers to Fortnite, covering its history and worldwide impact. The title features engaging infogr

291 55 8MB Read more

Brands and Branding [2nd ed] 9781846681196, 1846681197

What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how y

489 18 7MB Read more

Luxury brands in emerging markets 9781137330529, 113733052X

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, acade

693 90 2MB Read more

Understanding Brands (Creating Success) 074944665X, 9780749446659

390 12 904KB Read more

Sport Italia: The Italian Love Affair with Sport 9780755622535, 9781845118204

The Italian love affair with sport is passionate, voracious, all-consuming. It provides a backdrop and a narrative to al

112 110 28MB Read more