Smash : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth [1 ed.] 9781787437975, 9781787437982

Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away wi

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Smash : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth [1 ed.]
 9781787437975, 9781787437982

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