Simpleology: The Simple Science of Getting What You Want 9780470095225, 0691080976, 0470095229
Success is simple, and scientifically reproducible, if you know the 5 Laws Simpleology proves that success and happines
211 47 4MB
English Pages 241 Year 2007
Table of contents :
Introduction (Why the Business World Needs Another Buzzword). PART I: THE IDEA. 1 Digital New School Meets Profitable Old School. New School Gets Schooled ("Thank You, Sir. May I Have Another?"). 2 A Real-Life Yoda on Billion Dollar Businesses. 3 How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People. 4 Talking the Business Growth Talk. The Language of Integration Marketing (Part 1). PART II: THE STRATEGY. 5 Why Strategic Integration Marketing? Three Magic Words. 6 Taking That First Step Forward. Creating Your Integration Marketing Growth Strategy. PART III: THE MASTERY. 7 More Words that Matter. The Language of Integration Marketing (Part 2). 8 Minimizing Guesswork, Maximizing Growth. Using the Integration Marketing Score. 9 Google, Snoop Dogg, and Some Bling-Bling. Clever Integration Marketing Tactics Everywhere You Look. EXTRA CREDIT. 10 One More Benefit. Integration Marketing as Ecology. Appendix Integration Spottings. Index.
Introduction (Why the Business World Needs Another Buzzword). PART I: THE IDEA. 1 Digital New School Meets Profitable Old School. New School Gets Schooled ("Thank You, Sir. May I Have Another?"). 2 A Real-Life Yoda on Billion Dollar Businesses. 3 How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People. 4 Talking the Business Growth Talk. The Language of Integration Marketing (Part 1). PART II: THE STRATEGY. 5 Why Strategic Integration Marketing? Three Magic Words. 6 Taking That First Step Forward. Creating Your Integration Marketing Growth Strategy. PART III: THE MASTERY. 7 More Words that Matter. The Language of Integration Marketing (Part 2). 8 Minimizing Guesswork, Maximizing Growth. Using the Integration Marketing Score. 9 Google, Snoop Dogg, and Some Bling-Bling. Clever Integration Marketing Tactics Everywhere You Look. EXTRA CREDIT. 10 One More Benefit. Integration Marketing as Ecology. Appendix Integration Spottings. Index.
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