Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding 0275970302, 9780275970307
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the
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English Pages 128 [126] Year 2001
Table of contents :
Contents......Page 8
Acknowledgments......Page 10
Abbreviations......Page 12
Introduction......Page 14
1. Season of Change......Page 16
2. Albert Lasker and "Reason Why" Advertising......Page 28
3. Pork, Beans, and Politics......Page 40
4. To Washington, Through Chicago......Page 50
5. Something Old, Something New .........Page 62
6. Something Borrowed .........Page 76
7. The Man with the Best Told Story Wins......Page 88
8. November 2, 1920: Closing the Sale......Page 104
Epilogue......Page 112
References......Page 116
C......Page 122
L......Page 123
S......Page 124
W......Page 125
Contents......Page 8
Acknowledgments......Page 10
Abbreviations......Page 12
Introduction......Page 14
1. Season of Change......Page 16
2. Albert Lasker and "Reason Why" Advertising......Page 28
3. Pork, Beans, and Politics......Page 40
4. To Washington, Through Chicago......Page 50
5. Something Old, Something New .........Page 62
6. Something Borrowed .........Page 76
7. The Man with the Best Told Story Wins......Page 88
8. November 2, 1920: Closing the Sale......Page 104
Epilogue......Page 112
References......Page 116
C......Page 122
L......Page 123
S......Page 124
W......Page 125
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