Table of contents : Contents Acknowledgments Introduction 1 The Market Model of Education and the Threat to Academic Freedom 2 A Marketing Professor Meets the Market 3 Taking on Big Pharma 4 Commercializing Research and Losing Autonomy 5 Going beyond the Market: Evaluating Teaching by Evaluating Learning 6 The Value Program in Theory and Practice 7 The People’s Free University as an Alternative Model Notes Index A B C D E F G H I J K L M N O P Q R S T U V W X Y Z