Reputation Management : The Future of Corporate Communications and Public Relations [1 ed.] 9781787566095, 9781787566101

Reputation Management: The Key to Successful Public Relations and Corporate Communications [New Ed] 0415974712, 9780415974714, 9780203961483

Reputation management is the most important theme in corporate and organizational communication today. Leading corporate

578 56 4MB Read more

Public Relations and Communications: From Theory to Practice 1032170433, 9781032170435

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to ass

180 29 7MB Read more

The Oxford Handbook of Corporate Reputation 9780199596706, 0199596700

The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it

111 30 4MB Read more

The Oxford Handbook of Corporate Reputation 9780199596706, 0199596700

The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it

99 16 9MB Read more

Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business 0520226887; 978-0520226883

Over the course of the twentieth century the popular perception of America's giant corporations has undergone an as

420 49 3MB Read more

Managing Corporate Reputation and Risk: A Strategic Approach Using Knowledge Management [1 ed.] 9780750677158, 0750677155

With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent re

99 7 2MB Read more

Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management 9780415710916, 9780415710923, 9781315858937

542 92 1MB Read more

Change Management In The Communications Industry: Change Processes In Media Companies And In Corporate Communications 3658359595, 9783658359591

In media companies and in corporate communications, digital channels are being added to traditional channels. The conten

113 6 1MB Read more

Corporate Reputation : Managing Opportunities and Threats 9781409423270, 9780566092053

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged

104 37 5MB Read more

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age 2019046541, 2019046542, 9780367077655, 9780429022685

594 16 8MB Read more