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How do common household items such as basic plastic house wares or high-tech digital cameras transform our daily lives?
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Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Ba
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The author aims to transform the way we think about design by showing how integral it is to our daily lives, from the sp
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The most trivial slips of the tongue or pen, Freud believed, can reveal our secret ambitions, worries, and fantasies. Th
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David Friedman has never taken an economics class in his life. Sure, he's taught economics at UCLA. Chicago, Tulane
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We are all more primitive and irrational than we care to acknowledge, says Dr. Leonard Shengold in this profound and elo
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Nobel laureate Renato Dulbecco presents a fascinating overview of the current state of information about life processes,
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