Public Relations and the Power of Creativity : Strategic Opportunities, Innovation and Critical Challenges [1 ed.] 9781787692916, 9781787692923

The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities 0814407684, 9780814407684, 9780814427491

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-takin

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Public Enterprises: Unresolved Challenges and New Opportunities 9211231701, 9789211231700, 9781435644076

This publication examines the role of Public Enterprises in todays economy, especially within the context of the realiza

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Strategic Silence: Public Relations and Indirect Communication 1317329287, 9781317329282

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while

554 61 3MB Read more

The rise of China and India in Africa: Challenges, opportunities and critical interventions 9781350223493, 9781848134379

In recent years, China and India have become the most important economic partners of Africa and their footprints are gro

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FOSTERING CREATIVITY AND INNOVATION 9781916336346

This book is for anyone in any organization, ranging from the CEO to anyone who is responsible for addressing and solvin

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APEC: Challenges and Opportunities 9789814379991

Poltical and academic interest in economic relations among APEC economies and in the APEC process has been gaining momen

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Creativity in Public Relations (Public Relations in Practice) [3rd ed.] 0749448237, 9780749448233, 9780749451387

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of

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A Strategic Nature: Public Relations and the Politics of American Environmentalism 9780190055370, 9780190055356, 9780190055349

A look at how public relations has dominated public understanding of the natural environment for over one hundred years.

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India's Changing Innovation System: Achievements, Challenges, and Opportunities for Cooperation: Report of a Symposium 9780309104838, 0309104831

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Technological Innovation and International Competitiveness for Business Growth: Challenges and Opportunities 3030519945, 9783030519940

This book explores how companies combine technological innovation and competitive actions that create new opportunities

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