Post-Truth Public Relations: Communication in an Era of Digital Disinformation [1 ed.] 9780429769023, 9780429429125

Post-Truth Public Relations: Communication in an Era of Digital Disinformation [1 ed.] 1138368601, 9781138368606

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously describe

647 141 14MB Read more

Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management 9780415710916, 9780415710923, 9781315858937

542 92 1MB Read more

Commercial Communication in the Digital Age: Information or Disinformation? 9783110416794, 9783110416503

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the

162 39 14MB Read more

Commercial Communication in the Digital Age: Information or Disinformation? 9783110416794, 9783110416503

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the

152 9 3MB Read more

Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment 9781138634763, 9781315206677

594 165 2MB Read more

The Public and Their Platforms: Public Sociology in an Era of Social Media 9781529201062

As social media is increasingly becoming a standard feature of sociological practice, this timely book rethinks the role

159 118 22MB Read more

Strategic Silence: Public Relations and Indirect Communication 1317329287, 9781317329282

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while

554 61 3MB Read more

Gaining Influence in Public Relations: The Role of Resistance in Practice (Lea's Communication Series) (Lea's Communication Series) 0805852921, 9780805852929, 9781410616975

436 94 1MB Read more

Visual Public Relations: Strategic Communication Beyond Text 9781138064669, 9781315160290

397 98 6MB Read more

Effective Personal Communication Skills for Public Relations 074944407X, 9780749444075

Make ideas contagious through every channel of communicationViral marketing — word-of-mouth marketing that spreads rapid

547 104 12MB Read more