Point of Purchase: How Shopping Changed American Culture 1317325362, 9781317325369

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale 0749457023, 9780749457020

Shopper marketing is a rapidly growing concept in sales promotion, but how can you put it to work? Marketing consultants

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Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase 0749457023, 9780749457020

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are

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The Sisterhood: How a Network of Black Women Writers Changed American Culture 9780231204729, 9780231555678

The Sisterhood tells the story of how a remarkable community of Black women writers transformed American writing and cul

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The Sports Revolution: How Texas Changed the Culture of American Athletics 9781477321843

In the 1960s and 1970s, America experienced a sports revolution. New professional sports franchises and leagues were est

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The Rhapsodes: How 1940s Critics Changed American Film Culture 022635217X, 9780226352176

Pauline Kael, Andrew Sarris, and Roger Ebert were three of America’s most revered and widely read film critics, more fam

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How the Mind Changed 9780316424974

  The extraordinary story of how the human brain evolved… and is still evolving. We’ve come a long way. The earliest hum

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The Louisiana Purchase and American Expansion, 1803-1898 1461644682, 9781461644682

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How the Shopping Cart Explains Global Consumerism 9780520968097

Picture a familiar scene: long lines of shoppers waiting to check out at the grocery store, carts filled to the brim wit

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Walk the Walk: How Three Police Chiefs Defied the Odds and Changed Cop Culture 9781250777515, 1250777518

In Neil Gross's Walk the Walk, “one of the most interesting sociologists of his generation” and a former cop follow

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Cool: How Air Conditioning Changed Everything 9780823261789

A narrative history of the development of air conditioning from its beginnings to its current state, with an emphasis on

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