346 51 35MB
English Pages 224 [226] Year 1985
Report DMCA / Copyright
DOWNLOAD PDF FILE
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after
313 29 46MB Read more
110 15 19MB Read more
President Bill Clinton’s My Life is the strikingly candid portrait of a global leader who decided early in life to dev
488 29 9MB Read more
Examples and principles -- Probability and coincidence -- Pseudoscience -- Whence Innumeracy? -- Statistics, trade-offs,
345 90 227KB Read more
This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including:
311 78 3MB Read more
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring f
318 5 2MB Read more
166 67 1MB Read more
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how
145 44 17MB Read more
Martin J. Sherwin's classic account of the political and diplomatic circumstances surrounding the development of th
471 10 3MB Read more
Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales,
272 105 1MB Read more