Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices 9783031209147, 9783031215452, 3031209141

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices 3031215451, 9783031215452

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning wit

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Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase 0749457023, 9780749457020

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are

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The imagined past : history and nostalgia 9780719028755, 0719028752

This collection of essays originated in the History Workshop 20 national conference at Leeds in 1985.

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Revolutionary Nostalgia: Retromania, Neo-burlesque, and Consumer Culture 1787693465, 9781787693463

Nostalgia, they say, is not what it used to be. Once a witticism, this statement about the past has come to pass. Nostal

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Visual Marketing: From Attention to Action (Marketing and Consumer Psychology) [1 ed.] 0805862927, 9780805862928, 9781410618689

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together lead

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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior [1 ed.] 1398601004, 9781398601000

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer beh

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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior [1 ed.] 1398601004, 9781398601000

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer beh

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Rural Marketing: Growing the Non-urban Consumer 9781003837626, 100383762X

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a compreh

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Hispanic Marketing: Connecting with the New Latino Consumer 1856177947, 9781856177948

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Rural Marketing: Growing the Non-urban Consumer 9781003837626, 100383762X

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a compreh

97 86 7MB Read more