Museum Branding : How to Create and Maintain Image, Loyalty, and Support [2 ed.] 9781442263468, 9781442263444

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection o

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Museum Branding : How to Create and Maintain Image, Loyalty, and Support [2 ed.]
 9781442263468, 9781442263444

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