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For Principles of Marketing courses that require a comprehensive text.Help readers learn how to create value through cus
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This print textbook is available for students to rent for their classes. The Pearson print rental program provides stude
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Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press combines an easy-reference,
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Bitcoin is a scam allowing tens of millions of poor peoples money to be siphoned off by a few thousand making them milli
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Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with acce
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Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social ma
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Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive comm
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