Table of contents : Contents Acknowledgments Conventions and Abbreviations Introduction CHAPTER 1. Rhetorics of Territory, Mixture, and Displacement CHAPTER 2 .From Street Names to Brand Names CHAPTER 3. Synchronized Reading CHAPTER 4 Desire Industries CHAPTER 5. Brokers, Authors, “Shanghai People CHAPTER 6. Marxists and Modern Girls CHAPTER 7 .Lineages of the Contemporary and the Nostalgic Epilogue Shanghai 2000 Notes Character Glossary Bibliography Index