Mass media in use: учебно-методическое пособие 9786010416390

Учебно-методическое пособие составлено в соответствии со специ-фикацией образовательно-профессиональной программы и пред

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КАЗАХСКИЙ НАЦИОНАЛЬНЫЙ УНИВЕРСИТЕТ имени АЛЬ-ФАРАБИ

MASS MEDIA IN USE Учебно-методическое пособие

Стереотипное издание

Алматы «Қазақ университеті» 2020

УДК 070 ББК 76.0 М 38

Рекомендовано к изданию Ученым советом факультета филологии, литературоведения и мировых языков, РИСО и учебно-методической секцией по гуманитарным и естественнонаучным специальностям РУМС высшего и послевузовского образования МОН РК на базе КазНУ им. аль-Фараби (протокол №11 от 06.11.2015) Рецензенты: доктор исторических наук, профессор С.Х. Барлыбаева кандидат филологических наук, и.о. доцента А.А. Молдасанова Составители: М.А. Жанабекова, Т.П. Колесникова, А.К. Валиева

М 38

Mass media in use: учебно-методическое пособие / cост.: М.А. Жанабекова, Т.П. Колесникова, А.К. Валиева. – Стер. изд. – Алматы: Қазақ университеті, 2020. – 89 с. ISBN 978-601-04-1639-0 Учебно-методическое пособие составлено в соответствии со спецификацией образовательно-профессиональной программы и предназначено студентам специальностей «5В021000 – Иностранная филология», «5В020700-Переводческого дела» и «5В011900 – Иностранный язык: два иностранных языка». Тематика и характер учебных материалов, представленных в пособии, обеспечивают формирование у студентов профессионального словаря, а также навыков и умений чтения и говорения в рамках профессиональных сфер СМИ. Настоящее пособие может оказать помощь студентам и преподавателям в различных ситуациях профессионального взаимодействия и формирования профессиональных качеств. The educational manual «Mass Media in Use» is developed on the basis of core educational-professional curriculum and addressed to the students of specialties «Foreign philology», «Translation Studies» and «Foreign language: two foreign languages». The manual contains topical vocabulary, different types of reading and speaking activities and media professional texts with various contents of information as well as articles of popular Mass Media. The educational manual will help students and teachers in the preparation of different situations of professional interaction and the formation of professional qualities of learners.

УДК 070 ББК 76.0

ISBN 978-601-04-1639-0

© Сост.: Жанабекова М.А., Колесникова Т.П., Валиева А.К., 2020 © КазНУ имени аль-Фараби, 2020

ПРЕ­ДИС­ЛОВИЕ Учебно-ме­то­ди­чес­кое по­со­бие ре­ко­мен­дует­ся сту­ден­там гу­ма­ ни­тар­ных спе­ци­аль­нос­тей выс­ших учеб­ных за­ве­де­ний, а так­же студентам спе­ци­аль­нос­тей, изучающих курс «Средс­тва мас­со­вой ин­фор­ма­ции на иност­ран­ном язы­ке». Предс­тав­лен­ный в по­со­бии ма­те­ри­ал поз­во­ляет рас­ши­рить зна­ния о про­фес­сио­наль­ной эти­ ке, меж­ду­на­род­ных стан­дар­тах и обя­зан­нос­тях жур­на­лис­та. Учебно-ме­то­ди­чес­кое по­со­бие состоит из трех раз­де­лов. Со­ дер­жа­ние учеб­ных ма­те­риалов, изложен­ных в по­со­бии, обес­пе­ чи­вает фор­ми­ро­ва­ние у сту­ден­тов про­фес­сио­наль­но­го сло­ва­ря, а так­же на­вы­ков и уме­ний чте­ния и го­во­ре­ния в рам­ках та­ ких сфер, как Journalism, Truth, Journalism Ethics and Standards, UK National Press, The History of Reality Television, Media in News. К каж­до­му раз­де­лу пособия при­ла­гают­ся текс­ты на анг­лийс­ком язы­ке для зак­реп­ле­ния ас­со­циа­тив­ных свя­зей меж­ду за­да­ ниями, которые обес­пе­чи­вают пов­то­ре­ние, за­по­ми­на­ние пред­ла­ гаемой лек­си­ки и раз­ви­тие уме­ния чте­ния, го­во­ре­ния и пись­ма.

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FOREWORD The educational manual is recommended for students of humanitarian specialities of higher educational institutions as well as to the specialities in which the course Media in a foreign language is provided. The material presented in the educational manual allows to expand the knowledge of professional ethics, international standards and obligations of the journalist. The structure of the educational manual is divided into three sections. The content of educational material presented in the manual ensures that students have the professional vocabulary and skills of reading and speaking in such professional fields as Journalism, Truth, Journalism Ethics and Standards, UK National Press, History of Reality Television, Media in News. The text in English is attached for each section for consolidation of the associative links between tasks, providing revision and memorization of the proposed texts in the English language and the development of reading, speaking and writing skills.

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UNIT ONE STEP ONE

WARM-UPS Pre-text questions Task: speak about journalism and share what you know with your partner or discuss in groups.

1. How is journalism defined today? 2. How do you start your career in journalism? 3. What can you do with a degree in journalism? 4. Why do you need to be good at English with a bachelor’s degree? 5. What skills do you need to be in the field of journalism? 6. How much does commercial journalism school cost? 7. Is it necessary to get a master’s degree in journalism? 8. What is the purpose of journalism? 9. How should you major in journalism? 10. How is globalization affecting journalism? Topical vocabulary Task: read these words and word combinations, find them in the dictionary and practice their pronunciation.

job sections / a degree in journalism / a communication degree / an internship / freelancing / all aspects of media / a shift from print to digital / a journalism program/ punctuation exam / the best possible 5

decisions / to provide people with the information / entertainment / blogs / a news bulletin / Note: have a chat in pairs/ groups about the words and word combinations you liked. Change topics and partners frequently.

Discussion Task: complete the table with the definitions of different kinds of journalism and prefer best in different countries of the world. JournaCommerlism cial country Kazakhstan Russia England America China and etc.

Editorial

Investigative

Tabloid

Professional

Yellow

Note: choose one Mass Media which are important and are not important for you as your future topic.

STEP TWO

READING ACTIVITY Journalism Task: read the text and answer the questions given below.

Journalism is information. It is communication. It is the events of the day distilled into a few words, sounds or pictures, processed by the mechanics of communication to satisfy the human curiosity of the world that is always eager to know what’s new. Journalism is 6

basically news. The word derives from «journal», its best contents are «du jour», of the day itself. But journalism may also be entertainment and reassurance. It is the television picture of a man stepping on to the surface of the moon, seen in millions of homes as it happens. So the news of the world will be known around us in a matter of seconds. Most people in the developed world obtain their news from the newspapers. The newspapers had changed little from the days of Caxton. The process of printing had hardly changed at all, and the only modernization had been in machinery to produce and distribute a greater number of copies of each issue. Then radio arrived. In America, the effects of radio were more rapid in appearing, due to the springing up of hundreds of small town radio stations. In Britain, radio was put under the control of a non-profit-making body financed by government-collected license fees and charged with the duty of providing a nationwide broadcasting service. Kazakhstan radio history can be divided into two eras: before and after 1991. Kazakhstan has gained their own independence, commercial TV Channels and Radio Stations appeared that people can listen online. Journalism is about people. It is produced for people. So how has the ordinary man’s receptivity to journalism changed in twenty years? Fifty years ago, a family might listen to a news bulletin on the livingroom radio over breakfast. People would read the morning paper over breakfast or on the transport going to work or on the way home. It is an immense change. These are the people for whom journalists are working. They have to take account of these social changes, which have occurred in most countries of the world. The press has been slow to catch on to this change and to revise its methods of operation so that the newspaper still has a function. That it has a function, there can be no doubt: for the television or radio news bulletin is tightly encapsulated, containing only a few of the main facts in a highly abbreviated form. Newspapers are archives, objects of record. They can be referred to, checked back on, in a way that the television or radio news cannot. They can describe events at greater length, add more relevant detail, give authoritative comment from people in a position to detect trends and the likely lines in which a news story will develop. 7

According to the Encyclopedia Britannica, journalism is «… the collection, preparation, and distribution of news and related commentary and feature materials through such media as pamphlets, newsletters, newspapers, magazines, radio, motion pictures, television, books, blogs, webcasts, podcasts, and e-mail». Journalism changes overtime to accommodate different technology and ways of getting information to the public. Journalism is continually evolving to meet the needs of its audience. The list of media the Encyclopedia Britannica described above has changed over the years, but would have once started and ended with «newspaper». So, Journalism is the activity of gathering, assessing, creating and presenting news and information. It is also the product of these activities. General Comprehension Task: answer the following questions about the text

1. How does the author define the term «journalism»? 2. What is journalism according to the Encyclopedia? 3. What changes had taken place in the process of printing before radio arrived? 4. How did a family get news about 50 years ago? 5. What is the difference between a newspaper and television/radio?

STEP THREE

VOCABULARY ACTIVITY Task 1. Transcribe all of the international words and guess their meanings.

process second

mechanics machinery 8

television copy

million radio

finance method

license function

commercial archive

bulletin position

Task 2. Form all possible derivatives from the following words and collocations as in the model.

Model: a) journal (n) – journalism (n) – journalist (n) – journalistic (adj.) – journalese (n). b) journalism profession – (topic, ethics, internships, genres…) to achieve, to communicate, to inform, to entertain, to develop, to change, to produce, to distribute, finance, social, function, to collect, to prepare, to relate, comment, operate, commerce, to present, to collect, to create , to assess, product, to evolve, to accommodate, to change, activity, immense, to revise, reassurance. Practice: what is the derivative of journal? What is the derivation of the word journal? What are the related words like journalism? Task 3. Arrange the words which are near in meaning according to the model and choose more than one word from the box:

Model: communication – message (email, phone call, statement, letter etc.) 1) curiosity 2) information 3) communication message, statement, email and etc 4) eager 5) journal 6) entertainment 7) reassurance 8) to happen 9) to publish 10) to distribute 11) article 12) detail 13) commercial 14) public 15) immense 9

print, news, enthusiastic, hope, element, take place, amusement, item, occur, feature, dispense, community, gossip, interest, fact, inquisitiveness, marketable, turn out, periodical, keen, vast, magazine, willing, money-making, paper, municipal, hand out, issue, guarantee, saleable, piece of writing, relaxation, rumor, publication, huge Practice: what is a synonym for information? Which word is the synonym for paper? What are synonyms of the word publication? Task 4. Find the word on the left that is opposite of the word on the right. Follow the model:

1. 2. 3. 4. 5.

Public reassurance copy immense curiosity

6. process 7. comment 8. collect 9. produce 10. publish 11. communicate 12. entertain 13. change 14. evolve 15. obtain

inaction keep quit remain stop keep secret

___________ ___________ ___________ ___________ ___________

private discouragement bore narrow disinterest fail original distribute destroy be quiet

__public___ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________

Practice: what is another opposite word for copy? What is the past tense of collect? What is the plural of public? What is the meaning of the word immense? How do you pronounce the word reassurance? Sentences with the word journalism.

Gap Fill Task 5. Fill in the blank with the word from the list given below:

Journalism is (1)_____. Journalism may also be entertainment and (2)_____. The news of the (3)_____ will be known around us in 10

a matter of seconds. Most people in the developed world (4)_____ their news from the newspapers. The process of (5) _____ had hardly changed. In Britain, radio was put under the (6)_______ of a nonprofit-making body. Kazakhstan radio (7)_____ can be divided into two eras. In Kazakhstan (8)_____ TV Channels and Radio Stations appeared that people can listen (9)_____. Many years ago a family might listen to a (10)_____ bulletin on the living-room radio over breakfast. The newspaper still has (11)_____. Newspaper information can be referred to, checked back on, in (12)_____ that the television or radio news cannot. (13)_____ is the collection, preparation, and distribution of news. Journalism changes overtime to accommodate different (14)_____ and ways of getting information to the (15)______. (public, control, information, commercial, printing, world, a function, online, journalism, a way, technology, obtain, history, news, reassurance) Guess the answer Task 6. Read and translate each given answer then choose the correct one. 1. ____ is the events of the day distilled into a few words, sounds or pictures. a) journal b) journalism c) journalist 2. The words and pictures are processed by the mechanics of _____ to satisfy the human curiosity. a) communicate b) communicating c) communication 3. Most people in the _____world obtain their news from the newspapers. a) development b) developed c) developing 4. The press has been slow to catch on to those social _____. a) changes b) changeable c) changed

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5. Journalism is also the _______of these activities. a) product b) production c) productive 6. Journalism is continually _____ to meet the needs of its audience. a) evolved b) evolving c) evolves 7. Journalism changes overtime to _____ different ways of getting information to the public. a) accommodate b) accommodation c) accommodating 8. Journalism can describe events at greater length, add more ______ detail. a) relevant b) relevance c) relevantly 9. Journalism is the distribution of news and related____ and feature materials. a) commentary b) commentary c) commentator 10. Television or radio news bulletin contain only a few of the main facts in a highly form _____. a) abbreviate b) abbreviated c) abbreviation 11. Radio and TV give authoritative comment from people in a position to ____ trends and the likely lines. a) detective b) detect c) detection 12. The process of printing had hardly ____ at all, the only modernization had been in machinery to produce a greater number of copies. a) change b) changeable c) changed

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STEP FOUR

SPEAKING ACTIVITY Task 1. Give your opinion.

What is journalism? People answer differently. But there are some famous statements: 1. Journalism is romance. 2. Journalism is the Fourth power. 3. Journalism is newspapers and magazines. 4. Journalism is radio and television. 5. Journalism is correspondents. 6. Journalism is creativity. 7. Journalism is information. 8. Journalism is Internet-based websites. 9. Journalism is blog-based reports. 10. Journalism is high stress. This list can be continued while journalism exists and creativity is necessary for people. STUDENT A’s QUESTIONS (Do not show these to student B) Task 2. Answer the following conversation questions on journalism 1. What is journalism? 2. What do you know or can guess about the history of journalism? 3. Would you be interested in studying journalism? 4. Is journalism a respected profession in your country? Why and why not? 5. What do you think of the journalism on news stations like the BBC or CNN? 6. What is the quality of journalism like in your country? 7. Are there government controls on journalism in your country? 8. What good does journalism do in the world? 9. Is journalism always about reporting the truth? 10. What do you think a career in journalism would be like?

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STUDENT B’s QUESTIONS (Do not show these to student A) 1. Do you think journalism is different in different countries around the world? 2. What kind of journalism are you most interested in? 3. What do you think of journalists who report in war zones? 4. What kind of people are good at journalism? 5. Do you think people can make a lot of money from journalism? 6. Do you think investigative journalism would be interesting? 7. How important is journalism in today’s world? 8. What do you think of the paparazzi and gutter press? 9. Do you think the Internet can make us all journalists? 10. What do you think world leaders and governments think of journalism? DISCUSSION (Write your own questions) – STUDENT A’s 5 QUESTIONS (Do not show these to student B – STUDENT B’s 5 QUESTIONS (Do not show these to student A)

Role play Theme: what is journalism? Task: now we have a round-table talk on advantages and disadvantages of working in journalism. Express your opinion modern-day and traditional journalism These words and expressions will help you to express your feelings and attitude:

I would like to begin the discussion on the subject by … / From the point of view … / It has been pointed out … / The way I see it … / What is more … / Yes, but on the other hand …/ Naturally …/ Certainly …/ Sure …/ Exactly …/ Definitely …/ Just so … / Quite so …/ You are wrong …/ You are mistaken … / I object to it … / I doubt it. Recommendation: while preparing your speech use the information and vocabulary minimum you’ve learnt from the materials of Unit I.

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UNIT TWO STEP ONE

WARM-UPS Pre-text questions Task: speak about journalistic truth and share what you know with your partner or discuss in groups.

1. What is truth? 2. What are the necessary requirements for the journalistic truth? 3. How does a journalist work? 4. Who does a journalist work with? 5. Why do the audiences care about the truth? 6. Why is truth so important? Topical vocabulary Task: read these words and word combinations, find them in the dictionary and practice their pronunciation.

the form of truth / a day-to-day basis / professional discipline / reliable account / transparent / own assessment/ debate / meaningful context / ultimate allegiance / self-interest / constituent groups/ allegiance / trivial/ proportion / truthfulness / reliable map / diverse backgrounds /neglect / strive /to inflate events / Note: have a chat in pairs/ groups about the words and word combinations you liked. Change topics and partners frequently.

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Discussion Task: complete the quotes with the definitions of different kinds of truth and use the best ones in the world of journalism.

– Truth makes people feel good. Unfortunately, bad news can be true. … – Truth is what we know and how we know. … – Truth is what is believed. A lie believed is still a lie. … – Truth is what is publicly proved. A truth can be privately known. … – Truth is the majority says is true. 51% of a group can reach a wrong conclusion.

STEP TWO

READING ACTIVITY Getting the truth right Task: read the text and answer the questions given below.

Journalism seeks «a practical and functional form of truth». It is not the truth in the absolute or philosophical or scientific sense but rather a pursuit of «the truths by which we can operate on a day-today basis.» The «journalistic truth» is a process that begins with the professional discipline of assembling and verifying facts. Journalists try to convey a fair and reliable account of their meaning, subject to further investigation. Journalists should be as transparent as possible about sources and methods so audiences can make their own assessment of the information. «Getting the truth right» is the foundation upon which everything is built – context, interpretation, comment, criticism, analysis and debate. The larger truth emerges from this forum. The suppliers of information devote more time to finding and verifying the news and putting it in a meaningful context. 16

The publisher of journalism must show an ultimate allegiance to citizens. They must strive to put the public interest – and the truth – above their own self-interest or assumptions. Journalism should seek to present a representative picture of constituent groups in society. The business people in a news organization also must take care of their allegiance to the audience ahead of other considerations. Journalism is our modern cartography. It creates a map for citizens to navigate society. As with any map, its value depends on a completeness and proportionality in which the significant is given greater visibility than the trivial. Keeping news in proportion is a cornerstone of truthfulness. Inflating events for sensation, neglecting others, stereotyping, or being disproportionately negative all make a less reliable map. The most comprehensive maps include all affected communities, not just those with attractive demographics. The most complete stories take into diverse backgrounds and perspectives. General Comprehension Task: answer the following questions about the text 1. How does the author define the term «truth»? 2. What is «truth» according to the Wikipedia and Encyclopedia? 3. What is built in the process of getting the truth right? 4. What does journalism create for our citizens? 5. What can you say about the keeping news in proportion?

STEP THREE

VOCABULARY ACTIVITY Task 1. Transcribe all of the international words and guess their meanings.

practice absolute

operate stereotyping

fact method 17

criticism analysis

demo`graphics philosophical interest in`flation

profession discipline cartography `trivial

context interpretation pro`portion

debate forum sen`sation

Task 2. Form all possible derivatives from the following words and collocations as in the model.

Model: a) truth (n) – truthfulness (n) – truthful (adj) – truthfully (adv) b) great truth – (simple, universal, fundamental, home, basic… ) to practice, science, to pursue, to assemble, to verify, to investigate, to convey, to assess, to interpret, to emerge, to supply, to publish, to assume, to organize, to create, to navigate, to neglect, to attract, diverse, to inflate, to value, trivial Practice: what is the derivative of truth? What is the derivation of the word truth? What are the related words like truthfulness? Task 3. Arrange the words which are near in meaning according to the model and choose more than one word from the box:

Model: to publish – to issue (to print, to bring out, to circulate, to put out) 1) to verify 2) to strive 3) to assume 4) to neglect 5) to diversify 6) to inflate 7) to publish – to issue, to print, to bring out, to circulate 8) veritable 9) attractive 10) trivial 11) ultimate 12) value 13) assumption 18

14) truth 15) audience to confirm, to suppose, hypothesis, to blow, to raise, to pass over, smart, final, concluding, to do one’s best, to try hard, to issue, to vary, cost, charge, to take for granted, genuine, last, to expand, absolute, supposition, to overlook, to fill with air, small, to make sure, to bring out, to make every effort, striking, accuracy, fact, to put out, reality, eye-catching, exactness, to spread, unimportant, rate, to avoid, minor, to circulate, to prove, insignificant, real, price, to guess, statement, spectators, to print, viewers, to check, good looking, addresses, authentic Practice: what is a synonym for to publish? Which word is the synonym for truth? What are synonyms of the word to assume? Task 4. Find the word on the left that is opposite of the word on the right. Follow the model:

1) to inflate 2) truth 3) to neglect 4) meaningful 5) to emerge 6) reliable 7) attractive 8) debate 9) allegiance 10) modern 11) interest 12) discipline 13) day-to-day 14) fair 15) background

disinterest _____________ unreliable _____________ old-fashioned ______________ unjust ______________ foreground _____________ untruth ___ truth _____ agreement ______________ undesirable ______________ disorder ______________ to take care of ______________ to deflate ______________ dishonor ______________ infrequent ______________ trivial ______________ to finish ______________

Practice: what is another opposite word for truth? What is the past tense of strive? What is the plural of ultimatum? What is the meaning of the word truthfulness? How do you pronounce the word trivial? Sentences with the word phrase «Getting the truth right».

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Gap Fill Task 5. Fill in the blank with the word from the list given below:

Journalism seeks «a practical and functional form of (1) ______». The «journalistic truth» is a (2) ______ that begins with the professional discipline of assembling and verifying (3) ______. «Getting the truth (4) _____» is the foundation upon which everything is built. The suppliers of (5) ______ devote more time to finding and verifying the news. The publisher of (6) ______ must show an ultimate allegiance to citizens. Journalism should seek to present a representative (7) ______ of constituent groups in society. Journalism is our (8) ______ cartography. It creates a map for citizens to navigate (9) ______. Keeping news in (10) ______ is a cornerstone of truthfulness. The most (11) _______ maps include all affected communities. The most complete stories take into (12) ______ backgrounds and perspectives. (modern, information, journalism, proportion, diverse, picture, truth, comprehensive, society, process, facts, right) Guess the answer Task 6. Read and translate each given answer, then choose the correct one. 1. Journalism is a _____ of «the truths by which we can operate on a day-today basis». a) pursuer b) pursuit c) pursue 2. Journalists should be as ______as possible about sources of the information. a) transparency b) transpire c) transparent 3. The larger truth emerges from context, interpretation _____criticism, analysis and debate. a) commentary b) comment c) commend

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4. They must strive to put the______ interest and the truth. a) publicly b) publicity c) public 5. The _______people must take care of their allegiance to the audience. a) business b) busy c) busily 6. The map value depends on a completeness and proportionality. a) valuable b) value c) valuer 7. Inflating events for negative information all make a less ______ map. a) reliability b) reliably c) reliable 8. The most complete stories take into ______ backgrounds and perspectives.. a) diversity b) diverse c) diversify

STEP FOUR

SPEAKING ACTIVITY Task 1. Give your opinion.

What is truth? People answer differently. But from a philosophical perspective there are three simple statements to define truth: 1. Truth is that which corresponds to reality. 2. Truth is that which matches its object. 3. Truth is simply telling it like it is. Note: this list can be continued while journalism exists and truth is necessary for people.

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Task 2. Answer the following conversation questions on journalism 1. What do we mean by «Getting the truth right»? 2. Why should we care what people think about «journalistic truth»? 3. How accurate are online information? 4. Do people lie to a journalist about the event they have seen? 5. What do other countries think about changes in truth? Discussion (Write your own questions) Task 3. Read the answer and write a question that goes with it. You can write more than one question for discussion.

1. What does journalism create for us to navigate society? – Journalism creates a map for us to navigate society 2.__________________________________________________ – The news media are the common carriers of public discussion. 3.___________________________________________________ – The public discussion serves society best when it is informed by true facts rather than prejudice and supposition. 4.___________________________________________________ – Accuracy and truthfulness require that meaningful context as framers of the public discussion. 5.___________________________________________________ – Journalists must continually ask what information has most value and true to citizens and in what form. Task 4. Defend your opinions about the following proverbs and sayings. Make conclusions.

1. A reliable witness always tells the truth, but an unreliable one tells nothing but lies. 2. A witness saves lives when he tells the truth; when he tells lies, he betrays people. 3. Honest people hate lies, but the words of wicked people are shameful and disgraceful. 4. Better to be poor and honest than to be dishonest and a fool. 5. Buy truth, and do not sell it, get wisdom and instruction and understanding. 22

Decisions Students have to develop above given proverbs and sayings by different oriented situations as: 1. What do «real truth» and «fool lie» mean? 2. What actions do you think are honest and dishonest? Note: make a list of as many truth/false statements, quotes, proverbs and sayings as possible in written form.

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UNIT THREE STEP ONE

WARM-UPS Pre-text questions Task: Speak about journalism ethics and share what you know with your partner or discuss in groups.

1. What do you know about ethics? 2. What do you need to know about ethics? 3. What is your journalistic purpose? 4. What is your ethical concerns? 5. What professional guidelines should you consider? 6. Is ethics the same as law? As accepted practice? 7. Is there a difference between ethics and accepted practice? Topical vocabulary Task: read these words and word combinations, find them in the dictionary and practice their pronunciation.

Specific challenges / canons of journalism / truthfulness /accuracy / impartiality / fairness / public accountability / newsworthy information / subsequent dissemination / limitation of harm / withholding of details / release / reputation / discriminatory references / mental disabilities / substantial overlap / mainstream publications / ethical dilemmas / framework / self-correction / self-monitoring / integrity / accountability / well-defined branches / 24

Note: have a chat in pairs/ groups about the words and word combinations you liked. Change topics and partners frequently.

Discussion Task: read the most common codes of journalistic standards and ethics for discussion. Analyze and propose solutions. First work in small groups, then discuss with the whole group.

Accuracy and standards for factual reporting – Reporters are expected to be as accurate as possible given the time allotted to story preparation and the space available, and to seek reliable sources. – Events with a single eyewitness are reported with attribution. Events with two or more independent eyewitnesses may be reported as fact. Controversial facts are reported with attribution. – Independent fact-checking by another employee of the publisher is desirable – Corrections are published when errors are discovered – Opinion surveys and statistical information deserve special treatment to communicate in precise terms any conclusions, to contextualize the results, and to specify accuracy, including estimated error and methodological criticism or flaws.

STEP TWO

READING ACTIVITY Journalism ethics and standards Task: read the text and answer the questions given below.

Journalism ethics and standards comprise principles of ethics and of good practice as applicable to the specific challenges faced by 25

journalists. Historically and currently, this subset of media ethics is widely known to journalists as their professional «code of ethics» or the «canons of journalism». The basic codes and canons commonly appear in statements drafted by both professional journalism associations and individual print, broadcast, and online news organizations. While various existing codes have some differences, most share common elements including the principles of – truthfulness, accuracy, objectivity, impartiality, fairness and public accountability – as these apply to the acquisition of newsworthy information and its subsequent dissemination to the public. Like many broader ethical systems, journalism ethics include the principle of «limitation of harm.» This often involves the withholding of certain details from reports such as the names of minor children, crime victims’ names or information not materially related to particular news reports release of which might, for example, harm someone’s reputation. Some journalistic codes of ethics, notably the European ones, also include a concern with discriminatory references in news based on race, religion, sexual orientation, and physical or mental disabilities. The written codes and practical standards vary somewhat from country to country and organization to organization, but there is a substantial overlap among mainstream publications and societies. The principles of Journalistic codes of ethics are designed as guides through numerous difficulties, such as conflicts of interest, to assist journalists in dealing with ethical dilemmas. The codes and canons provide journalists a framework for self-monitoring and self-correction. The Radio Television Digital News Association, an organization exclusively centered on electronic journalism, maintains a code of ethics centering on-public trust, truthfulness, fairness, integrity, independence and accountability. The ethics of journalism is one of the most well-defined branches of media ethics, primarily because it is frequently taught in schools of journalism. Journalistic ethics tends to dominate media ethics, sometimes almost to the exclusion of other areas. Topics covered by journalism ethics include: news manipulation, truth and conflict. (From Wikipedia, the free encyclopedia) 26

GENERAL COMPREHENSION Task: answer the following questions about the text 1. How do you define the term «code of ethics»? 2. What is «ethics» according to the Wikipedia and Encyclopedia? 3. Where do the basic codes of ethics commonly appear? 4. What are the most common elements of ethics? 5. How is journalistic codes of ethics affected race discriminatory? 6. What is the role of ethics in dealing with dilemmas? 7. Where is the ethics of journalism taught?

STEP THREE

VOCABULARY ACTIVITY Task 1. Transcribe all of the international words and guess their meanings.

standard canon elements detail reputation

religion monitoring correction digital association

electronic method dominate manipulation conflict

dilemmas criticism contextualize statistical factual

Task 2. Form all possible derivatives from the following words and collocations as in the model.

Model: a) profession (n) – professional (adj) – professionally (adv) b) professional development – (skill, qualification, experience, sport) to associate / to exist / to account / limit / reputation / orientation / publication /to design / to correct / to maintain / to dominate / manipulation / preparation / attribution / conclusion / to estimate / to contextualize / to discover / treatment / desirable Practice: what is the derivative of publication? What is the derivation of the word publication? What are the related words like publication?

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Task 3. Arrange the words which are near in meaning according to the model and choose more than one word from the box:

Model: to publish – to issue (to print, to bring out, to circulate, to put out) 1) to comprise 2) specific 3) subset 4) code 5) canon 6) ethics 7) dilemma 8) statement 9) association 10) truthfulness 11) fairness 12) acquisition 13) dissemination 14) withholding 15) reference 16) overlap 17) mainstream 18) manipulation

– rule, policy, regulation, system

position, to contain, handling, preservation, faithfulness, detailed, separation, regulation, norm, morals, fix, union, policy, openness, equality, gaining, spreading, custody, beliefs maintenance, honesty, propagation, attainment, concurrence, alliance, to consist of, situation, system, distribution, exploitation, justice, declaration, operation, perplexity, to include, organization, achievement, honesty, orientation, principles, speech, sprite, account, precise, breaking up, normal, go beyond, coincidence, rule, report, predicament, principle, to cover, particular, typical, split, exact, division, ordinary, standard Practice: what is a synonym for code? Which word is the synonym for ethics? What are synonyms of the dilemma?

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Task 4. Find the word on the left that is opposite of the word on the right. Follow the model:

1) individual 2) news 3) minor 4) reputation 5) mental 6) guide 7) trust 8) integrity 9) independence 10) primarily 11) conflict 12) accurate 13) error 14) criticism 15) preparation 16) acquisition

dishonesty inexact disorder finally follower disrespect piece together silence major physical compliment loss doubt correctness unreadiness

___ integrity ____ ______________ ______________ ______________ ______________ ______________ ______________ ______________ _______________ _______________ _______________ _______________ _______________ _______________ _______________ ______________

Practice: what is another opposite word for integrity? What is the past tense of strive? What is the plural of ultimatum? What is the meaning of the word eyewitness? How do you pronounce the word impartiality? Sentences with the word phrase «code of ethics».

Gap Fill Task 5. Fill in the blank with the word from the list given below:

Journalism ethics and standards comprise (1) ______ of ethics and of good practice. The media ethics is widely known to journalists as their (2)_______ «code of ethics». The (3)________ of truthfulness, accuracy, objectivity, impartiality, fairness and public accountability apply to the acquisition of (4)_________ information. The journalism ethics also include the principle of «limitation of (5) ________ ». Some journalistic codes of ethics include news based on (6)_______ or mental disabilities. There is a substantial overlap among mainstream 29

(7)_________ and societies. The principles of Journalistic codes of ethics are designed as guides through numerous (8)________, such as conflicts of interest, to assist journalists in dealing with ethical (9)_______. The ethics of journalism is one of the most (10)_______ branches of media ethics, primarily because it is frequently taught in schools of journalism. (dilemmas, harm, principles, newsworthy, difficulties, physical, well-defined professional, publications) Guess the answer Task 6. Read and translate each given answer, then choose the correct 1. The media ethics is widely known to journalists as their professional the «canons of _________». a) journalist b) journalism c) journalistic 2. The basic codes and canons appear in statements drafted by _______ journalism. a) profession b) professionalism c) professional 3. The principles of ethics apply to the acquisition of newsworthy _______ a) informative b) information c) inform 4. The principle of «limitation of harm» often involves the withholding of certain details from _______. a) reports b) reporters c) reporting 5. Some journalistic codes of ethics also include a concern with discriminatory references in news based on race and ________. a) religious b) religiously c) religion

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6. The principles of Journalistic codes of ethics are _______ as guides through conflicts of interest. a) designer b) design c) designed 7. The codes and canons _________ journalists a framework for selfmonitoring and self-correction. a) providence b) provide c) provident 8. Journalistic ethics tends to dominate media ethics, sometimes almost to the _______ of other areas. a) exclusion b) exclusive c) exclusively 9. Topics covered by journalism ethics _______: news manipulation, truth and conflict. a) inclusive b) inclusion c) include 10. Events with a single eyewitness are reported with________. a) attribute b) to attribute c) attribution

STEP FOUR

SPEAKING ACTIVITY Task 1. Give your opinion.

What are the aims of journalism ethics? People answer differently. But from a philosophical perspective, there are some statements to define the aims: 1. Understanding: Deepen our understanding of journalism’s ethical functions and its principles. 31

2. Ethical reasoning: Improve the ethical reasoning of journalists. 3. Reforming: Re-define existing standards and construct new ones. 4. Promoting: Promote ethical behavior and decision-making in news media. 5. Discussion: Promote public discussion of journalism ethics Note: this list can be continued while journalism exists and truth is necessary for people. Task 2. Give your opinion to the questions received by The Ethics Advice Line. 1. Is it ethical to make an appointment to interview an arsonist sought by police, without informing police in advance of the interview? 2. Is it ethical for a reporter to write a news piece on the same topic on which he or she has written an opinion piece in the same paper? 3. Under what circumstances do you identify a person who was arrested as a relative of a public figure, such as a local sports star? 4. Can a journalist reveal a source of information after guaranteeing confidentiality if the source proves to be unreliable? 5. Should a reporter write a story about a local priest who confessed to a sex crime if it will cost the newspaper readers and advertisers who are sympathetic to the priest? 6. Freelance* journalists and photographers accept cash to write about, or Take photos of, events with the promise of attempting to get their work on the AP or other news outlets, from which they also will be paid. Is that ethical? 7. Is lack of proper attribution plagiarism**? Note: * Freelance – working for different companies at different times rather than being permanently employed by one company **Plagiarism – the practice of taking someone else’s work or ideas and passing them off as one’s own. Task 3. Defend your opinions about the following proverbs and sayings. Make conclusions.

1. He who sacrifices his conscience to ambition burns a picture to obtain the ashes 2. Laws control the lesser man. Right conduct controls the greater one. 3. Pay the worker his wage before his sweat dries. 4. Be the master of your will and the slave of your conscience. 5. Honesty is the best policy. 32

Decisions Students have to develop above given proverbs and sayings by different oriented situations as: 1. What does ethics look like in a person? 2. What does ethics look like in a society? Note: make a list of as many truth/false statements, quotes, proverbs and sayings as possible in written form.

Agree or disagree Task: read the following statements and give a different answer. There are three sources of «duties» in journalism. Why do journalists have special duties?

– General ethical duties: Like any person or citizen, journalists should conduct themselves in accord with general ethical principles such as being truthful, keeping promises, avoiding harm and serving the public good. However, these principles receive specific interpretations in reporting and editing. – Journalism’s social role: Like all professionals, journalists use their skills to fulfill a social role(s) and to meet public expectations. The role is sometimes understood as arising from a social contract between journalism and society. In many Western countries, journalists are granted a constitutionally protected freedom to promote social goods, such as a diversity of views and a comprehensive analysis of events. – Impact and influence: Even if journalism lacked a special social role, journalists would incur ethical responsibilities due to their impact on the individuals and groups they report on, and on the society they serve. Do you agree with these statements? Why (Why not)? Role play Theme: journalism ethics can be divided roughly into two levels: «Micro» and «macro» ethics.

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1. Micro level: What an individual journalist should do in a particular situation; or the problems that surround a specific type of story. Micro issues include whether a journalist should use a hidden camera in a specific situation, or whether the failure to attribute an idea is plagiarism. 2. Macro level: What the news media in general should do, given their role in society. Macro issues include diversity of media content and ownership, and freedom of the press. Note: the group is divided into 3 groups: micro, macro and audience. Each group should form a list of requirements, regulations and rules based on a set of ethics criteria for discussion.

INDIVIDUAL READING The Alliance’s Code of International Journalism Ethics Pre-text question: does media ethic have anything new to add other than interesting cases?

Respect for truth and the public’s right to information are fundamental principles of journalism. Journalists describe society to itself. They convey information, ideas and opinions, a privileged role. They inform citizens and animate democracy. They give a practical 34

form to freedom of expression. Many journalists work in private enterprise, but all have these public responsibilities. Without trust, journalists do not fulfill their public responsibilities. Alliance members engaged in journalism commit themselves to Honesty, Fairness, Independence, Respect for the rights of others. – Report and interpret honestly, striving for accuracy, fairness and disclosure of all essential facts. Do not suppress relevant available facts, or give distorting emphasis. Do your utmost to give a fair opportunity for reply. – Do not place unnecessary emphasis on personal characteristics, including race, ethnicity, nationality, gender, age, sexual orientation, family relationships, religious belief, or physical or intellectual disability. – Aim to attribute information to its source. Where a source seeks anonymity, do not agree without first considering the source’s motives and any alternative attributable source. Where confidences are accepted, respect them in all circumstances. – Do not allow personal interest, or any belief, commitment, payment, gift or benefit, to undermine your accuracy, fairness or independence. – Disclose conflicts of interest that affect, or could be seen to affect, the accuracy, fairness or independence of your journalism. Do not improperly use a journalistic position for personal gain. – Do not allow advertising or other commercial considerations to undermine accuracy, fairness or independence. – Do your utmost to ensure disclosure of any direct or indirect payment made for interviews, pictures, information or stories. – Use fair, responsible and honest means to obtain material. Identify yourself and your employer before obtaining any interview for publication or broadcast. Never exploit a person’s vulnerability or ignorance of media practice. – Present pictures and sound which are true and accurate. Any manipulation likely to mislead should be disclosed. – Do not plagiarise. – Respect private grief and personal privacy. Journalists have the right to resist compulsion to intrude. (Internet search)

Note: do you agree with the question given above? Why (Why not)?

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WORD SEARCH Task 1. Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words «Honesty’, «Fairness’, «Independence’ and «Respect’ etc. Task 2. Practice doing the following tasks in written form.

Find out: a) the words of the same root (international); b) the words with productive suffixes, explain the differences between them; c) the words and phrases, give their equivalents; d) some more sentences which carry out informative statements; e) the key sentences for making questions to think over and answer. f) the useful facts for covering the contents of ETHICS criteria. Note: 1. Share your findings with your partners. 2. Make questions using the words you found. 3. Ask your partner / group your questions.

Article questions Task 3. Look back at the article and write down some questions you would like to ask the class about the text.

– Share your questions with other classmates / groups. – Ask your partner / group your questions. Task 4. Write five GOOD questions about broadcasters. Task 5. Work in groups and discuss the following.

PRINCIPLES OF ETHICS: Students A strongly support «Proactive principles». Students B strongly support «Restraining principles» (just a form of rights).

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Pro-active principles include: – Seeking the truth – Journalists should pursue and investigate important truths within the constraints of daily journalism. Standards that fall under this principle include accuracy, balance and diversity, completeness and context, proportionality, fairness and objectivity. – independently – Journalists should seek and report the truth without fear or favour. They serve the public as a whole, not factions or special interests. Standards that fall under these principles include the avoidance of conflicts of interest, independence from other institutions, refusal of special favours and the courage to criticize the powerful. Restraining principles include: – Minimizing harm – Journalists, in seeking truth independently, should avoid causing unnecessary harm to the subjects and sources of their stories, such as children and victims of violence or tragedy. It is impossible for any professional to avoid doing any harm. The duty is to reduce harm in the carrying out of one’s legitimate professional duties, such as not violating someone’s privacy without reason. – Being accountable – Journalists should be able to explain and justify their actions and their stories, especially where stories are controversial or have negative impact on individuals or groups. Accountability means articulating the standards that guide one’s journalism, and providing the means through which the public can question and complain. Task 6. Discuss on the journalism ethics in Kazakhstan. Task 7. Finding out about yourself. Which of the following are true for you? If none of the answers are appropriate, you may provide your own. Compare and discuss your answers with your partner. Present what you’ve found out about your partner to the other students. 1. How do you describe your character? Is it: a) shy and reserved? b) aggressive? c) confident?

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d) hesitant? e) proud? f) …….? 2. What do you feel about other people? a) have a lot of friends? b) dislike most people? c) relate better to nice people? d) find most people boring? e) …………..? 3. How do you behave with other people? a) like to start conversations with strangers? b) prefer to wait until you are spoken to? c) dislike being touched by strangers? d) prefer to be surrounded by lots of people? e) like being on your own? f) ……………? 4. Do you like to communicate? Do you: a) like sitting in silence with other people? b) prefer listening to people talking than talk yourself? c) talk quickly? d) like telling jokes? e) think of yourself as a chatterbox? f) ………….? 5. What’s your sense of humour? Do you: a) find a lot of people funny? b) laugh at jokes? c) laugh at yourself? d) find it amusing when you have an accident? e) laugh out when something funny happens to other people? f) ………….? 6. What is your attitude to work? Do you: a) feel you have to keep active? b) look forward to holidays? c) find it difficult to sit still? d) hate work? e) think you are lazy?.

3. Work in groups. We know that in 2012 was adopted the document Kazakhstan’s Code of journalism ethics. Why do we need it? Why was not adopted this document earlier? And why it has not a legal force? 38

4. Watching video

Watch the videos «Media Ethics» and discuss it with your groupmates. (https://www.youtube.com/watch?v=EUtmlhx2Z7E)

UNIT FOUR STEP ONE

THE UK NATIONAL PRESS Task: read the newspaper articlet and answer the questions given below.

Like other national presses the British press is highly idiosyncratic. The British press is an extreme case within Europe in the extent to which it is dominated by national newspapers published in one city. The leading publications are all London daily newspapers (and their even more idiosyncratic Sunday stable companions). Because they are so competitive, these newspapers have none of those inhibitions which semi-monopoly generates else-where. The London newspapers are less restrained than the leading newspapers of most other countries; they are all public companies, open to public and financial scrutiny. Their senior people are willing to be interviewed. As an extreme example of a press which is national, which is competitive, and which is a newspaper press, the British national press provides a case study of newspaper power which may be of some wider significance. (Tunstall) Britain’s newspaper market place is highly stratified, although not as much as it was, and is influenced by class (or socio-economic group), education, occupation and self-image. We refer to the «tabloids», meaning the redtops, the Sun, Mirror and Star, not the «serious» tabloids like the Independent and Times, which refer to themselves as compacts. We talk of the «mid-market», meaning the Mail and Express, and to the «serious», «quality’ or «broadsheet» market – the Telegraph, Times, Guardian, Independent and Financial Times – despite the fact that three of the broadsheets are now smaller format. 40

The stratification is the same on Sundays, with the same publishers occupying the same areas of the market. So in the redtop tabloid sector we have the Sunday Mirror and People published by Trinity Mirror (publisher of the Daily Mirror), News International’s News of the World as stable-mate to the Sun, and the Daily Star Sunday (Express group). In the mid-market we have the Mail on Sunday and Sunday Express, sharing publishers with the Daily Mail and Daily Express respectively. And at the quality end we have the two «compacts’, Observer and Independent on Sunday, published in the same formats by the same owners, of the Guardian and Independent respectively, and two broadsheets, Sunday Times and Sunday Telegraph, stable-mates of the daily Times and Telegraph. Rupert Murdoch’s News International (redtop and quality) and Richard Desmond’s Express group (redtop and mid-market) are the only publishers to have a presence in two of the three market sectors for both dailies and Sundays. Notes: scrutiny – брит. [ˊskru:tɪnɪ], амер. [ˈskruːtəni] n – ис­пы­ту́ю­щий взг­ляд, внима́­ тель­ный осмо́тр; исс­ле́до­ва­ние, прове́рка пра́­виль­ности ре­зуль­та́­тов вы́бо­ров idiosyncratic – брит. [ˌɪdɪə(ʊ)sɪŋˈkratɪk], амер. [ˌɪdiəsɪŋˈkrætɪk] – своеоб­раз­ ный, уни­каль­ный; идиосинк­ра­зи­чес­кий, ал­лер­ги­чес­кий tabloid – брит. [ˈtablɔɪd], амер.  [ˈtæblɔɪd] – таб­лет­ка;  ма­ло­фор­мат­ная га­зе­та со сжа­тым текс­том, боль­шим ко­ли­че­ст­вом ил­лю­ст­ра­ций и брос­ки­ми за­го­лов­ка­ ми; сен­са­ци­он­ная га­зет­ка; буль­варная га­зе­та;  сжа­тый, крат­кий stratified – брит. [ˈstrætɪfaɪd], амер. [ˈstrætəˌfaɪd] – расс­лоённый; ст­ра­ти­фи­ ци­ро­ван­ный; слоис­тый

General Comprehension Task: answer the following questions about the text 1. Are London newspapers more restrained than the leading newspapers of most countries? 2. Is Britain’s newspaper market influenced by class, education, occupation and self-image? 3. Do we have the Financial Time, Independent and Guardian in the redtop tabloid sector? 4. Do we have the Mail on Sunday and Sunday Express in the mid-market? 5. Are there only three publishers to have a presence in two of the three market sectors for both dailies and Sundays. (Auletova Adina, Akpayeva Aliya, Nurlybay Balnur, Kaliyeva Maral, III course, FF)

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STEP TWO

VOCABULARY ACTIVITY Task 1. Transcribe all of the international words and guess their meanings.

Press To dominate Europe Monopoly

market tabloids image compact

finance class sectors group

to publish company format fact

Task 2. Read and translate these words, word combinations, find them in the dictionary and practice their pronunciation.

Idiosyncratic / extreme / extent /inhibition / semi-monopoly/ stable companions / financial scrutiny / newspaper power / significance / stratified / Guardian / broadsheet Task 3. Form all possible derivatives from the following words and collocations as in the model.

Model: а) nation (n) – national (adj) – nationality (n) – nationalist (n) – nationalistic (adj) – nationalism (n) – nationalize (v)– nationalization (n) b) national press – (news, bank, car, park, forces, topic) To dominate, public, to publish, to inhibit, to compete, wide, significance, to provide, to generate, finance, education, occupation, respect, to observe, economy, to lead, to mean Task 4. Arrange the words which are near in meaning according to the model and choose more than one word from the box:

Model: idiosyncratic – (eccentric, individual, personal etc) – 1) publish 2) dominate – 3) idiosyncratic – eccentric, individual, personal. 4) competitive – 5) restrain – 42

6) newspaper 7) influence 8) occupation 9) education 10) market

– – – – –

instruction, schooling, teaching, learning, barrier, obstacle, shyness, broadsheet, tabloid, rag, print, bring out, issue, put out, bazaar, promote, sell, advertise, dictate, control , rule, overlook, eccentric, individual, personal, employment, job, profession, career, analysis, investigation, review, observance, aggressive, bloodthirsty, spirited, persuade, power, manipulate, pressure, calm, control, contain Task 5. Find the word on the left that is opposite of the word on the right. Follow the model:

1) inhibition 2) competitive 3) restrain 4) publish 5) junior 6) absence

free conceal allowance passive proprietor moderate

_____________ _____________ _ inhibition ___ _____________ _____________ _____________

7) respect 8) extreme 9) owner

senior presence neglect

_____________ _____________ _____________

Practice: what is another opposite word for inhibition? What is the past tense of to lead? What is the plural of press? What is the meaning of the word idiosyncratic? How do you pronounce the word scrutiny? Word combinations and sentences with the word tabloid.

Matching Task: find the right meaning in B for the words in A. № A 1 2 1 scrutiny

№ B 3 4 c a) a newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material

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1 2 2 idiosyncratic 3 tabloid 4 inhibition 5 broadsheet

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4 b) a feeling of embarrassment or worry that prevents you from saying or doing what you want c) the act of examining carefully; the act of observing, often for an extended time d) the largest of the various newspaper formats and is characterized by long vertical pages e) way of behaving is typical of only one person and is often strange or unusual

Comprehension questions 1. How is the UK national press? 2. What is the difference between the newspapers in London and other countries? 3. What determines the separation of newspapers the UK? 4. What area of the market exists in the press? 5. How do the market sectors treat newspapers?

STEP THREE

Practice: now analyze the article «The UK national press» using the scheme of newspaper article analysis

Scheme of newspaper article analysis: 1. Beginning/opening 2. Problem 3. Idea 4. Structure 5. Author`s ideas 6. Key expressions to be used 7. Own viewpoint Master student’s newspaper article analysis: Beginning/ opening The article under review goes under the headline «The UK national press» 44

Problem The article under consideration informs of the UK national press. Idea The purpose of the article is to distinguish different types of British national press. Structure Structurally, the item falls into three parts. Author’s ideas At the start of the article, the author says that the British press is very idiosyncratic and competitive. The author proceeds by showing that the British newspaper market plays very highly stratified and is influenced by class (or socioeconomic groups), education, occupation and self-image. The article ends with the examples of newspaper titles and their occupation of different market areas. Key expressions to be used National presses, British press, idiosyncratic, Europe, London daily newspapers, competitive, inhibitions, semi-monopoly generates, London newspapers, public companies, public and financial scrutiny, market place, stratified, redtops, tabloids, mid-market, serious, quality or broadsheet market, stratification, compacts, stable-mates, market sectors. Own viewpoint We would like to add my viewpoint, the national media is always important for country and for people. The national media is close to general public, that’s why they are highly appreciated. (Tumanova Aklyma, 1 course, Publishing ) (Akpayeva Aliya, Nurlybay Balnur, III course, FF)

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UNIT FIVE STEP ONE

THE HISTORY OF REALITY TELEVISION (1) Task: Read the newspaper article and answer the questions given below.

We don’t usually question what it is we watch on television for or why it is we enjoy it. All we know is that shows like «The Bachelor» and «The Flavor of Love» are sometimes the fluff pieces we need to watch after a really long and tiring day. More than just provide enough comic relief to keep us fixated on the screen, these shows «promise more drama, suspense, and laughter while pushing the envelope of what is morally and socially acceptable, funny, and, of course entertaining» (Frisby). And in doing so, these kinds of shows fit the definition of reality television. «Reality TV is the genre of programming in which the everyday routines of «real life» people (as opposed to fictional characters played by actors) are followed closely by the cameras»(Frisby). In this genre there are three major categories of shows: game shows, dating shows, and talent shows. The scope of reality television has increased steadily over the last couple of years, with shows like the «Bachelor» gaining millions views. With such a large following, it’s no wonder it seems impossible to escape reality television or to even question how it is these kinds of shows began to captivate audiences. In comparison with other kinds of television shows, the history of reality television is quite short. The first show of its kind didn’t air until the 1970s, with «An American Family». The show, or more specifically the twelve-hour documentary series, followed the lives of the Loud family of Santa Barbara, California for the span of seven 46

months. Over the span of this twelve part series «viewers watched dramatic life events unfold, including Pat asking for a separation from her husband Bill, and the bohemian New York lifestyle of their gay son, Lance» (PBS website). The Loud family quickly captivated the hearts of America because it showed them a version of their own reality. The show was produced during a time of national turmoil regarding cultural, political, and economical issues. As a result, this show was a direct commentary of the issues troubling America at the time seeing as it «attacked bourgeois institutions like marriage, capitalism, and the American dream» (Taddeo and Dvorak 84). In a sense, all other reality television shows would attempt to do the same thing by producing a kind of similar reality for the masses. More than just set the stage for what reality television was to look like or even encompass, «An American Family» also helped reveal what the viewer truly wants –drama! (http://scalar.usc.edu/works/reality-tv/the-history-of-reality-television)

General Comprehension Task: Answer the following questions about the text 1. Why do people watch Television? 2. What does «Reality Television» mean? 3. How many basic categories are there in the genre of «Reality TV»? 4. What was the first show in this genre? 5. How many pieces were in the show «An American Family»? 6. What was the basic meaning of the show? 7. What is the main aim of Reality Television Shows now?

STEP TWO

VOCABULARY ACTIVITY Task 1. Transcribe all of the international words and guess their meanings.

Television Socially

Show Programming

Comic Actor 47

Drama Camera

Category Version Capitalism

Million Economical

Documentary Political

National Commentary

Task 2. Read and translate these words, word combinations, find them in the dictionary and practice their pronunciation.

To provide / fluff / to fix / to accept / relief / to entertain / laughter / to define / to compare / to separate / culture / politics / turmoil / to captivate / span / economy / capital / to produce / to comment / nation / encompass Task 3. Form all possible derivatives from the following words and collocations as in the model.

Model: a) politics (n) – political (adj) – politician (n) – politicos (n) – b) political science – (news, map, system, discourse rowdy, boss…) To television, comic, to drama, to envelope, sociality, to show, to program, to routine, to character, to category, to million, to audience, to series, to version, to culture, commentary, to capitalism. Practice: what is the derivative of politics? What is the derivation of the word politics? What are the related words like politician? Task 4. Arrange the words which are near in meaning according to the model and choose more than one word from the box:

Model: commentary – explanation (clarification, analysis, criticism etc. ) 1) promise 2) acceptable 3) commentary – explanation, clarification, analysis, criticism etc. 4) entertaining 5) people 6) separation 7) similar 8) viewer 9) turmoil 48

10) steadily 11) definition 12) funny 13) provide guarantee, expectation, plight, supply, make available, grant, furnish, colourful, spicy, enjoyable, meaning, explication, explanation, populace, nation, public, persistently, gradually, little by little, division, divide, partition, chaos, clutter, disorder, tumult, analogous, alike, related, chaos, clutter, disorder, tumult Practice: what is a synonym for commentary? Which word is the synonym for funny? What are synonyms of the word people? Task 5. Find the word on the left that is opposite of the word on the right. Follow the model:

1) funny 2) acceptable 3) fictional 4) major 5) large 6) impossible 7) husband 8) separation 9) quickly 10) true 11) day 12) like 13) specifically 14) short 15) young 16) funny 17) steadily

combination existent false possible night displease not exactly sad wife long little unacceptable old slowly secondary suddenly serious

_____________ ______________ ______________ ______________ ______________ ______________ ______________ ____ funny ____ ______________ ______________ ______________ ______________ ______________ ______________ ______________ ______________ ______________

Practice: what is another opposite word for major? What is the past tense of like? What is the plural of separation? What is the meaning of the word specifically? How do you pronounce the word impossible? Sentences with the word funny.

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STEP THREE

Practice: now analyze the article «The History of Reality Television (1)» using the scheme of newspaper article analysis

Scheme of newspaper article analysis: 1. Beginning/opening 2. Problem 3. Idea 4. Structure 5. Author`s ideas 6. Key expressions to be used 7. Own viewpoint Master student’s newspaper article analysis: Beginning/ opening The item goes under the headline «The History of Reality Television». Problem The article under review highlights morality proposed by reality shows. Idea The keynote is expansion of entertaining programs on TV. Structure It seems logical to distinguish two parts in the body of this article. Author’s ideas In opening part the author attracts our attention to the reason why the viewers are willing to watch entertaining shows. The author goes on to the definition and different categories of reality shows. Relatively short history of reality television has been mentioned. 50

The article ends with an example of such kind of programs, which is twelve-hour documentary series «An American Family». Key expressions to be used Shows; fixated on the screen; drama; morally and sociably acceptable; real life; captivate audience; reality television; dramatic life events; cultural, political and economic issues. Own viewpoint We cannot help but highlight the importance of media and the growth of reality shows’ popularity. The reason why viewers are attracted to reality shows is considerable. It reveals cultural, political and economic issues.

(Auletova Adina, Kaliyeva Maral, III course, FF)

Reading for analysis The history of reality television (2) When you question why it is we watch the shows we do it isn’t for the social commentary – if there is any – it’s the drama that keeps us engaged. This is the aspect of entertainment that was further pushed and perfected in reality television with such shows like «The Dating Game.» The aim of the show was to match the contest with the perfect date. The contestant would ask three potential dates questions without being able to see them, so their decision was mainly based on how they responded to the questions. Contestants on the show varied from your average Jack and Jill to celebrities and even a future convicted murderer. While the first episode of «The Dating Game» aired in 1965 – a couple of years before the first reality TV show – this show is included in this discussion of reality television because it was the first of the dating show genre. Regardless of the show’s original airdate, the show encompassed the aspect of «An American Family» that made it successful – the aspect of spectacle for the sake of entertainment – at whatever the cost. The problem with the production of reality television is that the subjects of these kinds of shows are in capable of being quite 51

boring. As a result, people need to be coached or their behavior is enhanced through the use of scripts and editing. «The end result is called «enhanced reality»(Kitman). The problem with this is that even though the product created by reality TV producers is an «enhanced reality» this is not knowledge that is always given to the public. And it is no surprise that it isn’t. Audiences don’t want to watch fake, scripted events; people want to watch reality – its what captivates us. However, the danger with this is that it is possible for these shows to promote a false sense of reality in American society. Much like «An American Family» created a reality that spoke of taboo subjects like divorce and economic standing, shows like «The Bachelor» and «The Flavor of Love» are equally as capable of setting the social agenda. (http://scalar.usc.edu/works/reality-tv/the-history-of-reality-television)

Notes: airdate – да­та вы­хо­да в эфир, премь­еры (the date on which a particular television or radio program is scheduled to be broadcast) fake – под­дел­ка; под­лог; фаль­шивка; (га­зет­ная) «ут­ка» taboo – не­пе­чат­ный, неп­рис­той­ный (о сло­ве; зап­рет­ный, зап­рещённый Practice: now analyze the article «The History of Reality Television (2)» using the scheme of newspaper article analysis

Scheme of newspaper article analysis: 1. Beginning/opening 2. Problem 3. Idea 4. Structure 5. Author`s ideas 6. Key expressions to be used 7. Own viewpoint Master student’s newspaper article analysis: Beginning/ opening The article under consideration is headlined «The History of Reality Television (2)». 52

Problem The article under review gives coverage to reality shows that are a vital part of entertaining television Idea The author’s message is to make us understand what makes this part of television entertaining, how does it works, why do we watch it and also gives a short coverage on the history of this segment of television. Structure Structurally the item falls into 2 parts. Author’s ideas In the introductory part of the article the author makes it clear that the main reason we’re so carried away by reality shows is it’s drama that keeps us engaged. Then he goes on to a brief historical note of reality shows’ development on the example of a «The Dating Game» show, that was the first aired in 1965. Then the author proceeds by explaining its backstage, as mostly reality shows are scripted. The reason this is happening is that it makes it more fun, as without it participants may be boring to watch. In the closing part he argues the way reality shows are produced by giving example of programs that captured real life. He supposes that his kind of television is capable of setting the social agenda. Key expressions to be used Social commentary, reality television, original airdate, enhanced reality, false sense Own viewpoint I can’t but share the author’s viewpoint on this problem, as nowadays much of the reality shows broadcasted are fake and pointless. It really has a potential to bring up social problems and to depict life or people as they are, making the society more concerned about human nature or existing problems. (Syrtanova Dana, 4th course, Foreign Philology)

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UNIT SIX STEP ONE

SUPPLEMENTАRY REАDING The best way to learn English Task 1. Read the newspaper article and choose the best answer for each question.

Today millions of people want to learn or improve their English but it is difficult to find the best method. Is it better to study in Britain or America or to study in your own country? The advantages of going to Britain seem obvious. Firstly, you will be able to listen to the language all the time you are in the country. You will be surrounded completely by the language wherever you go. Another advantage is that you have to speak the language if you are with other people. In Italy it is always possible in class, to speak Italian if you want to and the learning is slower. On the other hand, there are also advantages to staying at home to study. You don’t have to make big changes to your life. As well as this it is also a lot cheaper than going to Britain but it is never possible to achieve the results of living in the UK. If you have a good teacher in Italy I think you can learn in a more concentrated way than being in Britain without going to a school. So in conclusion I think that if you have enough time and enough money, the best choice is to spend some time in the UK. This is simply not possible for most people so being here in Italy is the only viable option. The most important thing to do in this situation is to maximize your opportunities: to speak only English in class and to try to use English whenever possible outside the class. (http://www.esl-lounge.com/student/reading/3r1-learn-english-reading.php)

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Discussion Task: read the following information about learning English and add your own suggestions:

Improve Your Spoken English 1. Speak a little English every day. 2. Work on your pronunciation. 3. Expand your vocabulary and use idiomatic phrases. 4. Attend an English class or discussion group. 5. Carry a dictionary. Improve Your Writing, Reading and Listening Skills 1. Listen to English radio or podcasts. 2. Watch English movies and TV shows. 3. Read an English book, newspaper or magazine. 4. Keep a diary in English. 5. Find an English-speaking pen-pal. Committing to Your New Language 1. Stay motivated. 2. Practice every day. 3. Train yourself to think in English. 4. Make friends with English speakers. 5. Don’t be afraid to make mistakes. *** How do you improve your speaking skills? (reading, writing, listening)

STEP TWO

VOCABULARY ACTIVITY Task 1. Transcribe all of the international words and guess their meanings.

million method

maximize result

situation concentrate 55

Task 2. Form all possible derivatives from the following words and collocations as in the model.

Model: a) complete (adj) – completely (adv) – completion (n) b) complete service – (silence, definition, artist, chord, mess, flop … ) to improve / difficult / surround / possible / to learn / complete / change … Practice: What is the derivative of improve? What is the derivation of the word improve? What are the related words like improve? Task 3. Arrange the words which are near in meaning according to the model and choose more than one word from the box:

Model: to publish – to issue (to print, to bring out, to circulate, to put out) 1) improve 2) people 3) difficult 4) method 5) obvious 6) language 7) situation



get better, pick up, advance, develop

Natives, position, process, clear, public, get better, manner, location, hard, community, talking, pick up, state, advance, words, not easy, technique, nation, evident, understandable, speech, tricky, condition, way, idiom, develop Practice: what is a synonym for condition? Which word is the synonym for completion? What are synonyms of the pick up? Task 4. Find the word on the left that is opposite of the word on the right. Follow the model:

1) difficult 2) find

destroy death

___________ ___________ 56

3) best 4) better 5) speak 6) always 7) possible 8) slow 9) advantage 10) make 11) life 12) cheep 13) never 14) good 15) concentrate 16) enough 17) without 18) spend 19) simple 20) important 21) maximize

confuse forever minimize active expensive bad worse disadvantage never worst easy be quite impossible keep complex inside secondary lacking lost

___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________

Practice: what is another opposite word for without? What is the past tense of speak? What is the plural of life? What is the meaning of the word eyewitness? How do you pronounce the word viable? Sentences with the word phrase «the best way to learn English».

Gap Fill Task5. Fill in the blank with the word from the list given below:

Today, millions of (1)________want to learn or improve their English but it is difficult to find the best (2)________. The advantages of going to Britain seem (3)________. Firstly, you will be able to listen to the language all the time you are in the (4) ________. Another (5)________ is that you have to speak the (6)________ if you are with other people. On the other hand, there are also advantages to staying at (7) ________ to (8)________. So, in conclusion, I think that if you have enough (9)________ and enough (10)________, the best choice 57

is to spend some time in the UK. The most important thing to do in this situation is to (11)________ your opportunities: to speak only(12) ________ in class and to try to use English whenever possible outside the class.

(Advantage, English, language, time, home, maximize, method, study, people, country, obvious, money.)

Guess the answer Task 6. Read and translate each given answer, then choose the correct one. 1. It is difficult to find the best__________ . a) country b) method c) language 2. It is possible to achieve the results you have a good English _________. a) situation b) country c) teacher 3. The biggest obstacle that stands in the way of learning a new language is the _________of making mistakes. a) fearfull b) fearless c) fear 4. While communicating in English turn your English brain on and your __________language brain off! a) motherless b) motherhood c) mother 5. Learning a new language is based on ___________ a) repeater b) repetition c) repeat Task 7. Read the text again and choose the best answer for each question. 1. What is the article about? a) how many people learn English. b) the best way to learn English. c) English schools in England and America.

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2. What is one of the advantages of going to the UK to learn English? a) there are no Italians in Britain. b) you will have to speak English and not your language. c) the language schools are better. 3. What is one of the advantages of staying in your country to learn English? a) the teachers aren’t very good in Britain. b) you have to work too hard in Britain. c) your life can continue more or less as it was before. 4. People who don’t have a lot of time and money should... a) learn English in Britain. b) try and speak English in class more often. c) go to Italy to learn English.

Tips a. Find a native individual who not only speaks English, but can teach it. Learn grammar and vocabulary using visual, auditory and spoken methods. Spiral the cycle and keep it interesting. b. Learn all the verb tenses and moods in English. A quick internet search will take you right to them. It is also important to learn correct subject-verb agreement. If you conjugate verbs improperly, it will sound sloppy, as native speakers hardly do so. If you conjugate them correctly, on the other hand, you will impress native speakers of English. c. If you have your sights set on the US, look for literacy programs in your area – they are often free, learn a trade and do your best to acquire English-speaking friends. Americans like people with an «I can do it!» attitude. In Britain, a useful skill and some modesty are more the key. d. Take an ESL (English as a Second Language) class at your local community college. e. Read English or bilingual news papers. f. Talk to everybody in English. g. Learn the phonetic alphabet (pronunciation symbols). This can help you pronounce correctly, and it’s necessary to speak with the correct tone if you want to make some friends with native English speakers. This is a big deal for non-native English speakers 59

h. Dictation is an excellent way to improve your listening and spelling skills. Have a friend read a few paragraphs from a book or a newspaper. Write down what you think you hear. Compare what you have written with the actual text. i. Learn about the cultures of English-speaking countries. j. Compose a song in English. Write a little story in English. k. Listen to English songs, so that you can improve your skills. l. Try reading and speaking English to others and keep practicing until you can master it.

STEP THREE

Practice: now, analyze the article «The best way to learn English» using the scheme of newspaper article analysis

Scheme of newspaper article analysis: 1. Beginning/opening 2. Problem 3. Idea 4. Structure 5. Author`s ideas 6. Key expressions to be used 7. Own viewpoint Master student’s newspaper article analysis: The best way to learn English Beginning / opening The article under consideration goes under the headline as «The best way to learn English».

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Problem The article under review highlights two different ways of learning English, showing advantages and disadvantages of both of them. Idea The keynote of the article is to find out the best choice in learning process of English in order to make significant progress in the language skills. Structure It seems logical to distinguish 2 parts in the body of the paper. Author`s ideas A. In the introduction part the author tells about the reason why it’s important to choose the best way and place for learning English. B. The author goes on explaining pluses and minuses of learning English abroad, being immersed into the language surrounding, and learning at your hometown. C. In conclusion the author chooses the most suitable option for learning English. Key expressions to be used The best choice, viable option, the best method, to maximize Own viewpoint My opinion is completely the same as the author’s one. Actually, if you have a possibility of studying English abroad, it’s definitely the best way of learning and improving language. It leads to the fact that you may here cogitate in English consciously and isolate from any opportunity of using your own language. Nevertheless, if you have not got such a wonderful chance, you shouldn’t think that it is the only way of learning language. Nowadays surfing through the Internet you can find a great amount of different resources, which can help you to develop all the skills. Moreover, they can provide real life situations, so you feel yourself as being there. That’s why everything depends on you. (Bakirova Sabina, 4th course, Foreign Philology) 61

UNIT SEVEN STEP ONE

MEDIA IN NEWS ABOUT MAYOR OF TORONTO Task: read the newspaper article, translate and answer the questions given below.

The beleaguered mayor of Toronto Rob Ford has finally admitted he smoked crack cocaine. After weeks of allegations from the press and denials by Mr. Ford, Toronto’s leader confessed in an emotional press conference yesterday. Fighting back the tears, Ford apologized to all citizens of Toronto, whom he felt he had let down. He admitted smoking the drug while he was in a «drunken stupor» and added that a one-time mistake did not make him a drug addict or an alcoholic. Mr. Ford finally came clean after his own police force announced it had video of him at a Toronto drug den, apparently actually smoking the drug. The media had been running stories of the allegations for months but Ford continually denied them. In spite of his confession and amid calls for his resignation, Mr. Ford told reporters he would stay in office. Furthermore, he vowed to fight for a second term in office at the next election. He announced: «I was elected to do a job and that’s exactly what I’m going to continue doing.» He added: «I know I have to regain your trust and confidence.» He tried to reassure the public that there would be no repeat occurrence of his misdemeanour. He told the packed press conference: «Folks, I have nothing left to hide. I would do anything, absolutely anything to change the past, but the past is the past and we must move forward. I want to be crystal clear. These mistakes will never, ever, ever happen again». 62

Notes: beleaguer [bıʹli:gə] – осаж­дать ок­ру­жать; оцеп­лять, до­ни­мать, бес­по­ко­ить allegation [ˌæləˈɡeɪʃən] – го­лос­ло́вное ут­ве­рж­де́­ние, заявле́­ние (особ. пе­ред су­дом, три­бу­на­лом) stupor [ˈstjuːpə] –  оце­пе­не­ние, ос­тол­бе­не­ние misdemeanour [mɪsdɪˈmiːnə] –  мел­кое прес­туп­ле­ние, су­деб­но на­ка­зуемый прос­ту­пок cocaine – брит. [kə(ʊ)ˈkeɪn] ;амер. [koʊˈkeɪn] – ко­ка­ин occurrence – брит. |əˈkʌr(ə)ns|, амер. |əˈkɜːrəns| – слу­чай; яв­ле­ние; проис­ ше­ст­вие; час­тот­нос­ть; расп­рост­ранённос­ть; мес­то­рож­де­ние; за­ле­га­ние; сов­па­ де­ние нес­коль­ких празд­ни­ков.

General Comprehension Task: answer the following questions about the text. 1. Did he smoke crack cocaine? 2. Did Mr. Ford apologize to all citizens of Toronto fighting back the tears? 3. Did Mr. Ford tell reporters he would stay in office? 4. Did a mistake make him a drug addict? 5. Did he tell the press conference that he wanted to be crystal clear?

STEP TWO

Vocabulary activity Task 1. Transcribe all of the international words and guess their meanings.

mayor stupor reporter press

cocaine alcoholic office final

emotional police absolute public

conference video crystal

Task 2. Read and translate these words, word combinations, find them in the dictionary and practice their pronunciation.

Crack / beleaguer / allegation / denial / police force / drunken stupor / drug den / confession / resignation / vow / crack cocaine / to regain / to reassure / repeat occurrence / misdemeanor / drug addict / to regain 63

Task 3. Form all possible derivatives from the following words and collocations as in the model.

Model: a) to announce (v) – announcement (n) – announcer (n) b) public announce – (relations, sphere, opinion, service, sector …) To admit, to confess, to elect, to resign, addict, to occur, trust Practice: what is the derivative of to announce? What is the derivation of the word relation? What are the related words like election? Task 4. Arrange the words which are near in meaning according to the model and choose more than one word from the box

Model: announce – make known, to declare, to broadcast 1) denial 2) to confess 3) resignation 4) allegation 5) to happen 6) vow 7) reassure 8) leader 9) beleaguer 10) stupor head, chief, boss, principal, manager, to occur, to turn out, to ensue, state of unconsciousness, coma, dream, daze, contradiction, refutation, rejection, to admit, to acknowledge, to reveal, swear, promise, guarantee, acceptance, acknowledgment, comfort, calm, bolster, claims, accusations, charges, bother, annoy, worry Practice: what is a synonym for resignation? Which word is the synonym for beleaguer? What are synonyms of the word allegation? Task 5. Find the word on the left that is opposite of the word on the right. Follow the model:

1. public 2. resignation

approximately break 64

_____________ _____________

3. never 4. forward 5. exactly 6. to deny 7. vow 8. stupor 9. denial 10. beleaguer

make happy to admit private backward defiance allowance consciousness always

_____________ _____________ _ public _____ _____________ _____________ _____________ _____________ _____________

Practice: what is another opposite word for Resignation? What is the past tense of vow? What is the plural of public? What is the meaning of the word stupor? How do you pronounce the word beleaguer? Word combinations and sentences with the word to deny.

Matching Task: find the right meaning in B for the words in A. № A 1 denial 2 to confess 3 4

resignation allegation

5

stupor

6

deny

7 8

misdemeanour addict



№ B c a) an act of retiring or giving up a position b) a claim or assertion that someone has done something illegal or wrong, typically one made without proof c) the action of declaring something to be untrue d) admit or state that one has committed a crime or is in some way guilty e) behaviour that is bad or not moral; a crime which is not serious f) someone who cannot stop taking a drug or doing something as a habit h)a state of near-unconsciousness or insensibility i) state that one refuses to admit the truth or existence of smth.

Comprehension questions 1. What is the text about? 2. Where did Mr. Ford make his confession? 3. What did he feel about he had done to Toronto’s citizens? 4. What condition was Mr. Ford in when he smoked the cocaine? 5. Where was Mr. Ford in the video the police took of him? 6. What were there calls for Mr. Ford to do? 7. What did the mayor vow to do?

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8. What does Mr. Ford have to get back? 9. What would Mr. Ford do to change the past? 10. How much clarity does Mr. Ford want to provide? 11. Who made allegations about Rob Ford smoking crack cocaine?

True / False

Рас / Жал­ған

a. То­рон­то­ның май­оры бір­не­ше ай бойы есірт­кі (ко­ка­ин) шек­ ке­нін мо­йын­да­ды – b. Май­ор То­рон­то­ның адам­да­ры оның үмі­тін ақ­та­ма­ды деп айт­ты – c. Ол өте мас бол­ған­да есірт­кі­ні пай­да­ла­на­мын де­ді – d. Май­ор по­ли­ция ви­де­оны көр­сет­кен­нен ке­йін­ко­ка­ин шек­ке­ нін мо­йын­да­ды – e. Май­ор отс­тав­ка­ға шы­ға­ты­нын емес, кең­се­де қа­ла­ты­нын айт­ты – f. Ол хал­қы­ның үміт-се­ні­мін ақ­тайтынын біл­ге­нін мо­йын­да­ды – g. Май­ор өзі ту­ра­лы бас­қа еш­қан­дай сыр бол­майтынын айт­ты – h. Ол өз қа­те­лік­те­рін қайтала­мауға уәде бер­ме­ді –

STEP THREE

Practice: Now analyze the article «Toronto mayor smoked crack cocaine» using the scheme of newspaper article analysis

Scheme of newspaper article analysis: 1. Beginning/opening 2. Problem 3. Idea 4. Structure 5. Author`s ideas 6. Key expressions to be used 7. Own viewpoint 66

Master student’s newspaper article analysis: Guide line: 1. a) The article has been published in «New York Times» newspaper. b) The item published in «New York Times» newspaper. c) The April issue of «New York Times» newspaper has released an article headlined. 2. The article under review gives coverage to the issue of Toronto Mayor`s misdemeanor, exactly him smoking crack cocaine. 3. The purpose of the article is to give us understanding that even small mistakes can spoil our reputation. 4. Compositionally the article contains 2 parts. 5. At the start of the article the author describes the occurring situation and opens up the storyline of the Mayor. In closure the author exposes further behavior of the vulnerable respected person of the city. The author points out that the main character feels shame for his misconduct and says that this mistake will never ever, ever happen again, reasoning that he will try to regain trust and confidence of the citizens. 7. I would like to adhere to my viewpoint that it is really a vicious misbehavior. And the mayor didn`t feel his responsibility to people of the city. In my opinion, if the Mayor hadn’t been caught by the police and if the police hadn’t announced the video he would definitely have continued this awful affair. Personally I think such things should be cut off to the roof without any hesitation. To develop this story I am sure the authority will not permit him to continue his job as a mayor of the city, because it is a serious case that can happen again with more serious damages. (Akpanbetova Arukhan, 1 course. International journalism) New York City’s Unemployment Rate New York City’s unemployment rate took an unusually steep fall for the second straight month, dropping to 6.8 percent in September, its lowest level in nearly six years, the State Labor Department reported 67

on Thursday. In just two months, the city’s official unemployment rate has declined by a full percentage point, a descent that has brought it much closer to the national unemployment rate of 5.9 percent. Through July, the city’s rate had remained high despite steady increases in the number of jobs. The jobless rate for August was 7.3 percent. Now it is «more consistent with the strong growth in private-sector employment in the city,» said Elena Volovelsky, an economist with the Labor Department. Over the past year, the number of jobs in the city’s private industry has risen by about 95,000, or 2.8 percent. The tally of jobs is derived from a monthly survey of employers, while the unemployment rate is calculated from a separate survey of residents. (Only those who say that they tried but failed to find work count as unemployed.) The different methods often lead to results that seem contradictory from month to month, but over longer periods, they should tell a similar tale. For more than a year now, the central theme of the story of employment in New York has been fairly robust growth. Barbara Byrne Denham, an independent economist who has tracked the local labor numbers for years, said employers in the city had added more than 82,000 jobs this year and were on pace for a total increase of more than 100,000 in 2014, more than in any year on record. Ms. Denham, who adjusts the official monthly numbers for seasonal fluctuations in hiring and layoffs, said Wall Street added jobs in September after shedding them in the two previous months. «All of the professional business services industries saw growth in September,» she said. The city’s unemployment rate was the lowest since November 2008, when it was at 6.6 percent, Ms. Volovelsky said. Statewide, the unemployment rate fell to 6.2 percent in September, its lowest since October 2008, from 6.4 percent in August. (By PATRICK McGEEHAN OCT. 16, 2014)

Practice: Now analyze the article «New York City’s unemployment rate» using the scheme of newspaper article analysis

Scheme of newspaper article analysis: 1. Beginning/opening 2. Problem 68

3. Idea 4. Structure 5. Author`s ideas 6. Key expressions to be used 7. Own viewpoint Analyzing the news article The article’s headline is «New York City’s Unemployment Rate Fell to 6.8% in September». The item published in October 16 issue of «New York Times», has been contributed by Patrick McGeehan. The article under review draws public attention to New York City’s unemployment rate, and points out that it dropped to 6.8 in September and took n unusually sleep fall for the second straight month. The keynote of the article is to reveal the reasons of the high unemployment in New York City. The city’s unemployment rate had remained despite steady increases in the number of jobs. We can divide the article into 3 parts. In opening part the author of the item introduces his readers with the main problem. Then he cites the words of Elena Volovelsky, an economist with the Labor Department and notes that different methods often lead to results that seem contradictory, but over long periods, they should tell a similar tale. Also the author writes about results of tracking the problem by Barbara Byrne Denham, an independent economist. In conclusion Patrick McGeehan cites the words of Ms. Volovelsky and reminds that it’s the lowest rate of unemployment since October 2008. Director of public prosecutions clarifies guidelines Doctors who help severely disabled or terminally ill people to die may be less likely to face criminal charges Assisted dying is an emotive subject that drives strong views, making difficult and complex decisions for prosecutors. 69

The director of public prosecutions has clarified guidelines around assisted dying, confirming that doctors who help severely disabled or terminally ill people to die may be likely to face criminal charges. Previous policy guidelines said suspects were more likely to be prosecuted if they were acting in their capacity as care professionals – including nurses and prison officers. However, the supreme court had interpreted this to include cases where professionals had helped people to die when they were not their own patients. Alison Saunders, the director of public prosecutions, confirmed on Thursday that the deterrent will apply only to professionals who have a direct professional duty of care over the person. It is one of 16 factors courts must consider when reaching a verdict in assisted dying cases. «Assisting or encouraging suicide remains illegal and nothing in these guidelines offers immunity against prosecution. It is my role to ensure that the guidance I publish contributes to a consistent and principled approach which can be understood by the public and the police as well as by prosecutors «This is, of course, an emotive subject on which many hold strong views and these cases present difficult and complex decisions for prosecutors. Each case must be considered on its own facts and merits and prosecutors must weigh each public interest factor depending on the circumstances of each case and go on to make an overall assessment», she said. However, Dr Peter Saunders, campaign director of the Care Not Killing alliance, told the Daily Telegraph the move was «very concerning». He claimed: «The director of public prosecutions is effectively at a stroke of her pen decriminalising assisted suicide by doctors and other health care professionals as long as they don’t have an existing relationship with the patient.» Martin Williams The Guardian, Friday 17 October 2014 Practice: now analyze the article «Director of public prosecutions clarifies guidelines around assisted dying».» using the scheme of newspaper article analysis

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Scheme of newspaper article analysis: 1. Beginning/opening 2. Problem 3. Idea 4. Structure 5. Author`s ideas 6. Key expressions to be used 7. Own viewpoint Analyzing the news article The article`s headline is «Director of public prosecutions clarifies guidelines around assisted dying». The item published in October 16 issue of «Guardian», has been contributed by Martin Williams. The article under review draws public attention to a case in which doctors who help severely disabled or terminally ill patients to die may face criminal charges and adduces explanation of the director of public prosecutions about guidelines around assisted dying. The main keynote of the article is to determine is it right that the doctors help severely disabled and terminally ill people to die by citing the words of responsible and influential people in this sphere. We may distinguish in the article opening, main and closing parts. In the beginning the author introduces his readers with the main issue. Further on Martin William cites the words of Alison Saunders, the director of public prosecutions and by her words tries to define are doctors right or not by helping disabled or terminally ill patients to die. In closing part the author of the article the interview of Dr. Peter Saunders, campaign director of the Care Not Killing alliance, to Daily Telegraph in which he claims that «the director of public prosecutions is effectively at a stroke of her pen decriminalizing assisted suicide by doctors and other health care professionals as long as they don’t have an existing relationship with the patient».

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KEYS

UNIT ONE VOCABULARY ACTIVITY Journalism Task 3. Arrange the words which are near in meaning according to the model and choose more than one word from the box: Key

Model: communication – message (email, phone call, statement, letter etc.) 1) curiosity 2) information 3) communication 4) eager 5) journal 6) entertainment 7) reassurance 8) happen 9) publish 10) distribute 11) article 12) detail 13) commercial 14) public 15) immense

interest, inquisitiveness news, rumor, gossip message, statement, email and etc enthusiastic, keen, willing periodical, magazine, publication amusement, relaxation hope, guarantee take place, turn out, occur print, issue hand out, dispense paper, piece of writing item fact, element, feature money-making, marketable saleable community, municipal huge, vast

Task 4. Find the word on the left that is opposite of the word on the right. Follow the model: Key

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1) Public 2) reassurance 3) copy 4) immense 5) curiosity 6) process 7) comment 8) collect 9) produce 10) publish 11) communicate 12) entertain 13) change 14) evolve 15) obtain

private discouragement original narrow disinterest inaction keep quit distribute destroy keep secret be quiet bore remain stop fail

Gap Fill Task 5. Fill in the blank with the word from the list given below: Key

Journalism is (1) information. Journalism may also be entertainment and (2) reassurance. The news of the (3) world will be known around us in a matter of seconds. Most people in the developed world (4) obtain their news from the newspapers. The process of (5) printing had hardly changed. In Britain, radio was put under the (6) control of a non-profit-making body. Kazakhstan radio (7) history can be divided into two eras. In Kazakhstan (8) commercial TV Channels and Radio Stations appeared that people can listen (9) online. Many years ago a family might listen to a (10) news bulletin on the living-room radio over breakfast. The newspaper still has a (11) function. Newspaper information can be referred to, checked back on, in a (12) way that the television or radio news cannot. (13) Journalism is the collection, preparation, and distribution of news. Journalism changes overtime to accommodate different (14) technology and ways of getting information to the (15) public. 73

UNIT TWO VOCABULARY ACTIVITY Getting the truth right Task 3. Arrange the words which are near in meaning according to the model and choose more than one word from the box: Key

Model: to publish – to issue (to print, to bring out, to circulate, to put out) 1) to verify 2) to strive 3) to assume 4) to neglect 5) to diversify 6) to inflate 7) to publish 8) veritable 9) attractive 10) trivial 11) ultimate

to confirm, to check, to prove, to make sure to make every effort, to do one’s best, to try hard to suppose, to take for granted, to guess to overlook, to avoid, to pass over to vary, to expand, to spread to blow, to fill with air, to raise to issue, to print, to bring out, to circulate real, genuine, absolute, authentic eye-catching, smart, striking, good looking unimportant, minor, small, insignificant final, last, concluding – окон­ча­тель­ный, пре­дель­ ный 12) value price, cost, rate, charge 13) assumption supposition, statement, hypothesis 14) truth accuracy, fact, reality, exactness 15) audience spectators, viewers, addresses Task 4. Find the word on the left that is opposite of the word on the right. Follow the model: Key

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1) to inflate 2) truth 3) to neglect 4) meaningful 5) to emerge 6) reliable 7) attractive 8) debate 9) allegiance 10) modern 11) interest 12) discipline 13) day-to-day 14) fair 15) background

to deflate untruth to take care of trivial to finish unreal undesirable agreement dishonor old-fashioned disinterest disorder infrequent unjust foreground

Gap Fill Task 5. Fill in the blank with the word from the list given below: Key

Journalism seeks «a practical and functional form of truth». The «journalistic truth» is a process that begins with the professional discipline of assembling and verifying facts. «Getting the truth right» is the foundation upon which everything is built. The suppliers of information devote more time to finding and verifying the news. The publisher of journalism must show an ultimate allegiance to citizens. Journalism should seek to present a representative picture of constituent groups in society. Journalism is our modern cartography. It creates a map for citizens to navigate society. Keeping news in proportion is a cornerstone of truthfulness. The most comprehensive maps include all affected communities. The most complete stories take into diverse backgrounds and perspectives.

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UNIT THREE VOCABULARY ACTIVITY Journalism ethics and standards Task 3. Arrange the words which are near in meaning according to the model and choose more than one word from the box: Key

Model: to publish – to issue (to print, to bring out, to circulate, to put out) 1) to comprise 2) specific 3) subset 4) code 5) canon 6) ethics 7) dilemma 8) statement 9) association 10) truthfulness 11) fairness 12) acquisition 13) dissemination 14) withholding 15) reference 16) overlap 17) mainstream 18) manipulation

to contain, to cover, to include, to consist of exact, detailed, particular, precise division, separation, split, breaking up rule, policy, regulation, system standard, norm, principle morals, principles, beliefs predicament, fix, perplexity report, declaration, account, speech organization, union, alliance honesty, faithfulness, openness justice, equality, sprite achievement, gaining, attainment distribution, spreading, propagation preservation, maintenance, custody situation, position, orientation coincidence, concurrence, go beyond ordinary, typical, normal exploitation, operation, handling 76

Task 4. Find the word on the left that is opposite of the word on the right. Follow the model:

1) individual 2) news 3) minor 4) reputation 5) mental 6) guide 7) trust 8) integrity 9) independence 10) primarily 11) conflict 12) accurate 13) error 14) criticism 15) preparation 16) acquisition

together silence major disrespect physical follower doubt dishonesty disorder finally piece inexact correctness compliment unreadiness loss

Gap Fill Task 5. Fill in the blank with the word from the list given below: Key

Journalism ethics and standards comprise principles of ethics and of good practice. The media ethics is widely known to journalists as their professional «code of ethics». The principles of truthfulness, accuracy, objectivity, impartiality, fairness and public accountability apply to the acquisition of newsworthy information. The journalism ethics also include the principle of «limitation of harm». Some journalistic codes of ethics include news based on physical or mental disabilities. There is a substantial overlap among mainstream publications and societies. The principles of Journalistic codes of ethics are designed as guides through numerous difficulties, such as conflicts of interest, to assist journalists in dealing with ethical dilemmas. The ethics of journalism is one of the most well-defined branches of media ethics, primarily because it is frequently taught in schools of journalism. 77

UNIT FOUR VOCABULARY ACTIVITY The UK National Press Task 4. Arrange the words which are near in meaning according to the model and choose more than one word from the box: Key

1) publish 2) dominate 3) idiosyncratic 4) competitive 5) restrain 6) newspaper 7) influence 8) occupation 9) Education 10) market 11) inhibition 12) scrutiny

print, bring out, issue, put out dictate, control, rule, overlook eccentric, individual, personal aggressive, bloodthirsty, spirited calm, control, contain broadsheet, tabloid, rag persuade, power, manipulate, pressure employment, job, profession, career instruction, schooling, teaching, learning bazaar, promote, sell, advertise barrier, obstacle, shyness analysis, investigation, review, observance

Task 5. Find the word on the left that is opposite of the word on the right. Follow the model: Key

1) 2) 3) 4) 5) 6)

inhibition competitive restrain publish junior absence

allowance passive free conceal senior presence 78

7) serious 8) extreme 9) owner 10) respect

unserious moderate renter disrespect

Matching Task: find the right meaning in B for the words in A. Key № A 1 scrutiny 2

idiosyncratic

3

tabloid

4

inhibition

5

broadsheet



B a) the act of examining carefully; the act of observing, often for an extended time b) way of behaving is typical of only one person and is often strange or unusual c) a newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material d) a feeling of embarrassment or worry that prevents you from saying or doing what you want e) the largest of the various newspaper formats and is characterized by long vertical pages

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UNIT FIVE VOCABULARY ACTIVITY The History of Reality Television (1) Task 4. Arrange the words which are near in meaning according to the model and choose more than one word from the box: Key

1) promise 2) acceptable 3) commentary 4) entertaining 5) people 6) separation 7) similar 8) viewer 9) turmoil 10) steadily 11) definition 12) funny 13) provide

guarantee, expectation, plight suitable, favorable, congruous explanation, exegesis, analysis, criticism colorful, spicy, enjoyable populace, nation, public division, divide, partition analogous, alike, related spectator, onlooker, beholder chaos, clutter, disorder, tumult persistently, gradually, little by little meaning, explication, explanation chuckle, amusing, witty, humorous supply, make available , grant, furnish

Task 5. Find the word on the left that is opposite of the word on the right. Follow the model: Key

Combination – separation, existent – fictional, false – true, possible – impossible, night – day, displease – like, not exactly – specifically, sad – funny, wife – husband, long – short, little – large, unacceptable – acceptable, old – young, slowly – quickly, secondary – major, serious -funny, suddenly -steadily 80

UNIT SIX VOCABULARY ACTIVITY The best way to learn English Task 3. Arrange the words which are near in meaning according to the model and choose more than one word from the box: Key

1) improve 2) people 3) difficult 4) method 5) obvious 6) language 7) situation

get better, pick up, advance, develop public, nation, community, natives hard, not easy, tricky way, technique, manner, process clear, understandable, evident words, speech, talking, idiom state, condition, location, position

Task 4. Find the word on the left that is opposite of the word on the right. Follow the model: Key

1) difficult 2) find 3) best 4) better 5) speak 6) always 7) possible 8) slow 9) advantage 10) make 11) life

easy lost worst worse be quite never impossible active disadvantage destroy death 81

12) cheep 13) never 14) good 15) concentrate 16) enough 17) without 18) spend 19) simple 20) important 21) maximize

expensive forever bad confuse lacking inside keep complex secondary minimize

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UNIT SEVEN VOCABULARY ACTIVITY Media in news about mayor of Toronto Task 4. Arrange the words which are near in meaning according to the model and choose more than one word from the box. Key

Model: announce – make known, to declare, to broadcast – contradiction, refutation, rejection 1) denial 2) to confess – to admit, to acknowledge, to reveal 3) resignation – acceptance, acknowledgment 4) allegations – claims, accusations, charges 5) to happen – to occur, to turn out, to ensue 6) vowed – swore, promised, guaranteed 7) reassure – comfort, calm, bolster 8) leader – head, chief, boss, principal, manager 9) beleaguer – bother, annoy, worry 10) stupor – state of unconsciousness, coma, dream, daze Task 5. Find the word on the left that is opposite of the word on the right. Follow the model: Key

1) 2) 3) 4) 5) 6) 7)

public resignation never forward exactly to deny vow

private defiance always backward approximately to admit break 83

8) stupor 9) denial 10) beleaguer

consciousness allowance make happy

Matching Task: find the right meaning in B for the words in A. Key № A 1 denial 2 to confess 3 resignation 4 allegation 5 stupor 6 deny 7 misdemeanour 8 addict

№ B b a) the action of declaring something to be untrue b) admit or state that one has committed a crime or is at fault in some way c) an act of retiring or giving up a position d) a claim or assertion that someone has done something illegal or wrong, typically one made without proof e) a state of near-unconsciousness or insensibility f) state that one refuses to admit the truth or existence of smth. h) behaviour that is bad or not moral; a crime which is not serious i) someone who cannot stop taking a drug or doing something as a habit

То­рон­то­ның май­оры Руб Форд ко­ка­ин шек­ке­нін мо­йын­да­ды Бір­не­ше ап­та­дан ке­йін­ оны бас­па­сөз де ма­құл­да­ды, ал май­ ор Форд айып­таулар­дан бас тарт­ты, ке­ше То­рон­то­ның бас­шы­сы эмо­ционал­дық бас­па­сөз мәс­ли­ха­тын­да мұ­ны мо­йын­да­ды. Көз жа­сын ты­йып­, То­рон­то­ның бар­лық аза­мат­та­ры­нан ке­ші­ рім сұ­ра­ды. Ол мас кү­йін­де ко­ка­ин шек­ке­нін айтты. По­ли­ция өзінің құзіретінде кү­шін­де То­рон­то­ның есірт­кі­нің ұясы еке­нін, оның ко­ка­ин шек­ке­нін дә­лел­дейт­ін ви­део бол­ды, со­ңын­да май­ор Форд шын мә­нін­де, та­за шық­ты. БАҚ бір­не­ше ай бойы айып­таулар жүр­гіз­ді, бі­рақ Форд, олар­ды үне­мі жоқ­қа шы­ғар­ды. Бұл сы­ры­на қа­ра­мас­тан жә­не оны отс­тав­ка­ға ша­қыр­ 84

ған жағ­да­йын­да май­ор Форд жур­на­лис­ке ол кең­се­сін­де қа­ла­ты­нын айт­ты. Со­ны­мен қа­тар ол ке­ле­сі сай­лау­да екін­ші мер­зім­ге кү­ре­су­ге уәде бер­ді. Ол бы­лай де­ді: «Мен жұ­мыс іс­теуге сай­лан­дым. Мен жұ­мы­сым­ды әрі қа­рай жал­ғас­ты­ра­мын». Ол қо­сым­ша бы­лай де­ ді: «Мен сен­дер­дің үміт-се­нім­де­рің­ді ақ­тауым ке­рек». Ол мұн­дай тәр­тіп­сіз­дік­тің қайталан­байтыны­на жұрт­шы­лық­ты сен­ді­ру­ге ты­ рыс­ты. Ол жа­бық бас­па­сөз мәс­ли­ха­тын­да бы­лай де­ді: «Мен­де ен­ді жа­сы­ра­тын еш­те­ңе қал­ма­ды. Өт­кен­ді өз­гер­ту­ге бол­майды. Өт­кен іс өт­ті. Мен сен­дер­дің ал­да­рың­да та­за бол­ғым ке­ле­ді. Қо­лым­нан кел­ге­ні­нің бә­рін іс­тей­мін. Он­дай қа­те­лік­тер еш­қа­шан қайталан­ байды». True / False Рас / Жал­ған Key a. То­рон­то­ның май­оры бір­не­ше ай бойы есірт­кі (ко­ка­ин) шек­ ке­нін мо­йын­да­ды – рас. b. Май­ор То­рон­то­ның адам­да­ры оның үмі­тін ақ­та­ма­ды деп айт­ты – жал­ған. c. Ол өте мас бол­ған­да есірт­кі­ні пай­да­ла­на­мын де­ді – жал­ған. d. Май­ор по­ли­ция ви­де­оны көр­сет­кен­нен ке­йін­ко­ка­ин шек­ке­ нін мо­йын­да­ды – рас. e. Май­ор отс­тав­ка­ға шы­ға­ты­нын емес, кең­се­де қа­ла­ты­нын айт­ты – рас. f. Ол хал­қы­ның үміт-се­ні­мін ақ­тайтынын біл­ге­нін мо­йын­да­ды – жал­ған. g. Май­ор өзі ту­ра­лы бас­қа еш­қан­дай сыр бол­майтынын айт­ты – рас. h. Ол өз қа­те­лік­те­рін қайтала­мауға уәде бер­ме­ді – жал­ған.

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THE REQUIRED MATERIALS TO BE DONE IN CLASS AND OUT OF OFFICE HOURS (IWM & IWMT) 1. Interview: The source of interview 2. American Press 3. Popular papers 4. British Press 5. Press Photography 6. Press in Kazakhstan 7. Mass Media 8. The first English printer 9. The first printed newspaper 10. The history of the newspaper 11. Your school of journalism 12. My favourite TV Program 13. Television in our life 14. The Profession of Foreign Correspondent 15. Electronic Media 16. Public Relations 17. Topics of Conversation and its Process 18. Broadcast Writing 19. Print Writing 20. Newspaper Reporting 21. Visual Reporting 22. The source of information 23. What is news? 24. What is journalism? 25. Press Conference 26. Photojournalism 27. Mass Communication Climate 28. Mass media law 29. Journalistic Ethics 30. Choosing a career 86

THE LIST OF TASKS TO BE DONE AS IN THE FORM OF PRESENTATIONS, COURSE WORKS AND DEBATE 1. During the interview 2. Getting the answer 3. The source of information 4. «Off the record» information 5. The writing craft 6. The personal qualities of a journalist 7. The educational qualifications 8. The work of a journalist 9. The writing process 10. Journalism as a career. 11. The journalist and his job 12. What is a reporter? 13. The news editor 14. Training for journalism 15. How news gets around 16. What is news? 17. The National Press in the UK 18. The Beginning of Newspaper 19. The first printed newspapers 20. Mass Means of Communication 21. The National Press in Kazakhstan 22. Business and Consumer news 23. Speeches. News. Conferences and Meetings. 24. International Satellite Systems 25. The Press 26. Why we study foreign languages 27. Kazakh University 28. E-education 29. Social sets 30. Online communication 87

CONTENT ПРЕДИСЛОВИЕ...................................................................................3 FOREWORD..........................................................................................4 UNIT ONE..............................................................................................5 UNIT TWO...........................................................................................15 UNIT THREE........................................................................................24 UNIT FOUR..........................................................................................40 UNIT FIVE...........................................................................................46 UNIT SIX..............................................................................................54 UNIT SEVEN.......................................................................................62 KEYS....................................................................................................72 THE REQUIRED MATERIALS TO BE DONE IN CLASS AND OUT OF OFFICE HOURS..........................................................86 THE LIST OF TASKS TO BE DONE AS IN THE FORM OF PRESENTATIONS, COURSE WORKS AND DEBATE...............87

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Учебное издание

MASS MEDIA IN USE Учебно-методическое пособие Стереотипное издание

Cоставители: Жана­бекова Магульсим Абдилдаевна Колес­никова Татьяна Петровна Валиева Алма Казыхановна Выпускающие редакторы: Г. Рустенбекова, Э. Сулейменова Компьютерная верстка и дизайн обложки Г. Калиевой ИБ №8978

Подписано в печать 12.01.2020. Формат 60х84 1/16. Бумага офсетная. Печать цифровая. Объем 5,56. Тираж 120 экз. Заказ №3957. Издательский дом «Қазақ университеті» Казахского национального университета им. аль-Фараби. 050040, г. Алматы, пр. аль-Фараби, 71. КазНУ. Отпечатано в типографии издательского дома «Қазақ университеті».

Новые книги издательского дома «ҚАЗАҚ УНИВЕРСИТЕТІ» Nikambayeva S.S. Language of Business Communication: manual. – 2015. – 150 p. ISBN 978-601-04-1329-0 Main objective of a manual «Language of Business Communication» is mastering students’ communicative competence which will allow to use further a foreign language in various areas of professional activity, scientific and practical work, in communication with foreign partners, for self-educational; and to prepare students for professional activity. Along with the practical purpose, the course realizes the educational and bringing up purposes, promoting expansion of an outlook, increase culture of thinking, respect for cultural wealth of other countries. com.: A.A. Zhautykbaeva, B.N. Bekmasheva, G.S. Maharova. Practical tasks for SIW, SIWT: teaching manual. – 2015. – 134 p. ISBN 978-601-04-1326-9 Teaching Manual «PracticalTasks for SIW and SIWT» consistsof 15 lessons, includingtexts, vocabulary, grammarandintroductorytasks. This programme is designed to study the functional and technical aspects of the English language. The material allows students to acquire communication skills in science and technology. The textbook is aimed for students of the Physico-Technical Faculty. Пособие «Practical Tasks» состоит из 15 уроков, включающих тексты, лексику, вводные и грамматические задания. Данная разработка предназначена для изучения функционального, технического аспекта английского языка. Представленный материал позволяет овладеть навыками общения в научнотехнической сфере. Методическая разработка предназначена для студентов бакалавриата физико-технического факультета. Mustafina G.K. Lectures on Modern Methods of Foreign Language Teaching: educational manual. – 2015. – 136 p. ISBN 978-601-04-1314-6 The educational manual represents a course of lectures on methods of foreign language teaching for the Bachelor’s and Master’s Degree students of the Philology, Literary Studies and World Language faculty. In manual highlighted the following methodological questions: historical overview of the main methods of foreign language teaching, aims, content, principles, and techniques of teaching foreign languages, teaching language system and skills, planning and delivering a lesson, organization of control of students’ knowledge. Учебное пособие представляет собой курс лекций по методике пре- подавания иностранного языка для студентов и магистрантов факультета филологии, литературоведения и мировых языков. В учебном пособии отражены следующие методологические вопросы: исторический обзор основных методов преподавания иностранных языков, цели, содержание, принципы, методы преподавания иностранных языков, планирование и проведение урока, организация контроля знаний студентов. Айтпаева А.С. Уроки общения: учебное пособие по языковой адаптации для студентов-иностранцев начального этапа обучения. – 2015. – 127 с. ISBN 978-601-04-1026-8 Пособие «Уроки общения» направлено на формирование речевой и коммуникативной компетенции иностранных студентов начального этапа обучения в области говорения на русском языке, включая развитие навыков аудирования. По вопросам приобретения обращаться в отдел продаж издательства «Қазақ университеті». Контактные тел.: 8 (727) 377-34-11, 328-56-51. E-mail: [email protected], cайт: www.read.kz, www.magkaznu.com