Marketing mit allen Sinnen: Chancen der multisensualen Kundenkommunikation 9783110700534, 9783110700473

This book looks at four studies to show that multisensual perception is an important key to customer satisfaction and is

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German Pages 134 Year 2020

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Marketing mit allen Sinnen: Chancen der multisensualen Kundenkommunikation
 9783110700534, 9783110700473

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