Marketing Methods to Improve Company Strategy : Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach [1 ed.] 9780203859865, 9780415873758

The authors of this book present several central business methods throughout all chapters. Every method introduced in Ma

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Marketing Methods to Improve Company Strategy : Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach [1 ed.]
 9780203859865, 9780415873758

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